Who is Andrea Horcasitas aka Andrea Snowy?

‍

‍

Andrea Horcasitas aka Andrea Snowy: Blending Mental Wellness and Lifestyle Fun Across TikTok and Instagram

‍

‍

Andrea Horcasitas is a mental health advocate and video creator who shares personal stories, mood-boosting humor, and everyday travel moments. Based in Spain and fluent in Spanish, she targets Gen Z viewers in Spain and Latin America who resonate with her honest tone and comedic pacing. Her use of memes, voiceovers, and skits creates familiarity while also educating and uplifting.

‍

She gained traction by blending emotional vulnerability with interactive formats—like comment-based storytelling or reaction videos. This mix of casual relatability and consistent positivity has turned her into a recognizable digital personality, especially on TikTok, where she posts 4+ videos weekly. Her content isn’t scripted—it’s responsive and socially rooted.

‍

‍

Andrea is also a collaborator with beauty and fashion brands, including SHEGLAM, vivo España, and SHEIN Spain. However, she doesn’t center her content on brand promotion. Instead, she integrates products into lifestyle moments, like travel vlogs or wellness routines, making sponsorships feel native and non-disruptive. Authenticity is her strongest currency.

‍

While she occasionally shares reflections around mental health struggles, her delivery remains light and warm. She presents self-care not through preachy advice, but through real-life scenarios: navigating loneliness, celebrating small wins, or coping with bad days. Her mix of casual tone and consistent visibility makes her a safe, high-impact partner for wellness-driven brands.

‍

‍

An Influencer Active on Social Media

‍

‍

Andrea Horcasitas maintains a strong presence on TikTok and Instagram, with limited but registered presence on LinkedIn.

‍

‍

Andrea Horcasitas’ Social Media Strategy Analysis

‍

‍

TikTok: Humor Meets Healing in Gen Z Language

‍

‍

Andrea Horcasitas uses TikTok as her main stage for humorous storytelling rooted in emotions, identity, and relatable chaos. Her videos frequently center around personal quirks, Spanish phrases, and mental health jokes with high replay value. She integrates cultural references and self-deprecating comedy that speaks directly to a Gen Z audience. Each post has a loose, unscripted style that feels authentic yet deliberate.

‍

With 2.1M followers and an engagement rate of 4.58%, her TikToks consistently generate 96.3K average interactions and over 740.3K views per post. Andrea doesn’t rely on trends—instead, she builds her own formats, like POV reactions and stitched duets that mimic casual conversations. She balances entertaining skits with emotional relatability, often using expressions tied to anxiety or overthinking. Her most shared content involves bilingual captions and situational reenactments.

‍

‍

She posts 4.3 times per week, aligning content around late-night hours at 1 PM EST, when her Spanish-speaking audience is most active. Her captions often break the fourth wall, inviting viewers to comment, react, or “if you relate, share it with your therapist.” This dual tone—joking while being sincere—fuels deeper user connection. Many of her clips become reply chains in themselves.

‍

Andrea’s brand integrations on TikTok remain fluid. With SHEGLAM, for example, she casually includes the product in a get-ready video without shifting the humor or tone. Her ability to weave paid content into storylines, rather than pausing for sponsored inserts, keeps her content trusted. This makes TikTok her most effective platform for both storytelling and soft conversions.

‍

• ‍Username: @andrea.snowy‍
• Influence Score: 90/100‍
• Followers: 2.1M‍
• Activity: 4.3 videos/week‍
• Engagement Rate: 4.58%‍
• Growth: 0%‍
• Average Engagement: 96.3K‍
• Posting Habits: Everyday at 1 PM EST

‍

‍

Instagram: Daily Uplifts with Strong Visual Rhythm

‍

‍

On Instagram, Andrea balances aesthetic storytelling with comedic bite, producing about 13 posts/month including carousels, reels, and styled selfies. She uses Instagram to build visual narratives—often starting with a joke in the caption and finishing with a soft reflection in Stories. Her graduation post, captioned with bullet-point humor, encapsulates this mix of self-awareness and vulnerability. Her visuals lean into color, candidness, and emotional cues.

‍

Her 410.6K followers reflect a loyal carryover from TikTok, but her engagement rate is even higher at 6.69%, translating to 27.5K average interactions and 521K views per reel. Her account is not polished or filtered—it shows her laughing, reacting, or embracing awkward moments, including outfits that “didn’t turn out.” This visual honesty sets her apart from Instagram’s overly stylized creators.

‍

‍

Andrea posts every day at 1 PM EST, tapping into early-hours scrolling behavior similar to her TikTok rhythm. Her voiceovers are crucial to her success—they often carry the emotional tone of the content, even when paired with a photo dump. She often narrates over “bad day” montages or travel recaps in ways that humanize her content. Brands are often integrated via tagged photos or short, comedic transitions.

‍

She maintains a strong presence in beauty and fashion, tagging SHEGLAM in over 18 posts, usually tied to tutorials, transitions, or before-after concepts. Her sponsored content rarely feels isolated; instead, it flows as part of a larger moment. By embedding product use into organic moments—like packing for a trip or post-ceremony glam—she drives trust and high relatability.

‍

• ‍Username: @andrea.snowyy‍
• Influence Score: 90.7/100‍
• Followers: 410.6K‍
• Activity: 13 posts/month‍
• Engagement Rate: 6.69%‍
• Growth: +0.97%‍
• Average Engagement: 27.5K‍
• Posting Habits: Everyday at 1 PM EST

‍

‍

LinkedIn: Passive Account with Low Visibility

‍

‍

Andrea’s LinkedIn account exists solely as a passive profile with no active content strategy. Despite listing her graduation and location, the platform is not used to engage audiences or amplify her digital brand. With only 1.2K followers and 0% engagement, LinkedIn serves more as a personal directory than a content destination. There are no posts, reposts, or comments from her in the last year.

‍

Her influence score on LinkedIn is 18/100, and she shows zero average engagement, growth, or visibility on the platform. No content is cross-posted from her active accounts, and she hasn’t participated in platform-specific features like creator mode or LinkedIn Stories. Unlike many creators who repurpose thought leadership content here, Andrea keeps this space professional and unbranded.

‍

• ‍Username: @andreahorcasitas‍
• Influence Score: 18/100‍
• Followers: 1.2K‍
• Activity: 0 posts/month‍
• Engagement Rate: 0%‍
• Growth: –‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

Andrea Snowy’s Social Media Influence Summary

‍

‍

Andrea holds a Tier 2 position with 9,066 points, ranking in the Top 1% for both Instagram – U.S. and Video Entertainment – Worldwide. She also ranks #2395 in Instagram – U.S., and #441 in Video Entertainment – U.S., confirming her growing traction among Gen Z content creators focused on lifestyle and humor.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy – Relatable, Light, and Audience-First

‍

Andrea Snowy’s content strategy revolves around community alignment and platform-native behavior. On TikTok, she leans into stitched replies, audio formats, and comedy trends, while on Instagram she pairs aesthetics with story-like delivery. Her mental health themes are always embedded in real-life setups—like overthinking in bed, or celebrating a “small win” after a bad week. She avoids overproduction and maintains a tone that feels accessible—never aspirational. Brands like SHEGLAM appear naturally in content, with product mentions integrated into get-ready routines or comic skits.

‍

‍

Reachability and Partnerships

‍

‍

Andrea Horcasitas is most reachable via Instagram DMs and comment sections, where she often responds using voice notes, emojis, or pinned replies. She reacts quickly to mentions and frequently shares tagged Stories, especially during brand collaborations like SHEGLAM or festival appearances. Her response tone matches her content—casual, playful, and warm. With daily activity at 1 PM EST, brands have predictable windows for visibility.

‍

‍

She rarely uses email links or external forms, focusing instead on public-facing engagement loops. Her TikTok comment replies often include follow-ups or video stitches addressing specific user prompts. This makes her uniquely responsive in-platform, especially around product mentions or emotional posts. For outreach, casual brand messages or partnerships perform best through Instagram-native formats.

‍

‍

Conclusion: Building Joyful Visibility Through Humor and Healing

‍

Andrea Horcasitas has crafted a digital identity rooted in relatability, emotional openness, and light humor. Her dominance on TikTok and Instagram is backed by strong engagement, creator-first pacing, and partnerships that match her real-life tone. As a Gen Z voice for casual lifestyle and mental wellness, Andrea’s content is both fun and functional—an ideal fit for brands seeking vibrant but grounded influence.

‍

‍

View the AI-powered profile