Who's Who on Social Media
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Who is Amelia Sordell?

Amelia Sordell is a renowned personal branding strategist and founder of Klowt, a leading agency dedicated to helping professionals build authentic and impactful brands. Her expertise in storytelling and marketing has positioned her as a thought leader, inspiring entrepreneurs through her actionable insights, speaking engagements, and innovative branding techniques.

December 20, 2024
Jeremy Boissinot
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Amelia Sordell: A Trailblazer in Personal Branding and Marketing

Amelia Sordell is a personal branding strategist and the founder of Klowt, a personal branding agency aimed at empowering entrepreneurs and professionals. A strong advocate for authenticity and storytelling, she believes in the transformative power of personal branding to build trust and create meaningful connections.

In addition to her work at Klowt, Amelia is a sought-after public speaker, a podcast host, and a thought leader in the digital space. Her ability to communicate complex branding strategies in an approachable way has garnered her a loyal audience and established her as a go-to expert in her field.

Amelia Sordell with her best-selling book "The Personal Branding Playbook" at The Natwest Bishopsgate Conference Centre (Source: @ameliasordell, Instagram, 06/12/2024)

Amelia’s background in marketing and sales provided a solid foundation for her current endeavors. Her company, Klowt, has worked with high-profile clients to build their personal brands, fostering growth and trust within their respective industries.

Amelia's journey to success has not been without challenges. Her candid posts on LinkedIn, Instagram, and TikTok provide a glimpse into her life, offering relatable anecdotes and actionable advice. This authenticity sets her apart and makes her a relatable figure for budding entrepreneurs and marketers.

Building a Multi-Platform Branding Presence

Amelia’s content is a dynamic blend of professional advice, personal experiences, and thought leadership. With a combined audience of over 300,000 followers, she utilizes multiple platforms to reach her audience effectively.

LinkedIn: The Powerhouse of Professional Influence

Amelia’s LinkedIn presence is her strongest asset. With over 202.9K followers, her platform is a hub for insightful commentary on marketing, branding, and entrepreneurship. Her posts consistently perform well, reflecting a deep understanding of her audience's needs.

Her approach on LinkedIn focuses on sharing real-world experiences and practical advice. Amelia’s content ranges from video tutorials to in-depth posts that provide value to her audience. This authentic strategy resonates with professionals, positioning her as a thought leader.

  • Username: @ameliasordell
  • Influence Score: 92.5/100
  • Followers: 202.9K
  • Activity: 29 posts in the last month
  • Engagement Rate: 0.61%
  • Growth: +4.05% (+7.9K followers)
  • Average Engagement: 1.2K
  • Posting Habits: 4–5 posts per week

Instagram: A Platform for Personal Connection

With 39.8K followers, Amelia leverages Instagram to humanize her brand. Her feed balances professional milestones, personal moments, and motivational content. This mix helps her connect with a diverse audience.

Amelia’s Instagram posts often focus on storytelling, providing a behind-the-scenes look at her life and business. Her engagement rate of 0.84% indicates that her audience is not only watching but actively engaging with her content.

  • Username: @ameliasordell
  • Influence Score: 71.7/100
  • Followers: 39.8K
  • Activity: 11 posts in the last month
  • Engagement Rate: 0.84%
  • Growth: -0.78% (-314 followers)
  • Average Engagement: 336
  • Posting Habits: 2–3 posts per week

TikTok: Engaging the Next Generation

Amelia’s TikTok account has 53.1K followers, with a small decline in growth (-0.2% or -103 followers) over the past 30 days. Despite a lower engagement rate of 0.11%, the platform serves as a creative outlet to connect with younger audiences through short-form video content.

On TikTok, Amelia’s content is dynamic and tailored for quick consumption. She shares bite-sized branding tips, motivational snippets, and behind-the-scenes looks at her entrepreneurial journey. Her videos combine an approachable tone with actionable advice, often featuring text overlays and engaging captions to capture viewers’ attention.

  • Username: @ameliasordell
  • Influence Score: 54.1/100
  • Followers: 53.1K
  • Activity: 0.9 videos per week
  • Engagement Rate: 0.11%
  • Growth: -0.2% (-103 followers)
  • Average Engagement: 60
  • Posting Habits: 1 video every 10 days

X (Formerly Twitter): A Dormant Channel

Amelia Sordell’s X account has a modest following of 3.6K but is currently inactive, with no posts in the past two months. The platform has seen a slight follower decline of -0.34% (-12 followers). While X remains a lesser focus of her strategy, it previously served as a channel for professional updates and concise thought leadership.

Amelia’s previous posts on X primarily included short, impactful thoughts on branding, marketing, and personal development. Her content style leaned toward professional yet conversational, with a focus on driving engagement through concise storytelling and shared insights.

  • Username: @ameliasordell
  • Influence Score: 6.3/100
  • Followers: 3.6K
  • Activity: No posts in the last 2 months
  • Engagement Rate: 0%
  • Growth: -0.34% (-12 followers)

Content Strategy:  The Art of Storytelling and Authentic Branding

Amelia Sordell’s content strategy revolves around authenticity, consistency, and value-driven storytelling. Across all her platforms, she expertly weaves together professional expertise with personal anecdotes, creating a multidimensional online presence that resonates with her audience. Her storytelling approach allows her to connect on a personal level, offering relatable experiences while reinforcing her thought leadership. Educational content, such as tutorials and actionable tips, forms the foundation of her posts, providing tangible value to her followers. In addition, her visually appealing posts, often enhanced by high-quality branding and professional aesthetics, ensure that her content stands out while maintaining a cohesive and polished identity.

Reachability and Partnerships

Amelia’s reachability score is normal, with an estimated sponsored post cost of $6.8K. Her strategic partnerships align with her expertise, making her a valuable collaborator for brands seeking to enhance their digital presence.

Conclusion: A Visionary Leader in Personal Branding

Amelia Sordell has solidified her position as a leader in personal branding and marketing. Her ability to blend authenticity with expertise sets her apart, making her a role model for professionals and entrepreneurs. With a growing following and an engaging content strategy, Amelia continues to influence and inspire. Whether it’s LinkedIn, Instagram, or TikTok, her platforms reflect a deep understanding of audience needs and a commitment to delivering value.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.