Who is Amanda Araújo?

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Amanda Araujo: Embracing Motherhood and Fashion with Relatable Elegance

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Amanda Araujo is a London-based Brazilian influencer whose relatable approach to lifestyle content deeply resonates with her audience. She openly shares her experiences through pregnancy, fashion, and beauty, creating a safe and welcoming community that appreciates authenticity. Amanda frequently incorporates visually engaging storytelling techniques, including ASMR elements, that showcase her distinctive creative flair.

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Her audience admires her sincerity and vulnerability, particularly in how openly she discusses the challenges of pregnancy, from health issues to emotional milestones. Amanda’s candid narratives help followers relate to her personal journey, fostering a strong emotional connection. This authenticity and openness position her as a comforting presence for those navigating similar life experiences.

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Amanda has skillfully leveraged her international location and Brazilian heritage to engage diverse audiences. Her bilingual content effortlessly bridges cultures, bringing together followers interested in lifestyle, fashion, and motherhood. By blending emotional honesty with aesthetic charm, she has crafted a niche that is both unique and widely appealing.

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Consistently recognized for her cheerful and positive outlook, Amanda's content fosters positivity, wellness, and inclusivity. Her proactive engagement with her followers strengthens her community, building lasting trust and loyalty. Amanda is increasingly becoming a go-to influencer for lifestyle brands aiming to connect authentically with their audiences.

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An Influencer Active on Social Media

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Amanda commands a strong presence primarily on TikTok and Instagram, skillfully combining visually appealing and emotionally relatable content.

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Amanda Araújo's Social Media Strategy Analysis

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TikTok: Crafting Viral Pregnancy Stories and Fashion Moments

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On TikTok, Amanda (@amandinha.ad) excels at sharing personal narratives in an engaging, visually appealing format. Her videos frequently focus on significant life events, including intimate details about her pregnancy journey. She incorporates humor, heartfelt storytelling, and creative ASMR techniques, which significantly boost her viewer retention and virality.

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Her most successful videos revolve around pivotal moments, such as discovering her pregnancy and detailed personal anecdotes involving notable figures, including Brazilian football star Richarlison. Amanda maximizes engagement by posting longer videos (often several minutes), ensuring her stories feel comprehensive and emotionally fulfilling.

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Amanda maintains a consistent but sustainable posting frequency, releasing about one video per week, typically at 7 PM. Her strategic timing aligns with peak audience availability, optimizing her visibility on the platform. By carefully crafting her content calendar, Amanda effectively manages audience expectations and consistently achieves high engagement rates.

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The remarkable 25.12% engagement rate on her TikTok underscores the effectiveness of her storytelling approach. Her average video engagement stands impressively at 223.4K interactions per post, making her one of Brazil's top-performing lifestyle influencers. This strategy has secured Amanda’s position among the top 1% of Brazilian TikTok creators in her niche.

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• Username: @amandinha.ad
• Influence Score: 89.5/100
• Followers: 889.2K
• Activity: 0.9 Videos/week
• Engagement Rate: 25.12%
• Growth: 0%
• Average Engagement: 223.4K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Nurturing a Visually Compelling Community

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On Instagram, Amanda (@amandinha.ad) expands upon the engaging stories shared on TikTok, emphasizing visual aesthetics and lifestyle inspiration. Her content here features polished photography that highlights fashion, beauty, and heartfelt reflections, particularly focused around pregnancy milestones. Each post feels intimate, drawing followers closer through a balance of aspirational imagery and sincere narrative.

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Her standout content includes personal insights on pregnancy complications like hyperemesis gravidarum, blending educational messages with empathetic storytelling. Amanda's strategy involves nurturing genuine dialogues, actively responding to comments, and inviting audience interaction, enhancing her connection with followers.

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Amanda opts for a lower-frequency posting schedule compared to TikTok, publishing around two posts per month, usually timed strategically at 7 PM for maximum impact. Her measured approach ensures each post feels significant and worthy of attention, maintaining consistently strong engagement rates.

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This thoughtful strategy yields impressive results, including a 7.11% engagement rate and average engagements of around 39.6K per post. Amanda remains comfortably within the top 1% of fashion and lifestyle influencers in Brazil, demonstrating the effectiveness of her targeted visual storytelling.

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• Username: @amandinha.ad
• Influence Score: 85.1/100
• Followers: 557.7K
• Activity: 2 Posts/month
• Engagement Rate: 7.11%
• Growth: 0%
• Average Engagement: 39.6K
• Posting Habits: Twice a month at 7 PM EST

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Amanda Araújo's Social Media Influence Summary

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Amanda Araujo boasts an impressive Favikon Influence Score of 9,004 points, reinforcing her position within the top 1% of influencers in her categories—TikTok Brazil (#1019) and Outfits & Styling Brazil (#50). Globally, she also ranks prominently, holding a position in the top 1% worldwide for TikTok creators in her niche (#14260).

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Learn more about the Favikon Methodology here

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Content Strategy: Merging Emotional Storytelling with Elegant Lifestyle Narratives

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Amanda's content strategy uniquely blends authentic storytelling, visually rich content, and community engagement. She prioritizes personal narrative and emotional openness, strategically choosing topics that deeply resonate with her audience, including pregnancy, personal growth, and fashion.

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Reachability and Partnerships

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Amanda is highly reachable for targeted collaborations, especially in parenting, beauty, and fashion sectors. She has established successful partnerships with internationally recognized brands, including PUBG MOBILE, realme Brasil, INTENSE GAME®, and JW PEI. Amanda's approachability and clear content alignment make her particularly attractive to brands looking for long-term, impactful influencer relationships.

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She has expertly managed her partnerships to provide authentic and seamless content integrations, enhancing brand credibility while maintaining her strong personal authenticity. Brands interested in Amanda’s reach will find her highly responsive and professional in collaborations, further solidifying her value as a leading influencer.

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Conclusion: Empowering Motherhood and Lifestyle Through Authentic Connections

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Amanda Araujo has skillfully redefined lifestyle influencing through her authentic and visually compelling storytelling. Her deep engagement with her audience, combined with careful brand selection, has elevated her influence across social media platforms. Amanda continues to be a key influencer for brands seeking genuine connections with their audiences, marking her as one of Brazil’s standout creators in the lifestyle and motherhood space.

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View the AI-powered profile

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