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Who is Aleska Genesis?
Genesis Aleska, widely known as BRILLESKA, has become a prominent figure in the entertainment industry, particularly in reality television. Recognized for her participation in La Casa de los Famosos, she has cultivated a strong and engaged social media presence.

Genesis Aleska: A Reality TV Star and Digital Community Builder
Genesis Aleska, also known as BRILLESKA, is a well-recognized reality TV star and social media personality. She gained significant popularity through her participation in La Casa de los Famosos, where her strategic gameplay and strong alliances captivated audiences. Beyond her television presence, she has built an engaged online community that follows her for her vibrant personality and interactive content. With her ability to blend entertainment with authenticity, she continues to strengthen her digital influence.
Her social media presence is defined by a mix of fashion, lifestyle, and behind-the-scenes moments from her career. On Instagram, she shares polished photos and fashion-forward looks that highlight her style, while TikTok offers a more dynamic space for trends and challenges. Her ability to connect with her audience is evident in her high engagement rates, which contribute to her status as a top creator. With over 8.2 million Instagram followers, she has become a key figure in the digital entertainment space.

Genesis has also established strong partnerships with renowned brands, including Telemundo, Pandora Jewelry, and Passarellas. These collaborations align with her fashion-forward image and reinforce her position as an influencer in both entertainment and lifestyle sectors. Through sponsored content and brand integrations, she effectively introduces her followers to products and services that resonate with her personal brand. As a result, she is frequently sought after for high-value promotional campaigns.
Her content strategy revolves around positivity, engagement, and authenticity, ensuring that her followers feel connected to her journey. Whether she is sharing moments from reality TV, discussing personal experiences, or showcasing new fashion trends, she keeps her audience entertained and inspired. With consistent posting habits and an interactive approach, she continues to grow her influence and maintain a loyal fanbase. As her digital footprint expands, Genesis remains one of the most impactful social media personalities in the Spanish-speaking entertainment industry.
An Influencer Active on Social Media

Genesis Aleska commands a strong following across Instagram, TikTok, and X, with Instagram being her dominant platform. Her influence spans fashion, entertainment, and lifestyle, making her an attractive partner for brands looking to tap into her engaged audience.
Aleska’s Social Media Strategy Analysis
Instagram: The Powerhouse Platform

Instagram is the core of Genesis Aleska’s digital presence, where she connects with her 8.2 million followers. Her content is a mix of fashion, lifestyle, and behind-the-scenes moments from her reality TV career. Through high-quality images and engaging captions, she maintains a strong relationship with her audience. Her consistent posting schedule ensures that she stays relevant and actively interacts with her fanbase.
Her engagement rate of 1.57% is impressive for an account of her size, demonstrating her ability to keep followers interested. She achieves this through interactive stories, Q&A sessions, and participation in viral trends. By sharing both polished and candid moments, she balances authenticity with aspirational content. This approach allows her to resonate with a broad audience while maintaining a luxurious and fashionable image.

Genesis’s growth on Instagram remains steady, with a +0.6% increase in the last month, adding 48.8K new followers. Her ability to stay relevant in a highly competitive platform is a testament to her strong content strategy. She frequently collaborates with brands like Telemundo and Pandora Jewelry, which adds credibility to her profile. Sponsored posts and partnerships seamlessly integrate into her content, ensuring a natural and engaging experience for her audience.
Her posting habits are consistent, with new content uploaded every day at 11 AM EST, maximizing reach and engagement. She posts around 15 times per month, balancing quality and frequency. Her ability to blend personal and promotional content keeps her followers engaged without overwhelming them. With her fashion-forward aesthetics and engaging storytelling, Instagram remains her strongest platform.
- Username: @aleskagenesis
- Influence Score: 95.4/100
- Followers: 8.2M
- Activity: 15 posts/month
- Engagement Rate: 1.57%
- Growth (30 days): +0.6% (+48.8K new followers)
- Average Engagement: 128.2K
- Posting Habits: Everyday at 11 AM EST
TikTok: Niche but High Engagement

On TikTok, Genesis Aleska leverages short-form videos to engage with her 65.7K followers in a more casual and interactive way. Her content consists of trending challenges, fashion looks, and behind-the-scenes moments. With a strong personality and sense of humor, she creates engaging clips that reflect her dynamic energy. This platform allows her to showcase a different side of her brand, adding to her versatility as an influencer.
Despite having a smaller following compared to Instagram, her engagement rate of 26.28% is remarkably high. This indicates that her TikTok audience is highly interactive and responsive to her content. She posts around 3.3 videos per week, maintaining a steady flow of fresh and engaging content. Her videos frequently reach viral status, accumulating an average of 973.4K views per month.

While her growth on TikTok is currently at 0%, she continues to maintain relevance through consistent posting. Her audience remains engaged, showing strong interaction through likes, comments, and shares. By focusing on relatable and fun content, she keeps her fanbase entertained and engaged. Her adaptability on TikTok allows her to experiment with new formats while maintaining a strong connection with her viewers.
Genesis posts on TikTok three times a week at 8 PM EST, aligning her content with peak engagement hours. She understands the importance of timing, ensuring her videos reach the widest possible audience. TikTok serves as a complementary platform to her Instagram, allowing her to connect with a younger and more trend-driven audience. With her ability to stay relevant in the fast-paced world of TikTok, she continues to expand her digital reach.
- Username: @aleskagenesis
- Influence Score: 85/100
- Followers: 65.7K
- Activity: 3.3 videos/week
- Engagement Rate: 26.28%
- Growth (30 days): 0% (no increase or decrease)
- Average Engagement: 17.3K
- Average Views: 973.4K
- Posting Habits: 3 times a week at 8 PM EST
X (Twitter): Community Interaction & Real-Time Engagement

Genesis Aleska uses X (Twitter) to maintain direct communication with her 10.1K followers. This platform allows her to share thoughts, updates, and interactions with her fans in real-time. Unlike her other platforms, where visuals dominate, her Twitter presence is focused on text-based engagement. She frequently responds to followers, shares opinions, and participates in trending discussions.
Her engagement rate on Twitter is 3.64%, indicating an active and loyal audience. While her following is smaller compared to Instagram and TikTok, the interactions she receives are meaningful. She tweets around 6.5 times per week, keeping her audience updated with relevant content. Her posts include reality TV insights, personal anecdotes, and promotional tweets for collaborations.

Despite a 0% growth rate, her Twitter strategy remains effective for maintaining brand presence. She uses this platform to engage in real-time conversations, offering a level of accessibility that isn’t as present on Instagram. By actively participating in discussions, she strengthens her connection with her fanbase. This direct engagement makes Twitter a valuable tool in her overall strategy.
Her posting habits align with her audience’s activity, as she tweets every day at 11 AM EST. This timing ensures maximum visibility and interaction, particularly among her dedicated fans. While Twitter is not her primary platform, it serves as an important space for engagement and personal expression. By keeping an active presence, Genesis continues to foster strong relationships with her audience.
- Username: @aleskagenesis
- Influence Score: 80.2/100
- Followers: 10.1K
- Activity: 6.5 tweets/week
- Engagement Rate: 3.64%
- Growth (30 days): 0% (no increase or decrease)
- Average Engagement: 368
- Average Views: 44.4K
- Posting Habits: Everyday at 11 AM EST
Aleska Genesis’ Social Media Influence Summary

Genesis Aleska holds a strong Influence Score of 9,287 points, ranking her in the top 1% of Instagram influencers in Venezuela and top 1% for Outfits & Styling globally. She is ranked #8 on Instagram in Venezuela and #3 for Outfits & Styling in Venezuela. Her influence extends beyond borders, positioning her within the top ranks worldwide for fashion and entertainment content.
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Content Strategy: Engaging, Relatable, and Brand-Safe
Genesis Aleska’s content strategy is designed to maintain high engagement while staying aligned with her personal brand. Her posts showcase a mix of fashion, entertainment, lifestyle, and community-driven interactions. She promotes a positive and supportive environment, with content that is safe, bright, and minimally political. Her engagement rates reflect an audience that actively interacts with her posts.
Reachability and Partnerships

Genesis Aleska is a highly sought-after influencer, particularly within the fashion, lifestyle, and entertainment sectors. Her ability to engage with a Spanish-speaking audience in Latin America and Spain makes her an ideal collaborator for brands targeting these markets. With a strong emphasis on fashion and reality TV, her content aligns seamlessly with brands in these industries. Her established credibility allows her to create authentic and impactful brand partnerships.
Her collaborations with Telemundo, Pandora Jewelry, and Passarellas demonstrate her ability to work with top-tier companies. These partnerships showcase her influence and trustworthiness among her followers, reinforcing her appeal as a brand ambassador. Whether through sponsored Instagram posts, TikTok videos, or event appearances, Genesis seamlessly integrates promotions into her content. This ensures that marketing campaigns feel natural and engaging for her audience.

Genesis’s pricing for collaborations is estimated between $20K - $80K per post, reflecting her high engagement and strong brand presence. Companies looking for an influencer with a loyal, interactive fanbase find her digital footprint particularly valuable. Her ability to generate high visibility makes her a strong asset for product launches and promotional campaigns. With a continuously growing audience, her influence remains a powerful tool for businesses.
Her reachability extends beyond social media, as she actively engages in brand events, media appearances, and exclusive collaborations. This multiplatform presence allows brands to maximize their exposure through various channels. By maintaining a consistent and professional online image, Genesis remains a reliable partner for long-term collaborations. With a strong mix of digital influence and real-world impact, she continues to attract premium brand deals.
Conclusion: A Rising Star in Fashion, Reality TV, and Digital Influence
Genesis Aleska has built a thriving social media empire fueled by her reality TV fame, engaging personality, and strategic brand collaborations. With millions of followers across platforms and a high engagement rate, she remains a powerful influencer in the entertainment and fashion sectors. Her ability to maintain an interactive and loyal fanbase makes her a prime candidate for brand partnerships, ensuring continued success in the digital space.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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