Top 20 Uruguayan Influencers in 2025

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Here's the list of the Top 20 Uruguayan Influencers in 2025:

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20. The La Planta

The La Planta is a prominent figure in the cumbia music scene, actively engaging with fans through vibrant social media posts. As the CEO of La Casa de la Cumbia, they showcase new music releases and performances, particularly in Argentina, Uruguay, and Bolivia. Their content often features collaborations with other artists and highlights their journey in the music industry, emphasizing community and cultural pride.

Favikon Authority Score  8 938 pts

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19. No Te Va Gustar

No Te Va Gustar (NTVG) is a prominent Uruguayan band formed in 1994, known for their diverse musical style blending rock, ska, and reggae. The band has released multiple albums, including their latest live album 'Cómo Me Gusta Verte Reír'. They actively engage with fans through social media, sharing concert updates, behind-the-scenes content, and new music releases. Their posts often highlight their live performances and collaborations with other artists, showcasing their significant presence in the Latin American music scene.

Favikon Authority Score  8 981 pts

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18. Brian Rodriguez

Brian Rodriguez is a professional footballer from Uruguay, currently playing for Club América. His social media presence is vibrant and celebratory, often sharing moments of triumph and camaraderie with teammates and fans. He frequently posts about his achievements in football, highlighting his passion for the sport and his connection to his roots in Uruguay. Brian also expresses gratitude and encouragement, particularly towards young aspiring footballers, promoting the idea of dreaming big and working hard.

Favikon Authority Score  8 985 pts

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17. Evitta Luna

Evitta Luna is a prominent social media personality from Uruguay, known for her engaging content on TikTok and Instagram. She shares tips on cybersecurity and promotes various brands, including Midinero and MercadoLibre, often highlighting discounts and offers. Her posts frequently involve interactive elements, encouraging followers to tag friends or participate in challenges. Evitta also shares personal experiences, such as her acting scholarship in Switzerland, showcasing her diverse interests.

Favikon Authority Score  8 994 pts

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16. Joaquin Teixeira

Joaquin Teixeira is a Uruguayan sociologist, journalist, and humorist known for his humorous and often provocative social media presence. He engages with political and social issues, often critiquing various figures and movements. His content includes commentary on current events, societal norms, and cultural observations, often infused with humor. Teixeira's posts reflect a strong right-leaning political stance, with frequent references to extreme right ideologies and critiques of leftist politics.

Favikon Authority Score 9 012 pts

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15. Paolo

Paolo, known as NovoxGamer, is a content creator specializing in gaming, particularly Pokémon, and travel experiences. He shares humorous and engaging Pokémon gameplay videos on YouTube, attracting a large following. On TikTok, he explores travel destinations, focusing on theme parks and Disney experiences. Paolo is also a social media manager and video editor, showcasing his expertise in content creation and digital marketing.

Favikon Authority Score  9 027 pts

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14. Anna Estrella

Anna Estrella is a lifestyle influencer focused on beauty and wellness, promoting her skincare line, LOVD by Anna Estrella. Her social media presence features content about self-care, fitness, and personal experiences, often highlighting her collaborations and product launches. She engages her audience with relatable posts about daily life, pilates, and beauty tips, while also sharing moments from events and personal reflections.

Favikon Authority Score  9 031 pts

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13. Nicolas de la Cruz

Nicolas de la Cruz is a Uruguayan professional footballer known for his dynamic presence on the field. His social media showcases his journey with Flamengo and his contributions to the Uruguayan national team. He shares personal moments, team victories, and promotional content for car rentals in Miami, reflecting a blend of sports and lifestyle. His posts often engage fans with a mix of celebratory and motivational messages, highlighting his dedication to both football and family.

Favikon Authority Score  9 050 pts

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12. Alaska

Alaska is a Uruguayan content creator who shares her passion for football, travel, and music across various social media platforms. Her posts often highlight her experiences at football matches, her travels, and her music releases, particularly her song 'Gol de Corea.' She engages with her audience through relatable content and humor, showcasing her vibrant personality and love for her country. Alaska's content resonates with fans of football and travel, making her a prominent figure in these niches.

Favikon Authority Score  9 099 pts

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11. Agus Padilla

Agus Padilla is a Uruguayan artist and manager known for her vibrant presence on social media, particularly on TikTok and Instagram. She shares personal insights, music updates, and promotional content for her work and collaborations. Her posts often feature playful and engaging themes, showcasing her personality and connection with fans. Agus is involved in the music industry, promoting her songs and performances, and has a significant following due to her relatable content and artistic endeavors.

Favikon Authority Score  9 164 pts

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10. Fernanda

Fernanda is an engaging TikTok creator known for her lighthearted and relatable content. Her posts often feature playful interactions, personal reflections, and cultural references, resonating with a broad audience. With high engagement rates, her content includes humorous observations and personal anecdotes, showcasing her personality and interests. The themes of her posts suggest a focus on lifestyle and entertainment, appealing to a youthful demographic.

Favikon Authority Score  9 209 pts

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09. Manuel Ugarte

Manuel Ugarte is a professional football player for Manchester United and the Uruguayan national team. His social media presence highlights his dedication to the sport, teamwork, and connection with fans. He frequently shares match highlights, personal reflections, and motivational messages, emphasizing unity and perseverance. Ugarte's posts often feature hashtags related to his club and league, showcasing his commitment to Manchester United and his performance in the Premier League.

Favikon Authority Score  9 217 pts

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08. Lucas Torreira

Lucas Torreira is a professional football player currently playing for Galatasaray. He shares insights about his career, team spirit, and personal experiences on social media. His posts often highlight his dedication to the sport, interactions with fans, and moments of celebration with teammates. He expresses gratitude towards his supporters and emphasizes the importance of teamwork and resilience in overcoming challenges.

Favikon Authority Score  9 270 pts

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07. Ignacio Baladan

Ignacio Baladan is a pastry chef and entrepreneur from Uruguay, known for his engaging social media presence where he shares quick and fun cooking tutorials. He has a significant following on TikTok and Instagram, where he posts about his culinary creations and personal life milestones. Ignacio is also recognized for his pastelería business, which he recently decided to close to pursue new ventures. His content often features collaborations with other creators and brands.

Favikon Authority Score  9 311 pts

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06. Fernando Muslera

Fernando Muslera is a professional football player for Galatasaray and a prominent figure in Uruguayan sports. He shares personal moments with his family and expresses gratitude towards his supporters. His posts often highlight his achievements, family life, and endorsements, showcasing a blend of sports and personal branding. Muslera is also involved in various promotional activities, including partnerships with brands and community initiatives.

Favikon Authority Score  9 331 pts

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05. Ronald Araujo

Ronald Araujo is a professional football player for FC Barcelona and the Uruguay national team. His social media presence highlights his achievements, gratitude towards his team and fans, and faith. He shares motivational content, team updates, and personal reflections, often expressing appreciation for support from family and fans. Araujo is also involved in charitable initiatives, particularly focused on childhood cancer awareness.

Favikon Authority Score  9 482 pts

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04. Fernanda Giménez

Fernanda Giménez is a prominent social media personality from Uruguay, known for her engaging and relatable content on TikTok and Instagram. She shares a mix of dance videos, personal updates, and collaborations with brands like U by Kotex, T-Mobile, YSL Beauty, and Neutrogena. Fernanda often discusses skincare and mental health, promoting positivity and self-acceptance. Her content resonates with a wide audience, showcasing her vibrant personality and connection with her followers.

Favikon Authority Score  9 580 pts

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03. Luis Suárez

Luis Suárez is a professional footballer from Uruguay, currently playing for Inter Miami. His social media presence showcases his career highlights, personal milestones, and interactions with fans. He often shares moments from his life, including festive greetings and reflections on his career, particularly his retirement from the national team. Suárez engages with his audience through nostalgic content and updates on his professional journey, emphasizing his pride in his Uruguayan roots.

Favikon Authority Score  9 715 pts

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02. Fede Valverde

Fede Valverde is a professional footballer from Uruguay, playing for Real Madrid and the Uruguayan national team. His social media presence is heavily focused on football, showcasing his passion and achievements in the sport. Valverde frequently shares highlights from matches, personal reflections on his career, and interactions with teammates. His content often includes motivational elements, celebrating victories and expressing gratitude towards his idols and supporters.

Favikon Authority Score  9 744 pts

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01. Federico Vigevani

Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio.

Favikon Authority Score  9 907 pts

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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