Who is Brennan Hastings aka Infrabren?

‍

‍

Brennan Hastings aka Infrabren: Redefining Humor Content Through Hidden Camera Pranks

‍

‍

Brennan Hastings began his career on TikTok with a niche in elevator-based pranks, setting his content apart through tight filming formats and real-time interactions. His elevator series quickly went viral, blending awkward pauses with scripted cues and bilingual jokes. Viewers associate him with spontaneous, public setups that rely heavily on timing. Brennan’s ability to read crowd reactions adds spontaneity that’s rare in prank-driven content.

‍

His brand identity as “Infrabren” gained traction through a consistent visual style—bright colors, direct eye contact, and awkward zooms. These elements became signature traits across TikTok and Instagram. Rather than chase trends, Brennan experiments with variations of his core prank format. This repetition with novelty keeps engagement high without diluting his comedic intent.

‍

‍

On Instagram, Brennan repurposes TikTok clips, adding captions that enhance punchlines or double down on unexpected twists. His stories often offer behind-the-scenes cuts or bloopers, creating intimacy with viewers. He maintains a playful rapport in comment sections, frequently responding with GIFs or inside jokes. His comedic persona extends beyond video into how he interacts with fans.

‍

Beyond his main content, Brennan uses YouTube and Cameo to deepen fan relationships. While not his largest platforms, they allow more direct and personalized experiences. On YouTube, he occasionally posts reaction compilations or extended prank setups. Cameo, on the other hand, turns his humor into a service, offering customized jokes for birthdays or shoutouts.

‍

‍

An Influencer Active on Social Media

‍

‍

Brennan Hastings dominates prank-based video entertainment with a vibrant presence across TikTok, Instagram, and YouTube.

‍

‍

Brennan Hastings’ Social Media Strategy Analysis

‍

‍

Instagram: Brennan’s Visual Playground for Skits and Static Humor

‍

‍

Brennan Hastings uses Instagram as a secondary stage for his prank-driven content, adapting material originally created for TikTok into highly engaging reels and carousel posts. His approach emphasizes visual clarity and punchline timing, often packaging short bursts of humor into posts that can stand alone or complement cross-platform narratives. Brennan's static posts typically include visual setups, costumes, or expressive reactions that echo the prank’s core concept. This allows him to preserve the humor without depending on full-length clips.

‍

With 998.9K followers, Brennan’s presence on Instagram isn’t passive. His posting rhythm—9 times/month—has remained consistent, making it easy for followers to anticipate new uploads. Each post frequently carries its own comedic arc and often opens the comment section to community participation, inviting jokes, reactions, or continuation ideas. This two-way exchange reinforces the prank genre’s improvisational tone, which suits his lighthearted brand voice.

‍

‍

His average engagement sits at 108.6K, with a strong 10.87% rate that places him in the top tier of U.S.-based prank and challenge creators. This is particularly notable given his genre’s typical volatility on Instagram. Brennan’s audience responds most strongly to crowd-based setups or multi-character segments—especially when props or unusual public environments are used. These elements distinguish his content from generic comedy clips by embedding distinct scenarios and real-world unpredictability.

‍

Brennan also follows a time-based strategy, uploading posts regularly twice a week at 9 PM EST. This time slot aligns well with peak visibility hours on Instagram’s feed and reel surfaces. He treats the platform not just as an archive, but as a promotional runway for upcoming or repurposed content. It also serves as a reliable space for integrating brand partnerships, given its polished visual format and higher content control compared to TikTok.

‍

• ‍Username: @infrabren‍
• Influence Score: 93.8/100‍
• Followers: 998.9K‍
• Activity: 9 posts/month‍
• Engagement Rate: 10.87%‍
• Growth: +3.05%‍
• Average Engagement: 108.6K‍
• Posting Habits: Twice a week at 9 PM EST

‍

‍

TikTok: The Engine Room for Hidden Camera Comedy

‍

‍

TikTok is Brennan Hastings’ most explosive platform, where his prank format thrives through tightly edited, high-context visuals. His elevator videos and restaurant setups rely on physical cues and awkward silences, maximizing viewer retention without lengthy setups or dialogue. These elements help him dominate For You feeds globally, appealing to both native and non-English-speaking users. Brennan avoids verbal explanations, making his prank rhythm universally digestible.

‍

With 953.9K followers and an average of 2.2 videos/week, Brennan keeps his TikTok presence sharp and consistent. His activity rhythm balances quantity with spontaneity, letting trends shape formats without diluting his niche. Many of his skits include recurring props, low-angle shots, or unexpected public settings—each reinforcing the hidden-camera aesthetic. He typically posts around midday, a time that favors both U.S. and international reach.

‍

‍

What sets Brennan apart is his 21.88% engagement rate, translating into 208.7K average interactions per post. This level of traction signals deep watch-through and repeat viewing, especially across prank sub-genres. His fans often rewatch clips to catch secondary reactions or subtle payoffs, a tactic Hastings leans into with layered setups. TikTok’s short-form mechanics enhance his pacing style, built on beat drops and reaction cuts.

‍

Brennan ranks in the top 1% of global creators in the Pranks & Challenges category, further validating TikTok as his growth engine. His use of minimal dialogue and bilingual cues broadens his cultural accessibility without losing comedic timing. Hastings doesn’t just follow viral trends—he repurposes them into sketches where confusion becomes the joke. This keeps his skits recognizable while maintaining originality in both structure and execution.

‍

• ‍Username: @infrabren‍
• Influence Score: 90.3/100‍
• Followers: 953.9K‍
• Activity: 2.2 videos/week‍
• Engagement Rate: 21.88%‍
• Growth: 0%‍
• Average Engagement: 208.7K‍
• Posting Habits: Twice a week at 9 PM EST

‍

‍

YouTube: Secondary Hub for Long-Form Playback

‍

‍

Brennan Hastings uses YouTube as a secondary platform, primarily to host extended versions of his prank content. The channel, InfraBren, features longer cuts of his elevator setups, giving fans a deeper look at his unscripted social experiments. With 236K followers, the audience skews toward viewers who appreciate full-context reactions and behind-the-scenes pacing. His videos often explore the buildup and aftermath that shorter TikToks trim out.

‍

His YouTube posting rhythm sits at 1.3 videos/month, signaling a low-priority but consistent archive strategy. Brennan doesn’t chase trends here; instead, he focuses on repurposing existing TikToks into longer formats or themed compilations. While uploads are infrequent, each retains his offbeat tone—complete with awkward pauses, prop misfires, or guest confusion. The slower pace fits viewers looking for background content or extended laughs.

‍

‍

Engagement on YouTube is modest compared to his short-form platforms, averaging 1.7K interactions and 29.5K views per upload. His last video went live a month ago, marking a passive but ongoing presence. Most traction stems from embedded clips or cross-platform traffic rather than organic YouTube discovery. Still, certain elevator scenarios benefit from longer cuts that allow the tension or absurdity to build more gradually.

‍

YouTube offers future potential for Brennan, especially through compilations, outtake reels, or audience Q&A formats. His fans regularly comment asking for “director’s cut” content or full prank backstories, suggesting interest in deeper creator-audience interactions. If activated with strategy, InfraBren could become a complementary storytelling arm, enriching the visual comedy archive that defines his broader brand.

‍

• ‍Username: @InfraBren‍
• Influence Score: 67.3/100‍
• Followers: 236K‍
• Activity: 1.3 videos/month‍
• Engagement Rate: 0.72%‍
• Growth: 0%‍
• Average Engagement: 1.7K‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

Infrabren’s Social Media Influence Summary

‍

‍

Brennan Hastings ranks in the top 1% across both Instagram (US) and Pranks & Challenges (Global), with a Favikon Influence Score of 9,190 points. His strongest placement is #52 in Pranks & Challenges (US), reflecting top-tier performance in a competitive comedy category. His presence across platforms ensures platform overlap while targeting humor-centric communities.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Building Humor from Real-World Setups

‍

Brennan’s core strategy focuses on surprise and environment. By embedding his content in everyday settings like elevators or diners, he builds relatability into every prank. He rarely relies on dialogue; instead, reactions and visual contrast drive his humor. His ability to create bilingual content or integrate trending music adds variety while staying brand-consistent. Each platform plays a specific role—TikTok for reach, Instagram for polish, and YouTube for retention.

‍

‍

Reachability and Partnerships

‍

‍

Brennan’s network includes comedic creators like Chad LeBaron and Blake Rosier, forming a niche of high-engagement prank-based influencers. His visible ranking in the top 1% for both U.S. and global prank categories supports strategic outreach. With consistent activity on Instagram and TikTok, brands gain fast turnarounds on sponsored posts. His Cameo work reinforces a custom-first reputation with repeat clients.

‍

‍

His collaborations reflect a strong link to humor, lifestyle, and experiential content, often shot in public-facing venues like elevators or restaurants. With 2.2M average views on Instagram and 1.5M on TikTok, his audience is both reactive and share-prone. Brennan’s integration of bilingual phrasing and recurring skits strengthens recall. For brands seeking viral challenges or character-driven ads, Brennan offers precision and memorability.

‍

‍

Conclusion: Amplifying Humor Through Consistency, Format Mastery, and Cross-Platform Playfulness

‍

Brennan Hastings aka Infrabren is a standout figure in prank content—balancing consistency, high engagement, and platform fluency. His humor-first approach, bilingual edge, and strong TikTok-to-Instagram pipeline give him a distinct edge in video entertainment. With room to expand on YouTube and potential for a newsletter, Brennan is a dynamic force in relatable, reaction-driven content.

‍

‍

View the AI-powered profile