Top 20 Product Marketers in the UK in 2025
The United Kingdom leads in product marketing, with top experts driving innovation in tech and consumer experiences. Meet the Top 20 Product Marketers in 2025, known for their go-to-market strategies and creating products customers love.
Here’s the list of the Top 20 Product Marketers in the UK in 2025:
20. Lucy Whitehead
Lucy Whitehead is a Creative Product Marketing professional with over 9 years of experience in project management, creative partnerships, content creation, digital marketing, and audience engagement. Currently serving as a Creative Partner Manager at TikTok, she is passionate about building authentic brand connections and mentoring women in the industry. Lucy actively participates in discussions about the importance of creators in marketing and supports initiatives aimed at closing the gender gap.
Favikon Authority Score: 331 pts
19. Adelle Kehoe
Adelle Kehoe is a Director of Product Marketing and Content at Similarweb, specializing in content strategy, digital marketing, and SEO. She co-founded a cruelty-free advice website and actively engages in hiring and mentoring within her field. Her posts reflect a commitment to ethical marketing practices and collaboration, showcasing her leadership in the marketing community. Adelle's content often highlights her professional achievements and projects, emphasizing her expertise in product marketing and content creation.
Favikon Authority Score: 340 pts
18. Richard Doherty
Richard Doherty is the Senior Director of Product Marketing at Workday, specializing in cloud-based recruiting and talent management solutions. With a background in economics from the London School of Economics, he has held various management roles in leading companies like Jobpartners (acquired by Taleo). His social media presence focuses on HR technology, AI integration, and community engagement at industry events, showcasing his expertise and leadership in transforming HR practices across Europe.
Favikon Authority Score: 811 pts
17. Sunny Dhami
Sunny Dhami is a seasoned product marketing leader with over 15 years of experience in SaaS and technology industries. Currently serving as VP of Product & Solution Marketing at Ardoq, he has a proven track record of driving significant revenue growth and leading successful product marketing initiatives. His expertise includes global product marketing, demand generation, and cross-functional collaboration. Sunny is also an accomplished public speaker and actively mentors professionals in the product marketing community.
Favikon Authority Score: 2 327 pts
16. Louise Dunne
Louise Dunne is a Product Marketing Lead with a strong focus on SaaS B2B products. She has a proven track record in go-to-market strategies, product messaging, and stakeholder management. Louise actively engages with the Product Marketing community, sharing insights and organizing events. She is passionate about empowering women in tech and has been involved in fundraising for Médecins Sans Frontières. Her content often highlights best practices in product marketing and the importance of community collaboration.
Favikon Authority Score: 2 364 pts
15. Eva Mrazikova
Eva Mrazikova is a Product Marketing Leader with expertise in Go-To-Market Strategy, Positioning, and Messaging. She is currently the Director of Product Marketing at IRIS Software Group, a software company in the UK. Eva is a licensed accountant and independent practice owner, focusing on digitalisation and efficiency in accounting services. Her social media presence highlights her commitment to empowering women in the industry and supporting the next generation of accountants. She actively engages with her audience through insights on outsourcing, work-life balance, and the importance of technology in accounting.
Favikon Authority Score: 2 475 pts
14. Helen Paton
Helen Paton is a Product Marketing Manager at Google, specializing in AI and emerging technologies. With a strong focus on user-centric experiences, she has successfully launched products like Gemini and Chromebook Plus. Helen is passionate about public speaking, start-ups, and empowering women through education. She has a background in marketing and has completed an AI program at Oxford. Her social media presence reflects her enthusiasm for innovation and community engagement.
Favikon Authority Score: 2 491 pts
13. Jonathan Isaacs
Jonathan Isaacs is a Product Marketing Manager with extensive experience in SaaS and Agile methodologies. He excels in business analysis, project management, and product strategy, focusing on continuous improvement and customer engagement. His social media presence highlights his journey in running, professional milestones, and commitment to personal development. He actively shares insights on product marketing, team leadership, and the importance of mental well-being, making him a relatable figure in the tech community.
Favikon Authority Score: 2 606 pts
12. Juliette Aiken
Juliette Aiken is a Chief Marketing Officer with expertise in product marketing, particularly in SaaS, eCommerce, and the luxury sector. She previously served as the Product Marketing Manager at Fits Me, a Rakuten company that enables merchants to engage with their shoppers, personalize their purchase journey. Juliette is fluent in English, Dutch, and Italian, and actively engages with the marketing community through events and discussions on branding, data security, and customer experience. Her LinkedIn presence showcases her commitment to community building and innovative marketing strategies, emphasizing the importance of authenticity and trust in brand messaging.
Favikon Authority Score: 2 610 pts
11. Scott Ivell
Scott Ivell is the Head of Global Solution & Product Marketing at Stripe, with over 30 years of experience in B2B marketing, digital strategy, and solution selling. He focuses on helping customers leverage technology for business growth and showcases success stories across various industries. His posts often discuss product marketing trends, hiring opportunities, and insights into effective marketing strategies, reflecting his expertise and commitment to the field.
Favikon Authority Score: 2 686 pts
10. Kirsty Finlayson
Kirsty Finlayson is a seasoned marketing professional with over 8 years of experience in B2B and SaaS environments. She specializes in SEO and content marketing and currently serves as the Director of Marketing at Chameleon, the deepest product adoption platform for SaaS teams. Her LinkedIn posts reflect a strong focus on product marketing, user onboarding, and the impact of AI on marketing strategies. Kirsty actively engages with her audience through insights on industry trends and personal experiences, promoting a user-first approach in digital marketing.
Favikon Authority Score: 3 060 pts
9. Daniella Latham
Daniella Latham is a product marketing professional at Atlassian, specializing in AI go-to-market strategies and product-led growth. With a background in community management and ESL teaching, she emphasizes user empathy in her work. Recognized as a top product marketing influencer, she actively engages with the product marketing community and shares insights on AI, storytelling, and market intelligence. Her interests include history, gaming, and writing children's stories, showcasing her diverse skill set and creativity.
Favikon Authority Score: 3 210 pts
8. James Doman-Pipe
James Doman-Pipe is a strategic B2B SaaS product marketing expert based in London. He focuses on go-to-market strategies, customer-centric marketing, and neurodiversity advocacy. His social media presence highlights his commitment to inclusivity and representation, particularly within the LGBTQIA+ community. He shares insights on product marketing, offers free courses for marketers, and engages with his audience through a well-received newsletter, Building Momentum.
Favikon Authority Score: 3 372 pts
7. Elliott Rayner
Elliott Rayner is a seasoned marketing professional with over 20 years of experience in product marketing and innovation. He currently leads growth and marketing at OWOW, a product and venture studio focused on impactful storytelling and technology. Elliott is an expert in residence at Product Marketing Alliance, sharing insights on product roadmaps and communication strategies. His content emphasizes the importance of storytelling in marketing, particularly in combating information overload and enhancing consumer engagement.
Favikon Authority Score: 3 747 pts
6. Liam Dowd
Liam Dowd is an experienced product marketer and industry lead in sustainable business at Reuters Professional. He specializes in brand strategy, digital strategy, and corporate communications, advocating for sustainability and responsible business practices. An artist and painter, he has sold over 100 pieces of artwork. His social media presence highlights key insights in sustainability reporting, climate initiatives, and the importance of ESG data in corporate strategy.
Favikon Authority Score: 3 788 pts
5. Amit Alagh
Amit Alagh is a seasoned Global Product Marketing Leader with nearly 20 years of experience in B2B SaaS. He specializes in market development, competitive intelligence, and product-led growth strategies. As the London Chapter Lead for the Product Marketing Alliance, he actively engages in community building and mentorship, emphasizing resilience and collaboration. Recognized as one of the Top 100 Product Marketing Influencers, Amit is dedicated to elevating the product marketing profession and fostering connections within the industry.
Favikon Authority Score: 3 833 pts
4. Senda Ben Abdallah
Senda Ben Abdallah is a Product Marketing Manager at Vibe.co and host of the Too Long; Don't Listen podcast. She focuses on leveraging her marketing expertise in the architecture, engineering, and construction (AEC) industry, while also supporting students and early-career professionals through her podcast, 'Too Long; Don't Listen.' Senda actively promotes female empowerment in tech and shares insights on product marketing, career development, and community engagement.
Favikon Authority Score: 4 338 pts
3. Hattie the PMM
Hattie the PMM is a Product Marketing Manager with over 10 years of experience in tech, focusing on building a community for Product Marketers through her platform productmarketers.com. She shares insights on personal branding, career development, and the challenges faced by PMMs. Hattie actively engages her audience with practical strategies, community events, and discussions on the importance of visibility and collaboration in the industry. Her content often addresses the undervaluation of product marketing roles and advocates for better recognition and support for PMMs.
Favikon Authority Score: 6 972 pts
2. Harvey Lee
Harvey Lee is a prominent figure in product marketing, known for founding the Product Marketing Career Accelerator and being ranked as the #1 PMM creator in the UK. He shares insights on workplace culture, marketing strategies, and personal growth through his posts and newsletter, Below-The-Waterline.com, which has over 40,000 subscribers. Harvey is recognized as a Top 10 Product Marketing Consultant globally and a LinkedIn Top Voice, offering consulting, coaching, and speaking engagements.
Favikon Authority Score: 8 131 pts
1. Richard King
Richard King is the founder and CEO of Product Marketing Alliance, with five startups and three successful exits. He focuses on leadership, growth, and product marketing, sharing insights on building bootstrapped companies, nurturing talent, and operational excellence. His content emphasizes the importance of community and collective learning, aiming to provide actionable strategies for founders and marketers. He advocates for a customer-centric approach in product marketing and highlights the significance of effective communication and understanding market needs.
Favikon Authority Score: 8 205 pts
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