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Top 20 Micro Influencers in Vietnam in 2025

Looking for fresh and engaging influencers in Vietnam? Here are 20 rising names in fashion, beauty, food, and lifestyle who are gaining attention in 2025.

March 15, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Micro Influencers in Vietnam in 2025: 

20. Yu Trần

Yu Trần is a dancer and choreographer based in Saigon, Vietnam. She shares her journey through dance and personal experiences on social media, emphasizing kindness and staying cool. Her content includes dance performances, lifestyle moments, and collaborations with other creators. Yu engages her audience with relatable posts and a vibrant personality, often showcasing her love for dance and fashion.

Followers on social media: 48K 

Favikon Authority Score: 7 146 pts

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19. Catie Babi

Catie is a Vietnamese content creator known for her engaging posts on TikTok and Instagram. Her content often revolves around themes of self-reflection, kindness, and emotional well-being, resonating with a youthful audience. She shares personal insights and motivational messages, encouraging her followers to embrace positivity and set boundaries in relationships. Catie's posts reflect a blend of humor and sincerity, making her relatable to her audience.

Followers on social media: 65.9K 

Favikon Authority Score: 6 832 pts

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18. Vũ Phạm Thiên Thanh

Vũ Phạm Thiên Thanh is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of personal reflections, lifestyle insights, and motivational quotes, often emphasizing self-love and positivity. Her posts resonate with a youthful audience, showcasing her experiences and thoughts on beauty, relationships, and personal growth. With a playful and relatable style, she connects with her followers through humor and heartfelt messages.

Followers on social media: 36.3K 

Favikon Authority Score: 6 519 pts

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17. Mộc Quyên

Mộc Quyên is a Vietnamese social media creator known for her playful and whimsical content, often featuring cute emojis and light-hearted themes. Her posts primarily consist of simple expressions and visuals, resonating with a youthful audience. She engages her followers with relatable and cheerful content, showcasing a personal touch in her interactions. The focus is on casual, everyday moments rather than specific themes or expertise.

Followers on social media: 59.3K 

Favikon Authority Score: 7 604 pts

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16. Cu Nâu

A vibrant social media presence focused on positivity, travel, and personal experiences. Known for engaging content that includes lifestyle tips, fashion, and reflections on life. The creator shares a mix of humorous and heartfelt posts, often highlighting beautiful locations in Vietnam and personal anecdotes. Their content resonates with a youthful audience, encouraging a positive outlook and exploration of the world.

Followers on social media: 50K 

Favikon Authority Score: 6 657 pts

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15. Tú Trần

Tú Trần is a lifestyle content creator based in Ho Chi Minh City, Vietnam, focusing on beauty, makeup, and personal style. His TikTok and Instagram posts showcase makeup tutorials, product reviews, and daily life, often incorporating humor and relatable content. He engages with a young audience interested in beauty trends and lifestyle tips, promoting a positive and vibrant image. His content is primarily in Vietnamese, appealing to local and regional viewers.

Followers on social media: 45.9K 

Favikon Authority Score: 6 456 pts

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14. ptwag

The creator shares a variety of content on TikTok and Instagram, focusing on personal experiences, travel, and lifestyle. Posts include dance videos, personal reflections, and moments with friends and family. They engage with their audience through relatable content and showcase their love for travel, particularly in Vietnam. The creator also expresses emotional sentiments and personal milestones, such as graduation and relationships, indicating a connection with their followers.

Followers on social media: 74.8K 

Favikon Authority Score: 5 091 pts

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13. Tuan Lla

Tuanlla is a vibrant dancer and social media personality based in Hanoi, Vietnam. He shares engaging dance content on TikTok and Instagram, showcasing his skills and creativity through various challenges and collaborations. His posts often feature popular music and dance trends, attracting a significant following. Tuanlla also promotes a playful and youthful image, connecting with his audience through relatable and entertaining content.

Followers on social media: 63.5K 

Favikon Authority Score: 7 482 pts

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12. Thao Vy

Thao Vy is a vibrant content creator known for her engaging TikTok videos that often feature relatable humor and personal anecdotes. Her posts frequently utilize trending music and editing styles, showcasing her creativity and connection with her audience. With a significant number of likes on her videos, she has established a strong presence in the Vietnamese social media landscape, appealing to a youthful demographic interested in lifestyle and entertainment content.

Followers on social media: 48K 

Favikon Authority Score: 6 039 pts

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11. Nguyễn Huỳnh Thánh Mỹ

Nguyễn Huỳnh Thánh Mỹ is a vibrant content creator focused on coffee culture and travel experiences, primarily in Vietnam. Her social media presence showcases various cafes, travel spots, and culinary delights, particularly in Da Lat and Saigon. She engages her audience with visually appealing posts and relatable captions, often highlighting her love for coffee and desserts. Mimi's content resonates with food enthusiasts and travelers, making her a go-to source for local recommendations and experiences.

Followers on social media: 71.2K 

Favikon Authority Score: 7 543 pts

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10. Phú Bảnh Bao

Phú Bảnh Bao is a Vietnamese entrepreneur and content creator, known for his roles as the founder of 2b.closet and 2plo.official, and as an editor at Eva.vn. His social media presence features a blend of personal reflections, parenting moments, and travel experiences, often highlighting the joys and challenges of fatherhood. He engages with his audience through relatable storytelling and visual content, showcasing his life in Vietnam and his adventures abroad.

Followers on social media: 58.7K 

Favikon Authority Score: 5 633 pts

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9. T H U C

A vibrant TikTok creator known for her fashion and styling content, T H U C shares outfit inspirations and personal reflections. With a playful approach, she engages her audience through relatable posts about daily life, fashion choices, and self-expression. Her content often features hashtags like #OOTD and #styling, showcasing her modeling work and personal style. T H U C has garnered significant engagement, reflecting her popularity and connection with followers.

Followers on social media: 82.3K 

Favikon Authority Score: 7 936 pts

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8. Nguyễn Hồng Ngọc

Nguyễn Hồng Ngọc is a Vietnamese content creator known for her engaging TikTok and Instagram posts that blend personal reflections, lifestyle reviews, and moments of beauty. She shares insights on various topics, including food, travel, and personal growth, often accompanied by aesthetic visuals. Her content resonates with a youthful audience, showcasing her experiences and thoughts in a relatable manner.

Followers on social media: 73.7K 

Favikon Authority Score: 6 393 pts

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7. Hera Chen

Hera Chen, also known as Trần Ngọc Hiềnn, is a vibrant social media personality from Vietnam. Her content primarily revolves around personal experiences, travel, and cultural reflections, often infused with humor and relatable anecdotes. She engages her audience with lively posts about her adventures, celebrations, and daily life, showcasing a strong connection to her Vietnamese roots. Her TikTok and Instagram presence highlights her creativity and authenticity, making her a relatable figure for young audiences.

Followers on social media: 74.9K 

Favikon Authority Score: 6 261 pts

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6. Lâm Thị Ngọc Bích

Lâm T Ngọc Bích is a Vietnamese content creator based in Ho Chi Minh City, known for her engaging posts on TikTok and Instagram. Her content often features personal reflections, celebrations, and light-hearted moments, resonating with a youthful audience. She actively shares her experiences and emotions, particularly around themes of love and friendship, making her relatable to her followers.

Followers on social media: 52K 

Favikon Authority Score: 5 380 pts

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5. Khánh Huệ M48

A fashion enthusiast and lifestyle creator, known for sharing daily outfit inspirations and tips on Instagram and TikTok. With a focus on Korean style and cultural experiences, she engages her audience through vibrant visuals and relatable content. Her posts often highlight her love for fashion, travel, and personal growth, resonating with a youthful demographic interested in style and lifestyle trends.

Followers on social media: 84.1K 

Favikon Authority Score: 7 059 pts

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4. Phạm Thanh Vân

Phạm Thanh Vân is a Vietnamese content creator known for her engaging TikTok and Instagram posts that often reflect on personal experiences, emotions, and societal observations. Her content features a mix of humor, introspection, and relatable themes, appealing to a young audience. She frequently shares quotes and thoughts on relationships, self-love, and the beauty of life, resonating with her followers through her authentic and heartfelt expressions.

Followers on social media: 73.5K 

Favikon Authority Score: 6 547 pts

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3. Hien Thanh Le

Hien Thanh Le, known as Bear, is a Vietnamese social media personality active on TikTok and Instagram. Her content features playful and humorous posts, often incorporating dance and lighthearted commentary. She engages her audience with relatable expressions and a vibrant personality, showcasing her life experiences and emotions. With a focus on fun and creativity, she attracts a youthful audience interested in entertainment and lifestyle content.

Followers on social media: 70.6K 

Favikon Authority Score: 6 260 pts

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2. Tiệm Xăm Nét Mảnh

Tiệm Xăm Nét Mảnh is a tattoo studio based in Saigon, Vietnam, specializing in minimalist tattoo designs and piercings. The creator, Khoa, actively engages with clients through social media, promoting special offers and events, particularly around significant dates like International Women's Day. The content showcases various tattoo styles and encourages customer interaction, highlighting a welcoming atmosphere for both local and international clients.

Followers on social media: 61.8K 

Favikon Authority Score: 5 709 pts

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1. Ppinh Studio

Ppinh Studio specializes in custom handmade gifts, including chibi art and personalized keychains. Based in Hanoi, Vietnam, the creator engages with a vibrant community through TikTok and Instagram, showcasing unique products and responding to customer requests. The content often highlights the creative process and customer interactions, emphasizing the personal touch in each item. Ppinh Studio has gained popularity for its adorable designs and commitment to quality, making it a go-to for personalized gifts.

Followers on social media: 57.6K 

Favikon Authority Score: 7 194 pts

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🔎 Find more Micro Influencers in Vietnam

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.