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Pietra Amaral: Styling Her Way to the Top of Brazil’s Lifestyle Scene

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Pietra Amaral is a Brazilian lifestyle and fashion creator known for her stylish content and relatable presence across TikTok and Instagram. With a magnetic personality and an eye for trends, she effortlessly blends fashion inspiration with a casual, everyday vibe. Her content resonates with a young, style-conscious audience who connect with her warmth and aesthetic. Fluent in Portuguese, she shares moments that reflect both joy and authenticity.

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With a background in marketing, Pietra understands how to create content that captures attention and drives engagement. She often collaborates with brands using discount codes and sponsored features, seamlessly integrating them into her videos and reels. Her strategic thinking is reflected in how she structures her posts around fashion moments, trends, and personal narratives. This marketing edge sets her apart from other creators in her niche.

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What makes Pietra stand out is her ability to stay polished while being approachable. She frequently posts outfit-of-the-day videos, mirror selfies, and soft-edited selfies that show off her confidence and connection to her community. Whether she's dancing to a trending audio or sharing a quiet beach moment with her family, her content always feels personal and intentional. Her audience sees her as both a fashion icon and a digital friend.

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She’s already worked with major brands like Planet Girls, Mackenzie University, and Share Student Living, reflecting her versatility and professionalism. Pietra’s digital footprint continues to grow, with top rankings in fashion categories and rising engagement on Instagram. Her consistency, positive tone, and fashion-forward aesthetic make her a key figure in Brazil’s creator economy. As she expands her platform, she continues to inspire a new generation of lifestyle enthusiasts.

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An Influencer Active on Social Media

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Pietra Amaral maintains a powerful presence across TikTok and Instagram, where she consistently engages a large, fashion-focused Brazilian audience with upbeat lifestyle content.

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Pietra Amaral's Social Media Strategy Analysis

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TikTok – A Fashion Playground for Trend-Driven Youth

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TikTok is Pietra Amaral’s most followed and impactful platform, with 4.5 million followers who engage with her stylish, music-driven videos. Her content combines current audio trends with outfit transitions, casual dancing, and expressive captions that reflect her playful side. She posts frequently—6.6 videos per week, usually around 10 AM—and has established a recognizable rhythm her audience can count on. Each clip feels fresh, short, and visually light, perfect for Gen Z attention spans.

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She often records in natural lighting or simple indoor settings, letting her personality and styling do the work. Pietra avoids over-editing, opting instead for a real-time, fun aesthetic that aligns well with the TikTok ecosystem. Her fashion choices are trendy but accessible, appealing to everyday viewers who look to her for inspiration. Even with a subtle marketing presence, her videos never feel overly promotional.

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While her engagement rate on TikTok is 0.58%, her average of 238.6K views per post proves she holds significant visibility within the platform’s algorithm. Posts like “essa música na cabeça o dia todo” consistently earn thousands of likes and hundreds of comments, showing her ability to keep fans emotionally invested. She uses captions that double as expressions of mood, making her content both interactive and expressive.

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Pietra’s content on TikTok isn’t just for entertainment—it’s a tool for influence. Her profile is highly brand-safe, cheerful, and devoid of political content, making her an attractive candidate for product placements. She integrates sponsored mentions in a way that feels natural to her tone and audience, keeping trust intact while still driving value for partners.

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• ‍Username: @pietraamaral‍
• Influence Score: 88.2/100‍
• Followers: 4.5M‍
• Activity: 6.6 videos/week‍
• Engagement Rate: 0.58%
• ‍Growth (30 days): 0%‍
• Average Engagement: 26.2K‍
• Posting Habits: Everyday at 10 AM EST

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Instagram – Aesthetic Softness Meets Daily Realness

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Instagram is where Pietra Amaral showcases her polished side, with 844.6K followers and a consistently growing profile. Her content features warm-toned selfies, stylish outfit shots, and lifestyle reels that blend music and emotion. She posts around 8 times per month, typically in the early morning hours, creating a soft, curated feed that reflects both her brand and personality. Her engagement rate of 4.37% is significantly above average, demonstrating her resonance with followers.

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Her reels perform especially well, with posts like “amo uma marquinha” hitting 334K+ views and generating thousands of likes. These reels often start with a close-up or mirror shot, followed by a simple gesture, filter, or music beat drop—keeping the viewer engaged without complex editing. The simplicity is intentional and highly effective, inviting viewers into Pietra’s everyday life while staying on-brand.

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She mixes content formats—reels, static posts, carousels—and uses captions that feel like short text messages to her audience. This informal tone makes her content relatable and adds emotional depth, whether she’s showcasing a bikini from a beach trip or a nighttime mirror selfie. Her soft, pastel-leaning color palette and consistent lighting further solidify her visual identity.

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Instagram is also the platform where she builds trust and long-term brand image. Her collaborations with brands like Planet Girls and Mackenzie University are tastefully integrated into her feed. With top rankings in the fashion category, Pietra uses Instagram to position herself as both a style icon and a reliable brand ambassador.

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• ‍Username: @pi.amaral‍
• Influence Score: 91.2/100‍
• Followers: 844.6K‍
• Activity: 8 posts/month‍
• Engagement Rate: 4.37%‍
• Growth (30 days): +1.9%‍
• Average Engagement: 36.9K‍
• Posting Habits: Twice a week at 1 PM EST

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YouTube – Dormant but Still Discoverable

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Pietra’s YouTube channel (@PietraAmaral) has 220K subscribers, but no new content has been posted in over two years. While inactive, the channel holds potential due to its existing follower base and branding alignment. With her strong presence on short-form platforms, she could revive YouTube through vlogs, hauls, or GRWM (Get Ready With Me) content. The visual tone she already uses would translate well into longer-form formats.

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Despite the dormant state, the channel remains searchable and could serve as a passive discovery funnel for her newer followers. Many creators revive inactive YouTube channels once their Instagram or TikTok presence matures, and Pietra is in the perfect position to do that. Her early experience with multiple platforms shows adaptability and a multi-channel mindset.

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• ‍Username: @PietraAmaral‍
• Influence Score: 19.6/100‍
• Followers: 220K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Inactive for over 2 years

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X (Formerly Twitter) – Legacy Platform, Low Priority

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Pietra's X account (@ttdamaral) has 5.2K followers, but like YouTube, it’s been inactive for more than two years. This platform no longer factors into her current content strategy. Given her focus on visual-first platforms like TikTok and Instagram, text-based content isn’t a core part of her brand voice. Her audience doesn’t expect or demand it from her, and she wisely focuses efforts where ROI is highest.

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Even when active, her Twitter presence was minimal—offering occasional thoughts or reposts rather than a strong, daily presence. Her current followers on the platform are unlikely to affect her brand deals or audience engagement elsewhere. However, her X account still exists as a verified and searchable identity, adding to her overall digital footprint.

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• ‍Username: @ttdamaral
• ‍Influence Score: 6.1/100‍
• Followers: 5.2K‍
• Activity: 0 tweets/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Inactive for over 2 years

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Pietra Amaral's Social Media Influence Summary

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Pietra Amaral ranks in the Top 1% of creators on both TikTok and Instagram in Brazil, with standout positions in the fashion and outfit styling categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Music, Mood, and Mirror Selfies

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Pietra’s content is driven by three pillars: music-aligned posts, fashion-forward styling, and natural, spontaneous self-expression. Her videos often ride the wave of trending audios while subtly showcasing her style, making them feel both timely and personal.

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Reachability & Partnerships

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Pietra Amaral is highly reachable for collaborations and frequently tags brands like Planet Girls and Mackenzie University directly in her TikTok and Instagram posts. Her content tone is cheerful and fashion-centric, making her a safe and strategic choice for brands targeting Brazilian Gen Z consumers.

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She maintains a consistent posting schedule—10 AM on TikTok and 1 AM on Instagram—allowing brands to plan for timely visibility. With a history of blending sponsored content into lifestyle reels naturally, Pietra offers high campaign adaptability without disrupting audience trust.

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Conclusion: Pietra Amaral Is Shaping the Future of Lifestyle Content in Brazil

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Pietra Amaral isn’t just growing—she’s glowing. Her consistent posting, joyful energy, and strategic branding have made her a rising star in Brazil’s fashion and lifestyle space. She brings both marketing knowledge and creative instinct to the table, making her not just a creator but a partner in storytelling.

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View the AI-powered profile

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