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Who is Aaron Mercury?
Aaron Mercury is a top content creator from Mexico with over 18 million TikTok followers. His content blends humor, lifestyle, and skincare for Gen Z viewers.

Aaron Mercury: Leading Youth Content with Humor, Style, and Skincare Confidence
Aaron Mercury is a Mexican creator known for his bold humor, high-energy videos, and flirtatious online presence. His TikTok quote “Regalando besos a quien me siga” has become part of his identity, connecting him with a fanbase that enjoys his playful tone. With 18.8M followers on TikTok, he regularly posts comedic skits and expressive reaction content. His videos often feature close-up camera work and dramatic delivery.
He also builds a visual identity on Instagram, where his posts include skincare routines, fashion-forward selfies, and creative reels. With 5M followers, he balances humor and style, often collaborating with brands like Adidas México. Aaron’s content style appeals directly to Spanish-speaking Gen Z audiences who follow both his jokes and beauty picks. His visuals are polished but still reflect his fun, unpredictable energy.

Outside of content, Aaron is closely linked to other creators like Carol Castro and Paola Ravia, appearing in collaborations that drive visibility across Mexico’s digital scene. His videos sometimes reference viral challenges or pop culture moments, placing him at the center of current trends. His work has reached global platforms, but he maintains strong ties to Latin American entertainment culture. Aaron’s social circle is visible in both his content and network.
His brand presence is consistent across TikTok, Instagram, X, and YouTube, although activity is lower on YouTube. Across all platforms, he posts over 52 times a month, maintaining strong visibility. His fast growth and cheerful tone support a loyal following, with millions of interactions per month. Aaron stands out by delivering quick, relatable content that mixes personality with visual appeal.
An Influencer Active on Social Media

Aaron Mercury is active on TikTok, Instagram, X, and YouTube, with a total following of over 25.8M, led by his TikTok account with 18.8M followers.
Janice’s Social Media Strategy Analysis
TikTok: Aaron’s Viral Playground

TikTok is Aaron Mercury’s most powerful platform, where he has built a following of 18.8M through expressive skits, close-up reaction shots, and flirty humor. He posts an average of 21.7 videos per week, making it his most active space. His TikToks are often fast-paced, with loud reactions, edited transitions, and direct engagement with fans. His signature smirks, head tilts, and dramatic tone make his videos instantly recognizable.
Aaron often films solo, but his content includes duets, trending audio clips, and scenes that play off flirtation and public attention. He occasionally uses makeup or props to enhance the visual element, but his personality carries most of the content. He builds mini-storylines that fans follow in the comments, adding layers of humor and familiarity. Each video is short but designed to catch interest quickly and drive repeat views.

His engagement rate on TikTok is 0.89%, with an average of 166.4K interactions and 1.7M views per post. This is where his largest community lives, and where trends can turn into catchphrases or signature bits for Aaron. He has seen steady growth (+0.97%) over the last 30 days, adding more than 180.7K followers. His audience expects volume, speed, and charm, and he delivers consistently.
He posts three times a day at 8 PM EST, keeping a routine that matches TikTok’s content flow. This rhythm supports algorithm favorability while keeping his name visible at all times. He uses comments to extend each post’s shelf life and build interaction loops. TikTok is not just his largest audience—it’s where his creator identity is strongest.
- Username: @aaronmercury
- Influence Score: 96.2/100
- Followers: 18.8M
- Activity: 21.7 videos/week
- Engagement Rate: 0.89%
- Growth: +0.97%
- Average Engagement: 166.4K
- Posting Habits: 3 times a day at 8 PM EST
Instagram: Lifestyle, Skincare, and Audience Connection

On Instagram, Aaron Mercury showcases a more polished image, where his 5M followers see a curated version of his humor and style. His posts feature skincare routines, posed portraits, and reels with light editing. While still playful, his tone on Instagram leans more into beauty, confidence, and trendy visuals. His aesthetic is often clean, with soft lighting, matching sets, and pastel color schemes.
Aaron’s engagement rate here is higher—3.33%—with posts earning 167.3K average interactions and 1.2M views. He uses the platform for personal branding, highlighting facial routines, sponsored content, and his unique sense of fashion. Unlike TikTok, where chaos and speed work, Instagram is slower and more deliberate. Each reel or carousel tells a visual story and often includes skincare product placements.

He posts around 19 times per month, sticking to a schedule of daily updates at 8 PM EST. His consistency is one of his strengths—audiences know when to expect new content. Reels are his main format, blending short edits with background music or voiceovers. He often mirrors themes from TikTok but adds a visual upgrade for Instagram audiences.
Aaron’s Instagram is ideal for collaborations with lifestyle and skincare brands. Past posts have tagged Adidas México and Universal Pictures México, integrating promotional content seamlessly. His tone is still casual but adjusted for a platform where visual appeal carries more weight. His success here comes from balancing light humor with soft, branded visuals.
- Username: @aaronmercury
- Influence Score: 96.3/100
- Followers: 5M
- Activity: 19 posts/month
- Engagement Rate: 3.33%
- Growth: +3.71%
- Average Engagement: 167.3K
- Posting Habits: Everyday at 8 PM EST
X: Quick Reactions and Personal Thoughts

Aaron uses X as a conversational tool, posting 8.7 tweets per week to his 1.3M followers. His tone here is often flirty, exaggerated, and short-form, aligning with his image from TikTok. He tweets memes, quotes, and short jokes—many of which reference his videos or audience in-jokes. His personality is clear, and tweets often get strong replies, even if overall engagement is lower than other platforms.
His average engagement is 1.2K, with 29K views per tweet and a modest engagement rate of 0.09%. Still, it plays a role in maintaining real-time contact with fans and amplifying ongoing trends. Aaron uses X to respond to fans directly and post quick, humorous thoughts. The platform supports spontaneity, which fits his content style.

While growth is flat (0%), his activity keeps the channel alive and visible in trending discussions. He doesn’t focus heavily on promoting videos here, but instead builds up his personality through one-liners and GIF reactions. It adds dimension to his content mix by showing a lighter, more off-the-cuff side. He posts at 10 PM EST, slightly later than his other platforms.
Aaron’s X profile supports his other platforms but also builds community loyalty through personal interaction. It’s where followers can feel closer to him in a more casual way. While it’s not built for reach, it gives him another outlet for personality-led content. His humor, often exaggerated or cheeky, still drives attention across threads and replies.
- Username: @armnmercury
- Influence Score: 86.9/100
- Followers: 1.3M
- Activity: 8.7 tweets/week
- Engagement Rate: 0.09%
- Growth: 0%
- Average Engagement: 1.2K
- Posting Habits: Everyday at 10 PM EST
YouTube: Minimal Activity, High Potential

Aaron’s YouTube has 767K subscribers but lower output, with just 1.6 videos per month. His videos here are long-form or reposted content from TikTok and Instagram, often framed as vlogs or extended skits. He hasn’t focused much energy on growing the platform, as his main reach happens elsewhere. However, the channel gives fans a chance to revisit highlights or get slightly more context behind his short-form content.
The engagement rate is 0.05%, with 389 average interactions and 2.1K views per video. It’s his slowest platform, both in performance and growth, which remains at 0%. Most uploads are safe in tone and consistent with his polished, youthful brand. This makes the platform viable for occasional brand placements that require longer airtime.

Aaron posts here twice a month at 7 PM EST, a much slower pace than his daily content elsewhere. There’s no ongoing video series or consistent theme—uploads are scattered and often repurposed. He doesn’t push fans toward this channel in other posts, so it functions more as an archive than a priority content hub.
Despite lower activity, YouTube offers space for high-quality brand campaigns if he chooses to scale it up. His editing is clean, and his personality carries over well to long-form formats. With the right focus, this platform could help him expand into more structured video content. For now, it works best as a supporting layer to his fast-moving platforms.
- Username: @aaronmercuryy
- Influence Score: 76.1/100
- Followers: 767K
- Activity: 1.6 videos/month
- Engagement Rate: 0.05%
- Growth: 0%
- Average Engagement: 389
- Posting Habits: Twice a month at 7 PM EST
Aaron Mercury’s Social Media Influence Summary

Aaron Mercury holds an Influence Score of 9,505 and a Level 1 badge, placing him at the top of Mexico’s influencer rankings. He is ranked #21 on Instagram Mexico and #30 in Video Entertainment Mexico, with global placements at #807 on Instagram Worldwide and #215 in Video Entertainment Worldwide. These rankings confirm his status in the Top 1% of entertainment and lifestyle creators among Spanish-speaking audiences.
Learn more about the Favikon Methodology here
Content Strategy: Daily Comedy, Skincare, and Gen Z Connection
Aaron Mercury’s content strategy is built on humor, fast-paced editing, and lifestyle themes that connect with Spanish-speaking teens and young adults. His videos are flirtatious, comedic, and often center around interactive skits, challenges, or skincare tips. He balances bold character-driven TikToks with clean and aspirational Instagram posts, creating a dual presence of fun and style.
Reachability and Partnerships

Aaron Mercury is highly open to collaborations, with an estimated post rate of $20K–$80K depending on the platform and brand scale. He has worked with Adidas México, Wicked Movie, and Universal Pictures México, often tagging them across reels and skits. His engagement rate is strongest on Instagram and TikTok, making them ideal for product features and campaign visibility. He consistently integrates products into his humorous or skincare-related posts without breaking his tone.

His wide network of creators like Carol Castro and Paola Ravia expands campaign reach across Mexico’s Gen Z audience. Aaron publishes 52 posts per month across all platforms, offering strong consistency for time-sensitive promotions. He also adapts well to brand aesthetics, particularly for youth-centered lifestyle and entertainment products. His content is cheerful, safe, and direct—making him a solid partner for high-frequency brand exposure.
Conclusion: Comedy, Confidence, and Daily Entertainment
Aaron Mercury has created a standout presence by combining flirty humor with style and everyday content that clicks with his audience. From skincare routines on Instagram to viral jokes on TikTok, he’s mastered the balance of playfulness and influence. His top-tier ranking, daily posting routine, and network of creators keep him highly visible in Latin America’s youth entertainment space. Aaron is not just popular—he’s a digital personality driving trend-based content that connects across millions.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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