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Top 20 Micro Influencers in Indonesia in 2025

Micro influencers in Indonesia are gaining attention with their fresh content and loyal followers. Here are 20 creators making waves in 2025 across various niches.

March 16, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Micro Influencers in Indonesia in 2025: 

20. Meihua Salon Padang

Meihua Salon Padang specializes in hair restoration and beauty services, offering treatments for damaged hair and makeup services for various occasions. With a strong presence on TikTok and Instagram, they engage audiences with tips, tutorials, and promotions related to hairstyling and beauty. The salon emphasizes customer satisfaction and aims to empower individuals through beauty and wellness services.

Followers on social media: 30.4K 

Favikon Authority Score: 7 002 pts

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19. Lely Fzhh

Lely is a business owner and nail artist, promoting her nail salon, Magata Nails, on social media. Her content features nail art, casual lifestyle posts, and interactions with her audience. She engages with her followers through relatable and light-hearted content, showcasing her work and personal experiences.

Followers on social media: 47.3K 

Favikon Authority Score: 6 156 pts

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18. Isty Ifnitiany

Isty Ifnitiany is a vibrant social media personality known for her engaging TikTok content, often featuring playful interactions and relatable humor. Her posts frequently include personal anecdotes, birthday celebrations, and light-hearted commentary, appealing to a youthful audience. She promotes her dessert business on Instagram, showcasing her entrepreneurial spirit alongside her entertaining content. With a strong presence on TikTok, she connects with followers through fun challenges and trending topics.

Followers on social media: 63.5K 

Favikon Authority Score: 5 612 pts

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17. David Ardianto

David Ardianto is a vibrant content creator based in Yogyakarta, Indonesia, focusing on travel, sports, and lifestyle. His social media presence features engaging posts about local events, fitness activities like line dancing and Zumba, and personal reflections on life and learning. He actively promotes community engagement through various activities and events, showcasing a lively and interactive approach to content creation.

Followers on social media: 52.6K 

Favikon Authority Score: 4 406 pts

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16. Pallbut MC

Pallbut MC is a prominent Indonesian entertainer known for his work as an MC, comedian, and dangdut singer. He gained recognition after winning the 'Be A Man' competition on Global TV in 2009. His social media presence showcases a mix of humor, personal reflections, and engagement with fans, often highlighting events and celebrations. He actively participates in community gatherings and promotes positivity through his posts, resonating well with his audience.

Followers on social media: 51.3K 

Favikon Authority Score: 5 916 pts

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15. Elviana Cha

Elviana Cha, a professional makeup artist based in Malang, Indonesia, specializes in wedding makeup and offers private courses. She actively promotes her work through engaging posts on TikTok and Instagram, showcasing her artistry and collaborations with local brands. Her content often features wedding inspirations and makeup tutorials, appealing to brides and beauty enthusiasts. Elviana also manages multiple catalogs related to her services, enhancing her visibility in the beauty industry.

Followers on social media: 44.2K 

Favikon Authority Score: 5 603 pts

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14. Jess | snapfoodjourney

Jess is a food and hotel content creator based in Jakarta, Indonesia. She shares engaging posts about local dining experiences, hotel reviews, and culinary adventures on Instagram and TikTok. With a growing audience, she highlights various food offerings, including traditional Indonesian dishes and international cuisine, while promoting local businesses and dining spots. Her content is visually appealing and informative, making her a go-to source for food enthusiasts and travelers in Jakarta.

Followers on social media: 59.6K 

Favikon Authority Score: 7 194 pts

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13. Reni Sulistia

Reni is a content creator based in Yogyakarta, Indonesia, focusing on fashion and lifestyle tips. She shares outfit inspirations, tutorials, and personal experiences through engaging posts on Instagram and TikTok. With a background in business, she promotes various brands and products, showcasing her unique style and creativity. Her content often features collaborations with local brands, emphasizing her connection to the Indonesian fashion scene.

Followers on social media: 76.1K 

Favikon Authority Score: 7 862 pts

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12. ETIKY

ETIKY is a prominent influencer and model based in Surabaya, Indonesia, focusing on fashion, lifestyle, food, and beauty. She actively engages her audience through vibrant posts about local events, product promotions, and lifestyle tips. Her content often highlights collaborations with brands and showcases her participation in community events, making her a relatable figure in the local influencer scene.

Followers on social media: 59.6K 

Favikon Authority Score: 7 519 pts

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11. Rivanda Ristiovan

Rivanda Ristiovan, known as LeandraShye on TikTok, is a vibrant social media presence based in Salatiga, Indonesia. She shares engaging content about local events, promotions, and lifestyle tips, particularly focusing on family-friendly activities and beauty treatments. Her posts often highlight local businesses and community events, showcasing her role as a local influencer. With a strong emphasis on promotions and community engagement, she connects with her audience through relatable and visually appealing content.

Followers on social media: 91.6K 

Favikon Authority Score: 7 679 pts

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10. Dion Jamilo

Dion Jamilo is a dynamic content creator and singer from Indonesia, known for his engaging posts on Instagram and TikTok. He shares a mix of personal experiences, humor, and promotional content for various brands and events. His social media presence features a blend of entertainment, lifestyle, and culinary adventures, often highlighting local culture and experiences. Dion actively engages with his audience through interactive content, showcasing his vibrant personality and creativity.

Followers on social media: 83.2K 

Favikon Authority Score: 4 446 pts

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9. Jalankedua

Jalankedua is a content creator focused on VFX and AI tutorials, sharing engaging and humorous posts across Instagram and TikTok. Their content often includes creative prompts, visual effects, and commentary on current events, particularly in Indonesia. They aim to entertain and educate their audience while promoting the use of AI in creative processes.

Followers on social media: 51.9K 

Favikon Authority Score: 6 030 pts

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8. Ci Sandra

Ci Sandra is a vibrant content creator from Pekalongan, Indonesia, known for her engaging posts on Instagram and TikTok. She shares a mix of lifestyle content, including food recommendations, local events, and cosplay, particularly related to the game Genshin Impact. Her social media presence reflects her roots and community, often highlighting local culture and cuisine. She actively engages with her audience through interactive content and endorsements, showcasing her personality and creativity.

Followers on social media: 76.3K 

Favikon Authority Score: 7 879 pts

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7. Bagus Mulyana

Bagus Mulyana is a food and travel vlogger based in Tasikmalaya, Indonesia. He shares recommendations for local eateries, cafes, and travel spots, engaging his audience with interactive posts and vibrant visuals. His content often includes detailed descriptions of food experiences and local attractions, encouraging followers to explore Tasikmalaya's culinary scene. He actively promotes local businesses and events, fostering community engagement through his social media presence.

Followers on social media: 29.9K 

Favikon Authority Score: 6 710 pts

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6. Setianingsih Sutresna

Setianingsih Sutresna, known as Nonatyas, is a beauty content creator based in Bandung, Indonesia. She specializes in makeup reviews, skincare routines, and beauty product recommendations, often engaging her audience with relatable content and personal experiences. Her TikTok and Instagram posts showcase a variety of beauty products, emphasizing local brands and affordable options. With a strong following, she effectively combines informative content with personal anecdotes, making her a trusted voice in the beauty community.

Followers on social media: 67.1K 

Favikon Authority Score: 7 471 pts

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5. Raia Chandara Wahab

Raia Chandara Wahab is a psychology major and model, known for her engaging presence on TikTok and Instagram. She shares personal insights, lifestyle content, and modeling experiences, often reflecting on her emotions and relationships. Her posts resonate with a youthful audience, showcasing a blend of vulnerability and confidence. Raia actively engages with her followers through relatable content, including gym routines and personal reflections, making her a relatable figure in the social media landscape.

Followers on social media: 53.6K 

Favikon Authority Score: 7 911 pts

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4. Vivian L. Mart

Vivian is a vibrant social media creator known for her engaging content on TikTok and Instagram, where she shares fashion insights, lifestyle moments, and personal experiences. Her posts often feature playful interactions with her audience, showcasing her love for trendy outfits, events, and food. With a strong presence in the Gen Z community, she connects with followers through relatable humor and creative storytelling, particularly around fashion and concert experiences.

Followers on social media: 52.5K 

Favikon Authority Score: 7 964 pts

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3. MKS TRUCK MODIFIED

Milla Seredin is a fashion enthusiast from Germany, sharing her digital diary filled with stylish outfits, shopping hauls, and aesthetic inspirations. Her content primarily revolves around girly aesthetics, coquette fashion, and lifestyle tips, engaging a youthful audience with relatable themes. Milla's posts often include fashion advice, personal reflections, and motivational content, showcasing her vibrant personality and love for all things trendy.

Followers on social media: 68.4K 

Favikon Authority Score: 8 153 pts

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2. M. Rifai Awod

M. Rifai Awod is the owner of Mangan's Cafe in Cirebon, Indonesia. His social media presence features humorous and relatable content, often reflecting on daily life experiences and local culture. Posts include light-hearted commentary on various topics, showcasing a casual and approachable style. He engages with his audience through TikTok, where he shares personal anecdotes and promotes his cafe, indicating a focus on community and local business.

Followers on social media: 62.6K 

Favikon Authority Score: 6 092 pts

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1. Aji Priansyah

Aji Priansyah is a travel, cafe, and food content creator based in Bandung, Indonesia. He shares engaging posts about local culinary experiences, highlighting various cafes and eateries in Bandung. His content often features recommendations for food spots and travel destinations, appealing to foodies and travelers alike. Aji actively engages with his audience through social media platforms like Instagram and TikTok, showcasing vibrant visuals and personal experiences in the culinary scene.

Followers on social media: 30.3K 

Favikon Authority Score: 5 544 pts

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🔎 Find more Micro Influencers in Indonesia

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.