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Top 20 Marketing Influencers in Canada in 2025

Meet the leading voices in Canadian marketing this year. These influencers are setting trends and driving innovation across the industry.

February 17, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Marketing Influencers in Canada in 2025:

20. Dani Nelson

Dani Nelson is a finance and travel expert based in Canada and Spain, focusing on helping individuals plan career breaks through her brand, Liberty Leave. She shares insights on financial literacy, travel tips, and personal experiences as a digital nomad. Her content emphasizes the importance of taking intentional breaks to recharge and explore life outside conventional norms. With a strong presence on TikTok and Instagram, she engages her audience with relatable stories and practical advice on managing finances and travel..

Favikon Authority Score  7 580 pts 

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19. Taylor Loren

Taylor Loren is a fractional CMO and marketing consultant with a focus on brand storytelling through social media. She has a strong background in content strategy, having previously led marketing at Girlboss and Later. Taylor creates online courses for marketers and small businesses, boasting over 60,000 students. Her social media presence emphasizes practical marketing tips, content trends, and community engagement, particularly among millennial women and marketers. She also shares insights on inclusivity and equality in the workplace.

Favikon Authority Score  7 250 pts 

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18. Elise Darma

Elise Darma is a digital marketing expert focused on helping entrepreneurs leverage social media, particularly Instagram, to grow their businesses. With a strong presence on platforms like YouTube and TikTok, she shares insights on content creation, automation, and sales strategies. Her posts often reflect her journey as a business owner and mother, emphasizing work-life balance and efficient business practices. Elise has created multiple online courses and resources aimed at empowering small business owners to succeed in the digital landscape.

Favikon Authority Score  6 996 pts 

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17. Bobby Umar

Bobby Umar is a leadership expert, keynote speaker, and digital influencer with over 650k followers. He specializes in personal branding, storytelling, and networking, offering coaching and training to help individuals and organizations enhance their digital presence. His content focuses on empowering others to share their stories and find fulfillment, often through TEDx talks and workshops. He is recognized as a LinkedIn Top Voice and has authored multiple books on networking and personal development.

Favikon Authority Score  7 389 pts 

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16. Maddie Thompson

Maddie Thompson is the founder and CEO of MAD Social Agency, a digital marketing firm that emphasizes authenticity and storytelling in social media. With over 10 years of experience, she has generated over 200 million views for clients and built a team of 30. Recognized as one of Campaign Canada's 30 Under 30, Maddie advocates for female representation in the industry and shares insights on entrepreneurship, grit, and the importance of real connections in marketing.

Favikon Authority Score  7 414 pts 

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15. Zach Bussey

Zach Bussey is a Canadian content creator and owner of TOS.gg, focusing on the streaming industry. He shares insights on content creation, economics, and industry news across platforms like YouTube and Twitter. His posts often analyze trends, provide updates on Twitch policies, and discuss creator opportunities. He engages with a community of over 4,000 creators, offering resources and insights into the business of streaming.

Favikon Authority Score  7 717 pts 

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14. Asim Khaliq

Asim Khaliq is a seasoned entrepreneur and marketing leader with over 27 years of experience, having founded seven businesses that generated over $800 million in revenue. His expertise lies in transforming workplace culture, leadership, and organizational growth. He shares insights on team building, employee retention, and effective management strategies, focusing on creating healthy work environments. His content emphasizes the importance of emotional intelligence and proactive leadership in combating workplace toxicity.

Favikon Authority Score  7 812 pts 

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13. Angel Zheng

Angel Zheng is a Canadian content creator focused on productivity, personal growth, and digital marketing. She shares insights through her YouTube channel, where she offers tips on time management, journaling, and entrepreneurship. As a former Marketing Director, she combines her professional expertise with lifestyle content, engaging her audience with relatable experiences and practical advice. Angel also hosts the 'Feel Good Lab' podcast and promotes various brands through her social media platforms.

Favikon Authority Score  7 987 pts 

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12. Erica Rankin

Erica Rankin is a personal branding expert and podcast host focused on mindset, entrepreneurship, and self-acceptance. She shares her journey of overcoming business failure and mental health struggles, aiming to inspire others to embrace their authentic selves. With a significant online following, she emphasizes the importance of vulnerability and learning from setbacks. Erica's content often revolves around personal development, self-love, and the realities of entrepreneurship, making her a relatable figure for aspiring entrepreneurs and individuals seeking personal growth.

Favikon Authority Score  8 052 pts 

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11. Brock Pierson

Brock Pierson is a retired reality TV star and coffee influencer known for his humorous and engaging social media presence. He shares insights on growing social media accounts, leveraging his family's success in the influencer space. With a background in IT, he combines technical knowledge with social media strategies. His content often features memes, family vibes, and light-hearted commentary, appealing to a broad audience interested in social media growth and entertainment.

Favikon Authority Score  8 159 pts 

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10. Alex Cattoni

Alex Cattoni is a prominent copywriter and marketer, known for founding The Copy Posse. With a mission to redefine marketing and copywriting, she emphasizes ethical messaging and community building. Her content focuses on copywriting strategies, marketing trends, and personal branding, appealing to aspiring copywriters and entrepreneurs. Alex has garnered significant recognition, including being named 2022's DigitalMarketer of the Year and 2023's Most Popular Copywriter. She actively engages her audience through masterclasses and social media.

Favikon Authority Score  8 169 pts 

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09. Katelyn Bourgoin

Katelyn Bourgoin is a Buyer Psychologist and serial entrepreneur specializing in marketing and buyer psychology. With a significant following, she shares insights on cognitive biases, effective marketing strategies, and the importance of understanding customer emotions. Her newsletter, 'Why We Buy,' has gained over 63,000 readers, showcasing her expertise in the field. Katelyn emphasizes the need for marketers to connect deeply with their audience and leverages her experiences to guide others in building successful businesses.

Favikon Authority Score  8 194 pts 

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08. Lucas O'Keefe

Katelyn Bourgoin is a Buyer Psychologist and serial entrepreneur specializing in marketing and buyer psychology. With a significant following, she shares insights on cognitive biases, effective marketing strategies, and the importance of understanding customer emotions. Her newsletter, 'Why We Buy,' has gained over 63,000 readers, showcasing her expertise in the field. Katelyn emphasizes the need for marketers to connect deeply with their audience and leverages her experiences to guide others in building successful businesses.

Favikon Authority Score  8 236 pts 

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07. Denny Kurien

Denny Kurien is a branding expert and co-founder of Rayvn Design, specializing in premium and luxury branding. With over 20 years of experience, he has worked with iconic brands like Coca-Cola and Marriott, focusing on empowering small businesses to create extraordinary brands. His social media content emphasizes the importance of brand identity systems, storytelling, and strategic design, often critiquing trends that dilute brand uniqueness. He engages audiences with insights on luxury branding and effective marketing strategies.

Favikon Authority Score  8 284 pts 

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06. Rohan Sheth

Rohan Sheth is a prominent growth marketer and business owner, known for driving over $2 billion in ROI through strategic marketing initiatives. He specializes in conversion rate optimization, paid and organic search, performance creative, and digital auditing. Rohan's content focuses on marketing strategies, brand building, and business growth, often sharing insights on how to align marketing with branding for long-term success. He is a thought leader in the marketing industry, offering free resources and templates to his audience.

Favikon Authority Score  8 468 pts 

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05. Chris Pavlovski

Chris Pavlovski is the CEO and Founder of Rumble, a video platform focused on user-generated content and free speech. He is also a partner at Cosmic Development, an IT consulting firm. Pavlovski is known for his advocacy of free speech and his support for decentralized platforms. He has been involved in partnerships with companies like Tether and has expressed support for political figures like Donald Trump. His social media presence emphasizes innovation, freedom of expression, and challenging big tech monopolies.

Favikon Authority Score  8 501 pts 

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04. Tess Barclay

Tess Barclay is a Toronto-based podcaster and content creator focused on helping aspiring influencers grow their brands and navigate social media. Through her podcast 'Busy Blooming' and various platforms, she shares insights on content creation strategies, brand deals, and personal development. Her content often emphasizes embracing authenticity and overcoming challenges in the influencer space, making her a relatable figure for her audience.

Favikon Authority Score  8 587 pts 

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03. Nicole Wong

Nicole Wong is a Canadian Instagram and TikTok coach specializing in helping influencers and online coaches grow and monetize their social media presence. She offers tips on content creation, brand pitching, and Instagram growth strategies. Her posts often include posing ideas for photos, personal anecdotes about her journey in content creation, and promotional content for her courses. Nicole emphasizes engagement and interaction with her audience, encouraging them to comment for resources and tips.

Favikon Authority Score  8 900 pts 

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02. Dan Martell

Dan Martell is a Canadian entrepreneur, bestselling author, and business coach known for his expertise in scaling tech companies and personal development. With three successful software exits and a $100M holding company, he shares insights on entrepreneurship, productivity, and personal growth. Martell's content is educational and motivational, focusing on helping founders build empires without burnout. He is also an advocate for ADHD awareness and personal transformation.

Favikon Authority Score  8 949 pts 

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01. Chamath Palihapitiya

Chamath Palihapitiya is a Canadian-American venture capitalist and founder of Social Capital. He has a notable background in technology, having been an early member of Facebook's senior management team. His social media presence includes commentary on political issues, economic policies, and technology advancements. He often critiques government inefficiencies and advocates for entrepreneurship and innovation across various sectors, including healthcare and energy transition.

Favikon Authority Score  9 089 pts 

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.