Top 20 Marketing Influencers in Brazil in 2025

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Here's the list of the Top 20 Marketing Influencers in Brazil in 2025:

20. João Pedro Motta

João Pedro Motta is a Brazilian entrepreneur and growth hacker recognized as a Forbes Under 30. He specializes in marketing strategies, particularly in the creator economy and social media growth. His content focuses on business growth, digital marketing, and the evolving landscape of social media, often sharing insights on how to leverage platforms for success. He engages with his audience through various social media channels, providing valuable tips and hosting discussions on entrepreneurship and marketing.

Favikon Authority Score: 8 277 pts 

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19. Pedro Mauricio

Pedro Mauricio is a TikTok strategist and digital marketing expert with a strong focus on helping creators grow their presence on TikTok and Instagram. He shares insights on viral trends, content creation strategies, and effective marketing techniques. With over 700k followers on TikTok, he emphasizes the importance of community engagement and algorithm understanding. His content often includes tips for maximizing reach and engagement, making him a valuable resource for aspiring influencers and marketers.

Favikon Authority Score: 8 347 pts 

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18. Camila Falk

Camila Falk is a content strategist and expert in intention marketing with over 13 years of experience in digital marketing. She focuses on teaching content creation strategies for professional profiles, helping her students grow their Instagram engagement and followers. Her posts often include tips on algorithm changes, engagement strategies, and tools like Manychat and Milus for automating Instagram growth. She actively engages with her audience through comments and direct messages.

Favikon Authority Score: 8 370 pts 

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17. Rafaela Chagas

Rafaela Chagas is a pioneering UGC creator in Brazil, focusing on teaching individuals how to monetize their content without needing a large following. She founded the first UGC platform in Brazil and shares insights on creating impactful content and securing brand partnerships. Her social media presence emphasizes empowerment, showcasing success stories of ordinary people achieving financial independence through UGC. Rafaela's content is educational, aimed at aspiring creators looking to thrive in the digital landscape.

Favikon Authority Score: 8 379 pts 

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16. Iverson Iório

Iverson Iório is a Brazilian content creator focused on helping others grow their social media presence. With over 1 million followers and extensive views, he shares insights on viral content creation, digital marketing strategies, and social media trends. His posts often highlight new tools and techniques for content creation, emphasizing the importance of understanding audience engagement and SEO. He also offers tutorials and practical advice for aspiring creators, positioning himself as an authority in the digital space.

Favikon Authority Score: 8 402 pts 

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15. Matheus Bortoli

Matheus Bortoli is a content creator specializing in unique and impactful digital storytelling. With over 200 million views on his reels, he focuses on providing creative tips for social media, particularly Instagram stories. His posts often feature minimalistic designs and engaging content strategies aimed at enhancing user interaction and boosting visibility. He promotes his exclusive sticker collection, Stickepedia, to help users create professional-looking stories quickly.

Favikon Authority Score: 8 406 pts 

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14. Hyeser Souza

Hyeser Souza is a digital marketing expert focused on Instagram growth strategies. With over 20 million followers across various platforms, he shares insights on increasing engagement, follower count, and monetizing social media profiles. His content includes practical tips, personal anecdotes, and critiques of common misconceptions in social media marketing. He emphasizes the importance of authenticity and connection with the audience, aiming to help others transform their online presence into profitable ventures.

Favikon Authority Score:  8 494 pts 

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13. Tiago Henriques

Tiago Henriques is a creativity specialist focused on personal development and content creation. He shares insights on maintaining mental health while fostering creativity through various platforms, including Instagram and LinkedIn. His content emphasizes the importance of self-expression, overcoming creative blocks, and finding one's unique style. He offers courses like 'Criatividade Sem Bloqueio' to help others unlock their creative potential. Tiago's posts often blend personal anecdotes with practical advice, making creativity accessible and enjoyable.

Favikon Authority Score: 8 473 pts 

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12. Leticia Imai

Leticia Imai is a Brazilian content creator and digital entrepreneur focused on content creation, monetization, and personal development. She shares insights on social media strategies, creativity, and productivity through her posts and videos. Leticia encourages her audience to embrace their routines, cultivate healthy habits, and explore new hobbies. She also offers courses and presets for photo editing, aiming to inspire others to monetize their online presence effectively.

Favikon Authority Score: 8 487 pts 

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11. Rafael Kiso

Rafael Kiso is the founder and CMO of mLabs, a leading social media management platform in Brazil. With over 23 years in digital marketing, he specializes in data-driven strategies and has authored several best-selling books on marketing. His content focuses on digital marketing insights, social media strategies, and the impact of AI in marketing. Kiso is also a speaker at major digital marketing events and has a significant following, engaging audiences with practical tips and data-backed advice.

Favikon Authority Score: 8 489 pts 

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10. Priscila Mendes

Priscila Mendes is a top LinkedIn strategist and positioning consultant in Brazil, recognized as a Top 20 Creator on LinkedIn. With a background in Business Administration and an MBA in Business Management and Economics, she specializes in empowering professionals to enhance their LinkedIn presence. As a Financial Manager, she combines her expertise in leadership and community engagement to drive business growth and visibility. Her content focuses on professional development, leadership, and personal branding.

Favikon Authority Score: 8 524 pts 

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09. Sérgio Machado

Sérgio Machado specializes in helping healthcare professionals enhance their online presence, particularly on Google. He promotes a method called 'Google Primeira Página' to position clients as references in their fields. His posts emphasize personal growth, overcoming fears, and the importance of presenting oneself effectively online. He engages with a community of doctors and dentists, focusing on attracting patients through perceived value rather than price.

Favikon Authority Score: 8 493 pts 

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08. Paulo Cuenca

Paulo Cuenca is a Brazilian content creator focused on teaching effective social media strategies and branding. With over 20,000 students, he emphasizes the importance of content creation for business growth. His posts often discuss marketing techniques, audience engagement, and personal branding, using humor and relatable examples. He also hosts a podcast called 'Os Conversadores', where he explores various topics related to social media and marketing.

Favikon Authority Score: 8 545 pts 

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07. Claudio Junior

Claudio is a 💻 Specialist in LinkedIn and Digital Marketing (with recognition as the Top Most Influential Creators on LinkedIn, the Big Voice In Award for the Top Voices on LinkedIn, the ChangeMaker ComuniCare Award for Outstanding Professional Who Makes a Difference on LinkedIn), working with books, courses, mentoring and lectures. 🧠 Specialist in Personal and Professional Development (with recognition as Top in Productivity and Personal Growth), working with courses, mentoring and lectures. 💡 Creator of Digital Content, present on platforms and social media. 📈 Entrepreneur, having founded companies in the areas of Personal and Professional Development, and Digital Marketing and Linkedin. In addition to being the founder of a volunteer work company in the area of ​​Spirituality. 📚 Author, with publications in books, scientific journals and international conferences. 🎓 Researcher, Reviewer of Scientific Journals and Postgraduate in Higher and Professional Education Teaching, experience in the area of ​​education in public and private universities. ⚙️ Mechanical Engineer (with CREA-RJ award in Scientific and Technological Works) and Master in Metallurgical Engineering, experience in the area in Brazil, Portugal and the Netherlands in +10 years of work in multinational companies.

Favikon Authority Score: 8 550 pts 

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06. Lívia Brasil

Lívia Brasil is a prominent Brazilian influencer specializing in Instagram growth and monetization strategies. Recognized by Forbes, she has developed the 'Metodologia Imparável,' helping over 20,000 students achieve significant income through social media. Her content focuses on teaching effective Instagram techniques, including viral Reels and audience engagement. With a community of over 3 million followers, she emphasizes personal branding and business development for aspiring influencers and entrepreneurs.

Favikon Authority Score: 8 559 pts 

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05. Douglas Gomides

Douglas Gomides is a prominent figure in medical marketing and social media strategy in Brazil. As CEO of Doctor Creators, he specializes in digital marketing for healthcare professionals, leveraging over 16 years of experience. He is recognized as a LinkedIn Top Voice, reaching millions monthly. His content focuses on medical marketing, social media strategies, and digital career mentoring, often sharing insights on innovative healthcare solutions and community engagement.

Favikon Authority Score: 8 639 pts 

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04. Duda Vieira

Duda Vieira is a prominent figure in Brazil's digital entrepreneurship scene, leading the CEO Digital Community, which empowers women entrepreneurs. With a background in law, she transitioned to social media marketing, specializing in content strategies that drive business growth. Her posts emphasize the importance of authenticity and community support in achieving success. Duda actively engages her audience through motivational content and practical advice, aiming to inspire and educate aspiring female entrepreneurs.

Favikon Authority Score: 8 693 pts 

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03. Pedro Sobral

Pedro Sobral is a traffic management expert and educator, known for his engaging online classes about digital advertising. He has built a significant following by sharing insights on how to generate revenue through effective ad campaigns. His content focuses on empowering aspiring traffic managers, emphasizing the importance of consistency and practical knowledge. He has founded the Sobral Traffic Community, which has trained over 44,000 students, and runs a successful agency, 2Gather, dedicated to traffic consultancy.

Favikon Authority Score: 8 781 pts 

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02. Leo Dias

Leo Dias is a content creator focused on teaching strategies for growing social media profiles organically. With over 197 million views, he shares tips on video editing, content creation, and audience engagement. His posts often include tutorials on using editing software like CapCut and emphasize the importance of lighting in videos. He also incorporates motivational themes, highlighting the significance of focusing on spiritual values over material gains.

Favikon Authority Score: 8 837 pts 

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01. Andre Santos

André Santos is a LinkedIn Top Voice and a leading influencer in personal branding, sales, and marketing in Brazil. With a career spanning 40 years, he has trained over 20,000 people across 14 countries, focusing on social selling and employer branding. André is passionate about empowering individuals to enhance their personal and employer brands on LinkedIn, offering training, mentoring, and speaking engagements to foster professional growth and influence.

Favikon Authority Score: 8 870 pts 

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🔎 Find More Marketing Influencers in Brazil

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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