Top 20 Brazilian CEOs on Social Media in 2025
Social media continues to transform how leaders connect, inspire, and drive impact. Meet the Top 20 Brazilian CEOs on Social Media in 2025, leading the way with authentic engagement, bold thought leadership, and a powerful digital presence across platforms.
Here’s the list of the Top 20 Brazilian CEOs on Social Media in 2025:
20. Fabio Luchetti
Fabio Luchetti is a seasoned executive and mentor with over 35 years of experience in leadership, corporate governance, and business transformation. He has served as a CEO for 12 years, overseeing a group of over 20 companies across various sectors. His expertise lies in strategic leadership, governance, and human development, focusing on sustainable growth and organizational culture. Currently, he supports companies in governance, succession, and leadership development while investing in financial markets and mentoring executives.
Favikon Authority Score: 7 239 pts
19. Eduarda Tolentino
Eduarda Tolentino is the CEO of BRZ Empreendimentos e Construções, a prominent construction company in Brazil. Her LinkedIn presence emphasizes her commitment to quality housing and social responsibility, highlighting the importance of accessible homes. She shares insights on leadership, personal growth, and the challenges of balancing a professional career with motherhood. Eduarda actively promotes female empowerment in the construction industry and engages her audience with motivational content and reflections on legacy and integrity.
Favikon Authority Score: 7 267 pts
18. Guta Tolmasquim
Guta Tolmasquim is a branding expert and CEO of Purple Metrics, focusing on integrating data science with branding strategies. With over 15 years of experience, she creates content on TikTok and LinkedIn, sharing insights on marketing, branding, and the importance of measuring brand results. Guta has spoken at major LATAM marketing events and has contributed to top Brazilian publications. She advocates for a scientific approach to branding and emphasizes the need for emotional connections in marketing.
Favikon Authority Score: 7 539 pts
17. Sergio Zimerman
Sergio Zimerman is a seasoned entrepreneur and CEO of Petz, a leading pet retail chain in Brazil. With over 40 years of experience, he shares insights on entrepreneurship, market strategies, and the importance of customer focus. As a 'Shark' on Shark Tank Brasil, he mentors aspiring business owners. His leadership has transformed Petz into a publicly traded company with over 240 stores nationwide, emphasizing innovation and customer experience in the pet industry.
Favikon Authority Score: 7 632 pts
16. Rachel Maia
Rachel Maia is a prominent Brazilian business leader and advocate for women's empowerment in leadership roles. As the CEO and founder of RM Consulting, she specializes in sustainability and corporate governance. With extensive experience in finance and marketing, she has held executive positions at major companies like Lacoste and Tiffany & Co. Rachel is also a speaker and columnist, focusing on social impact and education for vulnerable populations. Her work emphasizes diversity, equity, and inclusion in the corporate sector.
Favikon Authority Score: 7 714 pts
15. Reinaldo Zanon
Reinaldo Zanon is a Brazilian entrepreneur, author, and speaker, known for his expertise in franchising and business development. As the CEO of Grupo Zanon, he has successfully scaled his franchise network to over 3,000 units, generating significant revenue. His content focuses on entrepreneurship, personal development, and financial success, often sharing motivational insights and practical advice for aspiring business owners. Zanon actively engages with his audience through various social media platforms, promoting a mindset of abundance and success.
Favikon Authority Score: 7 790 pts
14. Ciro Possobom
Ciro Possobom is the CEO and President of Volkswagen do Brasil, recognized for leading significant transformations in the automotive industry. With a background in Business Administration and specialization in Finance, he has extensive experience in strategic markets across Latin America, Europe, and Asia. His leadership focuses on innovation, sustainability, and community engagement, exemplified by a $16 billion investment plan for new vehicle launches. He emphasizes the importance of teamwork and corporate responsibility in his role.
Favikon Authority Score: 7 802 pts
13. Fernando Modé
Fernando Modé is the CEO of Grupo Boticário, leading significant strategic changes and organizational redesign since 2021. With over 23 years at the company, he emphasizes innovation, sustainability, and diversity in the beauty industry. His posts reflect a commitment to social responsibility, environmental preservation, and the importance of inclusive practices. Modé actively engages in discussions about leadership, corporate culture, and the role of beauty in transforming lives, showcasing a strong focus on creating opportunities for all.
Favikon Authority Score: 7 822 pts
12. Christian Gebara
Christian Gebara is the CEO of Vivo, a leading telecommunications company in Brazil, and a member of Telefónica’s Global Executive Committee. His social media presence emphasizes sustainability, digital transformation, and corporate social responsibility. He actively engages in discussions about technology's role in education and social inclusion, and he promotes initiatives that support diversity and environmental sustainability. Gebara has received multiple awards for his leadership in the telecom sector and is involved in various philanthropic efforts.
Favikon Authority Score: 7 940 pts
11. John Rodgerson
John Rodgerson is the CEO of Azul Brazilian Airlines, focusing on expanding the airline's international routes and enhancing customer experience. He shares insights on operational excellence, financial growth, and community engagement, emphasizing the importance of connecting Brazil with the world. His posts highlight significant milestones, such as new route launches and awards for punctuality, while also showcasing his commitment to social causes, including support for individuals with disabilities. He is recognized as a top voice on LinkedIn.
Favikon Authority Score: 8 000 pts
10. Nina Silva
Nina Silva is a prominent Brazilian entrepreneur and CEO of Movimento Black Money and D'Black Bank, recognized for her contributions to innovation, finance, and diversity. She has been awarded as one of the Most Disruptive Women globally and is a board member at various organizations. Her social media presence focuses on empowering the Black community, advocating for gender equity, and promoting financial literacy. Nina actively engages in discussions about diversity, equity, and inclusion in corporate environments.
Favikon Authority Score: 8 177 pts
9. Mario Leão
Mario Leão is the CEO and partner at Santander Brasil, focusing on transforming the bank into a leading financial platform. His social media presence emphasizes customer-centric innovation, leadership, and the importance of a dynamic corporate culture. He shares insights on financial performance, digital transformation, and employee engagement, often using the hashtag #ComeçaAgoraSantander. His posts reflect a commitment to enhancing customer experiences and fostering a collaborative work environment.
Favikon Authority Score: 8 190 pts
8. Paulo Ricardo P. Ferreira
Paulo Ricardo P. Ferreira is the CEO and co-founder of SmartStar Renewable Energy, specializing in energy efficiency and renewable energy innovations. With 26 years of experience, he emphasizes strategic leadership, effective communication, and resilience in overcoming challenges. His posts often reflect on societal values, personal growth, and the importance of faith, while also addressing contemporary issues like sustainability and health. He engages with a professional audience on LinkedIn, sharing insights and reflections on leadership and ethics.
Favikon Authority Score: 8 335 pts
7. Roberto Sallouti
Roberto Sallouti is the CEO of BTG Pactual and co-founder of Inteli, focusing on technology and leadership education in Brazil. He has a strong background in finance, having joined BTG in 1994 and becoming CEO in 2015. His social media presence highlights his commitment to education and philanthropy, particularly in supporting public school initiatives and scholarships. He actively engages in discussions about economic opportunities in Brazil and Latin America, showcasing his leadership in the financial sector.
Favikon Authority Score: 8 338 pts
6. Duda Vieira
Duda Vieira is a prominent figure in Brazil's digital entrepreneurship scene, leading the CEO Digital Community, which empowers women entrepreneurs. With a background in law, she transitioned to social media marketing, specializing in content strategies that drive business growth. Her posts emphasize the importance of authenticity and community support in achieving success. Duda actively engages her audience through motivational content and practical advice, aiming to inspire and educate aspiring female entrepreneurs.
Favikon Authority Score: 8 472 pts
5. João Kepler
João Kepler is the CEO of Equity Group, entrepreneur, and angel investor with a strong focus on entrepreneurship and business innovation. He hosts the program 'PIVOTANDO' on SBT News, sharing insights on startups, equity, and the new economy. Kepler has authored 10 books, including bestsellers, and emphasizes the importance of resilience and innovation in business. His social media presence features practical tips, motivational content, and discussions on financial management and investment strategies.
Favikon Authority Score: 8 536 pts
4. Marcelo Grimaldi
Marcelo Grimaldi is the CEO and co-founder of MGM Group, specializing in event solutions and stand design. With over 30 years of experience in the events sector, he shares insights on leadership, personal development, and the importance of family. His social media presence is characterized by motivational content, humor, and a focus on positivity. Marcelo is passionate about animals and sports, particularly tennis. He actively engages with his audience through relatable posts and encourages a supportive community.
Favikon Authority Score: 8 569 pts
3. João Appolinário
João Appolinário is the founder and CEO of Polishop, an innovative retail company in Brazil. He is also a mentor and investor on Shark Tank Brasil, sharing insights on entrepreneurship and business growth. His social media content focuses on entrepreneurship, innovation, and the importance of customer value. He emphasizes the significance of learning from failures and building strong relationships in business. His posts often highlight his experiences and the success of his ventures, particularly in the retail and franchise sectors.
Favikon Authority Score: 8 631 pts
2. João Adibe Marques
João Adibe Marques is a Brazilian entrepreneur and CEO of Cimed, a rapidly growing pharmaceutical company. His social media presence emphasizes his commitment to innovation, health accessibility, and family values. He shares insights on business growth, leadership, and personal experiences, often highlighting the company's expansion plans and community engagement. His posts reflect a strong focus on the pharmaceutical industry and a passion for sports and Brazilian culture.
Favikon Authority Score: 8 863 pts
1. Thiago Reis
Thiago Reis is the CEO and Founder of Growth Machine, a company focused on enhancing commercial efficiency through automation and optimized processes. He has helped clients generate over R$ 2.2 billion in revenue. His social media presence emphasizes business growth, sales strategies, and the importance of efficient processes. He shares insights on entrepreneurship, sales motivation, and leveraging technology for business success.
Favikon Authority Score: 8 896 pts
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