Do you know the game of "spot the differences" ?
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When looking at all influencers, here are the 7 main differences we see:
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π Content
π― Audience Size
π£οΈ Language and Tone
π«ΆπΌ Audience Relationship
π€ Audience Purchase Motivations
π° Purchase/Sales Cycle
π² Communication Channels
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![](https://cdn.prod.website-files.com/5fdb2fcbe8cb905cd95d758f/66717b0d43721beb21e9e1cb_7%20diffe%CC%81rences.png)
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1- Content π
B2C: Engage and entertain a broad audience.
- Entertaining
- Inspiring
- Informative
- Trendy
β Short & impactful
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B2B: Establish credibility and provide practical knowledge.
- Expertise
- Advice
- Market trends
- Problem-solving solutions
β Value & service
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2- Audience Size π―
There are fewer professionals than consumers, so:
B2C: Large target as they address the general public.
B2B: Smaller target composed of specific professionals or companies.
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3- Language & Tone π£οΈ
B2C: Simple & Accessible language
Tone:
- Familiar
- Emotional
- Humorous
β Addresses the general public
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B2B: Technical & Specific language
Tone:
- Formal
- Professional
- Informative
β Addresses professionals in their field
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4- Audience Relationship π«ΆπΌ
B2C: Personal & emotional
β Trust & Loyalty
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B2B: Professional & informative
β Frequent, in-depth interactions based on specialized topics
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5- Audience Purchase Motivations π€
B2C: Based on Emotion and Desire.
- Trends
- Personal satisfaction
- Aesthetic appeal
- Promotions
β Personal aspiration & identification
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B2B: Based on Reason and Logic.
- ROI
- Quality
- Efficiency
- Specific needs
β Concrete & measurable benefits
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6- Purchase/Sales Cycle π°
B2C: Short & Impulsive
- Immediate need
- Promotions
- Trends
β Quick and immediate purchase incentive
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B2B: Long & Complex
- Multiple steps
- Thorough research
- Internal consultations
- Product demos
- Negotiations
β Decision-making processes & budget justifications
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7- Communication Channels π²
B2C: Aim to reach a broad audience
- TikTok
- YouTube
- Personal blogs
β Visual and engaging content
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B2B: Aim to reach a professional and specialized audience
- Blogs
- Podcasts
- Newsletters
- Webinars
β Detailed and educational information
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To be clear, in both B2C and B2B influence, there are no fixed rules. Everyone does what they want.
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The key is to find the most effective and authentic way to convey content to the desired audience.
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For that, it's important to see what others are doing and what works best.
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If you want to launch an influencer marketing campaign, research the creators, posts, formats, and trends that are popular in your sector.
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With Favikon tracking, it won't even take you 2 minutes!
![](https://cdn.prod.website-files.com/5fdb2fcbe8cb905cd95d758f/66717d75bcbd8799d08c7193_Tracking.png)
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![](https://cdn.prod.website-files.com/5fdb2fcb29d84dc42a52f445/669a56a74b732665a4ab9b57_1.gif)
![](https://cdn.prod.website-files.com/5fdb2fcb29d84dc42a52f445/669a56c93b00cfc311b7c285_1%20(2).gif)
![](https://cdn.prod.website-files.com/5fdb2fcb29d84dc42a52f445/669a56c83e0213b8560d830d_1%20(3).gif)
![](https://cdn.prod.website-files.com/5fdb2fcb29d84dc42a52f445/669a56c8b0378f94deda5dd1_1%20(4).gif)
About the author
![](https://cdn.prod.website-files.com/5fdb2fcbe8cb905cd95d758f/65f06772ffd74f79e0baa76d_PP%20Favikon%20-%20LinkedIn.png)
Justine Castany
Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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