The Main Differences Between B2C & B2B Influencers

Do you know the game of "spot the differences" ?

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When looking at all influencers, here are the 7 main differences we see:

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📝 Content
🎯 Audience Size
🗣️ Language and Tone
🫶🏼 Audience Relationship
🤑 Audience Purchase Motivations
💰 Purchase/Sales Cycle
📲 Communication Channels

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1- Content 📝

B2C: Engage and entertain a broad audience.

• Entertaining
• Inspiring
• Informative
• Trendy

→ Short & impactful

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B2B: Establish credibility and provide practical knowledge.

• Expertise
• Advice
• Market trends
• Problem-solving solutions

→ Value & service

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2- Audience Size 🎯

There are fewer professionals than consumers, so:

B2C: Large target as they address the general public.

B2B: Smaller target composed of specific professionals or companies.

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3- Language & Tone 🗣️

B2C: Simple & Accessible language

Tone:

• Familiar
• Emotional
• Humorous

→ Addresses the general public

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B2B: Technical & Specific language

Tone:

• Formal
• Professional
• Informative

→ Addresses professionals in their field

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4- Audience Relationship 🫶🏼

B2C: Personal & emotional

→ Trust & Loyalty

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B2B: Professional & informative

→ Frequent, in-depth interactions based on specialized topics

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5- Audience Purchase Motivations 🤑

B2C: Based on Emotion and Desire.

• Trends
• Personal satisfaction
• Aesthetic appeal
• Promotions

→ Personal aspiration & identification

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B2B: Based on Reason and Logic.

• ROI
• Quality
• Efficiency
• Specific needs

→ Concrete & measurable benefits

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6- Purchase/Sales Cycle 💰

B2C: Short & Impulsive

• Immediate need
• Promotions
• Trends

→ Quick and immediate purchase incentive

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B2B: Long & Complex

• Multiple steps
• Thorough research
• Internal consultations
• Product demos
• Negotiations

→ Decision-making processes & budget justifications

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7- Communication Channels 📲

B2C: Aim to reach a broad audience

• Instagram
• TikTok
• YouTube
• Personal blogs

→ Visual and engaging content

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B2B: Aim to reach a professional and specialized audience

• LinkedIn
• Blogs
• Podcasts
• Newsletters
• Webinars

→ Detailed and educational information

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To be clear, in both B2C and B2B influence, there are no fixed rules. Everyone does what they want.

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The key is to find the most effective and authentic way to convey content to the desired audience.

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For that, it's important to see what others are doing and what works best.

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If you want to launch an influencer marketing campaign, research the creators, posts, formats, and trends that are popular in your sector.

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With Favikon tracking, it won't even take you 2 minutes!

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