Who is Tyreek Davis aka ItsTyreek?

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Tyreek Davis: Elevating Cosplay Through Storytelling and Superhero Culture

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Tyreek Davis is a film and cosplay content creator with a clear passion for superhero narratives. Based in the United States, Tyreek’s content is deeply rooted in his identity, often spotlighting Black characters within Marvel and Disney franchises. He delivers performances that go beyond costume play, adding depth and perspective through powerful quotes and intentional themes, such as “I’m a Black man carrying the stars and stripes.”

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His content covers cosplay transformations, reaction clips, and thematic edits that appeal to fans of fantasy and justice. He has collaborated with iconic entertainment brands such as Netflix, Marvel, and The Walt Disney Company, and tagged these entities over 25 times in his content, reinforcing his niche in the superhero and fan film ecosystem. His bold but cheerful tone reflects a balance between uplifting storytelling and cultural advocacy.

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With a personal brand aligned around Black Lives Matter and female empowerment, Tyreek not only entertains but also educates and represents. His influence extends beyond performance—he acts as a creative bridge between entertainment and political consciousness. This approach makes him particularly appealing to brands with values centered around diversity, identity, and inclusion.

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He is currently ranked in the Top 5% worldwide for video entertainment and Top 6% in the U.S. on Instagram, positioning him competitively among digital creators who blend pop culture with personal storytelling. This visibility, combined with a campaign value estimate between $6K–$15K/post, underscores his potential as a brand collaborator in both fandom and cause-based initiatives.

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An Influencer Active on Social Media

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Tyreek Davis shares cosplay, film edits, and identity-driven content across TikTok, Instagram, YouTube, X, and Twitch, with TikTok and Instagram leading his growth.

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Tyreek Davis’ Social Media Strategy Analysis

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TikTok: Where Superheroes and Storytelling Collide

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Tyreek uses TikTok as his primary stage for cosplay, character-driven edits, and racial empowerment narratives. He posts consistently—2.5 videos per week—maintaining a rhythm that keeps his audience engaged with fresh superhero content. His signature format includes Marvel-inspired dialogue over high-quality visuals. This balance of pop culture and activism sets him apart in the cosplay vertical.

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His TikToks average 6.1K views and 372 interactions per post, with a strong return on character-focused storytelling. Rather than trends, he leans on emotional depth and character monologues to drive engagement. His recurring themes around Black identity within superhero contexts resonate with a loyal audience. These viewers aren’t passive—they return for the narrative power embedded in each clip.

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Although his engagement rate on TikTok is relatively low at 0.02%, his niche authority keeps his content circulating among Marvel fans. His most viral clips feature transformation scenes or quotes like “I’m a Black man carrying the stars and stripes.” These elements allow him to speak directly to culture while honoring character arcs. Each post becomes a visual statement on power and visibility.

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Tyreek’s posting schedule is tightly optimized—3 times a week at 2 PM EST—aiming for early-morning visibility across time zones. He prioritizes continuity by sticking with recognizable aesthetics, music, and branded characters. This consistency in tone and production strengthens his brand identity on the platform. TikTok is where Tyreek’s superhero persona becomes fully realized in motion and message.

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• Username: @itstyreek
• Influence Score: 76.9/100
• Followers: 2.3M
• Activity: 2.5 videos/week
• Engagement Rate: 0.02%
• Growth: 0%
• Average Engagement: 372
• Posting Habits: 3 times a week at 2 PM EST

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Instagram: Cinematic Aesthetic Meets Cause-Driven Presence

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Instagram is Tyreek’s second-strongest platform, where his aesthetic takes center stage through cinematic photoshoots. With 91.8K followers and 12 posts per month, he creates a carefully curated visual timeline aligned with Marvel and Disney branding. His photos are often accompanied by long captions that explore race, identity, and fandom. This unique pairing of visuals and written reflection drives deeper engagement.

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His engagement rate is strong at 1.25%, with an average of 1.1K interactions and 20.8K views per month. The platform functions as a showcase for full costume reveals and stylized portraits. Tyreek uses lighting, pose, and post-processing to elevate each cosplay moment. These images often serve as still versions of narratives he's explored in TikTok videos.

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Instagram allows Tyreek to expand on themes introduced in his short-form content, offering fans more context. For example, his Fourth of July post in a Captain America suit includes a reflection on the Black experience and national symbols. His captions are just as powerful as his costumes, giving emotional and political dimension to every post. This written layer differentiates him from visually-driven influencers.

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He posts primarily at 3 PM EST, three times a week, suggesting a calculated strategy to maximize morning impressions. His brand tags (Netflix, Marvel) are frequently visible, which supports organic reach and partnership alignment. Instagram acts as both portfolio and commentary platform—a hybrid approach that cements his role as more than just a visual creator. It’s where cosplay becomes advocacy.

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• Username: @itstyreek
• Influence Score: 82.7/100
• Followers: 91.8K
• Activity: 12 posts/month
• Engagement Rate: 1.25%
• Growth: +0.47%
• Average Engagement: 1.1K
• Posting Habits: 3 times a week at 3 PM EST

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YouTube: Untapped Potential in Long-Form Cosplay and Commentary

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Tyreek’s YouTube channel has 47.5K subscribers but only sees 0.2 videos per month, with no recent growth. The platform currently serves as an archival space rather than a dynamic hub for new content. His long-form potential remains untapped despite his cinematic strengths. The lack of engagement (0%) reflects low activity rather than lack of interest.

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With average interactions and views at 0, Tyreek's YouTube lacks the traction of his TikTok and Instagram. However, this channel holds strategic value for repurposing TikToks into compilations or commentary. His cosplay builds and transformation breakdowns could thrive in this format. As it stands, YouTube is a dormant yet promising extension of his visual brand.

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Given his high production quality and narrative tone, Tyreek could easily pivot this platform into a long-form storytelling hub. He could post cosplay diaries, behind-the-scenes shoots, or social commentary rooted in superhero culture. YouTube also allows more flexible monetization and discoverability for niche creators. With the right format, it could drive cross-platform loyalty and growth.

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Currently, his YouTube activity reads as once-a-year at 7 PM EST, which is too infrequent to build momentum. However, his established follower base gives him a built-in audience if he reactivates. His most successful platform traits—depth, message, and polish—are compatible with YouTube. It’s a missed opportunity, but one that’s easy to revive with a consistent posting schedule.

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• Username: @ItsTyreek
• Influence Score: 53.9/100
• Followers: 47.5K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (formerly Twitter): Currently Inactive but Thematically Aligned

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Tyreek’s presence on X is nearly inactive, with just 1.7K followers and no tweets in 5 months. The platform shows a 0% engagement rate and a minor dip in followers (-0.14%). While inactive, his profile still represents a space for future updates or cause-based statements. It could serve well for rapid news, creator collabs, or advocacy alerts.

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Currently, his activity stands at zero tweets per week, with posts occurring once a year at 10 AM EST. The platform doesn’t contribute to his growth or branding strategy at this stage. However, for a creator with political and identity-driven content, X offers potential. Tyreek could use it for quote graphics, fan polls, or campaign links.

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• Username: @itstyreek
• Influence Score: 7/100
• Followers: 1.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.14%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

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Twitch: Niche Platform with Untapped Streaming Potential

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Tyreek’s Twitch account (@itstyreek) currently holds 3.2K followers, but no active streams have been posted recently. His Twitch banner and bio still reflect his cosplay brand, hinting at past attempts to diversify into streaming. Though inactive, the page suggests potential for character-focused sessions, especially centered on Marvel or Star Wars lore. The channel aligns visually with his TikTok and Instagram presence, maintaining brand continuity.

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Unlike his short-form platforms, Twitch offers space for live discussions on topics Tyreek frequently references, such as Black representation in superhero films. He could use the format to break down scenes from Marvel or Disney+ series, while sharing fan theories or real-time reactions in cosplay. His storytelling strength on TikTok would translate well into Twitch’s more relaxed, interactive structure. This type of stream would build emotional investment and niche retention.

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His cosplay workflow—including costume builds, painting techniques, or transformation prep—could become part of a weekly live series. This behind-the-scenes access is rare in the cosplay space, especially from a creator centering Black identity. Viewers could engage directly, asking questions about materials or referencing past TikTok looks. By narrating these sessions with his usual voiceover style, Tyreek could blend performance with process in a compelling way.

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Despite a current posting rate of just once a year at 7 PM EST, the Twitch channel remains thematically on-brand. It could also support cross-promotion of new campaigns tied to Netflix or Marvel, two studios he frequently tags in TikToks and Instagram posts. While not a growth driver today, Twitch holds untapped value as a live extension of his character-first content strategy. With consistency, it could amplify his storytelling through interactivity.

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• Username: @itstyreek
• Influence Score: Not Rated
• Followers: 3.2K
• Activity: 0 videos/week
• Engagement Rate: Not Available
• Growth: -0.23%
• Average Engagement: Not Available
• Posting Habits: Once a year at 7 PM EST

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ItsTyreek’s Social Media Influence Summary

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Tyreek Davis holds an overall Favikon Influence Score of 8,181, placing him in Tier 3 globally. He ranks in the Top 5% worldwide for Video Entertainment and Top 6% on Instagram U.S., with Instagram leading in engagement and TikTok in reach. Despite limited activity on YouTube and X, his strong brand associations and consistent content secure his position as a rising digital creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Visual Activism and Fan-Driven Storytelling

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Tyreek’s content strategy is built on bold visuals, cause-driven quotes, and precise timing. He posts during early morning hours, suggesting optimization for U.S. and international viewers alike. His visuals often mirror cinematic frames, appealing to pop culture fans who favor high-quality cosplay and fan edits. He weaves superhero imagery with social impact, merging activism and entertainment. Each post is a reflection of his mission—whether it’s voicing empowerment or visually representing marginalized narratives in fandom. This balance gives his content both entertainment and educational value.

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Reachability and Partnerships

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Tyreek’s reachability is strongest through Instagram and TikTok, where he posts 3 times a week and maintains consistent fan interaction. His content is visually cohesive and highly shareable, making direct communication through DMs or branded comments efficient. He frequently tags major studios like Marvel and Disney, boosting his platform visibility. His early-morning posting habits maximize reach across multiple time zones.

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On TikTok, Tyreek's network includes high-value accounts like Netflix and Dimitri Beauchamp, which increases his brand alignment credibility. He’s previously tagged Netflix 12 times and Disney 8 times, showing high platform engagement for partnerships. His clear niche in cosplay and representation allows for selective but strategic collaborations. He is a dependable creator for campaigns tied to entertainment, culture, and fandom.

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Conclusion: A Visual Storyteller Championing Representation

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Tyreek Davis stands out for his ability to merge storytelling, cosplay, and identity in ways that feel intentional and impactful. His strongest platforms—TikTok and Instagram—serve as canvases where superhero narratives meet cultural representation. With a cinematic touch and a dedication to cause-based advocacy, Tyreek has carved a unique space in digital entertainment. Whether through brand campaigns or fan-driven content, Tyreek’s work highlights the power of creative expression rooted in purpose. As he continues to grow, expanding into long-form formats or launching a newsletter could elevate his influence even further.

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