Who is Spencer E. Barbosa?

Spencer Barbosa is a standout content creator who has carved a niche for herself in the social media realm by promoting positivity, self-love, and relatable lifestyle content. As the founder of Klassy Network, a successful clothing brand, Spencer uses her platforms to engage her audience through an authentic lens, documenting daily life, sharing beauty tips, and empowering young women. With millions of followers across her social media channels, Spencer has emerged as an influential voice in both lifestyle and entrepreneurial spheres.

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Spencer Barbosa: A Leading Voice in Relatable Lifestyle Content and Entrepreneurship

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Spencer Barbosa is a Canadian social media influencer and entrepreneur who embodies relatability and empowerment. Based in Toronto, she captivates her audience by documenting her daily life through a mix of fashion, makeup, and lifestyle content on Instagram, TikTok, and YouTube. Her candid style and emphasis on self-love resonate strongly with her predominantly young, female audience. Spencer’s entrepreneurial pursuits extend to her brand, Klassy Network, which features casual, comfortable clothing designed to reflect confidence and individuality.

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Known for her vibrant energy, Spencer frequently collaborates with brands that align with her values. From body positivity campaigns to partnerships with fashion and wellness companies, she has built an impactful online presence. As someone who values transparency, Spencer often shares insights into her personal and professional journey, reinforcing her authenticity and relatability.

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Spencer’s social media persona balances fun and meaningful content, ranging from humorous posts to inspirational messages about self-care and overcoming insecurities. Her ability to connect with her audience, combined with her entrepreneurial spirit, has made her a rising star in the digital content world.

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An Influencer active on social media

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Spencer Barbosa’s 10.4 million TikTok followers, 2.7 million Instagram followers, and 2.6 million YouTube subscribers solidify her position as a prominent figure in lifestyle content and entrepreneurship.

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Spencer's Social Media Strategy

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TikTok: A Hub for Relatable and Trendy Content

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TikTok is Spencer Barbosa’s largest platform, with a massive 10.4 million followers. Her TikTok content is diverse, including fun challenges, relatable skits, and fashion showcases. Known for her ability to tap into trending topics, Spencer ensures her videos are both entertaining and empowering, creating content that her audience finds engaging and shareable. Posts like her heartfelt captions, viral couple moments, and lighthearted humor have driven significant engagement.

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Spencer's activity on TikTok is impressive, with an average of 19.7 videos per week, maintaining consistent visibility among her followers. Her 0.92% engagement rate highlights her audience’s responsiveness, particularly considering her high follower count.

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• Username: @spencer.barbosa
• Influence Score: 91/100
• Followers: 10.4M
• Activity: 19.7 videos/week
• Engagement Rate: 0.92%
• Growth: 0% (stable)
• Average Engagement: 95.3K
• Posting Habits: 3 times daily, around 2 AM

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Instagram: A Polished Lens on Everyday Life

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Instagram serves as a more polished counterpart to Spencer’s TikTok, where she connects with her 2.7 million followers through carefully curated posts and reels. Her Instagram feed reflects her diverse interests, from travel snapshots and fashion hauls to personal moments, such as attending Taylor Swift’s Eras Tour. Spencer’s authentic and aesthetic content drives engagement, with standout reels like her 20.4M views for a wedding-related reel.

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Her consistent posting—16 posts in the last month—illustrates her commitment to keeping her Instagram audience engaged. With an engagement rate of 4.14%, Spencer’s Instagram strategy highlights the perfect blend of personal storytelling and brand alignment.

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• Username: @spencer.barbosa
• Influence Score: 95/100
• Followers: 2.7M
• Activity: 16 posts/month
• Engagement Rate: 4.14%
• Growth: +0.84% (+22.2K followers in 30 days)
• Average Engagement: 110.1K
• Posting Habits: Daily at 2 AM

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YouTube: Longer-Form Lifestyle Content

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YouTube allows Spencer to connect with her audience on a deeper level, with 2.6 million subscribers tuning in for her relatable Shorts and lifestyle-themed videos. Her content covers themes like beauty advice, humorous takes on relationships, and wellness tips. YouTube provides a platform for Spencer to expand on her ideas, offering a richer storytelling experience for her followers.

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Although her posting frequency is modest at 2.1 videos per month, her average video views—56.7K per post—indicate consistent interest from her audience. Her content strategy focuses on authenticity, with her “brutally honest boy advice” garnering over 1.5 million views.

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• Username: @Spencer.Barbosa
• Influence Score: 91.5/100
• Followers: 2.6M
• Activity: 2.1 videos/month
• Engagement Rate: 0.13%
• Growth: +0.93% (+23.8K subscribers)
• Average Engagement: 3.3K
• Posting Habits: Weekly, typically at 8 AM

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Spencer Barbosa's Social Media Influence Summary

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Spencer Barbosa’s Favikon authority score of 9,461 points places her as a top influencer in Canada, ranking third in the Lifestyle & Reality TV category. Her high influence scores across TikTok, Instagram, and YouTube highlight her ability to command attention across platforms. Her authenticity, relatability, and entrepreneurial mindset have made her a trusted figure among her audience.

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Content Strategy: The Art of Relatability

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Spencer’s content strategy is rooted in authenticity and empowerment, targeting a predominantly young, female demographic. By combining humor, style, and genuine insights, she has crafted a content portfolio that feels both personal and aspirational. Her focus on positivity and body confidence sets her apart, while her ability to align with trends ensures she remains relevant in the fast-paced social media landscape.

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Reachability and Partnerships

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Spencer’s reachability is classified as Very Difficult, with an estimated sponsored post cost of $21K, reflecting her premium influencer status. She frequently collaborates with brands like White Fox, Princess Polly, and Bloom, ensuring partnerships align with her values of empowerment and self-expression. These collaborations provide her audience with product recommendations they can trust, further reinforcing her influence.

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Spencer Barbosa is a dynamic creator whose authenticity and entrepreneurial spirit resonate deeply with her audience. Through her engaging social media presence, she continues to inspire young women to embrace self-love and chase their ambitions. Whether it’s through her impactful content or her successful clothing brand, Spencer exemplifies the power of relatability in building a lasting digital legacy.

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