Who is Maya aka Preppyclaws?

Maya, also known as Preppy Claws, is a multifaceted content creator known for her dynamic presence across TikTok, YouTube, and Instagram. With an audience of over 4.6 million followers, Maya’s content uniquely blends fashion, dance, and lifestyle themes. Her growing influence is fueled by her authenticity, creativity, and ability to engage audiences with relatable yet trend-driven content.

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Maya: A Rising Star in Dance, Fashion, and Lifestyle Content

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Maya, widely recognized by her online persona Preppy Claws, is a vibrant content creator from Canada who has carved a unique space in the world of social media. Known for her infectious energy and diverse content, Maya specializes in dance, fashion, and lifestyle, captivating millions of followers across TikTok, Instagram, and YouTube. Her creative storytelling, coupled with a strong sense of individuality, has positioned her as a relatable and inspiring figure for her audience. Whether it’s choreographed dance routines, trendy outfit showcases, or quirky makeup tutorials, Maya delivers content that resonates deeply with her fans, making her a standout in the competitive creator space.

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Beyond her creative flair, Maya uses her platforms to advocate for self-expression and individuality. Her Preppy Claws persona embodies her fun, playful, and inclusive approach, creating a welcoming community for followers of all backgrounds. With a knack for balancing humor and style, she brings an authentic voice to her content, enabling her to connect with her audience on a personal level. Her collaborations with well-known brands like Revolve and White Fox further amplify her reach, allowing her to integrate fashion-focused storytelling seamlessly into her content.

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As a rising influencer, Maya’s influence spans beyond her impressive follower count of 4.6 million across platforms. She continuously adapts to trends while staying true to her unique aesthetic, ensuring her content remains fresh and engaging. Her ability to switch effortlessly between entertaining dance routines, lifestyle vlogs, and fashion inspiration has made her a versatile creator. Through her content, Maya not only entertains but also empowers her audience to embrace their individuality, leaving a lasting impact on her growing community.

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An Influencer active on social media

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With 4.6 million followers, Maya dominates TikTok while maintaining a consistent presence on Instagram and YouTube. Her content reflects a balanced mix of entertainment and lifestyle, allowing her to connect with her audience across multiple platforms.

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Maya's Social Media Strategy and Analysis

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TikTok: Dance and Lifestyle at Its Core

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TikTok is Maya’s most influential platform, where she boasts 4.8 million followers. Her content here centers on dance videos, humor, and relatable lifestyle moments, often incorporating fashion trends and challenges. Her posts maintain a vibrant aesthetic, resonating with Gen Z audiences who value creativity and authenticity.

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Her daily posting schedule ensures consistent visibility, and her average engagement of 14.5K per post reflects her ability to captivate followers. Maya’s TikTok videos often include collaborations with brands and playful nods to her Preppy Claws persona, giving her an edge in the highly competitive TikTok space.

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• Username: @preppyclaws
• Influence Score: 87.3/100
• Followers: 4.8M
• Activity: 7.1 videos/week
• Engagement Rate: 0.3%
• Growth (30 Days): 0%
• Average Engagement: 14.5K
• Posting Habits: Every day at 4 AM

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YouTube: A Platform for Versatility

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Maya’s 175K YouTube subscribers turn to her channel for more in-depth and versatile content, including shorts, dance routines, and tutorials. While YouTube is not her primary platform, it offers her followers a closer glimpse into her life and extended content not found elsewhere.

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Her once-a-month posting schedule provides high-quality content, allowing her to maintain engagement. Despite lower activity, her average engagement of 1.1K per post showcases her audience's loyalty.

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• Username: Maya
• Influence Score: 86.6/100
• Followers: 175K
• Activity: 1.2 videos/month
• Engagement Rate: 0.63%
• Growth (30 Days): +9.2%
• Average Engagement: 1.1K
• Posting Habits: Once a month at 8 AM

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Instagram: A Visual Diary

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With 144.9K followers, Instagram serves as Maya’s visual diary, where she shares polished moments of her life. Her fashion-forward reels, relatable captions, and personal updates attract a fashion-savvy audience. While her Instagram has a lower engagement rate of 0.02%, it complements her other platforms by showcasing her style and collaborations with brands like White Fox and MAC Cosmetics.

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• Username: @preppyclaws
• Influence Score: 57.3/100
• Followers: 144.9K
• Activity: 5 posts last month
• Engagement Rate: 0.02%
• Growth (30 Days): +0.97%
• Average Engagement: 28
• Posting Habits: Twice a week at 4 AM

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Maya's Social Media Influence and Rankings Summary

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Maya’s Favikon authority score of 8,872 and her top 3% TikTok ranking in Canada affirm her prominent status online. She is ranked #422 on TikTok in Canada and #13 in Outfits & Styling, showcasing her success in the fashion niche. Her ability to maintain steady growth, despite varying engagement rates across platforms, underscores her strategic content creation and dedication to her audience.

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Content Strategy: Embracing Versatility and Style

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Maya’s content strategy revolves around dance, fashion, and lifestyle storytelling. Her relatable approach to trends and her distinct Preppy Claws persona make her stand out. From unboxing videos to vibrant dance routines, Maya ensures her posts remain fresh and engaging.

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Through strategic brand partnerships, Maya strengthens her content while monetizing her platforms. Collaborations with well-known brands like Revolve, White Fox, and MAC Cosmetics amplify her reach while aligning with her fashion-focused content strategy.

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Reachability and Partnerships

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Maya’s reachability is classified as very difficult, with an estimated sponsored post cost of $2.3K. Despite her high follower count, her strategic partnerships indicate a well-curated list of collaborations. By aligning herself with high-quality brands, she preserves her authenticity while appealing to her audience’s interests.

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Maya’s ability to combine dance, fashion, and lifestyle content with a personal touch has solidified her position as a prominent social media figure. Her versatility across platforms, coupled with her strategic collaborations, ensures her continued growth and influence. As Maya expands her content and explores new opportunities, she is poised to remain a leading voice in the fashion and lifestyle niche.

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