Who is Golloria George?

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Golloria is a prominent beauty and lifestyle content creator based in Austin, Texas, known for her engaging tutorials, product reviews, and collaborations with major brands like Glow Recipe, COVERGIRL, and ELEMIS. With a growing presence on TikTok, Instagram, and YouTube, Golloria’s content focuses on bold makeup looks, glowing complexions, and hair styling tips. This analysis explores her social media impact, content strategy, and her ability to connect with a rapidly expanding audience.

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Golloria: A Beauty Powerhouse and Lifestyle Innovator

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Golloria’s rise as a beauty influencer reflects her dedication to empowering her audience through accessible and inspiring content. Known for her signature glowing complexion and bold makeup looks, she creates tutorials that cater to a diverse range of viewers. Her collaborations with renowned brands demonstrate her credibility in the beauty space, while her personality adds relatability to her polished content.

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As a content creator, Golloria’s focus extends beyond makeup. She engages her audience with hair styling tips, skincare routines, and product reviews, showcasing a well-rounded approach to beauty. Her content often highlights inclusivity, with a particular emphasis on celebrating dark skin tones and advocating for diverse representation in the beauty industry. Her authenticity and vibrant personality have earned her a loyal following, making her a trusted voice in beauty and lifestyle.

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An Influencer active on social media

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Golloria’s social media presence spans TikTok (3M followers), Instagram (860.2K followers), and YouTube (442K subscribers). Her high engagement rates and consistent growth make her a leading influencer in the beauty industry.

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Golloria's Social Media Strategy Analysis

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TikTok: The Core of Golloria’s Influence

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Golloria’s largest platform, TikTok, is the heart of her social media strategy. With 3 million followers and an impressive 10.45% growth rate in the last 30 days, she has established herself as a leading figure in beauty content. Her TikTok posts, which often feature makeup demonstrations and product highlights, garner millions of views, with some videos like her Huda Beauty foundation tutorial reaching over 33.6 million views.

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Golloria’s TikTok strategy combines education and entertainment, with high-quality videos showcasing her expertise while engaging her audience with relatable and witty captions. Her ability to maintain a consistent posting schedule of 5.2 videos per week ensures that her followers always have fresh content to look forward to.

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• Username: @golloria
• Influence Score: 95.5/100
• Followers: 3M
• Activity: 5.2 videos/week
• Engagement Rate: 5.54%
• Growth: +10.45% (+283.7K followers in the last 30 days)
• Average Engagement: 166.3K
• Average Views: 2.1M
• Posting Habits: Every day at 3 AM

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Instagram: A Curated Hub of Beauty and Style

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With 860.2K followers and a 12.28% growth rate, Golloria’s Instagram provides a polished showcase of her content. Her posts, including reels and product collaborations, highlight her skill in creating visually captivating beauty tutorials and engaging reviews. One standout post, featuring YSL blushes, achieved 457.1K views and 8.6K likes, demonstrating her ability to drive meaningful engagement.

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Her strategy on Instagram emphasizes a balance between professionalism and authenticity, with vibrant visuals paired with engaging captions. By posting daily at 3 AM, Golloria ensures her content reaches her audience during optimal times, driving consistent interaction.

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• Username: @golloria
• Influence Score: 94.1/100
• Followers: 860.2K
• Activity: 17 posts last month
• Engagement Rate: 7.42%
• Growth: +12.28% (+98.4K followers in the last 30 days)
• Average Engagement: 63.8K
• Average Views: 1.6M
• Posting Habits: Every day at 3 AM

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YouTube: A Platform for Longer-Form Tutorials

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Golloria’s YouTube channel, with 442K subscribers, serves as a hub for her longer-form beauty content. Her videos dive deeper into product reviews and tutorials, such as her Milk Makeup Hydro Grip primer demonstration, which garnered 7.2K views and 1K likes. Despite a lower posting frequency of 0.6 videos per month, Golloria’s YouTube content allows her to connect with a highly engaged segment of her audience.

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• Username: Golloriaa
• Influence Score: 64.5/100
• Followers: 442K
• Activity: 0.6 videos/month
• Engagement Rate: 0.51%
• Growth: 0% (static growth in the last 30 days)
• Average Engagement: 2.3K
• Average Views: 11.8K

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Golloria's Social Media Influence Summary

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Golloria’s Favikon Authority Score of 9,299 ranks her among the top beauty influencers in the United States. As the #14 influencer in Makeup and within the top 1% of TikTok creators, her ability to grow her audience while maintaining high engagement rates highlights her exceptional influence and authority.

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Content Strategy: Bold, Inclusive, and Engaging

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Golloria’s content strategy reflects her commitment to celebrating diversity in beauty and empowering her audience. Key elements include:

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1. Inclusive Representation: Featuring makeup products that cater to a range of skin tones, particularly for dark skin.
2. Vibrant Visuals: Delivering high-quality, visually engaging content that captures attention and sparks interaction.
3. Authentic Recommendations: Offering honest reviews and practical tutorials, building trust with her followers.

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Her strategy emphasizes a balance between professionalism and relatability, ensuring her content is both aspirational and accessible.

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Reachability and Partnerships

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Golloria is classified as difficult to reach, with an estimated sponsored post cost of $25K. Her collaborations with brands like Haus Labs, Glow Recipe, and COVERGIRL demonstrate her appeal to premium beauty companies. These partnerships not only monetize her influence but also solidify her authority as a trusted beauty expert.

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Golloria has emerged as a leading beauty and lifestyle influencer, combining her expertise, vibrant personality, and commitment to inclusivity. With a powerful presence on TikTok, Instagram, and YouTube, she continues to inspire and engage her audience through bold, innovative content. As she expands her brand and explores new opportunities, Golloria is set to remain a pivotal voice in the beauty industry, empowering her audience through every post and collaboration.

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