Who is Brandon Awadis aka Brawadis?

Brandon Awadis, popularly known as Brawadis, has established himself as a dominant figure in the digital content space, especially within the sports and basketball niche. His journey from YouTube beginnings to becoming a household name in the world of online entertainment is characterized by a dynamic content strategy and consistent audience engagement. With a fan base spread across platforms like YouTube, TikTok, Instagram, and X, Brandon’s influence extends to millions globally.

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Brandon Awadis: A Leading Voice in Basketball and Social Media

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Brandon Awadis is a passionate content creator and basketball enthusiast who captivates audiences with his vibrant personality and versatile content. Known for his high-energy vlogs, pranks, challenges, and basketball-related videos, Brandon has amassed over 6.5 million subscribers on YouTube, becoming a key figure in sports-focused online entertainment. Beyond his love for basketball, his engaging content reflects his relatable and humorous side, earning him a loyal following across multiple platforms.

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Brandon’s channel features a mix of personal stories, lifestyle updates, and interactive challenges, reflecting his authentic connection with his audience. His trademark enthusiasm for basketball often translates into deep analyses of the sport, with discussions about teams, players, and game highlights. As a passionate advocate for the sport, he leverages his platform to share insights and connect with fans who share his enthusiasm.

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Beyond YouTube, Brandon’s influence extends to other platforms like TikTok, where he connects with a younger demographic through short-form, engaging videos. As a recognized figure in the basketball fandom community, he maintains strong connections with fans, offering a transparent and relatable digital presence.

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An Influencer active on social media

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Brandon Awadis boasts an impressive social media presence with over 6.5 million followers on YouTube, complemented by 2.5 million TikTok followers, 1.8 million Instagram followers, and 457.4K followers on X. His influence spans multiple platforms, ensuring diversified reach and consistent engagement across a global audience.

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Brandon's Social Media Strategy Analysis

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YouTube: A Platform for Long-Form Connection

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As Brandon’s largest platform, YouTube serves as the cornerstone of his social media strategy. With over 6.5 million subscribers, his channel features a wide variety of content ranging from lifestyle vlogs and basketball commentary to humorous challenges and collaborations. His consistent posting schedule of 6.8 videos per month ensures a steady stream of content that keeps his audience engaged.

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Brandon’s YouTube content excels at blending entertainment with personal connection. For instance, videos like “Trying EVERY Fast Food French Fries!” (1.2M views) or collaborations with family members like FaZe Rug resonate deeply with viewers due to their relatable and lighthearted tone. His content’s average views of 433.3K per video and engagement rate of 0.22% reflect his ability to attract and retain a loyal audience despite fierce competition in the digital entertainment space.

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• Username: @Brawadis
• Influence Score: 89.5/100
• Followers: 6.5M
• Activity: 6.8 videos/month
• Engagement Rate: 0.22%
• Growth: +0.17% (+11.4K followers)
• Average Engagement: 14.4K
• Posting Habits: Twice a week at 8 AM

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TikTok: Short-Form Entertainment

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TikTok is Brandon’s second-largest platform, where he boasts 2.5 million followers and maintains an engagement rate of 1.76%. Known for his creative and humorous takes, Brandon’s TikTok videos often feature basketball highlights, skits, and relatable lifestyle snippets. Videos such as “To all the mothers who put themselves last” (2.5M views, 229.6K likes) showcase his ability to create meaningful content that resonates across demographics.

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Brandon’s posting frequency of 5.4 videos per week ensures a regular presence, helping him tap into trending topics while keeping his audience entertained. His TikTok strategy emphasizes fast-paced, relatable content, effectively leveraging the platform's algorithm to maintain visibility and growth.

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• Username: @brawadis
• Influence Score: 89.2/100
• Followers: 2.5M
• Activity: 5.4 videos/week
• Engagement Rate: 1.76%
• Growth: Stable
• Average Engagement: 44.1K
• Posting Habits: Daily at 8 AM

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Instagram: Visual Storytelling

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On Instagram, Brandon Awadis combines high-quality visuals with glimpses into his personal life. With 1.8 million followers, his content includes posts featuring luxury cars, family moments, and event highlights. A recent post, “When pops matches your energy” (2.8M views, 160.4K likes), demonstrates the appeal of his relatable and polished content.

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Despite a slight decline in growth (-0.27%), his engagement rate of 1.58% highlights his ability to maintain a meaningful connection with his followers. Posting twice a week at 2 AM, Brandon’s strategy is curated to engage fans with a mix of aspirational and accessible content.

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• Username: @brawadis
• Influence Score: 82.9/100
• Followers: 1.8M
• Activity: 7 posts/month
• Engagement Rate: 1.58%
• Growth: -0.27% (-5K followers)
• Average Engagement: 29.2K
• Posting Habits: Twice a week at 2 AM

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X (Formerly Twitter): Engaging in Conversations

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On X, Brandon maintains a follower count of 457.4K and uses the platform to share updates, basketball commentary, and personal musings. Posts like “Steph is the greatest PG of all time” (45.5K views) engage his audience with thought-provoking opinions and sports-related content. With 64.5 tweets per week, he ensures regular engagement, though his engagement rate of 0.07% indicates room for growth.

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• Username: @brawadis
• Influence Score: 80.7/100
• Followers: 457.4K
• Activity: 64.5 tweets/week
• Engagement Rate: 0.07%
• Growth: -0.09% (-424 followers)
• Average Engagement: 329
• Posting Habits: 6 times a day at 12 PM

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Brandon's Social Media Influence Summary

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Brandon Awadis’ Favikon Authority Score of 9,269 places him among the top influencers in the basketball and sports niche. Ranked #7 among basketball creators in the United States, his ability to blend entertainment with authenticity ensures a strong and loyal following. His multi-platform presence allows him to engage diverse demographics, cementing his position as a versatile content creator.

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Content Strategy: Building Connections Through Relatability

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Brandon’s content strategy revolves around relatability, humor, and personal connection. Whether through family-focused YouTube vlogs or TikTok skits, his content consistently reflects his authentic personality and passion for basketball. His collaborations with family members and friends add an emotional layer to his work, while his luxury lifestyle posts cater to aspirational viewers.

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Reachability and Partnerships

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Brandon’s reachability is classified as “Very Difficult”, with an estimated sponsored post cost of $21K, reflecting his high value as an influencer. He collaborates with brands within the sports, lifestyle, and gaming niches, leveraging his strong audience connection to deliver impactful campaigns.

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Brandon Awadis’ journey from basketball enthusiast to digital content icon is a testament to his creativity and authenticity. With a presence across multiple platforms and a loyal fanbase, he continues to innovate while staying true to his roots. As he expands his influence, Brandon remains a leading voice in basketball-focused social media, inspiring millions with his engaging content.

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