Who is Amanda Natividad?

Amanda Natividad has solidified her position as a significant voice in marketing and content creation, particularly on platforms like LinkedIn, X (formerly Twitter), and Instagram. As the VP of Marketing at SparkToro, Amanda is known for her ability to blend insightful marketing strategies with an approachable online presence. With a focus on B2B content, Amanda's thought leadership emphasizes engagement, relatability, and actionable insights. Across her platforms, Amanda shares marketing advice, personal anecdotes, and industry expertise, resonating with a diverse professional audience.

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Amanda Natividad: Elevating Marketing Strategies Through Authentic Content

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Amanda Natividad is a trained chef turned marketing strategist whose career journey reflects a blend of creativity, strategic thinking, and leadership. With a rich background that includes key roles at Fitbit and NatureBox, Amanda has consistently demonstrated her ability to craft and execute impactful marketing and communications strategies. At Fitbit, she played an instrumental role in shaping the brand’s communications initiatives, while at NatureBox, she spearheaded innovative B2B marketing programs that expanded the company’s reach and visibility. Her work in these roles not only highlighted her expertise in the marketing field but also showcased her knack for building strong connections between brands and their audiences.

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Currently, Amanda serves as the Vice President of Marketing at SparkToro, a revolutionary audience intelligence platform. In this role, she leverages her diverse experience to help businesses understand their audiences on a deeper level and optimize their marketing efforts. Amanda drives engagement and brand awareness for SparkToro through innovative strategies, fostering meaningful connections between the platform and its users. Her approach combines data-driven insights with creative storytelling, enabling companies to make informed decisions about their digital marketing initiatives. Amanda’s contributions to SparkToro have been pivotal in positioning the company as a go-to resource for marketers seeking to improve their audience targeting and campaign effectiveness.

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Beyond her corporate roles, Amanda is a highly respected thought leader and content creator in the marketing industry. She regularly contributes to esteemed publications like Adweek, sharing her expertise on topics such as marketing trends, content strategy, and audience engagement. Her articles often blend actionable advice with real-world examples, making her insights accessible and relevant to professionals across the industry. In addition to her written contributions, Amanda frequently shares her knowledge through webinars, podcasts, and speaking engagements, solidifying her reputation as a trusted voice in the marketing community.

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Social Coverage: A Multi-Platform Marketing Expert

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Amanda Natividad utilizes a strategic blend of platforms to deliver insightful and relatable content, focusing primarily on LinkedIn, X, and Instagram.

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Amanda Natividad's Social Media Strategy

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LinkedIn: A Platform for Professional Thought Leadership

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As Amanda Natividad's most prominent platform, LinkedIn serves as the cornerstone of her professional influence, where she consistently showcases her expertise in content marketing and audience engagement strategies. Amanda’s posts are thoughtfully crafted, often exploring topics such as B2B marketing tactics, case study creation, and practical advice for marketers, making her content highly valuable to professionals in the industry. Her ability to distill complex marketing concepts into approachable and actionable insights has earned her a top-tier influence ranking on the platform. Amanda’s posts not only reflect her depth of knowledge but also her commitment to sharing resources and strategies that help other professionals thrive in their careers. This approach has positioned her as a go-to thought leader for marketers seeking innovative yet accessible ideas.

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Amanda maintains a consistent posting schedule of three times a week, often sharing her content strategically at 11 PM, which effectively targets her professional audience during peak engagement windows. With an average engagement rate of 0.61%, her posts demonstrate a strong connection with her audience, regularly attracting 299 interactions per post and receiving 35,000 views on average. This impressive reach underscores her ability to craft compelling content that resonates deeply with her followers, who actively engage with her ideas through likes, comments, and shares. Amanda’s presence on LinkedIn not only amplifies her personal brand but also solidifies her status as a trusted expert in the marketing industry, influencing thousands of professionals with each post.

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• Username: @amandanat
• Influence Score: 87.6/100
• Followers: 48.8K
• Activity: 13 posts/month
• Engagement Rate: 0.61%
• Growth: +5.93% (+2.8K)
• Average Engagement: 299
• Posting Habits: 3 times a week at 11 PM

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X (formerly Twitter): A Hub for Marketing Conversations

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On X (formerly Twitter), Amanda Natividad dives into real-time discussions about marketing, offering a mix of concise insights, engaging stories, and thought-provoking commentary. With a follower base of 130.5K, the platform serves as a space where Amanda shares both professional insights and personal reflections, fostering a well-rounded connection with her audience. Her posts often highlight trending industry topics, blending humor with actionable advice, making her content relatable and informative. Amanda’s ability to balance professional expertise with a touch of personality has helped her carve out a niche audience that appreciates her authentic voice and thoughtful contributions to the marketing landscape.

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Amanda maintains a consistent posting schedule of 2.3 tweets per week, ensuring her content remains timely and relevant. Her focus on trending topics, humor, and personal anecdotes enables her to keep her followers engaged despite the platform's increasingly competitive environment. While her engagement rate of 0.04% reflects the challenges of maintaining visibility on X, her tweets consistently resonate with her dedicated niche audience, generating an average engagement of 51 per post. Despite a slight decline in her growth rate of 0.92% over the past 30 days, Amanda’s presence on X remains a valuable part of her overall social media strategy, allowing her to stay connected with industry professionals and foster dialogue within the marketing community.

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• Username: @amandanat
• Influence Score: 72.7/100
• Followers: 130.5K
• Activity: 2.3 tweets/week
• Engagement Rate: 0.04%
• Growth: -0.92% (-1.2K)
• Average Engagement: 51
• Posting Habits: Twice a week at 2 AM

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Instagram: A Visual Window into Professional and Personal Life

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Although Instagram is Amanda Natividad’s smallest platform, it offers a unique window into her life, providing a personal and visual perspective that complements her professional content on other platforms. With a modest but engaged follower base of 1K, Amanda uses Instagram sparingly yet intentionally, sharing curated images and reels that offer an authentic glimpse into her work and personal life. Her content often highlights key events like #SparkTogether, showcasing behind-the-scenes moments from her professional endeavors, as well as snippets from her personal journey. This approach allows her to foster a deeper connection with her audience, blending her professional achievements with relatable, everyday moments.

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Despite her limited activity, Amanda has maintained a strong engagement rate of 3.83%, reflecting the value of her niche audience. Each post garners an average of 39 engagements, indicating that her followers are highly invested in her content. However, her growth on Instagram has been relatively stagnant, with a slight decline of 0.68% over the past month. While Instagram is not Amanda’s primary platform, it serves as an effective supplement to her overall strategy, offering a more personal dimension to her online presence and reinforcing her ability to connect meaningfully with her audience across different channels.

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• Username: @amandanat
• Influence Score: 45.3/100
• Followers: 1K
• Activity: 1 post/month
• Engagement Rate: 3.83%
• Growth: -0.68% (-6)
• Average Engagement: 39
• Posting Habits: Once a week at 1 AM

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Leveraging Newsletters to Amplify Marketing Insights

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Amanda is known for integrating newsletters into her content strategy, providing in-depth marketing insights, case studies, and actionable advice. Her newsletter extends her influence beyond social media, offering her audience a more comprehensive and focused medium for learning. Amanda uses this platform to dive deeper into trending topics and share exclusive content.

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Newsletters also allow Amanda to create a personal connection with her readers, fostering a sense of loyalty and trust. By curating content that aligns with her audience's interests, she establishes herself as a go-to resource for marketers seeking to expand their knowledge.

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Amanda Natividad's Authority Score and Rankings: A Trusted Name in Marketing

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With a Favikon Authority Score of 7,954, Amanda is recognized as a leading voice in content marketing. Ranked #5 in the United States for Content Marketing & Copywriting, she sits in the top 1% of LinkedIn influencers. Her consistent activity and engagement rates position her as a reliable and impactful creator in the marketing space.

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Content Strategy: Relatable and Insightful Marketing

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Amanda's content strategy revolves around authenticity and relatability, with posts that blend personal anecdotes with professional insights. She addresses common challenges faced by marketers, providing actionable solutions and fostering meaningful conversations. Amanda’s focus on humanizing marketing has helped her build a loyal community of engaged professionals.

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Reachability and Partnerships

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Amanda’s reachability is classified as "Easy", with an estimated sponsored post cost of $625. Her niche expertise and high engagement rates make her a valuable partner for brands seeking to connect with professional audiences. Collaborations with Amanda offer companies an authentic and credible way to amplify their messaging.

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Amanda Natividad has positioned herself as a leading voice in content marketing, blending expertise with authenticity across multiple platforms. Her ability to create relatable content and foster meaningful conversations sets her apart in the industry. With a strong focus on audience engagement, actionable insights, and storytelling, Amanda continues to inspire marketers and content creators alike, cementing her status as a trusted authority in the marketing world.

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