TOP 10 Business Influencers To Follow in 2023

An updated version for 2024 is available!

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Why follow Business Influencers on social media?

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Whether you're into finance, marketing, or HR, let's be real: influencers are taking over the internet. But don't let the stereotype fool you -- these social media creators aren't just lounging on beaches and sipping cocktails all day. In fact, many of them are actually sharing super valuable content that can seriously up your game in your field. So, which specific influencers are you referring to?

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Well, as you may know influencers are the people who've amassed a big following on social media, often by sharing their own unique perspectives on a variety of topics.  And when it comes to adding value to your career, you might find that Business Influencers are your best bet. They have a wealth of knowledge and expertise to share, and their insights could seriously transform the way you work. So don't be afraid to dive into the world of business influencers! Who knows -- you might just learn something new!

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Following business influencers on a daily basis is a smart move. Not only will you gain valuable industry insights and stay up-to-date on current trends, but you'll also benefit from a refreshing dose of authenticity. While traditional professional content can come across as impersonal and rigid, business influencers take a more relatable approach. By sharing their own successes and failures, they offer a behind-the-scenes look into what it's really like to work in your field. This kind of transparency can be a valuable learning experience and give you a new perspective on your career.

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And the best part? This kind of authentic content isn't just good for your career. It can seriously impact your personal life, too. You'll learn all kinds of tips and tricks for time management, work-life balance, and even self-care that can help you live your best life both in and out of the office. So if you're not already following some business influencers, what are you waiting for? Give them a chance and see what kind of magic they can bring to your life!

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The benefits of following Business Influencers

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• Stay informed about industry trends

These individuals are often experts in their respective fields and possess a wealth of knowledge that they share through their content. By following them, you can gain valuable insights and perspectives on the latest trends and developments in your industry. They often have their fingers on the pulse of emerging technologies, best practices, and new approaches to business. And they frequently offer thought-provoking commentary and analysis on current events and news, helping you stay ahead of the curve and make informed business decisions.

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• Gain valuable insights

By following business influencers, you can gain access to a wealth of knowledge and experience from highly accomplished individuals in their respective fields. They share their experiences and strategies through their content, providing valuable insights into how to succeed in your own business. As experts in their fields, they are uniquely positioned to share approaches to business that you may not have considered. Their knowledge can help you stay ahead of the curve and identify new growth opportunities for your business.

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• Networking opportunities

Networking is a vital component of any successful career or business, and business influencers can be an excellent resource for expanding your professional connections. They have large networks of contacts in their respective industries, and by following them, you may be able to connect with other industry professionals and expand your own network. This can lead to new opportunities for collaboration, partnership, and even career advancement.

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• Inspiration

These influencers have often achieved a high level of success in their respective fields, and they often share their personal stories of overcoming obstacles and achieving their goals. By following their content, you can gain inspiration and motivation to pursue your own aspirations, and learn from the strategies they used to overcome challenges and achieve their successes. This can be particularly helpful if you're feeling stuck or unsure of how to move forward in your own career or business.

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• Personal branding

They have often created a strong and unique personal brand, and by observing and analyzing their content, you can gain a better understanding of what works and what doesn't. You can also get ideas for how to promote yourself and your business through various channels, such as social media and blogging. In today's digital age, having a strong personal brand can make a significant difference in your career and can help you stand out in a crowded field.

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TOP 10 Business Influencers

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1. Gary Vaynerchuk - @garyvee

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Gary, also known as GaryVee, is a highly influential entrepreneur and internet personality. He is a marketing and social media expert who is passionate about helping people build their personal brands and achieve success in their businesses. As the CEO of VaynerMedia, he has helped numerous Fortune 500 companies grow and succeed in the digital age. Gary is also a prolific author, speaker, and host of "The GaryVee Audio Experience," a top-rated business and marketing podcast. His energy and enthusiasm are contagious, and his no-nonsense approach to business has inspired countless entrepreneurs and aspiring business leaders.

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2. Justin Welsh - @thejustinwelsh

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Justin Welsh is a powerhouse entrepreneur, advisor, and sales expert. With years of experience leading teams and growing revenue for fast-paced startups, he's become an authority on all things sales and leadership. Justin is also a sought-after keynote speaker and consultant, helping businesses large and small improve their bottom line. But what sets Justin apart is his unwavering commitment to sharing his knowledge with others. Through his popular newsletter and social media presence, he inspires and empowers others to reach their full potential in their careers and personal lives.

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3. Guy Kawasaki - @GuyKawasaki

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Guy is a dynamic and highly accomplished venture capitalist, speaker, and author with a wealth of expertise in the areas of marketing and entrepreneurship. As the former chief evangelist for Apple, Guy has been at the forefront of some of the most innovative and successful marketing campaigns of our time. He is also the founder of Alltop, a revolutionary news aggregator that has transformed the way people access and consume information. With his energetic and engaging speaking style, Guy is a sought-after keynote speaker and has shared his insights and experiences with audiences around the world.

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4. Melinda Gates - @melindagates

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Melinda is a force to be reckoned with - a true philanthropist and game-changing businesswoman. As co-chair of the Bill and Melinda Gates Foundation, she has dedicated her life to improving global health, education, and reducing poverty. Her unwavering advocacy for women's and girls' rights has earned her worldwide respect and admiration, and she is a leading voice in promoting diversity and inclusion in the business world.

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5. Richard Branson - @richardbranson

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Richard is a visionary entrepreneur and world-renowned philanthropist who is always pushing boundaries and challenging the status quo. He is the mastermind behind the globally recognized Virgin brand, which spans industries from airlines and music to hotels and health. Richard is a true adventurer at heart, having set world records in aviation and nautical travel. He is also an inspiring advocate for social and environmental causes, using his wealth and influence to make a real difference in the world.

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6. Dina Calakovic - @dina-calakovic-authority-marketing

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Dina is a true master of personal branding and copywriting. As a LinkedIn content creator and the co-founder of Authority Marketing, she has a wealth of experience helping brands and entrepreneurs build a powerful online presence. With her expertise, she helps businesses attract and convert clients by teaching them the art of power writing.

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7. Mark Cuban - @mark-cuban-06a0755b

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Mark is a trailblazing entrepreneur and maverick in the business world. As the owner of the Dallas Mavericks, he has transformed the team into a top-performing franchise, and as a Shark on the hit show Shark Tank, he invests in and mentors aspiring entrepreneurs. With a no-nonsense approach and a willingness to speak his mind, he has become a respected figure in the business community. Beyond his success in sports and entertainment, Mark is also a prolific investor and innovator, with a focus on emerging technologies and disruptive business models.

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8. Gary Travis - @garyltravis

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Gary is a renowned careers expert and the CEO of BloomingBound, a company dedicated to helping individuals grow their careers and reach their full potential. With years of experience in the industry, Gary knows everything about career development, from job searching to interview preparation and negotiating salaries. He is a sought-after speaker and has shared his insights with audiences at major conferences and events around the world. And he’s passionate about helping individuals achieve their career goals and is committed to making a positive impact on the lives of his clients.

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9. Simon Sinek - @simonsinek

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Simon is a motivational speaker, author, and leadership expert with a knack for inspiring people to find their purpose and pursue their passions. He is the author of the best-selling book "Start With Why" and is known for his TED Talk, "How Great Leaders Inspire Action," which has garnered millions of views. Simon's unique approach to leadership, which focuses on the importance of understanding one's "why," has helped countless individuals and businesses achieve success and fulfillment.

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10. Rachel Mitchell - @rachelmitchell333

Rachel Mitchell is a powerhouse in the world of business and entrepreneurship, with an impressive track record of success. As a B2B influencer expert, she is a master at connecting people, leveraging her vast network of industry professionals to help businesses succeed and thrive. Her unwavering commitment to excellence and her passion for entrepreneurship make her a truly inspiring figure in the business world.

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How to find Business Influencers?

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Before diving into the search for business influencers, it's important to clarify what you're actually seeking. These creators each have a specific focus and create content around particular topics and areas of expertise.

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Once you have identified your areas of interest, a good starting point to find business influencers is to look within your own network. Check out the social media profiles of your connections, such as LinkedIn, to see who they are following and engaging with. This can give you a good sense of who the key players are in your field, and who might have valuable insights to share. You can also search for industry-specific groups and hashtags on social media to uncover even more potential influencers to follow. Don't be afraid to cast a wide net and see where it takes you!

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LinkedIn is awesome because you can see all the stuff that your friends and colleagues are liking and commenting on. It's like you have your own personalized feed with only the best content from people you trust. Plus, since everyone is connected, it's super easy to find other cool creators who are posting about the same topics that you're into. Just look for the ones with the most likes and comments, and you'll know who to follow!

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And if you're short on time and don't want to spend hours scrolling through LinkedIn to find the perfect influencer, there are tools available that can help you quickly and easily identify the right creators. For example, Favikon  allows you to search for influencers based on keywords related to your area of interest. The best part? Once you've found a few profiles you like, the tool will automatically suggest similar creators to follow, making it even easier to build your network of influencers. With Favikon, you can quickly and efficiently find the right people to help you achieve your business goals. Isn’t that awesome? 🤯

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