Whos is Roxy Riggs?
Roxy Riggs, a 13-year-old content creator, is making waves on YouTube through her engaging and vibrant beauty content. Her analysis reveals impressive performance in the beauty niche, emphasizing her authority on makeup tutorials, hauls, and GRWM videos.
Roxy Riggs: A Rising Voice in Beauty and Makeup
Roxy Riggs is a young content creator based in the United States, celebrated for her bubbly personality and passion for beauty content. She began her YouTube journey to share her love for makeup, skincare, and daily routines, quickly building a loyal fanbase. Her relatable personality and age-appropriate videos make her stand out among young influencers in the beauty space. Roxy’s ability to connect authentically with her audience has cemented her as a trusted voice for teens.
Focusing primarily on GRWM videos, makeup tutorials, and lifestyle updates, Roxy skillfully blends beauty with entertainment. Her content creates a safe space for her viewers, offering guidance, inspiration, and light-hearted fun. She values the importance of fostering a positive online community, often engaging with fans to create a strong, interactive connection. This mix of fun and relatability makes her content appealing to her core teenage audience.
In addition to YouTube, Roxy actively engages her audience on Instagram, sharing personal snapshots that reflect her daily life. Her success can be attributed to her consistent posting schedule and engaging storytelling style, which keeps her audience returning for more. This ability to connect across platforms highlights her versatility as a content creator. Her genuine personality and relatable content have made her a role model for aspiring influencers.
Roxy Riggs’ content celebrates beauty, self-expression, and creativity while maintaining a balance of fun and personality. At just 13 years old, she has achieved significant milestones in the beauty niche, inspiring others with her drive and dedication. With 103K followers and growing influence, Roxy’s star continues to rise in the competitive world of social media. Her story is a testament to how authenticity and passion can build a successful online presence.
An Influencer active on social media
Roxy Riggs enjoys significant influence on YouTube, with notable rankings placing her in the Top 5% for creators in the United States and the Top 11% in the Makeup category.
Roxy Riggs' Social Media Strategy
YouTube: Roxy Riggs' Main Platform
Roxy Riggs’ YouTube channel serves as her primary platform, where she shares a mix of beauty and lifestyle content. With 103K subscribers, her channel ranks in the Top 5% of YouTube creators in the United States, showcasing her growing authority in the beauty niche. Her engaging GRWM videos and product hauls consistently resonate with her young, beauty-focused audience.
Her influence score of 75.4/100 highlights her credibility and recognition as a social media authority. Roxy focuses on quality over quantity, posting around 1.2 videos per month while maintaining viewer interest. Despite stable growth, her engagement rate of 0.33% and an average of 11.8K views per video demonstrate a dedicated and loyal audience.
Roxy’s content strategy includes a consistent posting schedule, with videos uploaded weekly at 7 PM EST to align with peak audience activity. This strategic timing maximizes her reach and ensures her videos are seen by her target demographic. Her content often features trend-driven makeup looks or engaging storytelling, keeping her viewers entertained.
By focusing on relatable and trendy content, Roxy effectively captures attention and builds audience trust. Her ability to adapt to beauty trends and present them in an accessible, fun way allows her to stand out. This strategy solidifies her position as a rising voice in the beauty and makeup community.
- Username: @RoxyRiggs0604
- Influence Score: 75.4/100
- Followers: 103K
- Activity: 1.2 videos/month
- Engagement Rate: 0.33%
- Growth: 0% (+0 followers in 30 days)
- Average Engagement: 340
- Posting Habits: Weekly at 7 PM EST
Roxy Riggs' Favikon Authority Score and Rankings
Roxy’s Favikon Authority Score of 7,910 points positions her as a recognized authority in social media. She ranks #15,618 among YouTube creators in the United States and #973 in the Makeup category. These rankings reflect her growing authority, niche strength, and the overall impact of her content.
Content Strategy Summary: Beauty, Trends, and Authenticity
Roxy Riggs' content is centered on beauty, makeup, and lifestyle, with a strong focus on teenage trends. Her GRWM videos are her signature style, offering viewers an engaging way to relate to her daily routines. Collaborations with beauty brands and sponsored content add value, providing her audience with product recommendations.
Her videos balance entertainment and authenticity, fostering a sense of community. By focusing on age-appropriate content, Roxy appeals directly to her audience, keeping her strategy consistent and impactful.
Reachability and Partnerships
Roxy’s reachability is described as "Very Easy", making her a highly accessible influencer for brands seeking effective collaborations. With an estimated sponsored post cost of $225, she offers a cost-efficient opportunity for businesses aiming to connect with teen audiences in the beauty space. Her growing presence and approachable content style make her an ideal partner for brands targeting younger demographics.
Her ability to promote products authentically resonates with her audience, who trust her honest opinions and recommendations. By seamlessly integrating branded collaborations into her videos, Roxy ensures that sponsored content feels natural and engaging. This balance helps maintain viewer trust while driving value for partner brands.
Businesses looking to engage with the beauty and makeup niche will find Roxy’s influence both targeted and impactful. Her consistent posting habits and community-focused approach solidify her as a reliable collaborator for brand campaigns. Roxy’s audience loyalty and influence create a strong foundation for successful partnerships.
Conclusion: Roxy Riggs - A Promising Star in Beauty and Makeup
Roxy Riggs is a rising star in the beauty and makeup niche, captivating audiences with her engaging, age-appropriate content. With 103K followers and a steady influence score, she combines authenticity, relatability, and consistency to grow her online community. Roxy’s impact as a young content creator continues to inspire, making her one to watch in the evolving beauty landscape.
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About the author
Jeremy Boissinot
Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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