Who is Zoe Olivia?

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Zoe Olivia: Blending Athletics, Style, and Storytelling Through Social Media

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Zoe Olivia is a track and field athlete based in the United States, known for blending her sports background with storytelling. At just 20, she shares her training journey and personal milestones with a strong focus on growth and self-reflection. Her videos often highlight discipline, athletic routines, and mental resilience. She brings visibility to Black female athletes in a space still lacking equal representation.

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She started building her platform as a teenager, steadily gaining attention through TikTok by sharing real moments from her college life and competitive seasons. Her audience connects with her not just for athletic achievements but for her openness about wins, losses, and comebacks. Zoe’s content includes behind-the-scenes training, candid reflections, and vibrant skits. Her mix of humor and honesty has helped her grow rapidly among Gen Z.

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With a deep focus on community, Zoe often features her friends in her videos, adding a layer of relatability that resonates across her fanbase. She highlights friendships, school culture, and everyday youth experiences. Her use of TikTok sounds and trends helps her stay aligned with what her viewers enjoy. At 1.7M TikTok followers, her audience is young, loyal, and actively engaged.

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Zoe has collaborated with brands like Target and ISEE Hair, signaling her crossover into the beauty and lifestyle spaces. Her campaign work remains grounded in her identity as an athlete and young Black woman. Across all content, she stays consistent with her core message: growth. As she steps further into her 20s, her platform reflects someone both in motion and in control.

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An Influencer Active on Social Media

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Zoe Olivia is active on TikTok and Instagram, where she shares sports, style, and personal journey content with over 2M total followers.

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Zoe’s Social Media Strategy Analysis

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TikTok: Where Sports and Style Go Viral

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Zoe Olivia uses TikTok to share her life as a sprinter, mixing sports updates with humor and relatable content. With 1.7M followers, her page features race-day videos, training routines, and casual dancing clips with teammates. Her tone is light, but her presence is consistent, with 7.7 posts per week. She posts daily at 9 PM EST, aligning with peak Gen Z viewing hours.

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Each TikTok averages 114.3K views and 18.5K engagements, proving strong community interest. Her engagement rate is 1.09%, showing that followers respond well to her active, in-the-moment updates. She doesn’t use heavy editing, instead relying on trending sounds and fast transitions. This keeps her content current while remaining authentic to her routine.

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Zoe often uses TikTok trends to highlight her athletic experience, like syncing hurdle drills to music or turning warmups into dance challenges. Her videos frequently include captions like “Big 20” or “Pre-meet mood,” giving viewers context and personality. She brings humor into sports, which appeals to younger audiences looking for balance between drive and fun. TikTok is where she builds identity and daily connection.

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She’s also used the platform for casual brand integrations, including Target and ISEE Hair, with products shown as part of her prep or race-day styling. These appear naturally in her feed without forced messaging. TikTok is her most active and responsive channel, serving as her main storytelling tool. The platform lets her show up every day without overproducing.

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• ‍Username: @zoeeoliviaa_‍
• Influence Score: 87/100‍
• Followers: 1.7M‍
• Activity: 7.7 videos/week‍
• Engagement Rate: 1.09%‍
• Growth: 0%‍
• Average Engagement: 18.5K‍
• Posting Habits: Every day at 9 PM EST

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Instagram: Personal Highlights and Visual Storytelling

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Zoe’s Instagram acts as her visual highlight reel, sharing milestone moments, race-day looks, and style-based content. With 320.1K followers and a top-tier engagement rate of 17.83%, it’s her most impactful platform in terms of interaction per post. She shares around 2 posts per month, typically on weekends at 6 PM EST. The lower volume is balanced by the strong emotional response to each update.

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Her Instagram feed includes outdoor photoshoots, track meets, and birthday shoots, like her recent “Big 20” post. Posts average 910.2K views and 57.1K engagements, signaling powerful audience interest. She favors high-energy, bold visuals with clean compositions and sharp colors. Captions are often short affirmations, tying back to her athletic mindset.

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Zoe uses Stories and Reels to give quick glimpses into her day, from travel to recovery moments. While her TikTok leans playful, Instagram carries a more polished, editorial tone. She often tags brands in her outfits or hair looks, making this platform ideal for style and beauty campaigns. Her recent growth of +12.74% confirms that her visibility and influence are rising quickly.

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Instagram also functions as her mood board—celebrating both faith and fitness, often layered with personal quotes or track highlights. She maintains visual consistency and selects imagery that reflects confidence. Most of her branded content appears as part of regular uploads, not ad-heavy features. This makes her feed feel personal, not curated for sales, which builds real loyalty.

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• ‍Username: @zzoeoliviaa_‍
• Influence Score: 90.6/100‍
• Followers: 320.1K‍
• Activity: 2 posts/month‍
• Engagement Rate: 17.83%‍
• Growth: +12.74%‍
• Average Engagement: 57.1K‍
• Posting Habits: Once a week at 6 PM EST

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Zoe Olivia’s Social Media Influence Summary

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Zoe Olivia holds a solid Favikon Influence Score of 8,940 pts, placing her among high-ranking creators in both fashion and lifestyle niches. She ranks in the Top 1% on Instagram – U.S. (#2454) and Top 1% for Outfits & Styling – U.S. (#103), confirming her strength in visual and style-driven content. Globally, she sits at #766 in the Outfits & Styling category, proving her growing international relevance.

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Learn more about the Favikon Methodology here

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Content Strategy: Sprinting Through Style, Sports, and Real Life Moments

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Zoe’s content strategy is rooted in casual and uplifting moments, showing her track career, personal faith, and evolving style. Her tone is cheerful and brand-safe, with minimal political themes and a focus on daily growth. She balances competitive clips with personal fun—laughing with friends, showing post-race meals, or celebrating small wins. She doesn’t follow strict editing styles; most posts are filmed directly on mobile with in-app filters or transitions. Her music choices reflect trending Gen Z sounds or faith-based tones, helping her connect with like-minded followers.

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Reachability and Partnerships

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Zoe is approachable and responsive for brand campaigns, especially those related to lifestyle, haircare, and sports. She’s worked with Target, ISEE Hair, and Upretty Hair, tagging each brand at least 2 times in her recent posts. These partnerships appear as part of casual routines—outfit reveals, product showcases, or daily favorites. Her rate per post is estimated between $5K – $10K, offering good value for youth-targeted campaigns.

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With a highly engaged TikTok audience and fast-growing Instagram base, Zoe is a good fit for brands looking for authentic engagement over high production. Her content is brand-safe, cheerful, and rooted in personal experiences, which aligns well with brands in health, wellness, and athletic sectors. As she continues to grow, her campaign potential will likely rise.

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Conclusion: Running with Heart and Style

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Zoe Olivia is more than an athlete—she’s a relatable content creator with a powerful connection to her audience. Her posts reflect the joy and challenges of being a young competitor while embracing beauty, friendship, and growth. With rising stats and strong brand alignment, Zoe is becoming a standout voice in sports-influencer storytelling.

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View the AI-powered profile

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