Who is Zach Hood?

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Zachary Hood: Reshaping Indie Pop With Honest Lyrics and Digital Intimacy

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Zachary Hood is an emerging American singer-songwriter best known for weaving raw emotion and storytelling into both his music and social media presence. With breakout success from his album Whispering Pines, he has built a growing fan base drawn to themes of heartbreak, nostalgia, and vulnerability. He regularly updates fans on TikTok and Instagram, offering behind-the-scenes clips, acoustic renditions, and personal messages that make his music feel lived-in and real.

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Rather than sticking to polished, industry-standard posts, Zach embraces a DIY feel. Whether singing directly into the camera from his bedroom or sharing reflections on tour life, his content feels intimate and unscripted. He maintains a consistent upload rhythm across platforms, using his casual tone to make each post feel like a direct conversation with his listeners.

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His collaboration with established artist Andy Grammer and his inclusion in digital circles alongside Sasha Alex Sloan and Rosie illustrate his positioning as a rising artist with emotional gravity. Brand partnerships like Buck Mason align with his aesthetic: grounded, stylish, and unpretentious. Zach’s audience isn't just here for singles—they’re invested in his journey.

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As his visibility expands, Zach continues to fine-tune his balance between polished releases and casual content, carving a unique lane in the indie pop landscape powered by relatability and vocal vulnerability.

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An Influencer Active on Social Media

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Zach Hood engages over 1.8 million followers across TikTok, Instagram, and YouTube, with his strongest traction on TikTok through music-focused content.

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Zach Hood's Social Media Strategy Analysis

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TikTok: Acoustic Sessions and Crowd-Sourced Songwriting

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Zach’s TikTok strategy centers around acoustic previews, fan interaction, and emotionally transparent storytelling. He consistently shares songs in progress, invites feedback in the comments, and posts refined versions based on audience reactions. This crowdsourced approach—exemplified in his video captioned “you guys really seemed to like this one”—makes fans feel like creative collaborators.

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He posts about 2.8 times per week, strategically at 7 PM. His content rarely relies on trends or challenges, instead offering raw performances with close-up camera angles and minimal background distractions. This format allows his vocals and lyrics to take center stage. High-performing videos like the one from January 22nd amassed 635K views and 4K comments—remarkable metrics for acoustic content.

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Zach’s TikTok engagement rate stands at 0.42%, with an average of 5.9K engagements and 46.6K views per post. His strongest content builds around vulnerability and fan validation, as seen in captions like “i hear you guys! i’m gonna try my best to release this one.” The platform doubles as both a promotional tool and emotional outlet.

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Although growth is flat at 0%, TikTok remains Zach’s most valuable channel due to consistent engagement and emotional investment from fans. His ability to merge storytelling and music without relying on elaborate production sets him apart from other creators in the music space.

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• ‍Username: @zach.hood‍‍
• ‍Influence Score: 83.2/100‍
• Followers: 1.4M‍
• Activity: 2.8 videos/week‍
• Engagement Rate: 0.42%‍‍
• ‍Growth: 0%‍
• Average Engagement: 5.9K‍
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: Behind the Scenes of a Rising Artist

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Zach’s Instagram functions as a hybrid journal and stage diary, capturing snapshots of his personal and professional journey. With over 304K followers, the page offers concert memories, songwriting previews, and nostalgic reels—always delivered with a grounded tone. Posts like “orlando i’ll never forget this” reflect the deeply relational style he’s crafted.

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He posts about 11 times per month, favoring 5 PM slots for early viewer traction. Recent reels range from backstage shots to emotionally charged lip-syncs, pulling in up to 5.4K likes. Though his engagement rate is slightly higher than TikTok’s at 0.49%, the content strategy here leans more toward reflection than experimentation.

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Rather than flooding his feed with polished promos, Zach gives fans raw cuts of his work. Videos tagged with phrases like “THE KIDS ARE GETTING OLD” or “nostalgic song i’ve ever made” show how even spontaneous thoughts can become brandable moments. Each post reads like a lyric.

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While growth dipped slightly at -0.02%, the consistency in tone and visuals maintains high content safety and cheerful appeal. For brands looking to partner with artists who retain their artistic integrity while staying visible, Zach’s Instagram offers an ideal blend.

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• ‍Username: @zachary.hood‍
• Influence Score: 78.2/100‍
• Followers: 304.3K‍
• Activity: 11 posts/month‍
• Engagement Rate: 0.49%‍
• Growth: -0.02%
• ‍Average Engagement: 1.5K‍
• Posting Habits: 3 times a week at 5 PM EST

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YouTube: Dormant, With Room for Growth

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Zach’s YouTube channel, @zachhood7758, has 134K subscribers and 30 videos, though it hasn’t seen new uploads in over four months. With a low influence score of 21.3/100 and a 0% engagement rate, the platform is not a current focus. However, the layout and branding remain aligned with his aesthetic—moody, nostalgic, and music-first.

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Past videos likely leaned on performance or tour documentation, but due to inactivity, average engagement sits at 0 with no views reported in the last 30 days. Still, this platform could serve as an archive for acoustic versions, music video premieres, or even fan Q&As if reactivated strategically.

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• ‍Username: @zachhood7758‍
• Influence Score: 21.3/100‍‍
• ‍Followers: 134K‍
• Activity: 0.9 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Zach Hood's Social Media Influence Summary

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Zach Hood ranks in the top 3% of U.S. singer-songwriters and the top 2% worldwide, with strong traction on TikTok and consistent growth in the indie music category.

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Learn more about the Favikon Methodology here

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Content Strategy: Music First, Feelings Front and Center

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Zach’s digital content strategy is rooted in storytelling and accessibility. Instead of visual perfection, he opts for rawness: grainy lighting, voice cracks, real-time emotions. This approach makes his social presence feel less like a marketing funnel and more like a shared creative journey.

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Reachability and Partnerships

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Zach is open to partnerships that align with his musical ethos—simple, emotional, and youth-relevant. He has previously tagged Buck Mason, a brand known for understated fashion that mirrors Zach’s style and tone. His digital tone is not overly commercial, which makes collaborations feel earned.

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His network features artists like Andy Grammer, Sasha Alex Sloan, and Rosie—creatives also rooted in storytelling and community. This peer set boosts his credibility within the indie pop space and positions him as a safe bet for crossover music and lifestyle campaigns.

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Conclusion: Zach Hood Is Rewriting the Rules of Relatable Music Influence

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Zach Hood isn’t just singing to his fans—he’s building with them. His strength lies in inviting his audience into the songwriting process, treating social media like a studio as much as a stage. With vulnerability as his cornerstone and consistency across TikTok and Instagram, he’s well-positioned to grow beyond digital virality into long-term influence.

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