Who's Who on Social Media
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Who is Yasmin Galvão?

Yasmin Galvão is a Brazilian lifestyle and beauty influencer who has carved out a vibrant space across TikTok, Instagram, and YouTube. With a playful yet empowering tone, she captures the essence of femininity, self-expression, and modern fashion through content that resonates with young audiences in Brazil and beyond.

March 29, 2025
Jeremy Boissinot
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Yasmin Galvão: Inspiring a New Wave of Empowered Beauty and Lifestyle Content

Yasmin Galvão is a prominent influencer and lifestyle creator from Brazil who has amassed over 9.4 million followers across her platforms. She connects deeply with her audience through empowering messages and visually engaging posts. With a positive presence and consistent uploads, she continues to grow in popularity. Her top-performing platform is TikTok with over 4.2 million fans.

On Instagram, Yasmin shares her journey as a modern Brazilian woman and rising personality, where she has gathered more than 3.3 million followers. She curates aesthetic visuals from her daily life, travels, and style. Posting around 12 times monthly, she maintains strong engagement and a casual tone. Each post reflects her vibrant, authentic lifestyle.

Carnival Chic: Yasmin Galvão Stuns in Sparkling Style at Day 2 of Carna Rildy (Source: @yasmingalvao_oficial, Instagram, March 2025)

Her YouTube channel offers humorous and lifestyle-driven content, targeted at a younger audience. Although the engagement rate is lower, her 1.9 million followers enjoy the consistency of around 11.5 videos per month. Topics often revolve around relationships, daily routines, and playful storytelling. Her format builds loyalty through relatability.

With an influence score of 9,269 and strong rankings, Yasmin is now in the Top 1% of creators in Brazil. She frequently collaborates with fashion and wellness brands, including SHEGLAM and Ville. Her posts empower women through themes of body confidence, style, and joy. Yasmin continues to redefine digital presence through connection and creativity.

An Influencer Active on Social Media

Yasmin Galvão maintains a strong digital presence on TikTok, Instagram, and YouTube, collectively reaching over 9.4 million followers with high engagement and consistent activity across all platforms.

Yasmin Galvão's Social Media Strategy Analysis

TikTok Strategy – Where Confidence Meets Creativity

Yasmin Galvão’s TikTok is her strongest platform, where her blend of humor, empowerment, and real-life moments captivates over 4.2 million followers. With a high engagement rate of 3.91%, her videos are consistently authentic and culturally relevant. She typically posts 2.8 times per week, keeping her content fresh and consistent. Her aesthetic, confidence, and relatability resonate deeply with young women.

Her most viral videos tap into popular trends, audio challenges, and storytelling formats that reflect her personality. Whether it’s romantic skits or fashion transitions, her audience finds comfort in her approachable tone. Average engagement reaches 164.2K, proving her strength in short-form content. Each clip balances spontaneity and intention.

Yasmin's strategy thrives on emotional connection and expressive visuals, making her a standout figure on TikTok. She focuses on empowerment, female identity, and love, using casual and humorous storytelling. Her posting habit—3 times a week at 9PM—optimizes visibility and routine audience behavior. Every post feels spontaneous yet polished.

This TikTok success feeds into her larger brand, enabling frequent collaborations with companies like SHEGLAM and Ville. With a Favikon score of 90.6/100, her TikTok profile reflects her top-tier influence in fashion and beauty. Her growth, while currently stable at 0%, is built on trust and niche relevance. The mix of consistency and charm keeps followers returning.

  • Username: @euyasmingalvaoo
  • Influence Score: 90.6/100
  • Followers: 4.2M
  • Activity: 2.8 videos/week
  • Engagement Rate: 3.91%
  • Growth: 0%
  • Avg. Engagement (30 days): 164.2K
  • Avg. Views (30 days): 937K
  • Posting Habits: 3 times a week at 9 PM EST

Instagram Strategy – Aesthetic, Style, and Daily Life

Yasmin’s Instagram account is a curated blend of beauty, lifestyle, and travel shared with 3.3 million dedicated followers. Her visuals maintain a balance between raw and styled, appealing to aspirational and relatable tastes. She publishes 12 posts per month, creating a consistent rhythm. Her growth is currently at -0.4%, a minor dip in an otherwise loyal fanbase.

She uses Instagram to showcase fashion, promote brand partnerships, and offer glimpses into her daily experiences. The platform’s reels highlight style, friendships, and milestones, often earning over 215.8K average engagement. Her polished imagery paired with storytelling boosts retention and saves. Comments frequently praise her authenticity and energy.

Posting habits are timed—3 times a week at 6 PM—to align with Brazil’s morning routine and maximize feed exposure. Yasmin excels at balancing sponsored and organic content, with transparent and trustworthy brand messaging. Recent posts from the beach and events have driven high interaction rates. Each campaign feels aligned with her voice.

Her Instagram score stands at 84/100, showing strong performance in the beauty and fashion niches. She ranks in the Top 1% for Fashion Artists & Designers in Brazil, reflecting her leadership within that creative space. Every visual and caption serves her wider mission—to inspire confidence and style among young women.

  • Username: @yasmingalvao__oficial
  • Influence Score: 84/100
  • Followers: 3.3M
  • Activity: 12 posts/month
  • Engagement Rate: 1.16%
  • Growth: -0.4%
  • Avg. Engagement (30 days): 37.9K
  • Avg. Views (30 days): 1.1M
  • Posting Habits: 3 times a week at 6 PM EST

YouTube Strategy – Intimate Storytelling & Real Talk

Yasmin's YouTube channel engages over 1.9 million subscribers, with content focused on storytelling, pranks, and relationship themes. She releases around 11.5 videos monthly, maintaining active visibility despite lower performance compared to other platforms. Her engagement rate is currently 0.1%, indicating room for optimization.

Videos average 1.8K engagements, but views climb due to clickable thumbnails and high curiosity appeal. Dramatic titles like "Revelei todos os segredos" and playful couple challenges appeal to a broader demographic. Yasmin uses YouTube to express deeper narratives, amplifying the personal brand behind her visuals.

Her posting schedule—twice a week at 8 PM—ensures consistency while letting her explore different formats, from vlogs to reaction-style videos. Though the engagement is modest, the reach is still potent due to high-volume views. She mixes emotional depth with entertainment, providing a unique viewer experience.

With a performance score of 82.1/100, Yasmin’s YouTube strategy supports long-form content while cross-promoting with TikTok and Instagram. The visual storytelling complements her other platforms, contributing to her holistic identity. It’s less about virality, and more about showing who Yasmin is behind the fashion.

  • Username: YasminGalvãoOficial
  • Influence Score: 82.1/100
  • Followers: 1.9M
  • Activity: 11.5 videos/month
  • Engagement Rate: 0.1%
  • Growth: 0%
  • Avg. Engagement (30 days): 1.8K
  • Avg. Views (30 days): 31.8K
  • Posting Habits: Twice a week at 8 PM EST

Yasmin Galvão's Social Media Influence Summary

Yasmin Galvão ranks in the Top 1% for Fashion Artists & Designers in Brazil and is globally positioned at #25 in her category, showcasing elite influencer status.

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Content Strategy: Fashion, Femininity & Relatable Joy

Yasmin’s content strategy is focused on fashion-forward looks, celebratory content, empowering captions, and highly relatable day-to-day themes. From showcasing swimwear collabs to sharing "boyfriend vs reality" skits, her content is structured around consistency, visual appeal, and audience interaction.

Reachability & Partnerships

Yasmin Galvão’s presence across three major platforms—TikTok, Instagram, and YouTube—makes her highly accessible for campaigns. With a combined total of 9.4 million followers, she holds a powerful voice in Brazil’s fashion and beauty space. Her average posting frequency is 27 times/month, ensuring constant visibility. This consistency helps brands align launches with her active calendar.

Her TikTok reach is driven by high engagement, with 937K average views and 164.2K average engagements per post. Posting 3 times a week at 9PM, she maximizes user interaction during peak hours. With a Favikon score of 90.6/100, she ranks among top-performing creators. This platform is her best gateway for short-form brand exposure.

An overview of Yasmin Galvão’s top influential connections across key industries. (Source: Favikon)

On Instagram, Yasmin balances aesthetics and relatability, posting 12 times/month with an average engagement of 37.9K. With 3.3 million followers, her content thrives on emotional and fashion-forward appeal. Her posts usually go live at 6PM, optimizing for audience routines. The platform is ideal for sponsored visuals and lifestyle storytelling.

While her YouTube growth is more stable, she still maintains consistent uploads, averaging 11.5 videos/month with 1.9 million subscribers. Her visual format allows for deeper brand integration, especially in vlogs or pranks. Posting twice a week at 8PM, she maintains a dedicated viewer base. This channel is effective for longer narrative campaigns and episodic collaborations.

Conclusion: Yasmin Galvão, A Digital Muse for Modern Brazilian Women

Yasmin Galvão is more than a content creator — she’s a digital storyteller whose work is deeply rooted in the celebration of everyday life, style, and feminine power. With millions of loyal followers, top-tier rankings, and consistent engagement across platforms, she stands as a model of modern influence that’s both aspirational and approachable.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.