Who is Laura Brito?

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Laura Brito: Carnival DIY Queen and Beauty Collaborator Redefining Style on Social Media

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Laura Brito is a Brazilian content creator, actress, and DIY fashion specialist who rose to fame through her unique Carnival-inspired style. Born in Pernambuco, she built her platform by sharing clothing transformations that blend creativity with Brazilian culture. Her videos highlight thrifted finds, handmade outfits, and vibrant looks. She stands out as a leader in the fashion and lifestyle niche in Brazil.

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From an early age, Laura showcased a talent for reinventing clothes, often using simple tools and bold ideas to create high-impact fashion. Her relatable personality and step-by-step tutorials quickly attracted a young audience eager to explore DIY. With humor and authenticity, she teaches followers how to look stylish on any budget. This hands-on approach has become her signature across platforms.

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Her content not only entertains but also celebrates her cultural roots, particularly during Brazil’s festive Carnival season. She frequently embraces traditional elements like sequins, fringe, and color to pay homage to regional trends. These cultural nods help her build a deeper connection with Brazilian fans. At the same time, her aesthetic appeals to global audiences who value originality and flair.

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Beyond fashion, Laura actively collaborates with top beauty brands such as L’Oréal Paris USA, Neutrogena, and O Boticário. These partnerships reflect her growing influence in the beauty industry. Whether through reels, shorts, or TikTok transformations, Laura uses her platforms to spotlight inclusive, accessible style. Her ability to balance creativity and commercial relevance keeps her at the top of her game.

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An Influencer Active on Social Media

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Laura Brito boasts over 19 million followers across four platforms, with highly engaged audiences on Instagram and TikTok.

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Laura Brito's Social Media Strategy Analysis

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Instagram Strategy: High-Impact DIY Fashion for a Visual Audience

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Laura Brito’s Instagram is a showcase of vibrant, fast-paced content that blends fashion creativity with relatability. Her posts often feature side-by-side transformations or thrifted item reveals. She uses colorful thumbnails, expressive faces, and casual setups to drive engagement. This visual consistency builds strong recognition across her 6.6M followers.

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Reels dominate her strategy, especially those linked to Brazilian culture or Carnival styling. Content like "FÁCIL" and “BRECHÓ” highlight her skill at making DIY entertaining and accessible. She posts almost daily, maintaining momentum through consistent visuals and timing. Her preferred publishing hour—6PM—aligns with Brazil’s active scrolling window.

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Laura effectively integrates brand promotions into her organic content flow. Campaigns with Nivea or L’Oréal are embedded into tutorials rather than standalone ads. She emphasizes practicality and affordability, increasing resonance with a Gen Z and young millennial base. Viewers perceive her brand partnerships as extensions of her lifestyle, not interruptions.

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She leverages her comments and likes as cues for content refinement. Posts with high saves or DMs often become seeds for future video series. Her feed is curated but unfiltered—an aesthetic that boosts trust among beauty and fashion enthusiasts. This approach cements her as both an expert and a friend in her audience’s scroll.

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• Username: @laurabrito
• Influence Score: 93.7/100
• Followers: 6.6M
• Activity: 13 posts/month
• Engagement Rate: 1.04%
• Growth: +0.14%
• Average Engagement: 68.5K
• Posting Habits: Everyday at 6 PM EST

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TikTok Strategy: Viral Transformations and Thrift Culture in Motion

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On TikTok, Laura taps into Brazil’s booming DIY community with raw, vertical video storytelling. Her edits are punchy and expressive, often including before/after shots or in-store thrift finds. Music is central—especially trending Brazilian audio or Carnival rhythms. These sounds amplify cultural pride and engagement across a wide audience.

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She balances tutorial-type videos with humor and expressive gestures, speaking directly to camera with animated delivery. The platform’s fast rhythm matches her creative spontaneity. Popular videos like the orange Carnival dress reveal show her deep understanding of what’s visually viral. Her average of 8.8 videos per week shows commitment to growth.

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TikTok also functions as a discovery engine for Laura, helping her reach new followers beyond Instagram. She repurposes ideas from Instagram Reels but adapts tone and pacing for TikTok’s younger, trend-sensitive demographic. Her visuals remain vibrant but less polished, increasing perceived authenticity. This cross-posting strategy sustains a multi-platform presence.

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She also uses TikTok to test new formats, including reaction clips, thrift store challenges, and transformation trends. Videos with strong saves or shares often inform content series later expanded on YouTube Shorts or Reels. This platform-first mindset allows Laura to stay nimble and culturally tuned. TikTok acts as her frontline lab for creativity.

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• Username: @laurabrito
• Influence Score: 88.7/100
• Followers: 5.3M
• Activity: 8.8 videos/week
• Engagement Rate: 0.5%
• Growth: 0%
• Average Engagement: 26.3K
• Posting Habits: Everyday at 6 PM EST

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YouTube Strategy: Branded Shorts and Passive Exposure

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Laura’s YouTube strategy focuses primarily on branded Shorts rather than long-form storytelling. While she has 4.2M subscribers, her monthly activity is minimal—around 1.4 videos. These are often polished, scripted collaborations with brands like Nivea. She prioritizes production value over frequency, using YouTube more for sponsorship delivery.

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Unlike her other platforms, YouTube doesn’t play a strong role in engagement or audience building. Engagement rates are near 0%, and recent Shorts have seen low like and comment counts. However, she still benefits from passive exposure through search and YouTube’s recommendation engine. This keeps her brand active without major resource investment.

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YouTube is also used to reinforce her brand collaborations in a cleaner, controlled format. For instance, her Nivea "Black&White" shorts highlight clear talking points and product demonstrations. These Shorts are often reworked content from TikTok or Instagram. This strategy helps maximize ROI from each campaign across channels.

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The potential for growth on YouTube remains, especially with its emphasis on Shorts. If Laura were to increase her posting frequency and tap into behind-the-scenes DIY storytelling, she could activate her dormant subscriber base. For now, YouTube functions as a brand-friendly showroom rather than a fan-first content hub.

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• Username: @LauraBrito
• Influence Score: 57.2/100
• Followers: 4.2M
• Activity: 1.4 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy: Low-Activity Personal Outlet

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Laura’s X strategy is currently minimal, with only one post in 2025 and no regular activity. Her follower count sits at 68.9K, but engagement is negligible. Her last tweet was a personal reaction post about Ivete Sangalo. This indicates that she uses the platform more as a fan than a creator.

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Despite the low usage, X offers potential for short-form commentary during Carnival, red carpets, or brand events. If aligned with real-time trends, she could tap into higher engagement and press mentions. However, this would require a shift toward timely and conversational posting. For now, X remains on the margins of her strategy.

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Her presence here may still benefit passive SEO and name searches. Followers from her core platforms may occasionally cross-check X for updates or authenticity. Even minimal brand tagging here could support multi-platform campaigns. But without active community building, it adds limited value to her content ecosystem.

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If Laura chooses to reinvest in the platform, she could explore retweeting fan creations or sharing makeover tips during trending moments. However, given her current platform strengths, X is not essential to her overall performance. Her focus rightly remains on Instagram and TikTok, where visual content drives true influence.

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• Username: @lauracbrito
• Influence Score: 9.9/100
• Followers: 68.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.11%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Laura Brito's Social Media Influence Summary

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Laura Brito ranks in the Top 1% of beauty and Instagram influencers in Brazil, securing the #4 spot for Beauty Bloggers and #341 on Instagram Brazil.

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Learn more about the Favikon Methodology here

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Content Strategy: Cultural Relevance, DIY Creativity, and Emotional Energy

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Laura’s content is built on bright visuals, safe brand alignment, and a casual, authentic tone. Her Carnival-themed videos showcase how traditional Brazilian culture blends seamlessly with modern trends. This mix gives her a unique angle compared to global influencers.

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Reachability and Partnerships

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Laura is open to collaborations and has an established track record with top-tier beauty and fashion brands. She has tagged L'Oréal Paris USA (17 times), Neutrogena (9 times), Pandora Jewelry (6 times), and O Boticário (5 times), reinforcing her brand trustworthiness.

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Her network includes frequent collaborations with fellow creators like Bruna Diniz and Ana Mosconi, positioning her within a dynamic circle of top Brazilian influencers. This ecosystem increases her visibility and makes her a strategic partner for sponsored content campaigns aiming to reach Gen Z and young millennial audiences in Brazil.

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Conclusion: Empowering Creativity and Brazilian Style Through DIY Fashion

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Laura Brito has carved a niche as Brazil’s Carnival DIY queen with a loyal audience that values creativity, relatability, and local pride. Her success lies not just in follower count, but in her ability to transform everyday items into aspirational fashion, resonating deeply across Instagram and TikTok. For brands looking to authentically connect with young, fashion-forward Brazilian consumers, Laura Brito is an ideal partner—vibrant, influential, and undeniably original.

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