Who is Yasmin Fernandes?

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Yasmin Fernandes: Decoding Love, Confidence, and Body Language Through Social Media

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Yasmin Fernandes is a Brazilian coach and creator known for her expertise in body language and human behavior. Her digital journey began with a passion for emotional intelligence and communication. With over 4M followers on TikTok, she became a trusted voice in self-awareness. Yasmin's growth is rooted in real-life advice and relatable storytelling.

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She uses her social platforms to teach relationship dynamics and confidence through non-verbal signals. Her content simplifies psychology into digestible videos and memes. Her book, promoted across social channels, deepens her educational value. With 3 active social networks, her strategy is polished and consistent.

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A master of decoding romantic behavior, Yasmin offers empowering tips through every video and post. Whether it's interpreting a look or identifying attraction, she blends science with warmth. Her audience resonates deeply with her conversational tone. She averages over 5K engagements per week across her top channels.

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Beyond social content, Yasmin is a strong brand collaborator and behavioral educator. She’s partnered with names like SHEIN and Trident for lifestyle tie-ins. Her estimated rate is between $6K–$15K per post, making her a premium campaign asset. Yasmin’s credibility continues to grow with every new campaign and insight.

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An Influencer Active on Social Media

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Yasmin Fernandes dominates on TikTok with 4M followers and a strong presence on Instagram and YouTube, making her a standout in Brazil’s personal development and relationship content space.

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Yasmin Fernandes' Social Media Strategy Analysis

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TikTok Strategy: The Relationship Decoder

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Yasmin’s TikTok presence is driven by consistency, clarity, and clever hooks. She posts 5 videos per week at 7AM, optimizing visibility with morning traffic. Her engagement thrives through educational storytelling and emotional relatability. With 4M followers, this is her most powerful platform.

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Her content focuses on behavioral cues, dating advice, and decoding romantic gestures. Each post blends short-form psychology with trending formats. Her views average 72.3K, while engagement hits 5.8K on impactful uploads. Yasmin leans into curiosity and emotional triggers.

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TikTok’s algorithm rewards Yasmin’s active schedule and valuable niche. Her style feels natural, not rehearsed, increasing trust and reach. She also uses sharp thumbnails to boost video retention. Despite a 0% growth rate this month, her base remains solid and loyal.

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Her voice, along with a unique perspective, fuels audience identification and retention. TikTok is the heart of her psychological branding strategy. Yasmin delivers clarity in under 30 seconds per post. TikTok’s algorithm continues to favor creators with value-driven formats like hers.

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• Username: @yassfernandes_
• Influence Score: 85.1/100
• Followers: 4M
• Activity: 5 videos/week
• Engagement Rate: 0.14%
• Growth: 0%
• Average Engagement: 5.8K
• Posting Habits: Every day at 7 PMEST

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Instagram Strategy: Engagement with Emotional Insight

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On Instagram, Yasmin maintains a curated feed full of relationship-based Reels. She posts around 12 times monthly, focusing on audience pain points and solutions. With 646.4K followers, her presence here is her second strongest. Her engagement rate is an impressive 0.61%.

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She uses carousel posts, caption-driven advice, and facial expression close-ups to spark reactions. Yasmin interacts directly in comments, fostering trust and brand potential. Posts hit 76.2K average views, supported by emotional themes. Her aesthetic is clean, intimate, and approachable.

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Instagram is key for her brand visibility and fashion collaborations. Her partnerships with SHEIN and SHEGLAM reflect visual appeal and content alignment. Despite a slight dip of -0.58% in growth, engagement remains active. Yasmin posts mostly at 11PM, catching night-scroll traffic.

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This platform helps Yasmin highlight her dual focus: personal development and practical dating psychology. Every story, every caption, delivers micro-lessons and mirror moments. Her Reels excel at reinforcing daily habits and behavioral patterns. The impact lies in relatability and subtle humor.

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• Username: @yassfernandes
• Influence Score: 79/100
• Followers: 646.4K
• Activity: 12 posts/month
• Engagement Rate: 0.61%
• Growth: -0.58%
• Average Engagement: 4K
• Posting Habits: Twice a day at 11 AM EST

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YouTube Strategy: The Visual Breakdown Expert

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Though smaller, Yasmin’s YouTube presence shows unique depth through Shorts. With 100K followers and a 1.37% growth, it's a rising content hub. Her uploads focus on decoding male and female signals in visual form. Videos average 917 views and 99 engagements.

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She publishes around 0.3 videos per month, prioritizing impactful, high-retention clips. Her tone is slightly more educational here than on TikTok. The format centers on punchy one-minute insights using facial and body language. YouTube expands her educational narrative to longer form storytelling.

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Her Shorts reflect her deeper understanding of psychological patterns and non-verbal communication. Titles like “How to Know if He’s Interested” use curiosity-based hooks. Each thumbnail leverages facial cues for stronger click-throughs. Her audience appreciates concise breakdowns backed by science.

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Though less active, her YouTube channel has high future potential for podcast-style discussions. Collaborations with self-help brands would fit well here. Yasmin could scale by increasing her posting frequency and introducing short series. Even with only 2 Shorts monthly, impact remains notable.

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• Username: Yas Fernandes
• Influence Score: 76.1/100
• Followers: 100K
• Activity: 0.3 videos/month
• Engagement Rate: 0.1%
• Growth: +1.37%
• Average Engagement: 99
• Posting Habits: Twice a week at 8 PM EST

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Yasmin Fernandes' Social Media Influence Summary

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Yasmin Fernandes ranks in the Top 1% of Sex & Relationships influencers in Brazil and holds a strong position in the Top 6% of all TikTok creators nationally and globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Teaching Confidence, One Cue at a Time

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Yasmin’s content is conversational, uplifting, and science-backed. She is a master at translating technical concepts like micro-expressions, mirroring, and dominance signals into emotionally resonant TikToks and Reels. Every post has one goal: empower the viewer with better awareness in dating, attraction, or emotional control.

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Reachability & Partnerships

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Yasmin’s reachability is streamlined across platforms with accessible emails and strong brand visibility. Her estimated rate per sponsored post ranges between $6K–$15K, reflecting premium value. With over 8,739 influence points, her conversion power is brand-aligned. Her active audience includes millions of engaged young women.

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She actively collaborates with lifestyle and relationship-focused brands like SHEIN, SHEGLAM, and Trident. These partnerships reflect her audience’s core interests and behavioral focus. With 3 major brand tags and more than 20 collabs, she ranks high in campaign delivery. Her trust factor elevates product relevance.

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Her content is posted consistently, making her a predictable and reliable partner. With 17 monthly posts across all platforms, she offers high-frequency slots for promotions. Brands benefit from long-tail reach, especially on viral TikTok videos with over 2M views. She mixes educational and promotional tone seamlessly.

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Yasmin’s high engagement rate on Instagram (0.61%) and consistent TikTok activity (5 weekly uploads) boost response chances. Brands seeking personal development, psychology, or dating audiences will find strong alignment. With a posting window from 7AM–11PM, she adapts to campaign needs. Her social network is both reactive and loyal.

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Conclusion: Empowering Relationships Through Expertise and Digital Influence

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Yasmin Fernandes is redefining what it means to be a relationship content creator—by anchoring her work in behavioral science and empathy. She’s not just helping people flirt better or spot red flags; she’s empowering her audience to communicate with intention, confidence, and heart.

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