Who is Yarely Alexandra?

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Yarely Alexandra: Redefining Travel and Lifestyle Influence with Humor and Beauty

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Yarely Alexandra began her digital journey as many creators do—by sharing slices of her daily life. However, what quickly set her apart was her charismatic presence and the comedic lens through which she tells her stories. Hailing from Venezuela, Yarely taps into the humor, warmth, and color of Latin culture, building a powerful and loyal fanbase primarily in Spanish-speaking countries.

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Her content is rooted in lifestyle and travel, with fashion serving as a vibrant visual component throughout her feed. Whether she’s lounging by a serene lake or dancing to viral audio, her posts are carefully edited while still feeling authentic. She has a unique ability to make followers feel like friends, consistently engaging through questions, captions, and comment replies.

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Yarely also shows intentionality in how she curates her brand image. With well-lit aesthetics, an energetic personality, and playful captions, her content is both highly marketable and deeply engaging. It's this perfect balance that has drawn the attention of top-tier lifestyle and fashion brands across Latin America.

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She doesn’t shy away from connecting deeply with her audience, often thanking them in her posts and reflecting on personal milestones—like year-end recaps or follower growth celebrations. This emotional accessibility strengthens her trust factor with followers, making her a valuable creator for brands targeting youthful, emotionally intelligent consumers.

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An Influencer Active on Social Media

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Yarely Alexandra is active on TikTok and Instagram, with over 14 million combined followers and consistent engagement rooted in humor, fashion, and everyday storytelling.

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Yarely Alexandra's Social Media Strategy Analysis

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TikTok Strategy: Fast-Paced Humor and Daily Life Commentary

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Yarely’s TikTok is a playground of quick, witty humor mixed with relatable social commentary. Her videos often capture awkward dating moments, pop culture takes, or humorous beauty tips, all delivered with charm and confidence. These short-form clips are perfect for TikTok’s algorithm and audience attention span.

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She leverages trending audios and meme formats, adapting them with a personal spin that resonates with a Latin American audience. This relatability has helped her achieve viral reach, with some clips surpassing 9 million views. Her comedic timing and expressive reactions elevate even the simplest ideas.

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What sets her apart is her consistency. Posting daily at 6 PM, Yarely maximizes her content’s visibility early in the day, likely catching followers during their first app scroll. With an average of 4.2 videos per week, she keeps her page consistently fresh and active.

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Her engagement rate of 0.94% and average engagement of 124.2K reflect a dedicated fan base. Even though her growth is currently flat (+0%), her numbers remain stable, showing the strength of her ongoing presence on the platform. TikTok is clearly her primary engine for influence.

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• Username: @yarelyly
• Influence Score: 91.8/100
• Followers: 13.2M
• Activity: 4.2 videos/week
• Engagement Rate: 0.94%
• Growth: 0%
• Average Engagement: 124.2K
• Posting Habits: Everyday at 6 PM EST

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Instagram Strategy: Aesthetic Storytelling and Personal Connection

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On Instagram, Yarely slows the pace down to focus on aesthetics, lifestyle inspiration, and travel moments. Her feed features sunlit photos, beach getaways, and outfits that merge elegance with accessibility. Each post is polished but never overproduced, making her content both aspirational and approachable.

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She uses captions to express gratitude, tell mini-stories, or pose engaging questions to her audience. Her fans respond with comments of admiration, support, and personal anecdotes, creating a community vibe. These posts often act as digital journal entries, offering a softer side of her brand.

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While she only posts around 4 times a month, the quality of each post is high. Her engagement rate on Instagram is also 0.94%, with an average of 9.8K engagements per post, indicating that her audience is actively engaging with her more curated content.

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Yarely’s morning posting habit (7 PM) reflects a strategic approach to reaching followers early. Despite a slight follower drop (-0.99% over 30 days), her 1M followers remain loyal and engaged, particularly on posts involving beach shots, pink-themed outfits, and travel highlights.

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• Username: @yarely.ly
• Influence Score: 79.7/100
• Followers: 1M
• Activity: 4 posts/month
• Engagement Rate: 0.94%
• Growth: -0.99% (-10.4K)
• Average Engagement: 9.8K
• Posting Habits: 3 times a week at 7 PM EST

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Yarely Alexandra's Social Media Strategy Analysis

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Yarely Alexandra ranks in the top 1% for both TikTok and Outfits & Styling influencers worldwide, solidifying her as a leading voice in fashion and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: A Relatable Mix of Beauty, Humor, and Adventure

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Yarely’s content philosophy is simple but effective: be beautiful, be funny, and be real. Whether she’s making cheeky remarks about dating culture or showing off the beachside glam of her travels, her brand blends light-heartedness with aspirational visuals. Her videos feel spontaneous yet curated, giving her audience a perfect dose of both chaos and charm.

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Reachability and Partnerships

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Yarely Alexandra maintains an open and professional approach to collaborations, making her highly reachable for brand partnerships. She frequently works with lifestyle, beauty, and travel-related brands that align with her aesthetic and values. Her consistent branding and loyal following make her a trustworthy choice for campaigns targeting Gen Z and Millennial consumers. She actively promotes products through both organic mentions and sponsored posts.

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Her content style—cheerful, positive, and non-political—offers brands a safe space to advertise. With her high brand safety rating, companies can confidently work with her without concerns over controversial content. Yarely’s audience engagement comes from her approachable personality, making her product promotions feel natural rather than forced. This authenticity has helped her build long-term partnerships with brands and creators alike.

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Yarely’s responsiveness on social media, particularly through comments and interactive posts, makes her feel accessible to both fans and brands. She frequently uses call-to-action captions to drive conversation, making her audience feel involved. This interactive dynamic increases the visibility of brand collaborations, often leading to higher conversion rates. Her casual tone and visual consistency enhance her marketability.

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For business inquiries, Yarely provides contact through her social platforms, typically responding through professional email channels. She is likely to accept partnerships that align with her audience’s interests, including beauty products, travel gear, and youth-oriented fashion. Her multi-platform presence ensures extended campaign reach, especially in Spanish-speaking regions. Brands seeking exposure in Latin America will find her profile ideal for highly targeted campaigns.

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Conclusion: A Digital Powerhouse Fueling Fun, Fashion, and Feel-Good Vibes

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Yarely Alexandra is more than just another creator—she’s a dynamic storyteller who knows how to blend authenticity, humor, and visual beauty into every post. Her TikTok and Instagram strategies are each tailored to platform strengths, and her engaging presence has earned her a top spot among Latin American digital voices.

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View the AI-powered profile

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