Who is Yami Rootz?

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Rootz: Redefining Feminist Beauty and Pop Culture with Bold Authenticity

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Rootz is a fearless feminist makeup artist and lifestyle content creator based in Mexico, known for blending beauty with strong messages of empowerment. Her online presence isn’t just about aesthetics—it’s about making a statement. From bold eyeshadow looks to powerful captions, Rootz crafts every post with intention. She’s a voice for young women who want to be both glam and unapologetically vocal.

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Her content is deeply rooted in authenticity, often reflecting her personal experiences and beliefs. Rootz isn’t afraid to challenge stereotypes or engage with controversial conversations, particularly around gender, beauty standards, and pop culture. Whether she’s analyzing a viral celebrity moment or clapping back at outdated ideals, her content resonates with an audience craving realness.

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TikTok is where Rootz first made waves, quickly gathering millions of views thanks to her energetic presence and sharp wit. Her humor, relatability, and ability to connect emotionally with viewers transformed her into one of the most recognized faces in Mexico’s Gen Z creator space. She’s become a digital confidante for fans navigating identity, style, and self-worth.

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Outside of her creative work, Rootz collaborates with influential brands like Maybelline New York and Bershka, proving her appeal goes beyond viral videos. She also uses her platform to uplift others, spotlighting feminist causes and encouraging self-expression. Her mission is clear: help others feel seen, heard, and powerful—both online and off.

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An Influencer Active on Social Media

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Rootz reaches over 7.4 million followers through her powerful combination of beauty, pop culture, and feminist-driven storytelling across TikTok and Instagram.

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Yami Rootz's Social Media Strategy Analysis

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TikTok Strategy: Bold Content with Feminist Power

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Rootz’s TikTok presence (@yamirootz) is the heart of her digital influence, with over 6.9M followers. Her strategy revolves around viral moments, including trendy sounds, pop culture commentary, and quick makeup looks that are both expressive and empowering. Rootz knows how to balance humor and substance, using relatability to start important conversations with a young, female-driven audience.

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She’s especially savvy with her posting frequency—6 videos a week, which keeps her consistently visible on the For You Page. Her engagement is fueled by punchy intros, fast cuts, and facial expressions that hook viewers in seconds. Most importantly, she speaks directly to her audience as a friend—not a distant creator—which builds loyalty.

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Whether she’s lip-syncing to trending audio or breaking down why Rosalía is the queen of Gen Z, her TikToks reflect a deep understanding of what resonates online. Every video feels like a moment—not just content. This sense of timeliness and relevance gives Rootz a competitive edge in Mexico's lifestyle and entertainment scene.

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Her TikTok also allows her to test new formats and tones, from funny makeup fails to subtle feminist takes. This flexibility keeps her audience engaged and her brand refreshing. It’s not just about staying on trend—it’s about owning the trend with personality and purpose.

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• ‍Username: @yamirootz
• Influence Score: 91.3/100‍
• Followers: 6.9M‍
• Activity: 6 videos/week‍
• Engagement Rate: 2.26%‍
• Growth: 0%‍
• Average Engagement: 156.2K‍
• Posting Habits: Every day at 9 PM EST

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Instagram Strategy: Visual Identity with a Message

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On Instagram (@yamirootz__ or Rootz), she curates a more aesthetic-driven and intimate experience, showing behind-the-scenes looks, beauty transformations, and polished photoshoots. While the pace is slower than TikTok (around 5 posts a month), the visuals are powerful and aligned with her brand.

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Rootz uses Instagram to share raw thoughts in captions, often expressing personal beliefs, love for pop culture, or deeper feminist reflections. It’s a space where she builds emotional connection through visuals and storytelling, not just reach. Even in casual mirror selfies, her message of confidence and individuality shines through.

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Her audience here is more engaged per post—especially on Reels, where her makeup tutorials and glam transitions gather thousands of views. The account is less about chasing virality and more about offering consistent, message-rich content for her fans. Her visuals are often dark-toned, moody, and unapologetically fierce.

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Rootz treats Instagram as a digital moodboard for her identity: bold, stylish, and values-driven. Her strategy reflects a balance between beauty content and self-expression, always through a lens of empowerment. For brands, it’s a space of storytelling, representation, and deeper brand integration.

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• ‍Username: @yamirootz__
• Influence Score: 80.4/100‍
• Followers: 574.3K‍
• Activity: 5 posts/month‍
• Engagement Rate: 2.72%‍
• Growth: -1.08%‍
• Average Engagement: 15.6K‍
• Posting Habits: Once a week at 9 PM EST

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Yami Rootz's Social Media Influence Summary

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Rootz holds an impressive Favikon Influence Score of 9,242 points, placing her in Tier 2 of top creators. On TikTok, she ranks in the Top 2% in Mexico and Top 1% worldwide, while in Video Entertainment she holds the Top 1% spots both locally and globally. These metrics affirm her global resonance and show just how deeply her brand voice cuts through the digital noise.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowering Beauty with Bold Messages

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Rootz’s content is a stylish mix of self-expression and social commentary. She doesn’t just show how to apply makeup—she empowers women to wear it with purpose. Her content is consistently “cheerful,” “safe,” and “casual”, with a positive tone that uplifts without losing edge.

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Reachability & Partnerships

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Rootz is highly reachable for collaborations, particularly with brands that align with her values around female empowerment, self-expression, and inclusivity. Her profile highlights clear brand compatibility, especially in beauty, fashion, and lifestyle sectors. Rootz tends to favor partnerships that are purpose-driven over purely commercial.

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She has already built a strong foundation with brands like Maybelline New York, BERSHKA, and Mercedes-Benz Fashion Week México, showcasing her credibility with both global and local names. These collaborations are often well-integrated into her content, making the promotions feel organic and personal. Her audience sees her not just as a promoter, but as an authentic advocate.

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With a follower base largely composed of young Spanish-speaking women in Mexico, Rootz offers access to a demographic that deeply values realness and shared identity. She has strong engagement rates across platforms, meaning brands partnering with her can expect active, responsive audiences. Her voice holds weight, especially when advocating for social or aesthetic ideals.

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Rootz is likely to respond positively to campaigns with a message, such as sustainable beauty, inclusive fashion, or pop culture crossovers. Her casual yet bold content style allows for playful yet powerful promotions. If you’re a brand looking for someone who can blend style with substance, Rootz is a strategic and culturally relevant partner.

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Conclusion: Rootz, Where Feminist Voice Meets Viral Beauty

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Rootz is more than a content creator—she's a digital force redefining beauty as a feminist act. Her TikTok and Instagram feeds are stages where self-love, bold glam, and cultural critique collide in vibrant harmony.

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View the AI-powered profile

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