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Who is Xoan Ramos?
Xoán Ramos has emerged as a key figure among Spanish football content creators. Known for his dynamic and interactive style, he connects with a young, sports-loving audience through his match analyses, personal stories, and collaborations with fellow creators.

Xoán Ramos: Redefining Football Content with Passion and Engagement
Xoán Ramos is a Spanish football content creator who has gained significant popularity for his engaging and interactive videos. He primarily shares match analyses, personal experiences, and collaborations with fellow creators, giving his audience an insider’s look into the world of football. His content often highlights trending football moments, with a focus on reactions and challenges that resonate with young sports enthusiasts. Xoán’s presence is characterized by his casual and conversational style, which keeps his followers engaged and coming back for more.
One of Xoán’s standout attributes is his ability to seamlessly blend football culture with a hint of gaming, appealing to both communities. As the creator of the ZETA Gaming brand, he brings a unique perspective to football content, incorporating elements of esports and virtual gameplay into his videos. His casual approach allows him to share spontaneous reactions and thoughts, making his content feel authentic and approachable. This unique style has cemented his place as a relatable and genuine voice in the football creator space.

Xoán’s strong social media presence spans multiple platforms, with his primary audience on TikTok, followed by substantial followings on YouTube and Instagram. His TikTok videos, in particular, showcase a mix of match highlights, challenges, and humorous takes on football culture, attracting millions of views and consistent engagement. On YouTube, he dives deeper into analyses and vlogs, while Instagram offers a glimpse into his personal life and collaborations with brands like Skechers.
His passion for football extends beyond content creation, as he actively supports clubs like UD Las Palmas and Girona FC. He often tags these clubs in his posts, emphasizing his commitment to local and national football culture. Xoán’s dedication to community interaction makes him an influential figure among Spanish-speaking football fans, bridging the gap between football passion and lifestyle content.
An Influencer Active on Social Media

Xoán Ramos commands a strong presence on TikTok, YouTube, and Instagram, with a combined follower count exceeding 3 million. His content spans from match reviews to personal challenges, with a primary focus on football culture and gaming.
Xoan’s Social Media Strategy Analysis
TikTok: The Heart of Xoán’s Content

Xoán Ramos’ TikTok strategy revolves around creating dynamic football content that resonates with his audience of 2.3 million followers. His videos include match highlights, interactive challenges, and reaction videos, all presented in a casual and engaging style. By utilizing trending sounds and participating in football-related challenges, Xoán keeps his content relevant and highly discoverable. His ability to react quickly to current football events keeps his audience hooked and boosts engagement.
Xoán’s collaborations with fellow football creators add variety to his content, keeping his followers interested. These collaborations often feature friendly challenges and shared reactions to popular football matches, amplifying his content's reach. His engaging style and collaboration choices reflect his dedication to community-building within the football content space. This strategic approach ensures consistent audience interaction and cross-promotion.

His posting habits are consistent, with new videos typically dropping three times a week at 12 PM EST, maximizing visibility during peak engagement hours. By maintaining a regular upload schedule, he fosters anticipation among his followers. This strategy not only boosts engagement but also reinforces his presence as a consistent and reliable football content creator. His focus on timeliness and consistency makes his profile stand out in the crowded football niche on TikTok.
Xoán's content is visually vibrant, using high-quality footage from matches, practice sessions, and fan interactions. His editing style is fast-paced, aligning with the TikTok algorithm’s preference for snappy, attention-grabbing videos. The combination of trending challenges, quick reactions, and personal insights makes his TikTok a go-to platform for young football fans. His thoughtful use of visuals enhances the storytelling aspect of his content.
- Username: @xxoanramos
- Influence Score: 90.1/100
- Followers: 2.3M
- Activity: 2.7 videos per week
- Engagement Rate: 4.35%
- Growth (30 days): 0%
- Average Engagement: 100.1K
- Posting Habits: Three times a week at 12 PM EST
YouTube: In-Depth Football Stories

Xoán’s YouTube channel serves as a platform for deeper dives into football topics, contrasting with the short, punchy format of TikTok. His videos often feature match analyses, vlogs, and collaborative content, providing a more comprehensive look at football culture. By dedicating time to longer discussions, Xoán offers thoughtful insights into football events, helping his audience understand his perspective. This nuanced content approach caters to fans seeking in-depth football narratives.
One of Xoán’s strengths on YouTube is his storytelling ability, which shines through in his football recaps and post-match reflections. His vlogs give viewers a behind-the-scenes look at his personal experiences as a football fan and content creator. These videos often include personal commentary, making his insights feel authentic and relatable. This personal touch enhances his connection with his audience.

The visual quality on his YouTube channel is noticeably higher than on other platforms, reflecting a more polished production style. He uses graphics and highlights to emphasize key points, ensuring his analyses are not just informative but visually engaging. This commitment to quality makes his channel stand out among other football content creators. His attention to detail enhances the credibility of his commentary.
Xoán’s YouTube content also includes collaborations with fellow creators, offering diverse perspectives on football topics. These joint videos feature spirited discussions, debates, and predictions, adding variety to his channel. His strategic choice of collaborators, often well-known in the football community, boosts his visibility and fosters a sense of community. By featuring familiar faces, he attracts not only his own followers but also those of his collaborators.
- Username: @XoanRamos
- Influence Score: 86.3/100
- Followers: 751K
- Activity: 8.5 videos per month
- Engagement Rate: 0.84%
- Growth (30 days): 0%
- Average Engagement: 6.3K
- Posting Habits: Twice a week at 7 PM EST
Instagram: Personal Insights and Brand Collaborations

Xoán uses Instagram to complement his content on TikTok and YouTube by sharing personal updates and collaborations with brands. His profile features a mix of behind-the-scenes photos, clips from football events, and branded content. By maintaining a visually cohesive feed, he ensures that his content remains visually appealing and engaging. This balance between personal life and professional endeavors makes his Instagram both relatable and informative.
His brand partnerships on Instagram are strategically selected, aligning with his passion for football and gaming. Xoán has collaborated with brands like Skechers, integrating product placements naturally within his lifestyle content. By showcasing these collaborations in a casual and organic way, he maintains his authenticity while promoting the brands he partners with. His audience appreciates this balanced approach, which doesn’t feel overly commercial.

Xoán’s Instagram stories are used to share quick updates, real-time reactions to football matches, and short snippets from his daily life. He actively engages his followers through Q&As and polls, fostering a sense of community and interaction. By keeping his stories spontaneous and informal, he offers a more personal glimpse into his life, which resonates well with his audience. This real-time engagement helps him maintain a strong connection with his followers.
His reels and posts showcase highlights from football matches, training sessions, and his gaming ventures, offering a holistic view of his interests. By diversifying his content within the football and gaming niches, he keeps his followers entertained and engaged. The use of trending audio clips in his reels enhances their discoverability, attracting new followers. His content’s dual focus on sports and lifestyle keeps it versatile and widely appealing.
- Username: @xoanramos_
- Influence Score: 89.8/100
- Followers: 356.4K
- Activity: 12 posts per month
- Engagement Rate: 4.72%
- Growth (30 days): +2.23%
- Average Engagement: 16.8K
- Posting Habits: Three times a week at 1 PM EST
Xoan’s Social Media Influence Summary

Xoán has a high Favikon Authority Score of 9,169 points, placing him among the top football creators in Spain. His engagement levels and consistent content output have secured his spot in the top 1% of Football Fans & Creators worldwide on TikTok. In Spain, he ranks #4 among football creators, emphasizing his influence in the Spanish sports content community.
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Content Strategy: Keeping Fans Engaged
Xoán’s content strategy centers around high engagement and relatability. His videos feature interactive challenges, game reactions, and personal insights into the football world. He also collaborates with other content creators, creating a network that amplifies his visibility. His positive and cheerful tone makes his content approachable, whether he's discussing a recent match or sharing a personal experience.
Reachability and Partnerships

Xoán Ramos has established a strong reachability within the Spanish-speaking football community, particularly among young sports enthusiasts. His consistent presence on TikTok, YouTube, and Instagram makes him highly accessible to his audience, with a focus on real-time match reactions and interactive challenges. By collaborating with other football creators, he taps into their audiences, increasing his visibility and fostering a community-driven content approach. His involvement with ZETA Gaming further expands his reach to the gaming community, blending sports and esports content.

Brands find Xoán an appealing partner due to his authentic engagement and genuine passion for football. His partnerships with Skechers and football clubs like UD Las Palmas and Girona FC demonstrate his ability to seamlessly integrate branded content into his everyday posts. By maintaining a casual and upbeat tone, his promotional content feels natural rather than forced, preserving his credibility. This strategic balance between personal expression and brand collaboration makes him a reliable choice for marketers aiming to reach young, football-loving audiences.
Conclusion: Uniting Football Fans with Authenticity and Passion
Xoán Ramos’ blend of football passion and interactive content has secured his place as a leading football creator in Spain. His consistent posting schedule, upbeat tone, and community-driven approach make his content both entertaining and influential. As his presence continues to grow, Xoán is well-positioned for future collaborations with sports and lifestyle brands, leveraging his strong fanbase and engaging content style.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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