Who is Vivi Winkler?

‍

‍

Vivi Winkler: Empowering Fitness and Female Strength with Bold Inspiration

‍

‍

Vivi Winkler is a Brazilian fitness coach, motivational speaker, and digital entrepreneur who has become a powerful voice for women's empowerment in the wellness space. Originally known for her work as a bodybuilder, Vivi transitioned into digital content to reach a wider audience with her message of strength, resilience, and self-love. Her bold aesthetic and confident energy have turned her into a recognizable figure in Latin America’s fitness scene.

‍

She is the proud founder of Só Tem Braba, a lifestyle and apparel brand designed to inspire women to embrace their power, both in and out of the gym. Through this brand, Vivi not only sells fitness fashion but cultivates a community of like-minded women who support one another’s personal growth. Her products and philosophy focus on being unapologetically strong and emotionally fierce—a message that resonates deeply with her millions of followers.

‍

‍

What sets Vivi apart is her authenticity. She regularly shares the ups and downs of her journey, showing the grit behind the glam. From training videos to emotional reflections, her content balances motivation and vulnerability, reminding her audience that transformation starts from within. Her followers see her as both a mentor and a peer, someone who’s walked the path and now lights the way for others.

‍

Beyond her social media presence, Vivi is a regular participant in major fitness events like Arnold Sports Festival South America and collaborates with top-tier brands like Growth Supplements. With a multi-platform strategy and a clear mission to uplift and inspire, Vivi Winkler is not just building a personal brand—she’s cultivating a movement dedicated to empowering women through fitness, purpose, and connection.

‍

‍

An Influencer Active on Social Media

‍

‍

Vivi Winkler maintains a powerful social media presence across Instagram, TikTok, and YouTube, where she inspires millions through fitness, empowerment, and motivational content.

‍

‍

Vivi Winkler's Social Media Strategy Analysis

‍

‍

Instagram Strategy: Building a Motivational Fitness Aesthetic

‍

‍

Vivi Winkler uses Instagram as her core platform for visual storytelling and fitness inspiration. With over 6.5M followers, she shares a curated blend of workout reels, transformation stories, glam shots, and motivational quotes. Her aesthetic is empowering, bold, and feminine, perfectly aligning with her brand “Só Tem Braba.”

‍

She posts consistently—14 times per month, usually early in the morning (7 PM)—ensuring she catches her audience at the start of their day with a dose of positivity. Her reels often feature impressive gym routines, bikini modeling, or uplifting content from fitness events. These are paired with bold captions that reflect self-discipline, body positivity, and female empowerment.

‍

‍

Her engagement rate on Instagram sits at 0.3%, with an average of 19.8K engagements and 518.1K views per post. While her engagement isn’t extremely high relative to her follower count, her reach remains powerful due to the visual impact and viral nature of her reel content. She effectively blends high-impact visuals with short motivational narratives.

‍

Her Instagram strategy is highly brand-aligned, especially with Só Tem Braba, showcasing not just clothing, but a mindset. From supplement collabs to fitness events and editorial magazine features, Vivi’s profile feels like a digital billboard for a powerful fitness empire. It positions her as both a motivational icon and a stylish, driven entrepreneur.

‍

• Username: @viviwinkler
• Influence Score: 92.2/100
• Followers: 6.5M
• Activity: 14 posts/month
• Engagement Rate: 0.3%
• Growth (30 days): +2.02%
• Average Engagement: 19.8K
• Posting Habits: 5 times a day at 7 PM EST

‍

‍

TikTok Strategy: Energy-Driven Virality and Fitness Fun

‍

‍

On TikTok, Vivi taps into short-form virality by posting high-energy, humorous, and often trend-based fitness content. With 6.3M followers, she posts nearly every day, totaling an impressive 29 videos per week, capturing everything from intense workouts to fun supermarket clips and real-life moments.

‍

Her videos have a casual tone, often filmed in real-life environments like the gym, the streets, or grocery stores. This unfiltered approach makes her relatable, while her muscular physique and charisma capture attention instantly. She embraces trending audios and formats but always adds a twist of motivation or humor.

‍

‍

Despite her massive following, her TikTok engagement rate is relatively modest at 0.1%, averaging 6.4K engagements and 175.3K views per video. While that might seem low, her ability to drive awareness and stay top-of-mind among fitness audiences keeps her influence potent. TikTok serves as her visibility engine.

‍

The platform helps her connect with a younger and more casual audience—ideal for growing brand familiarity and amplifying community challenges or giveaways. Vivi also uses TikTok to direct traffic to Instagram and YouTube, creating a seamless ecosystem where each platform feeds into the next.

‍

• Username: @viviwinkleroficial
• Influence Score: 87/100
• Followers: 6.3M
• Activity: 29 videos/week
• Engagement Rate: 0.1%
• Growth (30 days): 0%
• Average Engagement: 6.4K
• Posting Habits: 4 times a day at 5 PM EST

‍

‍

YouTube Strategy: Deepening Connection Through Long-Form Shorts

‍

‍

Vivi Winkler’s YouTube presence is focused on short-form content, primarily motivational shorts and fitness snippets. With 1.5M subscribers, she posts roughly 18 videos per month, typically workout-related or uplifting real-life moments captured in public spaces or outdoor environments.

‍

Her content strategy on YouTube leans more toward inspiration and aesthetics than full-length tutorials or vlogs. Shorts like “O FINAL 🥵” and “EU ESCOLHI SER ASSIM 🔥” showcase her dedication to strength, discipline, and confidence. Her storytelling here is more visual than verbal—letting action speak louder than captions.

‍

‍

Engagement is more modest on this platform, with an average of 884 engagements per video and a 0.06% engagement rate. Nevertheless, it provides Vivi with a long-form, evergreen content base that complements the immediacy of TikTok and Instagram. It’s ideal for new users who discover her through search or recommendations.

‍

YouTube also enhances her credibility as a fitness expert and content creator, anchoring her brand in a more traditional influencer format. It’s a platform where future expansion into long-form coaching, fitness education, or product showcases could thrive.

‍

• Username: @ViviWinkler
• Influence Score: 85.3/100
• Followers: 1.5M
• Activity: 17.9 videos/month
• Engagement Rate: 0.06%
• Growth (30 days): +0.74%
• Average Engagement: 884
• Posting Habits: 3 times a week at 8 PM EST

‍

‍

X (Formerly Twitter) Strategy: Dormant But Branded

‍

‍

While Vivi Winkler holds an account on X (@viviwinkler4), the platform hasn’t been active for the past two years. Despite this, the account serves as a branded placeholder with a bio reflecting her core identity: athlete, model, podcast host, and founder of Só Tem Braba.

‍

With 2.2K followers, there’s currently no posting activity or engagement strategy in place. However, the page helps protect her brand name and offers a basic landing point for people who might search her on X. Her presence here remains minimal and is not prioritized in her strategy.

‍

• Username: @viviwinkler4
• Influence Score: 6.3/100
• Followers: 2.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 6 AM EST

‍

‍

Vivi Winkler's Social Media Influence Summary

‍

‍

Vivi Winkler ranks in the Top 1% of fitness creators in Brazil and worldwide, with standout placements across Instagram and YouTube for women's fitness and lifestyle content.

‍

Learn more about the Favikon Methodology here

‍

‍

Content Strategy: Fitness That Feels Personal

‍

Vivi Winkler’s content strategy thrives on consistency and authenticity. Her visuals are bold, her tone inspirational, and her messaging centers around lifting others—literally and figuratively. Whether she’s supporting another woman’s transformation or showing her own struggles, there’s a sense of honesty and strength that builds lasting trust.

‍

‍

Reachability & Partnerships

‍

‍

Vivi Winkler is highly reachable and consistently open to strategic brand partnerships, particularly those aligned with fitness, wellness, and female empowerment. She actively collaborates with companies that share her values of strength, self-confidence, and discipline. From supplement brands to fitness apparel and gym equipment, her endorsement brings both visibility and credibility. Her digital presence is not only massive—it’s mission-driven.

‍

She frequently promotes her own brand, Só Tem Braba, seamlessly blending product placement with motivational content. This entrepreneurial focus shows her understanding of long-term brand building, making her an ideal partner for high-commitment campaigns or ambassadorships. Her social media tone—assertive yet approachable—adds authenticity to every promotion. Whether in a gym or on a beach, her branding always feels intentional and integrated.

‍

‍

Vivi’s high posting frequency (particularly on TikTok and Instagram) provides ample entry points for sponsored content. Brands can benefit from recurring exposure through her daily fitness updates, comedic clips, or transformation reels. Her following is loyal and deeply aligned with her message—empowered, disciplined, and goal-oriented. This alignment ensures strong brand-audience resonance in every collaboration.

‍

While her business inquiries are typically handled through Instagram DMs or via the contact links tied to her personal brand, her overall communication with brands is direct and effective. Her past work with names like Growth Supplements, Arnold Sports Festival South America, and various wellness startups demonstrates her professionalism and reliability. For brands aiming to reach strong, active, and aspirational women in Brazil, Vivi Winkler is a top-tier digital collaborator.

‍

‍

Conclusion: Vivi Winkler Is Brazil’s Fitness Powerhouse

‍

Vivi Winkler is more than a fitness influencer—she’s a movement. With her bold presence, inspiring storytelling, and consistent output across platforms, she ranks among Brazil’s top creators in the fitness for women category. Her blend of muscle and message creates a digital identity that’s both aspirational and deeply real.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Julia Ferrari - Complete Social Media Analysis‍

✨ Camila Trianda - Complete Social Media Analysis

✨ Jessie Shen - Complete Social Media Analysis