Who is Vitória Moraes?

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Viih Tube: Empowering Motherhood and Lifestyle Content in Brazil’s Digital Scene

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Viih Tube is a renowned actress and content creator from Brazil who began her digital journey on YouTube, capturing attention with her youthful energy and bold storytelling. Her rise to fame started at just 16 years old, when she began sharing personal videos online. Over the years, her following grew exponentially, making her a household name in Brazilian digital media. By 2025, she had established a fanbase that spans across platforms and generations.

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After participating in Big Brother Brasil 21, Viih's influence expanded beyond entertainment, as she pivoted towards motherhood and lifestyle content. Her honest take on pregnancy and parenting garnered widespread praise, especially among young moms and families. With a daughter born in 2023, Viih embraced her role as a digital mother figure, sharing everything from emotional moments to parenting challenges. Her transition felt natural, resonating with millions who followed her journey.

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As a businesswoman, Viih founded TurmaTube, a children’s brand that showcases her commitment to safe, family-centered entertainment. The project aligns with her mission to create meaningful, age-appropriate content that can educate and engage. With over 17 brand tags linked to TurmaTube, the brand has become a cornerstone of her digital portfolio. Her entrepreneurial spirit continues to grow alongside her public image.

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Across her career, Viih has worked with more than 10 top brands, including Cacau Show and L'Oréal, reinforcing her credibility and marketability. She leverages her platforms to promote empowerment, self-love, and parental support. Her followers — over 60M combined — value her not only as a personality but as a trusted voice in modern motherhood. Viih’s ability to stay relevant while remaining authentic sets her apart in Brazil’s influencer scene.

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An Influencer Active on Social Media

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With over 33M followers on Instagram, 15.2M on TikTok, and a large base across YouTube and X, Viih Tube is a top-tier Brazilian content creator and parenting influencer across all major platforms.

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Vitória Moraes' Social Media Strategy Analysis

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Instagram Strategy: A Personal Diary for 33.3M Fans

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On Instagram, Viih Tube treats her profile like a living journal, sharing family moments and relatable motherhood updates. Her audience of 33.3M followers appreciates authenticity over curation, and her posts often center around her daughter and day-to-day life. With an engagement rate of 1.32%, her content drives strong emotional connections. Posting 13 times a month, she maintains consistency and depth in her storytelling.

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Reels dominate her strategy, with videos reaching up to 17.1M views, often depicting candid scenes with her husband and baby. Her strongest-performing content mixes humor, emotion, and routine—like parenting tips, diaper stories, or bedtime chaos. Collaborations with brands such as Pampers blend seamlessly into this narrative. This creates a relatable yet promotional balance her followers adore.

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She uses Instagram Stories to push spontaneous interactions, share thoughts, and boost brand visibility. Stories often include polls, Q&As, and real-time baby updates—making followers feel like part of her extended family. This boosts loyalty and elevates the intimacy of her content. Her frequent tagging of TurmaTube also strengthens her personal brand reach.

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From a strategic perspective, Instagram is her top platform for visibility, community engagement, and influencer marketing. With an average of 439.6K engagements per post and 8M views/month, her reach is unmatched in Brazil’s influencer ecosystem. Posting daily at 11PM, she capitalizes on nighttime scroll sessions. This rhythm sustains high traffic and maximizes viewer connection.

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• Username: @viihtube
• Influence Score: 98.3/100
• Followers: 33.3M
• Activity: 13 posts/month
• Engagement Rate: 1.32%
• Growth: +0.09%
• Average Engagement: 439.6K
• Posting Habits: Everyday at 11 AM EST

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TikTok Strategy: Viral Motherhood with Humor and Trends

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Viih’s TikTok thrives on relatable videos about parenting, routines, and comedic sketches featuring her family. Her 15.2M followers engage deeply with her playful edits, transitions, and caption humor. She balances trends with original content, often tailored to a parenting context. Her engagement rate of 0.88% reflects strong connection for niche-based entertainment.

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She posts around 2 videos/week, focusing on short, emotionally charged or funny clips that receive up to 13.7M views. In one standout video, she mimics a tired mom routine—earning 817K likes and 8.7K comments. Her strategic use of text overlays and facial expressions boosts storytelling. The format makes her deeply relatable and widely shareable.

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Viih optimizes audio trends to increase discoverability, but always injects her personal motherhood spin. From translating baby talk to reacting to toddler tantrums, her angle is always fresh. Her use of hashtags and child-friendly scenarios amplifies traction among young moms. This gives her a signature content voice on TikTok.

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By cross-posting Instagram Reels onto TikTok, she ensures content consistency while expanding reach. With an average of 133.9K engagements/video and 985.1K views/month, her strategy builds on visual familiarity. TikTok acts as both a discovery and community platform for her. She posts mostly on Tuesdays and Fridays, maintaining a twice-weekly rhythm.

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• Username: @viihtube
• Influence Score: 90.4/100
• Followers: 15.2M
• Activity: 2 videos/week
• Engagement Rate: 0.88%
• Growth: 0%
• Average Engagement: 133.9K
• Posting Habits: Twice a week at 11 AM EST

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YouTube Strategy: A Legacy Channel with Emotional Value

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Viih’s YouTube channel, with 11.2M subscribers, is home to her earlier fame and long-form content. Though currently inactive, her past videos are still drawing views from loyal fans. Her older vlogs, web series, and educational pieces speak to her roots. It remains an important portfolio piece.

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Even without new uploads, the channel’s archive supports her influence across platforms, showing her evolution. She uses it to link her Instagram, TikTok, and TurmaTube brand in video descriptions. With 663 videos, the channel remains a powerful SEO asset. Her storytelling style here was often comedic, with themes around love, lifestyle, and self-discovery.

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• Username: Viih Tube
• Influence Score: 24.1/100
• Followers: 11.2M
• Activity: 3.7 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X) Strategy: Dormant But Branded Presence

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Viih’s Twitter, with 1.4M followers, serves as a branding extension more than an active engagement channel. With no posts in over 12 months, her presence here is mostly static. Still, her bio links to her YouTube and showcases her entertainment niche. It acts as a public identity archive.

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Once used to comment on shows like Big Brother Brasil, her tweets sparked engagement with fans during trending events. Her last tweet was in early 2024, before she pivoted to more family-centered content. Although inactive, she retains brand visibility due to her verified profile.

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• Username: @viihtube
• Influence Score: 8.7/100
• Followers: 1.4M
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.09%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Vitória Moraes' Social Media Influence Summary

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Viih Tube ranks in the top 1% of influencers in Brazil and worldwide across Instagram and Lifestyle & Reality TV, securing positions like #28 on Instagram Brazil and #6 in Lifestyle & Reality TV Brazil, affirming her as one of the most influential digital creators in her category.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatability and Real Life at the Forefront

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Viih Tube’s content strategy revolves around three core pillars: motherhood, lifestyle, and authentic storytelling. Her visual identity is clean and emotive, often focusing on family-oriented scenes, heartfelt messages, or humorous takes on everyday life. Reels and short-form videos dominate her feed, offering snackable yet meaningful content.

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Reachability and Partnerships

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Viih Tube is extremely reachable across her digital channels, maintaining an active presence on Instagram, TikTok, and YouTube. She consistently tags brands and projects in her posts, making her open to collaboration and visibility. With 33.3M followers on Instagram and 15.2M on TikTok, her reach spans multiple demographics. Her schedule of 13 posts/month ensures continuous exposure.

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She frequently collaborates with brands, having tagged TurmaTube 17 times and Cacau Show 14 times in her content. These partnerships appear across sponsored Reels, product photos, and family-centered campaigns. Her storytelling style is warm and community-driven, enhancing brand integration. With an average engagement of 439.6K, she offers a strong return on reach.

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Viih's partnerships prioritize alignment with lifestyle, family, and beauty brands, making her ideal for emotional campaigns. Her storytelling adapts well to parenting-focused or self-care-driven narratives. She’s worked with 10+ major brands, including L’Oréal and Pampers, often through product placements or interactive posts. With a trusted audience, her influence score stands at 98.3/100.

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Her most engaged platform is Instagram, where she often shares daily updates and brand tags at 11PM. She also leverages her TikTok twice weekly for quick promotions or trending audio collabs. With a follower base of over 60 million across platforms, she is highly discoverable. Her ranking in the Top 1% globally reinforces her premium status in influencer marketing.

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Conclusion: From Digital Star to Family Icon — Redefining Influence Through Authentic Motherhood

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Viih Tube represents the new generation of family-first digital influencers. Her journey from YouTube star to motherhood icon is not only inspiring but strategically built on authenticity and audience trust. With a robust presence on Instagram and TikTok, a loyal following, and a consistent brand-safe image, Viih is among Brazil’s most bankable lifestyle creators.

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View the AI-powered profile

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