Who is Victoria Villarroel Gamero?

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Victoria Helena Villarroel: Elevating Lifestyle and Beauty Content with Authenticity

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Victoria Helena Villarroel is a Venezuelan influencer known for her engaging and stylish social media presence. She started gaining recognition as Kylie Jenner’s former personal assistant, which helped her build connections in the fashion and beauty industry. Over the years, she transitioned into a content creator, focusing on fashion, beauty, and lifestyle. With a strong online presence, she has become a sought-after name in the Latin American digital space.

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Her Instagram account has over 2 million followers, where she shares daily looks, beauty routines, and moments from her personal life. She has collaborated with several well-known brands, including Liquid I.V. and Maybelline, promoting wellness and self-care products. Her aesthetic is a mix of high-end fashion and casual, relatable content, appealing to a youthful audience. By consistently engaging with her followers, she has built a loyal community that resonates with her style.

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On TikTok, where she has 701K followers, Victoria connects with her audience through playful and unfiltered content. She embraces viral trends, shares behind-the-scenes moments, and adds a humorous touch to her videos. Posting around 3.3 videos per week, she maintains an active presence that keeps her followers entertained. This combination of authenticity and creativity has made her a standout figure in the beauty and lifestyle niche.

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Beyond social media, Victoria has expanded her influence by associating with major fashion labels like Garage Clothing and Khy by Kylie Jenner. Her estimated earnings per sponsored post range between $7.5K and $15K, reflecting her strong brand value. With a reach primarily focused on Spanish-speaking audiences, she continues to establish herself as a leading digital personality. As she grows her presence, Victoria remains a top influencer for fashion, beauty, and lifestyle collaborations.

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An Influencer Active on Social Media

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Victoria commands a significant online presence across multiple platforms, with millions of followers engaging with her lifestyle-focused content. She has built a strong reputation in the fashion and beauty space, appealing to Spanish-speaking young adults, particularly in Venezuela and Latin America.

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Victoria’s Social Media Strategy Analysis

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Instagram: The Hub of Victoria’s Lifestyle Content

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Victoria’s Instagram account is her most powerful platform, with over 2 million followers engaging with her curated lifestyle content. She shares high-quality images of her outfits, beauty routines, and daily life, maintaining a balance between aspirational and relatable posts. Collaborations with well-known brands such as Maybelline and Liquid I.V. enhance her credibility in the beauty industry. By consistently posting 16 times per month, she keeps her audience engaged and connected.

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Her engagement rate of 1.05% reflects a dedicated following that interacts with her posts. She frequently uses brand tags and product placements, ensuring her sponsored content blends seamlessly with her personal aesthetic. Unlike influencers who rely on heavy promotions, she integrates partnerships naturally into her feed. This approach strengthens her brand image, making her a trusted voice in fashion and beauty.

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A key aspect of her strategy is the use of Instagram Stories, where she shares more candid and real-time moments. She engages with her audience through polls, Q&A sessions, and behind-the-scenes footage of events and photoshoots. These interactive features boost her connection with followers and make her profile feel more personal. Her ability to merge authenticity with brand collaborations sets her apart from other influencers.

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Victoria’s posting habits are highly consistent, with new content shared every day at 5 PM EST. This regularity keeps her profile active and ensures she remains a top choice for brand deals. Her aesthetic remains sleek and polished, yet she still shares moments of humor and fun. This versatility makes her one of the top 4% influencers in Outfits & Styling in Venezuela and a rising figure globally.

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• Username: @victoriahelenavillarroel
• Influence Score: 83.2/100
• Followers: 2M
• Activity: 16 posts/month
• Engagement Rate: 1.05%
• Growth (30 days): -0.03% (-643 followers)
• Average Engagement: 20.6K likes/comments per post
• Posting Habits: Posts every day at 5 PM EST

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TikTok: Engaging Short-Form Content for a Young Audience

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Victoria’s TikTok profile has grown significantly, with 701K followers engaging with her short-form content. Unlike Instagram, her TikTok content feels more spontaneous, featuring viral trends, outfit transitions, and lighthearted humor. She uses the platform to showcase her personality beyond polished images, making her content feel more authentic and relatable. By posting an average of 3.3 times per week, she maintains strong visibility.

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Her engagement rate of 1.28% shows that her audience actively interacts with her videos. On average, her posts receive 8.9K interactions and 142.8K views per month, proving her ability to capture attention. She strategically incorporates brand partnerships into her content, ensuring they align with her playful tone. Unlike other influencers who focus solely on aesthetics, she adds humor and a casual vibe to her sponsored posts.

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A major strength of her TikTok strategy is her ability to capitalize on trending sounds and challenges. She adapts her content to fit TikTok’s fast-paced nature, keeping her profile fresh and relevant. By engaging with viral formats, she stays connected to the younger demographic that dominates the platform. This adaptability helps her maintain consistent growth and audience retention.

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Her posting schedule follows a structured yet flexible pattern, with content going live three times a week at 3 PM EST. This routine allows her to maximize engagement while keeping her audience excited for new uploads. She continuously refines her content approach based on analytics and audience feedback. As a result, her TikTok ranking in Venezuela places her in the top 6%, with growing global recognition.

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• Username: @victoriavillarroell
• Influence Score: 87.7/100
• Followers: 701K
• Activity: 3.3 videos/week
• Engagement Rate: 1.28%
• Growth (30 days): +0.29% (+2K followers)
• Average Engagement: 8.9K per post
• Posting Habits: 3 times a week at 3 PM EST

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YouTube: A Dormant Platform

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Victoria’s YouTube channel is her least active platform, with only 2.7K subscribers and no recent content. Unlike Instagram and TikTok, where she thrives on short-form and visual-heavy content, YouTube requires a different approach. Her lack of consistency and inactivity have resulted in an engagement rate of 0%. This suggests that while she has potential, she has not yet leveraged the platform’s full capabilities.

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Despite the low numbers, YouTube could be a great space for Victoria to expand into long-form content. With her strong presence in fashion and beauty, she could create tutorials, vlogs, and behind-the-scenes videos. Many influencers transition to YouTube for more in-depth storytelling and monetization opportunities. If she commits to regular uploads, she could build a loyal subscriber base and increase brand deals.

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• Username: @victoriavillarroel2890
• Influence Score: 7/100
• Followers: 2.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Victoria Villaroel Gamero’s Social Media Influence Summary

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Victoria’s Favikon influence score is 8,894 points, placing her in a strong position within the fashion and lifestyle niche. She ranks #9 in Outfits & Styling in Venezuela, showcasing her authority in the fashion sector. Internationally, she sits within the top 4% in Venezuela and top 10% worldwide, reflecting her growing impact on a global scale. Her TikTok Venezuela ranking is #169, placing her in the top 6%, while her global TikTok ranking is #35,498—a respectable position given the platform’s vast user base. These rankings highlight her strong regional influence with the potential for broader international reach.

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Learn more about the Favikon Methodology here

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Content Strategy: A Mix of Style and Authenticity

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Victoria’s success stems from her ability to blend aspirational lifestyle content with relatable, everyday moments. Her Instagram feed is polished and brand-friendly, while her TikTok presence feels natural and fun. This duality allows her to cater to different audience expectations across platforms. Victoria’s content focuses on fashion and styling, where she showcases trendy outfits and frequently tags fashion brands, alongside beauty and self-care, collaborating with brands like Maybelline and Liquid I.V. to highlight wellness products. She also shares personal moments and humor, adding authenticity to her content while seamlessly balancing brand partnerships with organic, engaging posts.

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Reachability and Partnerships

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Victoria is highly reachable for brand collaborations, particularly in the fashion, beauty, and wellness industries. She has worked with renowned brands like Liquid I.V., Maybelline, and Garage Clothing, integrating their products seamlessly into her content. Her ability to maintain authenticity while promoting sponsored items makes her a top choice for companies looking to target Spanish-speaking audiences. With an estimated rate of $7.5K - $15K per sponsored post, she falls into the mid-to-premium influencer category.

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Her primary audience consists of young adults in Venezuela and Latin America, making her a valuable partner for brands targeting this demographic. She excels in Instagram marketing, where she posts 16 times per month, ensuring continuous brand exposure. On TikTok, she leverages trends and viral challenges to showcase products in an engaging way. This adaptability allows her to create content that aligns with both luxury brands and mass-market companies.

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Victoria is likely to accept collaborations that align with her image and resonate with her followers. She prioritizes brand partnerships that focus on fashion, beauty, self-care, and wellness, ensuring a natural fit with her content. Her engagement metrics demonstrate a high level of audience trust, making her sponsored posts feel organic rather than forced. For brands looking to increase awareness in the Latin American market, she offers a direct and effective marketing channel.

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With an influence score of 8,894 and ranking in the top 4% of fashion influencers in Venezuela, Victoria holds strong credibility in her niche. She has successfully maintained a balance between personal content and paid promotions, ensuring sustained audience engagement. Her ability to blend storytelling with marketing makes her an ideal ambassador for long-term collaborations. As she continues to expand her global reach, brands looking for impactful influencer marketing opportunities will find Victoria a strong investment.

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Conclusion: A Strong Player in the Latin American Beauty and Fashion Scene

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Victoria Villarroel has built a strong reputation as a fashion and beauty influencer, combining her personal brand with strategic partnerships. With a highly engaged audience on Instagram and TikTok, she has established herself as a go-to content creator in the Latin American influencer landscape. Her relatable yet aspirational content strategy, combined with her authentic personality, makes her a valuable partner for brands looking to connect with young, style-conscious consumers. For businesses in fashion, beauty, and wellness, Victoria Villarroel represents an excellent influencer choice with a loyal and engaged following.

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View the AI-powered profile

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