Who is Brad Podray aka Scumbag Dad?

‍

‍

Brad Podray: Mixing Comedy and Commentary Through High-Frequency Skits and Skit Collaborations

‍

‍

Brad Podray is a comedian based in Los Angeles who built his audience through scripted skits and public-facing social experiments. His signature style blends deadpan delivery with exaggerated character dynamics across multiple formats. He writes and stars in nearly every piece, maintaining full creative control over pacing and tone. His growth is tied to consistent performance rather than viral gimmicks.

‍

Brad frequently plays dual roles within the same video, switching costumes or voices to drive punchline contrast. These characters often reflect real-world archetypes—awkward employees, clueless customers, or unhinged service reps. His format favors scripted dialogue over trending audio or filters. This gives each upload a distinct structure and storytelling rhythm uncommon on short-form platforms.

‍

‍

He publishes up to eight TikToks per week and has grown his network through skit-based collaborations with creators like Stanzi and Brandon Rogers. These partnerships retain his narrative style while introducing new perspectives and recurring figures. Brad rarely uses guest appearances without a full narrative function, preserving cohesion in multi-creator formats. His integration of sponsored moments remains consistent with character logic.

‍

Brad’s Instagram supports his comedic ecosystem with stills, Reels, and rapid teasers from TikTok or YouTube sets. He’s gained 71.7K followers in the last 30 days through high-frequency posting and creator tagging. The account serves both promotional and creative purposes, often previewing new bits before release. His platform control allows for fluid storytelling across media types.

‍

‍

An Influencer Active on Social Media

‍

‍

Brad Podray shares scripted comedy, skits, and social commentary on TikTok, YouTube, and Instagram, with standout growth and consistency across all three.

‍

‍

Brad Podray’s Social Media Strategy Analysis

‍

‍

TikTok: Daily Skits That Anchor His Creator Identity

‍

‍

Brad’s TikTok strategy revolves around scripted skits, with a focus on dry humor, recurring characters, and compact delivery. He uploads eight videos per week, often featuring solo dialogue or mock interview formats. His engagement rate sits at 2.26%, powered by repeat viewership and familiar character setups. Each video is designed for punchline clarity over trend alignment.

‍

Most uploads air at 12 AM EST, with precise visual timing and performance rhythm tailored to the app’s pacing. He uses character switches and minimal props, often acting out both sides of a conversation. Brad avoids heavy editing or effects, keeping production consistent with the tone of deadpan parody. This format helps create immediate recognition for his content style.

‍

‍

With a score of 91.9/100 and 6.2M followers, his TikTok is a leading platform for scripted digital comedy. Skits like awkward HR meetings or satirical therapy sessions repeat in style but vary in scenario. Each piece follows a beginning-to-end arc within 60 seconds, offering complete sketch narratives. His network includes creators like Malcolm Kelner, often appearing in multi-character roles.

‍

Brad’s TikTok performance remains stable despite 0% growth, indicating high retention over reach. He rarely cross-posts viral trends, opting instead for original ideas and script-led pieces. Audience familiarity with his characters drives consistent engagement without the need for external cues. TikTok remains his strongest tool for punchline frequency and performance variety.

‍

• ‍Username: @brad_podray‍
• Influence Score: 91.9/100‍
• Followers: 6.2M‍
• Activity: 8 videos/week
• ‍Engagement Rate: 2.26%‍
• Growth: 0%‍
• Average Engagement: 140.1K‍
• Posting Habits: Everyday at 12 AM EST

‍

‍

YouTube: Sketch Reels with Broadcast-Style Consistency

‍

‍

Brad uses YouTube to publish extended sketches, often running 3 to 6 minutes, structured around single-scene parodies. The platform hosts 4.7M subscribers but has an engagement rate of only 0.01%, due to low interaction and infrequent comment threads. With 2.6 videos/month, it complements his short-form output with longer storylines and recurring dialogue themes. Videos are often posted at 7 PM EST.

‍

His YouTube uploads contain more polished visuals and scene changes, including lighting control and occasional outdoor filming. Characters like condescending doctors or fake service managers are fully fleshed out in these episodes. Compared to TikTok, his scripts here rely more on timing than reaction. This platform allows Brad to test pacing and voice variation in a structured format.

‍

‍

The channel maintains a score of 78.7/100, supported by loyal viewers and effective cross-promotion. Brad doesn’t rely on thumbnails or shock titles; instead, episode titles describe the scenario directly (e.g. “Therapist Who Talks Too Much”). This keeps returning fans informed while reinforcing his dry tone. Despite a 0% growth rate, content continues to reach niche comedy audiences.

‍

His average views sit at 19.7K, with 367 engagements, showing that his fans passively consume the content. Brad rarely calls for likes or comments, and doesn’t build CTA-heavy descriptions. Instead, the focus remains on scripting and persona delivery. YouTube offers narrative depth without pressuring engagement loops.

‍

• ‍Username: @Brad_Podray‍
• Influence Score: 78.7/100‍
• Followers: 4.7M‍
• Activity: 2.6 videos/month‍
• Engagement Rate: 0.01%‍
• Growth: 0%‍
• Average Engagement: 367‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

Instagram: Fast-Paced Comedy and Network Promotion

‍

‍

Brad’s Instagram account plays a key role in his content rhythm, posting 12 times/month to share skit clips, creator photos, and teaser Reels. His 1.2M followers engage at a rate of 2.39%, with strong pickup across pinned posts and character reels. He also saw +6.14% growth in the past 30 days, gaining 71.7K followers. He posts five times daily at 12 PM EST, using the feed as both a launchpad and archive.

‍

Reels dominate his Instagram strategy, often repurposed from TikTok but adapted with new audio or pacing. He uses the platform to tag collaborators like Stormi and Stanzi, building a visible comedy network. Brad also uploads bloopers, filtered screenshots, and behind-the-scenes images that add context to each character. This builds fan familiarity with his multi-platform story arcs.

‍

‍

His Instagram has a score of 92.4/100, reflecting its active use in growth and interaction. Many skits begin here as test edits before final TikTok release, making it a sketch workshop for select concepts. Stories are used occasionally for Q&A formats or poll-based humor. Instagram acts as the social connective tissue between structured YouTube and reactive TikTok content.

‍

Brad’s use of recurring characters in grid thumbnails and tagged groups encourages fan recognition. He integrates promo content for brands like Karat Financial within skits, rather than through standalone ads. This makes the platform a viable channel for subtle product visibility. Instagram bridges visual branding with fast storytelling.

‍

• ‍Username: @brad_podray‍
• Influence Score: 92.4/100‍
• Followers: 1.2M‍
• Activity: 12 posts/month‍
• Engagement Rate: 2.39%‍
• Growth: +6.14%‍
• Average Engagement: 29.3K‍
• Posting Habits: 5 times a day at 10 PM EST

‍

‍

Scumbag Dad’s Social Media Influence Summary

‍

‍

Brad Podray holds an Favikon Influence Score of 9,396 points, placing him in Tier 2 among creators. He ranks in the top 1% across all key categories, including #1190 on Instagram U.S. and #89 in Video Entertainment U.S.. These consistent rankings highlight his position as a top-performing figure in scripted digital comedy.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: High-Frequency Skits, Low-Bar Entry Humor

‍

Brad’s content strategy centers on high-volume production, short-form delivery, and tight scripting. He relies on structured punchlines, recurring characters, and exaggerated situations to keep his style recognizable. Instead of jumping on trends, he focuses on scripted bits that use real-world scenarios as a comedic base. His editing style is minimal, putting dialogue and performance front and center.

‍

‍

Reachability and Partnerships

‍

‍

Brad’s reachability is reinforced by his consistent schedule of 23 posts per month across three platforms. He maintains active dialogue through comments on TikTok and Instagram, especially when teasing new character debuts. Each skit includes familiar tagged collaborators like Brandon Rogers or Melissa Ong, building immediate viewer trust. His response timing typically aligns with morning or midday upload windows.

‍

‍

He has worked with over six brands, including Mr Jones Watches and Karat Financial, integrating them into the flow of scripted scenes. These placements are tied to his character logic, often appearing within role-play rather than direct promotion. Brad’s creator network spans over 30 visible faces, many of whom recur in multi-part sketches. This wide presence makes him highly accessible for collaborative, story-based campaigns.

‍

‍

Conclusion: Brad Podray’s Precision Comedy and Creator Network Drive Lasting Digital Impact

‍

Brad Podray has successfully merged the structure of stand-up with the fluidity of social content. His comedic voice is consistent, his network is active, and his posting habits ensure ongoing visibility. With strong scores across all platforms and a loyal fanbase, Brad is positioned as a top-tier entertainer for campaigns looking for humor, format consistency, and high-impact engagement.

‍

‍

View the AI-powered profile