Who's Who on Social Media
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Who is Vanilbean?

Vanil has emerged as a leading figure in the gaming and streaming space, captivating millions with her creative and engaging content. Known for her sharp editing skills, humorous take on gaming moments, and vibrant Roblox gameplay, Vanil seamlessly combines entertainment and creativity across platforms like YouTube, TikTok, and Instagram.

November 22, 2024
Jeremy Boissinot
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Vanil has emerged as a leading figure in the gaming and streaming space, captivating millions with her creative and engaging content. Known for her sharp editing skills, humorous take on gaming moments, and vibrant Roblox gameplay, Vanil seamlessly combines entertainment and creativity across platforms like YouTube, TikTok, and Instagram. With a strong emphasis on community engagement, her content goes beyond typical gameplay, offering a mix of challenges, tutorials, and entertaining skits that resonate with a broad audience. Her vibrant personality, combined with a polished aesthetic, has propelled her to the forefront of gaming influencers in Canada.

Vanil: A Rising Star in Gaming and Streaming Content Creation

Vanil is a Canadian content creator and professional gamer who has garnered a loyal following by skillfully blending humor, creativity, and impressive gaming skills. As a prominent figure in the Roblox community, Vanil has established herself as a versatile creator who appeals to both hardcore gaming enthusiasts and more casual audiences. Her lighthearted humor and clever takes on gaming challenges have set her apart in the competitive gaming content space, solidifying her position as a leader in this niche. By focusing on relatable and engaging content, she has managed to captivate her audience with a mix of entertaining gameplay and visually dynamic presentations.

Vanil’s rise to prominence stems from her ability to make gaming accessible, fun, and visually engaging for a wide audience. Her dedication to fostering a strong sense of community is evident in her frequent collaborations with other gamers and her active interactions with her audience through comments, challenges, and live streams. Whether she is recreating Roblox avatars, sharing editing tutorials, or participating in trending challenges, Vanil’s content reflects her multi-dimensional creativity and her passion for entertaining her followers. Her consistent efforts to involve her community in her creative process have not only built her fan base but also reinforced her reputation as an approachable and innovative creator.

Through her social media platforms, Vanil has made a significant impact by crafting content that balances relatability with professionalism. Her meticulous approach to editing, combined with her knack for identifying and leveraging trending topics, ensures her videos remain both relevant and widely shared. With a vibrant online persona and an innate ability to adapt to the fast-paced digital landscape, Vanil continues to expand her influence in the gaming and streaming space. Her content consistently showcases her ability to push creative boundaries while staying authentic to her brand, making her a standout figure in the world of online gaming.

Social Coverage: An Influencer active on social media

Vanil maintains a strong presence on YouTube, TikTok, and Instagram, where her engaging content showcases her editing expertise, gaming skills, and playful personality. Each platform serves a distinct purpose in her overall content strategy, allowing her to connect with fans in unique ways.

Vanil's Social Media Strategy

YouTube: The Hub of Creativity and Tutorials

Vanil’s YouTube channel, boasting an impressive 2.6 million followers, is the cornerstone of her social media presence and serves as a platform where her creativity truly shines. Known for her Shorts, tutorials, and Roblox gameplay videos, Vanil showcases her ability to combine humor and gaming expertise with stunning visual storytelling. Videos such as “Recreating Default Roblox Avatars”, which garnered over 10.3 million views, highlight her talent for tapping into trending topics and creating content that resonates deeply with her audience. Her editing skills are a key feature of her YouTube strategy, helping her content stand out in the competitive gaming content space.

Vanil maintains a consistent upload schedule of 5.4 videos per month, offering a mix of high-energy gameplay, editing tutorials, and fun challenges that appeal to a wide audience. While her engagement rate of 0.73% suggests room for growth in interaction, her videos receive an average of 439.4K views, reflecting her ability to capture significant attention. Vanil’s YouTube content is not only about entertainment but also about fostering community engagement, with a relatable and approachable style that keeps fans coming back for more. Her ability to consistently deliver high-quality content reinforces her status as a leading gaming and streaming creator on the platform.

  • Username: @vanilbean
  • Influence Score: 88.5/100
  • Followers: 2.6M
  • Activity: 5.4 videos per month
  • Engagement Rate: 0.73%
  • Growth: 0%
  • Average Engagement: 19.1K
  • Posting Habits: Twice a week at 8 AM

TikTok: A Playground for Creative Expression

TikTok is Vanil’s second-largest platform, with 1.8 million followers, and serves as a stage for her creative expression and dynamic gaming content. Known for her high-energy edits and humorous takes on Roblox trends, her TikTok videos are widely loved by a younger demographic. Viral hits like “How Do Y’all Layer So Well in Dress to Impress,” with over 13.7 million views, showcase her ability to leverage trending challenges and adapt them to her brand. Her use of quick, witty edits combined with relatable humor makes her content both highly entertaining and shareable.

Vanil’s TikTok strategy prioritizes consistent engagement, with an average of 3.7 videos per week posted at 7 AM to align with her audience’s peak activity times. With an engagement rate of 3.28% and an average of 59K interactions per post, her content demonstrates her strong connection with her followers. Through a mix of playful skits, game-inspired humor, and highly polished visuals, Vanil ensures her videos remain fresh and relevant. TikTok has proven to be an essential platform for extending her reach and strengthening her brand identity as a creative and humorous gaming influencer.

  • Username: @vanilbean
  • Influence Score: 88.9/100
  • Followers: 1.8M
  • Activity: 3.7 videos per week
  • Engagement Rate: 3.28%
  • Growth: 0%
  • Average Engagement: 59K
  • Posting Habits: Daily at 7 AM

Instagram: A Showcase of Personality and Style

Vanil’s Instagram complements her other platforms by offering a more polished and personal look into her life. With 77.2K followers, her Instagram content primarily consists of Reels, photos, and updates that highlight her creative process and gaming experiences. Posts like her Dress to Impress Reels, which earned over 7.2 million views, showcase her ability to translate her humor and creativity into short-form visual storytelling.

Despite being her smallest platform, Instagram allows Vanil to connect with fans on a more personal level. Her engagement rate of 4.51% and an average of 3.5K interactions per post reflect her ability to resonate with her followers. By posting once a week, she keeps her audience engaged while focusing on high-quality, visually appealing content.

  • Username: @vanilbeanz
  • Influence Score: 81/100
  • Followers: 77.2K
  • Activity: 1 post per week
  • Engagement Rate: 4.51%
  • Growth: 0%
  • Average Engagement: 3.5K
  • Posting Habits: Once a week at 6 AM

Vanil's Favikon Authority Score and Rankings

Vanil’s authority score of 9,241 places her as a top 5 influencer in the Video Games & Streaming category in Canada. Ranked #5 in her niche, she stands out as one of the most prominent creators in the gaming space. Her scores across platforms reflect her diverse skill set and ability to maintain relevance across a wide audience.

Content Strategy: Creativity Meets Relatability

Vanil’s content strategy revolves around engagement, creativity, and authenticity. By leveraging her editing expertise and sense of humor, she creates content that appeals to both gaming enthusiasts and casual viewers. Her ability to tap into trending topics ensures her videos remain fresh, while her commitment to high-quality production elevates her brand. Across platforms, she balances humor with professionalism, making her a standout figure in the gaming and streaming communities.

Reachability and Partnerships

Vanil’s estimated sponsored post cost of $21K highlights her value as a partner for brands targeting Gen Z and gaming audiences. Her polished content and high engagement rates make her an attractive collaborator for brands in gaming, technology, and entertainment. Although her reachability is currently marked as "difficult," her position as a top influencer in Canada’s gaming space ensures significant potential for strategic partnerships.

Vanil has established herself as a dynamic and versatile content creator, leveraging her talents in gaming and editing to captivate millions of fans. With a strong presence across YouTube, TikTok, and Instagram, she continues to push creative boundaries while fostering a sense of community among her followers. As she explores new opportunities, including potential brand partnerships and additional content formats, Vanil’s influence in the gaming world is poised to grow even further.


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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.