Who is Vanessa Lopes?

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Vanessa Lopes: Brazil’s Vibrant Lifestyle Icon Blending Humor, Family & Travel

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Vanessa Lopes is a Brazilian influencer and content creator celebrated for her bold personality and humorous lifestyle content. With over 49 million followers across platforms, she connects with a diverse, youthful audience through relatable and energetic storytelling. Her content revolves around family dynamics, fashion flair, and self-expression. Vanessa's storytelling feels personal, yet polished—striking a balance that resonates deeply with Gen Z.

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Her journey as a digital creator began on TikTok, where she now leads with 31.9 million followers and a steady stream of comedic skits and trending challenges. From playful dances to candid rants, her videos showcase a vibrant mix of spontaneity and stage presence. She has become a household name for fans of feel-good content. Her consistency and charm have made her a standout in Brazil's influencer scene.

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Beyond TikTok, Vanessa dominates Instagram, where her 15.1 million followers engage with her glamorous yet down-to-earth lifestyle. From beach trips to red carpet looks, her visuals highlight both her travel adventures and personal growth. Her fashion-forward yet approachable style draws high engagement from a young, fashion-savvy audience. She uses Instagram not just to post, but to inspire.

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Vanessa’s influence extends into YouTube and her wider digital network, where she collaborates with artists, musicians, and major lifestyle brands. Although her YouTube activity is currently minimal, her impact there remains significant thanks to her established subscriber base of 1.8 million. Whether it's a short vlog or a sponsored post, she maintains a distinct voice. Vanessa Lopes continues to grow her empire—anchored by authenticity, creativity, and community.

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An Influencer Active on Social Media

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Vanessa maintains a robust presence on TikTok, Instagram, YouTube, and X, with the bulk of her audience concentrated on TikTok and Instagram. These two platforms reflect her storytelling strengths—fast-paced, highly visual, and community-driven. Her humor and expressiveness have cemented her place in Brazil’s top creator circle, while her reach spans far beyond national borders.

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Vanessa Lopes' Social Media Strategy Analysis

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TikTok Strategy: Vanessa’s Playground of Humor and Mass Appeal

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Vanessa’s TikTok is a powerhouse of visual entertainment, with over 31.9 million followers and a high-performing output of 21.7 videos per week. Her content mixes comedy, trending audio, and relatable situations, often involving her family or friends. The videos are fast-paced, expressive, and emotionally engaging, designed to retain attention and drive reactions. Her presence here solidifies her role as a top Gen Z entertainer in Brazil.

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Despite a modest engagement rate of 0.29%, Vanessa still generates over 93.5K average interactions per post thanks to her consistent visibility and massive audience base. Her posts reach an average of 1.1 million views, driven by her early morning posting habit at 3PM. She leverages her natural charisma and trend-savvy instincts to keep her audience hooked. Her frequent updates ensure that she stays top-of-mind within the algorithm.

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Vanessa’s TikTok strategy is rooted in variety—she rotates between dance challenges, comedic rants, and emotional storytelling that feels both spontaneous and curated. Her skits often include everyday situations, family quirks, or reactions to trending topics, making her content highly shareable. This balance of humor and authenticity draws in millions regularly. The combination of short-form storytelling and personality keeps her feed dynamic.

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In Brazil, she ranks #75 on TikTok, placing her in the top 1% for creators nationwide and highlighting her authority in the entertainment niche. The platform also acts as her primary growth engine, with a monthly increase of over 104.2K followers. It’s her most reliable space for brand visibility and viral potential. For any advertiser targeting Brazilian youth, Vanessa’s TikTok is a strategic asset.

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• Username: @vanessalopesr
• Influence Score: 95.5/100
• Followers: 31.9M
• Activity: 21.7 videos/week
• Engagement Rate: 0.29%
• Growth (30 days): +0.33%
• Average Engagement: 93.5K
• Posting Habits: 3 times a day at 3 PM EST

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Instagram Strategy: Curated Aesthetic with Relatable Energy

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Vanessa’s Instagram account showcases a refined yet playful aesthetic for her 15.1 million followers, where she posts 15 times per month. Her content includes photo dumps, fashion portraits, beach trips, and lifestyle reels, offering a strong mix of aspirational and real-life moments. She positions herself as a carefree fashion muse with grounded storytelling. Her visuals are colorful, confident, and emotionally expressive.

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Her engagement rate of 0.46% reflects a deep connection with her community, particularly among young women who resonate with her self-assurance and energy. Posts like “Pronta para uma noite inesquecível” gained over 3.8 million views, making it one of her top-performing Instagram reels. Vanessa’s storytelling through imagery is consistent with her TikTok tone but adds a touch of elegance. She also uses reels to extend her humor and authenticity into longer formats.

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Vanessa posts daily at 5PM, which optimizes her visibility for early scrolls and global followers. She capitalizes on well-lit, high-quality photography and fashion-forward styling, often collaborating with beauty or clothing brands. Her captions are casual and often humorous, enhancing the relatability of her curated aesthetic. These habits help create a polished but accessible digital persona.

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With an influence score of 86.4/100, Vanessa continues to be a strong force in the lifestyle and fashion verticals on Instagram. Her visual consistency and personal voice make her ideal for brand campaigns looking for aesthetic storytelling. Whether through static posts or reels, she effectively builds loyalty while promoting sponsored collaborations. Instagram remains a vital extension of her creative identity.

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• Username: @vanessalopesr_
• Influence Score: 86.4/100
• Followers: 15.1M
• Activity: 15 posts/month
• Engagement Rate: 0.46%
• Growth (30 days): -0.43%
• Average Engagement: 69K
• Posting Habits: Every day at 5 PM EST

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YouTube Strategy: Dormant but Potentially Valuable

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Although her YouTube following sits at a solid 1.8 million, Vanessa’s presence on the platform is currently minimal, with only 0.2 videos per month. Her last activity was 14 days ago, and recent videos have centered on fashion, dance, and humorous daily moments. Shorts like “Chamei minha diva master da dancinha...” brought in over 23.7K views, proving there’s still strong residual engagement. Her video strategy here is low effort but potentially powerful if revived.

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The channel's engagement rate is currently 0%, with no measurable interactions on long-form content and an average engagement count of 0. However, given her brand and personality, Vanessa has the potential to transform YouTube into a secondary storytelling hub. Her massive follower base offers a platform to experiment with longer narratives, travel vlogs, or tutorials. She already has the name recognition to restart momentum.

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Vanessa’s YouTube feed echoes her Instagram and TikTok energy—casual, humorous, and expressive—but lacks the regularity and pacing of her other platforms. She could leverage her channel to deepen audience engagement, especially for campaigns needing extended visibility. Collaborations and behind-the-scenes stories would thrive here. A revamped posting strategy could quickly revive her dormant presence.

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With an influence score of 75.8/100, her YouTube channel remains a sleeping giant in her content ecosystem. Though currently low-impact, her existing subscriber base gives her an edge should she choose to reactivate. For now, YouTube acts as a passive archive, but with intentional planning, it could become a storytelling asset. Vanessa’s visual charisma makes the platform naturally compatible with her brand.

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• Username: @vanessalopes5480
• Influence Score: 75.8/100
• Followers: 1.8M
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy: Expressive Thoughts and Personal Branding Moments

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Vanessa Lopes maintains a steady presence on X (formerly Twitter) with a follower base of 1.1 million, using the platform to express spontaneous thoughts, updates, and promote her latest content. Unlike her highly visual TikTok and Instagram profiles, her X feed is more conversational and emotional, often offering a window into her personal reflections and moods. Her tone is candid, youthful, and emotionally open, allowing fans to connect with her on a more intimate level.

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Despite being less active here than on other platforms, Vanessa’s tweets consistently attract interaction through likes and replies, creating space for emotional resonance and fan engagement. She uses this platform to share one-liners, thoughts on self-love, occasional brand shout-outs, and short updates about her lifestyle. X acts as her most unfiltered platform—a space where she’s more vulnerable and direct. Posts like "Tô numa paz que eu nunca senti antes” highlight her personal growth and mental clarity journey.

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• Username: @vanessalopesr_
• Influence Score: 85.8/100
• Followers: 1.1M
• Activity: 7 posts/month
• Engagement Rate: 0.23%
• Growth (30 days): +0.37%
• Average Engagement: 2.5K
• Posting Habits: Weekly at 5 PM EST

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Vanessa Lopes' Social Media Influence Summary

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Vanessa Lopes ranks in the Top 1% of global influencers, holding the #75 spot on TikTok Brazil, #25 in Video Entertainment Brazil, and #988 worldwide, highlighting her elite status in the entertainment and lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Empowerment & Everyday Glam

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Vanessa’s content strategy is rooted in cheerful storytelling, with a strong mix of travel, fashion, beauty, and family themes. She uses humor to connect deeply with her audience and creates relatable yet elevated content that mirrors real life with a confident twist. Her tone is casual, visually expressive, and rarely political—marked only as "slightly opinionated."

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Reachability and Partnerships

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Vanessa Lopes is one of the most reachable creators in Brazil’s influencer ecosystem, with strong presence across TikTok, Instagram, and YouTube. She accumulates over 49 million followers, providing broad visibility for any potential brand campaign. Her platforms are well-maintained with active posting schedules and varied formats. Vanessa’s digital footprint allows for consistent engagement across lifestyle, humor, and fashion sectors.

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She has collaborated with leading brands such as Rennova, Shein, and Fundação Amazônia Sustentável, demonstrating a wide spectrum of appeal. Her openness to sponsored content is evident through product placements and high-frequency mentions within her organic posts. With an average of 37 posts per month, she provides substantial surface area for brand integrations. These partnerships are often styled creatively and naturally embedded in her content.

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Vanessa lists a professional email (vanessa@changodigital.com.br) and a Linktree on her X profile, ensuring that incoming opportunities are accessible and well-filtered. This indicates the presence of a structured team or digital management system, increasing her responsiveness. Her posting patterns—3 times a day on TikTok and daily on Instagram—offer regular touchpoints for product visibility. She is a reliable collaborator for time-sensitive or high-volume campaigns.

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Her network also includes key figures in Brazil’s content space, expanding potential reach for brand crossover opportunities. She is connected to influencers, musicians, and creators like Lica Lopes Ramalho and Lucas Mamede, both frequently tagged in collaborative content. Her content aligns well with beauty, fashion, family, and lifestyle categories. With an influence score of 9,517, Vanessa remains one of the most brand-ready creators in Brazil.

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Conclusion: Brazil’s Digital Free Spirit and Storyteller

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Vanessa Lopes is more than a lifestyle influencer—she is a vibrant storyteller who brings authenticity, joy, and self-confidence to every platform she touches. From TikTok stardom to curated Instagram visuals, her ability to connect and uplift shines through. With a massive audience, a safe brand image, and powerful content consistency, she’s a leading voice in Brazil’s digital culture.

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View the AI-powered profile

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