Who is Valery Urdaneta?

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Valery Urdaneta: The Voice of Gen Z Lifestyle with Humor, Heart & Style

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Valery Urdaneta is one of Venezuela’s most engaging and authentic lifestyle influencers, capturing hearts across TikTok and Instagram with her lighthearted charm and relatable humor. With over 6 million combined followers, Valery is best known for her spontaneous videos, casual styling, and the warmth she shares through personal storytelling. Her motto? “Mientras uno esté vivo, uno debe amar lo más que pueda.” Her audience doesn’t just watch—they feel seen.

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Her online presence is a daily mix of honesty, emotion, and playfulness. Whether she’s joking about relationships, showing off her outfit, or just being her silly, sincere self, Valery’s content is a mirror to everyday life. She’s not trying to be perfect—she’s trying to be real. And that’s exactly why she resonates with Gen Z. Her storytelling cuts through the noise of social media and builds a deep connection with her followers.

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Valery’s unique ability to combine raw, funny moments with occasional heartfelt reflections makes her stand out in a sea of curated feeds. From self-love reminders to outfit inspo to inside jokes with her fans, she creates a safe, fun space online. Her rising influence has attracted notable brands like Bloom Nutrition, C4 Energy, and Sugarbear Pro, who align with her youthful, wellness-forward persona.

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Most importantly, Valery’s influence lies in her ability to build community. Her followers don’t just comment—they engage, react, share, and relate. She fosters belonging, proving that vulnerability, humor, and style can be the perfect formula for digital influence. For brands looking to speak to Gen Z in a real voice—she’s the one.

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An Influencer Active on Social Media

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Valery Urdaneta shines across TikTok and Instagram, delivering personal humor, lifestyle content, and casual styling that connects with a vibrant Gen Z audience.

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Valery Urdaneta's Social Media Strategy Analysis

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TikTok: Where Humor Meets Relatable Storytelling

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TikTok is the beating heart of Valery Urdaneta’s digital influence. With 5.2 million followers, she’s built a loyal fanbase through short, funny, and deeply relatable videos that reflect the real chaos and charm of daily life. From dating dilemmas to random rants, she taps into thoughts we all have—but rarely say aloud. Her secret weapon? Emotional honesty, delivered with a wink.

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Valery posts an average of 3.7 videos per week, striking a balance between consistency and freshness. Her casual, low-production aesthetic allows her to post spontaneously, giving her content a diary-like feel. But don’t mistake casual for careless—her 68.2K average engagement and videos reaching millions prove her instincts are sharp. She understands what resonates, and she delivers it with punch.

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Her engagement rate of 1.31% is strong, especially at her size, and her average views of 599K reflect consistent content performance. Her most successful videos typically involve bold captions, self-deprecating humor, and cheeky callouts—like the viral “¿a quién le gusta camila?” TikTok. These real-life, meme-worthy moments are pure Gen Z gold.

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For brands, TikTok is where Valery can deliver personality-driven campaigns that feel like trusted recommendations. Her storytelling-first style makes it easy to introduce products naturally. Whether promoting wellness, fashion, or skincare, her content feels like advice from your funniest friend—which is exactly why it works.

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• Username: @valery.urda
• Influence Score: 92.6/100
• Followers: 5.2M
• Activity: 3.7 videos/week
• Engagement Rate: 1.31%
• Growth: +2.27%
• Average Engagement: 68.2K
• Posting Habits: Everyday at 9 PM EST

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Instagram: Where Authenticity Becomes Aesthetic

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Instagram is Valery’s second stage, where she curates the same humor and honesty in a slightly more polished format. With 1.1 million followers, her feed blends lifestyle updates, casual fashion, and emotional reflections into scroll-stopping visuals. Whether it’s a Reel about jealousy or a captioned black-and-white photo, her posts radiate sincerity and softness.

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Though she posts less frequently—about 4 times per month—her engagement remains high. She balances photos and videos effortlessly, using Reels to inject movement and humor into her storytelling. From silly dances with her mom to showing off her nails, she brings intimacy to a platform often dominated by perfection. And her followers love her for it.

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Her 1.58% engagement rate is even stronger than on TikTok, and her 493K average views per Reel reflect strong resonance with her audience. She uses caption space to affirm, reflect, or joke—“mientras uno esté vivo…” being a fan-favorite line that captures her signature optimism. Her posts don’t just entertain—they connect.

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Instagram is also a powerful branding tool for Valery. Her partnerships with Bloom Nutrition, C4 Energy, and Sugarbear Pro are seamlessly integrated into her feed, always in her voice. Whether it’s promoting a product with humor or tagging a brand during a casual moment, her approach is honest, engaging, and never forced—exactly what audiences (and brands) crave.

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• Username: @valeryurdaneta
• Influence Score: 89.6/100
• Followers: 1.1M
• Activity: 4 posts/month
• Engagement Rate: 1.58%
• Growth: +2.05%
• Average Engagement: 17.4K
• Posting Habits: Once a week at 3 PM EST

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Valery Urdaneta's Social Media Influence Summary

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Valery Urdaneta boasts a strong Influence Score of 9,096, placing her among Venezuela’s top Gen Z creators. She ranks #38 on TikTok Venezuela and #8 in Outfits & Styling Venezuela, solidifying her dominance in both entertainment and fashion spaces. Globally, she ranks in the Top 1% for TikTok and Outfits & Styling.

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Learn more about the Favikon Methodology here

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Content Strategy: Casual, Comedic, and Community-Led

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Valery’s content is designed for emotional resonance—humor that hits close to home, moments that feel like déjà vu, and styling that feels effortlessly cool. Her storytelling doesn’t rely on filters or perfection. Instead, she leverages vulnerability, personality, and humor to create content that lives rent-free in her followers’ minds.

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Reachability & Partnerships

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Valery Urdaneta is highly reachable and partnership-ready, with a clean, non-political, and cheerful content style. Brands like Bloom Nutrition, C4 Energy, and Sugarbear Pro have already tapped into her influence to reach younger audiences with playful, wellness-aligned messaging. Her tone is safe, upbeat, and brand-friendly—ideal for lifestyle, beauty, or health brands.

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Her $10K–$40K estimated post rate reflects her wide reach and consistent performance. Valery excels at natural integration, seamlessly weaving sponsored content into her everyday humor and reflections. Followers trust her taste and respond positively to product placements, which are never forced or overly commercial.

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With her rising momentum, brands should view Valery as a long-term ambassador—especially for youth-focused campaigns or trend-driven activations. She thrives in short-form content, which makes her ideal for TikTok-heavy product launches. Her approachable yet captivating energy ensures her message sticks.

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Beyond traditional ads, Valery is also fit for community-driven campaigns, livestreams, brand events, or influencer networks. Her presence is magnetic, and her voice is authentic—a winning combo for any brand looking to connect with Latin America’s Gen Z market.

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Conclusion: The Unfiltered Heart of Gen Z Influence in Latin America

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In a digital world filled with curated perfection, Valery Urdaneta is a refreshing burst of realness. She connects through emotion, entertains through humor, and inspires through her unapologetic presence. Her TikToks make you laugh, her Reels make you smile, and her captions remind you to live boldly and love loudly.

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View the AI-powered profile

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