Who is Valeria Saavedra?

TikTok: The Heart of Valeria’s Influence

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Valeria’s biggest platform is TikTok, where she has an impressive 1.8 million followers and an influence score of 86.6/100. Her content revolves around beauty, lifestyle, and self-expression, often infused with humor and personal insights. She has mastered the art of making her TikTok videos fun, energetic, and uplifting, which has helped her become a favorite among young audiences. By blending makeup tutorials with engaging and relatable storytelling, she connects deeply with her followers and keeps them coming back for more.

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Her posting frequency is one of the key factors behind her success, as she shares an average of 8.4 videos per week. This consistency ensures that her content remains fresh, relevant, and visible on the For You Page, where she attracts both new and returning viewers. Despite her high activity, her engagement rate sits at 0.75%, reflecting steady interaction within her niche. On average, she receives 13.4K engagements per post, while her videos reach an average of 118.1K views, demonstrating her ability to maintain an active and interested audience.

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Valeria’s TikTok content features a variety of formats, including beauty tutorials, comedic skits, and personal storytelling that resonates with her followers. She frequently interacts with her audience through comments, duets, and Q&A sessions, reinforcing her community-driven approach. This interaction not only strengthens her relationship with her followers but also enhances her credibility as an influencer. While her growth rate currently stands at 0%, her well-established presence ensures that her content remains widely circulated.

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To maximize her TikTok reach, Valeria follows a structured posting schedule, uploading content daily at 6 PM EST. This strategic timing helps her videos gain traction early in the day, increasing the chances of reaching a larger audience. By staying consistent, incorporating trending sounds, and engaging with her audience, she keeps her content relevant and impactful. As she continues to evolve her content, TikTok remains an essential part of her digital strategy, allowing her to inspire and entertain her growing community.

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• Username: @valeriasaavedra
• Influence Score: 86.6/100
• Followers: 1.8M
• Activity: 8.4 videos/week
• Engagement Rate: 0.75%
• Growth: 0%
• Average Engagement: 13.4K
• Average Views: 118.1K
• Posting Habits: Everyday at 6 PM EST

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Instagram: A Space for Beauty and Personal Connection

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Valeria’s Instagram serves as a visually curated space where she shares her most polished beauty looks, personal updates, and brand collaborations. With 520.7K followers, her content primarily focuses on makeup, fashion, and motivational messaging that encourages self-confidence and self-expression. She maintains a fun and approachable tone while delivering high-quality visuals that highlight her signature style. Her influence score of 80.7/100 reflects her ability to connect with her audience in an engaging and authentic way.

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She posts an average of 15 times per month, keeping her audience engaged with a steady flow of fresh content. Her engagement rate of 1.75% is notably higher than her TikTok, indicating a more interactive and involved Instagram community. Each post generates an average of 9.1K engagements, while her reels and short-form videos accumulate around 273.9K views, making Instagram a crucial platform for brand promotions. By sharing behind-the-scenes moments, beauty transformations, and lifestyle content, she builds a strong relationship with her followers.

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Valeria’s Instagram strategy includes a balanced mix of polished images, short-form videos, and interactive content to keep her feed dynamic. She collaborates with well-known brands in the beauty and lifestyle industries, such as Garnier Perú and New Athletic, seamlessly integrating product promotions into her content. Despite her growth rate currently being -0.42%, her consistent posting schedule and brand partnerships help sustain her influence. She strategically positions herself as a relatable beauty influencer while maintaining a professional and engaging presence.

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Her posting habits are carefully planned, with content going live daily at 5 PM EST, ensuring optimal visibility and engagement. By posting at a time when her audience is most active, she maximizes reach and interaction. Her Instagram presence plays a vital role in her overall digital strategy, allowing her to showcase her creativity and maintain strong collaborations. With her ability to blend authenticity with high-quality visuals, Valeria continues to be a leading influencer in the beauty industry.

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• Username: @valeriasaavedra_
• Influence Score: 80.7/100
• Followers: 520.7K
• Activity: 15 posts/month
• Engagement Rate: 1.75%
• Growth: -0.42%
• Average Engagement: 9.1K
• Average Views: 273.9K
• Posting Habits: Everyday at 5 PM EST

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YouTube: A Dormant Yet Potentially Powerful Platform

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Valeria’s YouTube channel has 417K followers, but her influence score of 20.3/100 reflects her inactivity. She has not posted content in 8 months, resulting in 0% engagement and no new audience growth. Previously, she shared makeup tutorials, beauty tips, and lifestyle vlogs that resonated with her audience. Although her channel is currently inactive, it still holds potential if she chooses to return to video content.

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Her content style on YouTube was more in-depth compared to her other platforms, focusing on longer beauty tutorials and personal storytelling. With her strong presence on TikTok and Instagram, she could easily drive traffic to YouTube by repurposing existing content. If she re-engages her YouTube audience, she could expand her influence beyond short-form video. Given her expertise in makeup, she could create exclusive content like step-by-step transformations or collaborations with other influencers.

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• Username: @ValeriaSaavedraytb
• Influence Score: 20.3/100
• Followers: 417K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.17%
• Average Engagement: 0
• Average Views: 0
• Posting Habits: Once a year at 7 PM EST

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Twitter (X): Limited Activity but Potential Engagement

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Valeria's Twitter (X) account, @valsaavedrayt, has 34.7K followers, but her influence score is 9.4/100, reflecting her low activity. She has not posted in 18 days, which has impacted her engagement, resulting in a 0% engagement rate. Despite this, Twitter could still serve as a space for Valeria to engage in trending conversations, beauty discussions, and direct fan interactions.

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While her Twitter (X) audience remains relatively small compared to her other platforms, it still offers potential for community engagement. Her growth rate is -0.12%, and she does not currently use this platform for brand collaborations or promotions. If she were to incorporate more consistent tweets, interactive Q&A sessions, and collaborations, Twitter could become a valuable addition to her social media strategy.

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• Username: @valsaavedrayt
• Influence Score: 9.4/100
• Followers: 34.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.12%
• Average Engagement: 0
• Average Views: 0
• Posting Habits: Once a year at 4 PM EST

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Twitch: Untapped Livestreaming Potential

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Valeria's Twitch account, @valsaavedra, has 14.3K followers, but it remains an underutilized platform. She has not posted any recent content, and her growth rate is -0.06%, showing minimal audience expansion. Twitch has the potential to be an excellent space for Valeria to expand her content, particularly through live makeup tutorials, beauty discussions, and Q&A sessions with her followers.

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If she were to leverage Twitch, she could use it for interactive beauty content, live makeup challenges, or collaborations with other influencers. Since livestreaming allows for real-time engagement, this platform could strengthen her connection with her community. However, as of now, her Twitch presence remains inactive, and it is unclear if she plans to develop content here in the future.

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• Username: @valsaavedra
• Influence Score: N/A
• Followers: 14.3K
• Activity: 0 videos/week
• Engagement Rate: N/A
• Growth: -0.06%
• Average Engagement: N/A
• Average Views: N/A
• Posting Habits: Once a year at 7 PM EST

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Learn more about the Favikon Methodology here

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Content Strategy: Empowering Beauty and Self-Expression

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Valeria’s content focuses on empowerment, self-expression, and beauty, combining engaging makeup tutorials, motivational videos, and lifestyle content to connect with her audience. Her key content pillars include beauty transformations, personal anecdotes that promote self-love, humorous videos, brand collaborations, and active community engagement through comments and Q&As. By balancing beauty with empowerment, she creates a unique space where she encourages her followers to be bold, confident, and unapologetically themselves.

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Reachability and Partnerships

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Valeria Saavedra is an accessible influencer, open to collaborations with beauty, fashion, and lifestyle brands. Her estimated collaboration rate ranges from $5K - $10K per post, making her a cost-effective choice for brands targeting young women and the LGBTQ+ community. She has successfully partnered with Garnier Perú, New Athletic, and Concebirperu, demonstrating her ability to promote products effectively. Her multi-platform presence across TikTok, Instagram, and YouTube allows for diverse promotional strategies.

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Her engagement metrics on Instagram and TikTok indicate strong audience interaction, particularly in beauty and self-expression content. With an engagement rate of 1.75% on Instagram and 0.75% on TikTok, she maintains active community engagement. Her posting frequency, with 8.4 TikTok videos and 15 Instagram posts per month, ensures that brand collaborations gain consistent visibility. Although her growth rate on Instagram is -0.42%, her brand partnerships keep her influence strong.

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Valeria’s audience consists mainly of young women and the LGBTQ+ community, making her an ideal partner for brands looking to engage with these demographics. Her content style is classified as cheerful and safe, ensuring that collaborations maintain a positive brand image. She is open to sponsored posts, product reviews, and brand partnerships that align with her values. With her TikTok videos averaging 118.1K views, she offers significant reach for promotional campaigns.

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Although she has an inactive presence on Twitter and Twitch, these platforms still present opportunities for live engagement and brand integration. Her Twitch account has 14.3K followers, indicating potential for live-streamed makeup tutorials or interactive Q&A sessions. A strategic return to YouTube, where she has 417K followers, could also provide a valuable long-form content avenue for partnerships. As she continues to expand her influence, Valeria remains a powerful digital creator with strong brand appeal.

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