Who is Cacau Haxkar?

‍

‍

Cacau Haxkar: Brazilian Youth Icon Dominating Family-Friendly YouTube Content

‍

‍

Cacau Haxkar is a Brazilian child actress and YouTube creator who gained popularity through videos centered on everyday moments, including school life, birthday parties, and family challenges. She began her digital journey at a young age and quickly established a consistent audience by posting daily. Her high-pitched intros, colorful outfits, and exaggerated expressions have become part of her visual signature. She maintains a strict posting schedule with uploads typically going live at 7 PM EST, catering to a school-aged viewership.

‍

Her YouTube channel surpassed 27 million subscribers, placing her among Brazil’s most-followed youth creators. Instead of relying on viral trends, she builds her content around structured narratives and child-safe entertainment. Skits often involve family members, props, and carefully planned sets, reflecting a production style designed specifically for younger audiences. Her voice and appearance remain consistent across videos, which contributes to her recognizability.

‍

‍

Cacau’s Instagram strategy is built on complementing her long-form YouTube videos with shorter, candid moments. With over 3 million followers, she posts brand tags, outfit showcases, and behind-the-scenes photos, frequently using pink-themed backgrounds and accessories. Her captions use emojis and cheerful tone that reflect her on-screen persona. Unlike many creators, she posts twice daily, often at night, which boosts her visibility across time zones and maximizes algorithm exposure.

‍

She has worked with brands like Crocs and Shopping Cidade São Paulo, showcasing their products in playful, non-verbal formats ideal for children. Product placements are typically woven into her storylines rather than shown in isolation. Cacau’s collaborations rarely include spoken promotional scripts—instead, she focuses on unboxing, usage, or visual display. This silent branding style fits her underage demographic and keeps content aligned with platform safety standards.

‍

‍

An Influencer Active on Social Media

‍

‍

Cacau Haxkar has built a multi-platform presence with a dominant audience on YouTube (27.8M) and a growing Instagram following (3.1M), supported by high visibility in Brazil’s youth and family entertainment sectors.

‍

‍

Cacau’s Social Media Strategy Analysis

‍

‍

YouTube: Building a Digital Playground for Brazil’s Youth

‍

‍

Cacau Haxkar’s YouTube content is built around scripted, family-friendly storytelling, featuring themes like school activities, sleepovers, and birthday parties. Videos often include recurring characters—her family members—and are filmed in bright, decorated indoor sets with props. She rarely uses trend-based formats or challenge content, opting instead for narrative consistency that appeals to young viewers. Her audience recognizes her by her fixed intro style and consistent 7 PM EST upload schedule.

‍

Each upload is structured like a short episode, complete with a beginning, conflict, and resolution, mimicking TV-style formatting. The pacing is quick, with exaggerated reactions and high-pitched voiceovers to hold the attention of children. Dialogue is minimal, relying more on action, music, and expressive gestures to carry the story forward. The tone is playful, but meticulously clean and non-controversial to remain child-appropriate.

‍

‍

She maintains a high output of over 26 videos per month, sustaining interest without relying on virality or sporadic hits. Her audience retention is driven by the familiarity of format and the predictability of themes, which parents trust and kids return to. Even though her engagement rate is low, she still achieves nearly 95K average views per video due to habitual viewer behavior. The loyalty comes from repeated exposure, not one-off spikes.

‍

Her videos frequently feature product placements, like Crocs shoes or merchandise, but these are shown naturally within play settings rather than through direct calls-to-action. Branded items are worn, used, or gifted in the story, rather than discussed verbally. This silent integration technique keeps the content immersive while satisfying brand visibility. It also ensures that younger audiences aren’t explicitly targeted with promotional language.

‍

• ‍Username: @CacauHaxkar‍
• Influence Score: 93.9/100‍
• Followers: 27.8M‍
• Activity: 26.3 videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.36% (+98.4K/month)‍
• Average Engagement: 320‍
• Posting Habits: Every day at 7 PM EST

‍

‍

Instagram: Supplementing YouTube with Casual and Interactive Moments

‍

‍

Cacau’s Instagram feed functions as a behind-the-scenes complement to her YouTube episodes. She posts stills and short clips showing wardrobe looks, photo poses, and interactions with fans or fellow creators. Her account maintains a highly consistent visual tone—frequent use of pink lighting, props like headbands or plush toys, and cheerful, animated facial expressions. Every post is edited to match her brand's child-focused aesthetic.

‍

Unlike many young creators, she posts twice daily, often late in the evening around 10 AM EST, which aligns with parental browsing hours rather than child usage. This gives her content greater reach among guardians who manage the accounts or browsing of younger users. Her uploads range from mirror selfies to branded photoshoots and group creator shots, reinforcing her image as a digital personality outside the YouTube platform.

‍

‍

She averages 9.5K interactions per post, with low engagement rate (0.31%) due to the scale of her following. However, her Instagram serves more as a portfolio and brand reinforcement tool than an engagement driver. Many of her posts tag brands, including Crocs and Shopping Cidade São Paulo, in static photo formats. Tags are always included visually, sometimes in post copy but more often via image tags.

‍

Instagram is also used to promote YouTube content through story previews and cross-posted stills. She rarely uses reels or carousel formats, and almost never posts video content unique to the platform. Instead, she uses the feed to maintain a presence and provide visual continuity between longer video drops. The frequency and predictability of her uploads keep the account active without diluting her main content strategy on YouTube.

‍

• ‍Username: @cacauhaxkar‍
• Influence Score: 90.2/100‍
• Followers: 3.1M‍
• Activity: 15 posts/month‍
• Engagement Rate: 0.31%‍
• Growth: +0.8% (+24.3K/month)‍
• Average Engagement: 9.5K‍
• Posting Habits: Twice a day at 10 AM EST

‍

‍

Cacau Haxkar’s Social Media Influence Summary

‍

‍

With a Favikon Influence Score of 9,420 points, Cacau Haxkar ranks in the Top 1% across all her main categories. She is currently #19 on YouTube Brazil and #424 worldwide, highlighting her dominance in the national creator space. In the Video Entertainment category, she ranks #34 in Brazil and #361 globally. These rankings reflect both her consistent reach among young Brazilian audiences and her growing visibility on the global stage.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Built Around Youth-Centric Fun and Brand Safety

‍

Cacau’s content strategy is cheerful, safe, and visually appealing. Her videos and posts focus on storytelling through relatable youth experiences: school, family fun, and celebratory milestones. Her tone is casual, yet highly curated for her age-targeted audience, and her brand safety score is rated “Very Safe,” making her an ideal partner for companies in fashion, toys, or family services. She strikes a balance between entertainment and subtle advertising, using brand partnerships in formats such as hauls, vlogs, or roleplay. Her style ensures brand integration feels natural, helping drive trust with her underage audience and their guardians.

‍

‍

Reachability and Partnerships

‍

‍

Cacau Haxkar is highly reachable for brand partnerships, especially through her YouTube channel, which features structured, product-integrated storytelling. Her past collaborations—such as with Crocs Shoes and Shopping Cidade São Paulo—were visually embedded into playful narratives involving props, fashion try-ons, or gifting scenes. These placements avoid verbal promotion and instead rely on usage and presence within skits. Her consistent posting habits (daily at 8AM) make campaign timing predictable and manageable for partners.

‍

‍

Her Instagram strategy allows for frequent tagging and visual brand display, with most uploads posted late at night to optimize adult supervision or parental visibility. She actively tags companies in photos but does not overuse brand copy or sales language, keeping posts in line with her child-focused tone. Her partnerships are typically one-off campaigns rather than ongoing ambassador deals, and she favors brands in fashion, retail, and lifestyle over tech or food. She is more likely to accept campaigns that allow creative control over how the product appears.

‍

‍

Conclusion: A Cheerful Digital Force for Brazil’s Youth

‍

Cacau Haxkar stands out as one of Brazil’s leading figures in youth entertainment, combining family-friendly content, strong visual branding, and platform consistency. Her influence goes beyond metrics—she creates a space where young followers can enjoy safe, uplifting content, and where brands can connect with families through fun, accessible campaigns. With over 27 million subscribers and an active posting schedule, she remains one of the top voices in Brazil’s digital family content ecosystem.

‍

‍

View the AI-powered profile