Who is Valeria Rojas?

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Valeria Rojas: Empowering Self-Love and Aesthetic Living

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Valeria Rojas, known as Valebonis, is a content creator from Mexico City who has built a strong digital presence through her engaging and relatable posts. She specializes in beauty, lifestyle, and self-improvement, sharing insights that inspire her audience to embrace self-love and confidence. Her content seamlessly blends makeup tutorials, daily vlogs, and motivational messages, making her a favorite among young adults. With a fresh and approachable style, she connects deeply with followers, fostering an inclusive and positive community.

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With over 1.6M followers on TikTok, Valeria has mastered the art of short-form video content, creating fun and informative clips that resonate with her audience. Her dynamic energy and trend-savvy approach have made her a go-to influencer for beauty tips, aesthetic trends, and wellness advice. She consistently posts engaging content, ranging from personal stories to product recommendations, reinforcing her connection with her viewers. Her engagement rate remains impressive, proving her influence in the digital beauty space.

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Beyond TikTok, Valeria also thrives on Instagram, where she has over 365K followers and shares high-quality photos, reels, and lifestyle updates. She collaborates with leading brands such as Neutrogena México and Coca-Cola Flow Fest, showcasing her expertise in beauty and event marketing. Her content is carefully curated to reflect authenticity, ensuring her audience trusts her recommendations. Whether it’s a new skincare routine or a behind-the-scenes look at a festival, her posts remain both inspiring and informative.

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Valeria’s influence extends to YouTube and X, where she maintains an engaged and growing community of over 85.5K and 17.5K followers, respectively. She uses these platforms to share long-form content, including in-depth discussions on mental health, beauty, and self-care. Her advocacy for female empowerment and well-being makes her more than just a beauty blogger—she is a role model for young women. Through her digital journey, she continues to inspire confidence, resilience, and self-expression.

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An Influencer Active on Social Media

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Valeria has a significant presence across social media, with her largest following on TikTok, followed by Instagram, YouTube, and X (formerly Twitter). She consistently produces content that resonates with young adults in Mexico, emphasizing authenticity and engagement.

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Valeria’s Social Media Strategy Analysis

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TikTok: The Core of Valeria's Influence

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Valeria’s TikTok presence is her strongest, boasting an audience of 1.6M followers who engage with her vibrant and fast-paced videos. She posts 8 times a day, ensuring that her content remains fresh and relevant to her viewers. Her videos range from makeup tutorials and fashion insights to motivational messages, appealing to a diverse audience. With a 3.59% engagement rate, her content consistently garners thousands of interactions and high viewership.

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Her content strategy focuses on short, attention-grabbing clips that blend entertainment with educational value. She often shares step-by-step beauty routines, daily vlogs, and Q&A sessions to maintain a personal connection with her audience. Trending sounds and challenges play a significant role in her content, allowing her to stay relevant in the fast-moving TikTok landscape. By engaging with trending topics, she ensures her reach continues to grow organically.

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Consistency is key in Valeria’s TikTok approach, and her 55.9 videos per week reflect her dedication to her brand. Her content schedule ensures she remains at the top of her audience’s feeds, maximizing engagement and visibility. She posts early in the morning at 4 PM EST, capturing users as they start their day. This high-frequency posting strategy allows her to maintain a strong presence in an algorithm-driven platform.

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Brand collaborations are a crucial aspect of her TikTok success, with partnerships including Neutrogena México and Coca-Cola Flow Fest. Sponsored content is seamlessly integrated into her usual videos, making advertisements feel natural and engaging. Her content style is casual yet polished, ensuring that even promotional posts feel authentic. With an estimated cost of $5K - $10K per post, she remains a valuable asset for beauty and lifestyle brands.

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• Username: @valeboniss
• Influence Score: 89.1/100
• Followers: 1.6M
• Activity: 55.9 videos/week
• Engagement Rate: 3.59%
• Growth: 0% (steady following)
• Average Engagement: 57.5K
• Posting Habits: 8 times a day at 4 PM EST

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Instagram: A Hub for Aesthetic Content

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On Instagram, Valeria has cultivated a highly engaged audience of 365K followers, where she focuses on visually appealing and curated content. Her posts range from polished beauty shots and lifestyle updates to event highlights and behind-the-scenes glimpses. She ensures a balance between professional-quality photos and relatable moments that resonate with her audience. With a 5.11% engagement rate, she maintains a strong connection with her community through comments and interactions.

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Her content style on Instagram leans toward aesthetically pleasing, well-edited images and short-form reels. She frequently collaborates with brands in the beauty and lifestyle industries, featuring sponsored posts that align with her personal style. Her ability to maintain authenticity while promoting products makes her a trusted voice in her niche. She strategically incorporates interactive elements like polls and Q&A sessions in stories to boost engagement.

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Valeria maintains a consistent posting schedule, sharing approximately 14 posts per month to keep her audience engaged. She typically posts in the morning at 8 PM EST, ensuring optimal visibility when her followers are most active. Unlike her fast-paced TikTok strategy, her Instagram content is more refined, allowing for thoughtful storytelling. This blend of consistency and quality keeps her profile growing despite minor fluctuations in follower count.

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Brand partnerships are a key focus on her Instagram, with previous collaborations including Neutrogena México and OCESA. Her estimated cost per post is $1.2K - $2.5K, making her an attractive choice for mid-range to premium beauty brands. Whether promoting a skincare product or a major event, Valeria ensures her brand deals remain engaging and valuable to her audience. Her ability to combine aesthetics with authenticity makes her a standout influencer on the platform.

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• Username: @valebonis
• Influence Score: 82.2/100
• Followers: 365K
• Activity: 14 posts/month
• Engagement Rate: 5.11%
• Growth: -0.25%
• Average Engagement: 18.6K
• Posting Habits: Daily at 8 PM EST

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X (Twitter): Community Interaction and Thought Leadership

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Valeria’s presence on X is smaller but still impactful, with 17.5K followers who engage with her casual and conversational content. Unlike her more polished Instagram and TikTok, this platform allows her to share unfiltered thoughts, quick updates, and personal opinions. She tweets approximately 0.7 times per week, using the platform to engage in discussions and interact with her audience. This direct approach helps her maintain an active and loyal following despite a lower posting frequency.

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Her X content focuses on real-time interactions, sharing spontaneous thoughts and industry-related topics. She often tweets about beauty trends, mental well-being, and updates about her collaborations with major brands. Unlike other platforms, where visuals dominate, her success on X relies on engaging captions and relatable messaging. Her 1.35% engagement rate highlights the strength of her community and the loyalty of her followers.

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Valeria’s growth on X has been steady, with a +1.22% increase in followers over the last month. Despite the platform's limitations in discoverability compared to TikTok, she maintains consistency with her posts. She tweets once a week at 12 PM, ensuring visibility during peak hours when most users are active. Her approach here is to keep things authentic, engaging, and aligned with her overall brand identity.

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Though X is not her primary platform, it serves as an additional touchpoint for her brand collaborations. Her estimated cost per tweet is $250 - $500, making her an affordable yet valuable partner for companies looking to tap into beauty and lifestyle audiences. While not as monetized as her other platforms, her presence on X strengthens her overall digital identity and reach.

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• Username: @_valebonis
• Influence Score: 78.9/100
• Followers: 17.5K
• Activity: 0.7 tweets/week
• Engagement Rate: 1.35%
• Growth: +1.22%
• Average Engagement: 238
• Posting Habits: Once a week at 11 PM EST

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YouTube: Long-Form Content and In-Depth Tutorials

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On YouTube, Valeria has amassed 85.5K subscribers, where she shares long-form videos on beauty, lifestyle, and personal growth. This platform allows her to dive deeper into topics she touches on in shorter TikTok and Instagram clips. Her content includes detailed makeup tutorials, self-care routines, and day-in-the-life vlogs. This approach attracts viewers who prefer in-depth explanations and storytelling.

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Her posting schedule is less frequent than other platforms, averaging 2.9 videos per month. She typically uploads once a month at 7 PM EST, ensuring that each video is high-quality and well-produced. While her 0.75% engagement rate is lower compared to TikTok and Instagram, YouTube provides her with a platform to create lasting, evergreen content. The depth and quality of her videos compensate for the lower posting frequency.

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Growth on YouTube has been steady, with a +1.02% increase in subscribers over the last 30 days. Valeria’s approach here is focused on brand partnerships that require more detailed storytelling and demonstration. Beauty brands, in particular, benefit from her long-form content, as she provides in-depth reviews and tutorials. While her audience is smaller here, their engagement is more committed compared to short-form platforms.

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Brand collaborations on YouTube come at a higher price due to the effort involved in production, with an estimated cost per video of $500 - $1.3K. Given the platform’s emphasis on detailed storytelling, her sponsored videos are well-integrated and feel authentic. While her YouTube channel is not her largest audience, it serves as a valuable asset for in-depth beauty and lifestyle content. Her ability to provide informative, well-produced content ensures she maintains a loyal viewership.

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• Username: @Valebonis
• Influence Score: 64.2/100
• Followers: 85.5K
• Activity: 2.9 videos/month
• Engagement Rate: 0.75%
• Growth: +1.02%
• Average Engagement: 639
• Posting Habits: Once a month at 7 PM EST

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Valeria Rojas’ Social Media Influence Summary

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Valeria holds an influence score of 8,990 points, placing her among the top beauty bloggers in Mexico. She ranks #14 in Beauty Bloggers - Mexico and #201 worldwide, highlighting her reach in the beauty industry. She also ranks #942 in TikTok Mexico and #21,682 globally. These rankings reflect her ability to consistently engage a dedicated audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Inspiring Confidence and Authenticity in the Digital Beauty Space

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Valeria's content strategy empowers young women through beauty, self-love, and personal growth while fostering a safe and inclusive community. Her cheerful and aesthetic content blends motivational messages with engaging visuals, making it both relatable and aspirational. With a strong brand safety rating and high engagement, her collaborations with Neutrogena, Coca-Cola Flow Fest, and OCESA highlight her ability to drive product awareness and connect with her audience authentically.

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Reachability and Partnerships

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Valeria Rojas is highly approachable for brand collaborations, with a proven track record of successful partnerships. Her ability to seamlessly integrate sponsored content into her daily posts makes her a trusted influencer in the beauty and lifestyle industry. She has already worked with Neutrogena México, Coca-Cola Flow Fest, and OCESA, proving her appeal to major brands. With a strong engagement rate, her audience values her opinions and recommendations.

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Her TikTok presence, with 1.6M followers and an estimated $5K - $10K per post, offers brands a high-reach platform for short-form content. This platform is ideal for fast-paced campaigns, product launches, and brand storytelling through engaging videos. Her Instagram, with 365K followers and a $1.2K - $2.5K per post rate, is perfect for brands looking for aesthetically curated promotions. Both platforms provide excellent visibility for beauty and lifestyle companies.

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For brands looking for long-form engagement, Valeria’s YouTube channel, with 85.5K subscribers, provides an opportunity for detailed product reviews and tutorials. While she posts less frequently here, her content has a longer lifespan, making it valuable for campaigns that require in-depth coverage. Her X presence, with 17.5K followers, allows her to share more casual brand mentions, priced between $250 - $500 per tweet. This combination of platforms offers multiple touchpoints for marketing strategies.

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Valeria is open to collaborations in beauty, fashion, mental health awareness, and lifestyle brands that align with her audience’s interests. Her consistent posting schedule and loyal community make her a reliable partner for both short-term and long-term campaigns. Her approach to sponsored content feels organic, ensuring her audience remains engaged while promoting brands. Companies looking to connect with young, Spanish-speaking audiences will find her reach highly valuable.

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Conclusion: Redefining Beauty and Self-Love with Authentic Influence

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Valeria Rojas has built an impressive social media presence, particularly in beauty and lifestyle content. Her ability to blend aesthetics with self-improvement messaging makes her stand out in the influencer landscape. With a strong engagement rate, consistent content output, and high brand safety, she is a valuable partner for beauty and lifestyle brands looking to reach a young, engaged, and Spanish-speaking audience.

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View the AI-powered profile

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