Who is Titilola "Lola" Bakare?

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Lola Bakare: A Transformational Voice in Inclusive Marketing

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Titilola "Lola" Bakare is an award-winning CMO advisor, author, and inclusive marketing strategist, renowned for her ability to connect impactful storytelling with authentic brand strategies. As the founder of be/co, Lola has created a consultancy that empowers marketing leaders to embrace inclusion and authenticity as central pillars of success. Her approach integrates strategic workshops, coaching, and guidance to help brands align their mission with cultural and societal impact.

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Lola's career is rooted in extensive brand management experience, having worked with global powerhouses such as Gatorade, Smirnoff, and PepsiCo. These collaborations have equipped her with a deep understanding of the intersection between corporate branding and consumer engagement. Her ability to identify emerging trends and translate them into actionable strategies has made her a trusted advisor to some of the most prominent names in marketing.

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In addition to her consultancy work, Lola is a thought leader recognized for her contributions to the field of marketing. She was named one of LinkedIn's Top Voices in Marketing & Advertising for 2022, a testament to her ability to influence and inspire her audience. Her insights and analyses are frequently featured in prestigious publications like Adweek and Harvard Business Review, further amplifying her voice in the industry.

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Lola's expertise culminates in her book, Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy, which serves as a guide for marketers striving to align their brands with social responsibility. As a Nigerian-American, she weaves her multicultural heritage into her work, offering a global perspective that resonates with diverse audiences. Her commitment to fostering inclusivity, innovation, and meaningful impact positions her as a transformative figure in the marketing world.

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Building Authority Through Strategic Social Media

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Lola’s digital presence spans multiple platforms, with LinkedIn emerging as her primary stage for engagement and professional storytelling.

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Socia Media Strategy Analysis

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LinkedIn: A Platform for Thought Leadership

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With 38K followers and an impressive influence score of 84.7/100, LinkedIn is Lola Bakare's most active platform. Her follower base grew by 2.17% in the past 30 days, showing consistent growth and engagement from her professional network.

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Lola’s LinkedIn posts primarily focus on professional insights, reflections, and success stories from her clients. Her content serves as both inspiration and a practical guide for marketers seeking to align brand narratives with inclusivity and impact.

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• Username: @makeitbewithlola
• Influence Score: 84.7/100
• Followers: 38K
• Activity: 25 posts in the last month
• Engagement Rate: 0.2%
• Growth: +2.17% (+771 followers in 30 days)
• Average Engagement: 76 likes
• Posting Habits: Twice a day at 3 AM

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TikTok: Engaging with a Younger Audience

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Lola’s TikTok account has 86 followers and an influence score of 30.1/100, with a 15.7% engagement rate highlighting a strong connection with her niche audience. Growth on this platform remains steady, reflecting her experimentation with short-form video content.

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Her TikTok content features relatable and engaging marketing tips, including book promotions and actionable advice for marketers. Lola uses this platform to humanize her expertise, making professional insights accessible to a younger demographic.

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• Username: @lolaabakare
• Influence Score: 30.1/100
• Followers: 86
• Activity: 2.1 videos per week
• Engagement Rate: 15.7%
• Growth: 0%
• Average Engagement: 14 likes
• Posting Habits: Twice a week at 1 AM

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Instagram: Visual Connection with Her Community

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On Instagram, Lola has 1.8K followers and an influence score of 6.6/100, but growth has stalled recently. This platform acts as a curated portfolio of her professional achievements and personal highlights.

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Her Instagram posts often showcase milestones such as book launches, speaking engagements, and moments of reflection. This visually driven content helps her connect with her audience on a more personal level.

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• Username: @titilola
• Influence Score: 6.6/100
• Followers: 1.8K
• Activity: No recent posts
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: None

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X (formerly Twitter): Amplifying Marketing Narratives

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Lola’s X account has 2K followers with an influence score of 6.5/100. While her posting frequency on this platform has decreased, her presence contributes to amplifying her broader marketing narrative.

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On X, her posts historically focused on concise marketing insights and timely discussions of industry trends. This platform complements her overall strategy by providing quick updates and commentary for her professional audience.

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• Username: @LolaABakare
• Influence Score: 6.5/100
• Followers: 2K
• Activity: No recent posts in the past year
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: None (inactive)

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Newsletter: A Direct Line to Her Audience

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Lola’s newsletter stands out as a critical tool for maintaining direct communication with her community. Bi-weekly, she provides “inspo & deep dives to fuel your marketing magic,” combining industry insights with actionable advice. Her writing style is conversational yet authoritative, drawing from her wealth of experience to empower her readers.

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The newsletter also serves as an extension of her consultancy, be/co, offering subscribers a taste of the value she brings to her clients. It is a blend of thought leadership, personal reflections, and curated resources, cementing her position as a go-to expert in responsible marketing.

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Podcast Appearance:  "Responsible Marketing"

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Lola Bakare's guest appearance on the 42courses podcast titled "Responsible Marketing" delves into the principles of creating authentic and inclusive marketing strategies. Over the course of 45 minutes, she shares actionable insights, real-world examples, and her expert perspective on aligning marketing efforts with social impact. This podcast showcases her passion for empowering brands to connect with their audiences through responsible practices.

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Lola Bakare's Influence Through Rankings and Authority

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Lola Bakare is ranked #118 on Favikon's digital marketing leaderboard with an impressive score of 6,804 points. This places her in the top 6% of marketing and sales influencers in the United States, underscoring her authoritative presence and impactful reach in the industry.

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Content Strategy: Authentic Insights That Drive Engagement

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Lola’s content strategy focuses on authenticity, inclusivity, and actionable insights, addressing key challenges faced by marketers while consistently championing responsible practices. Her messaging often aligns with trending topics, providing timely commentary that engages her audience and sparks meaningful discussions. By blending thought leadership through in-depth LinkedIn analyses, sharing relatable personal stories, and addressing diverse topics like marketing ethics and cultural representation, Lola creates a dynamic and impactful content presence.

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Reachability and Partnerships

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Lola’s reachability score is marked as “easy,” with an estimated sponsored post cost of $300. This affordability, combined with her credibility, makes her an attractive partner for brands seeking to align with her values. Her collaborations with organizations like Adweek and the Women in Marketing Bowl highlight her ability to forge impactful partnerships.

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Lola’s creator network includes partnerships and collaborations with notable brands and organizations such as Cannes Lions, Kogan Page, and SXSW, as well as prominent advocates like The Female Quotient and Cindy Gallop. This diverse network demonstrates her influence and ability to bridge corporate and cultural marketing initiatives.

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Conclusion: Redefining Marketing with Purpose and Impact

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Lola Bakare exemplifies the power of leveraging authenticity and expertise to drive meaningful impact in marketing. Her dynamic presence across platforms, coupled with her innovative content strategy, has positioned her as a trailblazer in inclusive marketing. Whether through her LinkedIn thought leadership, engaging TikTok videos, or insightful newsletter, Lola’s influence continues to inspire marketers worldwide.

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