Who's Who on Social Media
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Who is Tineke Younger?

Tineke Younger, widely known as Chef Tini, has carved out a strong presence in the culinary content creation space, captivating food enthusiasts with her approachable recipes and fun cooking videos. Whether she’s preparing holiday-themed meals, showcasing cooking hacks, or collaborating with top brands, she brings an engaging and entertaining touch to the digital food community.

March 7, 2025
Jeremy Boissinot
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Tineke Younger: Redefining Culinary Content with Engaging Recipes and Storytelling

Tineke Younger is a culinary content creator known for her engaging recipes and cooking tutorials. With a strong presence on TikTok, Instagram, and YouTube, she reaches millions of food lovers. Her fun and approachable style makes cooking accessible and entertaining. She often shares meal prep ideas, kitchen hacks, and seasonal dishes.

With 10.9M TikTok followers, she dominates food content on social media. Her videos blend storytelling with educational elements, keeping viewers engaged. She collaborates with brands like Kroger, showcasing products in her recipes. Her ability to create viral food trends has earned her top influencer rankings.

Tineke Younger’s Romantic Getaway: Exploring the World with Her Husband in Amsterdam (Source: @tiniyounger, Instagram, March 205)

Her Instagram audience of 1.7M followers enjoys her behind-the-scenes cooking moments. She shares reels, food photography, and personal insights into her culinary journey. Her engagement rate of 2.13% reflects her strong community connection. Her content is both informative and visually appealing.

Although her YouTube channel has 27.1K subscribers, she is expanding her short-form content. She uploads twice a week, primarily focusing on quick recipes and kitchen experiments. With 16.7 videos per month, she maintains consistent activity. Her growth potential on YouTube remains promising.

An Influencer Active on Social Media

With an impressive presence across TikTok, Instagram, and YouTube, Tineke Younger reaches a massive audience of over 12.5M followers combined. While her primary platform is TikTok, where she has built an engaged food-loving community, her Instagram presence continues to grow steadily. Despite her smaller YouTube channel, she has started using short-form content to expand her reach.

Tineke Younger's Social Media Strategy Analysis

TikTok Strategy: Viral Food Content & High Engagement

Tineke Younger dominates TikTok with engaging cooking videos that attract 10.9M followers. Her content includes quick recipes, food trends, and meal prep ideas. She blends humor and education, making her videos both entertaining and informative. With 8.7 videos per week, she keeps her audience actively engaged.

Her TikTok engagement is fueled by her relatable storytelling and trending challenges. She frequently shares kitchen hacks, making her content highly shareable. With an engagement rate of 2.14%, her videos consistently perform well. Some of her top posts have exceeded 17.8M views, showcasing her viral reach.

Her content strategy relies on consistency and audience interaction. She engages with comments and duets, fostering a loyal community. Her average engagement of 233.7K highlights her strong connection with viewers. Posting daily at 6 PM, she ensures maximum visibility.

Tineke’s TikTok success has led to brand collaborations with Kroger and Food Club FOX. Her authentic approach makes her an ideal partner for kitchenware and food brands. Her high engagement guarantees organic reach for sponsored content. Her influence continues to grow in the food space.

  • Username: @tinekeyounger
  • Influence Score: 96.4/100
  • Followers: 10.9M
  • Activity: 8.7 videos per week
  • Engagement Rate: 2.14%
  • Growth: +0.82% (last 30 days)
  • Average Engagement: 233.7K
  • Posting Habits: Everyday at 6 PM EST

Instagram Strategy: Personal Branding & Visual Appeal

Tineke’s Instagram presence is built on aesthetically pleasing food content. With 1.7M followers, she combines recipe reels, personal moments, and food photography. Her content maintains a balance between education and entertainment. This mix strengthens her brand identity.

She posts consistently, with 15 posts per month ensuring steady engagement. Her 2.13% engagement rate reflects her strong audience connection. Her growth rate of 2.11% highlights her expanding reach. Posting daily at 4 PM, she maintains content consistency.

Her Instagram reels are a major traffic driver, often crossing 1M views. She shares recipe demonstrations, making her content easy to follow. Some of her most popular posts have exceeded 150.9K likes, boosting her platform visibility. Her audience actively engages with her food content.

Tineke’s Instagram collaborations include Hedley & Bennett and Kroger. She promotes kitchen tools and ingredients in an authentic way. Her brand partnerships benefit from her visual storytelling and audience trust. Her Instagram presence continues to grow steadily.

  • Username: @tinyounger
  • Influence Score: 92.7/100
  • Followers: 1.7M
  • Activity: 15 posts per month
  • Engagement Rate: 2.13%
  • Growth: +2.11% (last 30 days)
  • Average Engagement: 35.4K
  • Posting Habits: Everyday at 4 PM EST

YouTube Strategy: Short-Form Expansion & Culinary Growth

Tineke has expanded her content to YouTube Shorts, amassing 27.1K subscribers. She shares quick recipes and food challenges, repurposing viral TikTok content. With 16.7 videos per month, she maintains an active posting schedule. Her focus is on fast, engaging clips.

Her engagement rate of 0.07% is currently low, but her consistent uploads show potential for growth. She posts twice a week, increasing her visibility on the platform. Some of her recent Shorts have received thousands of views, indicating audience interest. With more long-form content, she could expand further.

Her content strategy relies on bite-sized recipe tutorials. She simplifies complex meals into easy-to-follow steps, making her videos beginner-friendly. Her short videos attract casual viewers, helping her build a new audience. Her cooking expertise remains the main focus.

Despite her small YouTube following, she has growth opportunities in recipe-focused content. She could introduce longer cooking tutorials to increase watch time. Her existing audience could be leveraged for expansion. Her cross-platform strategy strengthens her brand presence.

  • Username: @tinyounger
  • Influence Score: 54.9/100
  • Followers: 27.1K
  • Activity: 16.7 videos per month
  • Engagement Rate: 0.07%
  • Growth: 0% (last 30 days)
  • Average Engagement: 19
  • Posting Habits: Twice a week at 8 PM EST

Tineke Younger's Social Media Influence and Rankings

Tineke Younger ranks in the Top 1% for TikTok and Food Bloggers, securing #129 on TikTok U.S., #4 among U.S. Food Bloggers, and #25 among Food Bloggers worldwide, solidifying her influence in the culinary space.

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Content Strategy: Blending Culinary Creativity with Engaging Storytelling

Tineke Younger’s content strategy focuses on engaging cooking tutorials, viral food trends, and approachable recipes, combining humor, storytelling, and education to captivate her audience across TikTok, Instagram, and YouTube.

Reachability & Partnerships

Tineke Younger is a highly sought-after influencer, making her a valuable partner for food and kitchen brands. She has collaborated with Kroger, Food Club FOX, and Hedley & Bennett. Her authentic approach to sponsored content ensures genuine audience trust. With an influence score of 96.4, she is a top-tier food creator.

Her TikTok audience of 10.9M followers provides massive exposure for brand campaigns. She averages 233.7K engagements per post, making her an effective marketer. Her growth rate of 0.82% per month shows steady expansion. Sponsored posts on her platforms receive high interactions and reach.

An overview of Tineke Younger’s top influential connections across key industries. (Source: Favikon)

Her Instagram reach of 1.7M followers attracts food and lifestyle brands. She posts 15 times per month, ensuring consistent engagement. With an engagement rate of 2.13%, her audience is highly responsive. Her reels, some exceeding 1.8M views, maximize brand visibility.

Although her YouTube presence is smaller, her 27.1K subscribers remain a potential market. She posts twice a week, primarily short-form content featuring recipes and food tips. If she expands long-form content, her reachability could increase. Her multi-platform presence strengthens brand partnerships.

Conclusion: Why Tineke Younger Stands Out

Tineke Younger is a leading food content creator, excelling at recipe-driven storytelling and highly engaging culinary content. Her dominance on TikTok and Instagram makes her an ideal partner for brands, while her expanding presence on YouTube shows potential for further growth.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.