Who is Tiahra Nelson?

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Tiahra Nelson: Beauty, Humor, and Lifestyle from LA with a Caribbean Vibe

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Tiahra Nelson is a Trinidadian-born creator based in Los Angeles, known for mixing humor, style, and real-life reflections. She grew her online presence by leaning into her identity and turning everyday moments into engaging short-form videos. Her TikTok videos often include beauty transformations, personal commentary, and lighthearted cultural nods. With over 4.7M followers on TikTok, she’s built a strong and loyal base.

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She stands out through her connection to her roots, often referencing her Caribbean background in her content and style choices. Tiahra’s makeup tutorials and GRWM videos blend humor and high-impact looks, making her a relatable figure in beauty content. Her content isn’t polished for perfection—it’s built on confidence, boldness, and real talk. This approach helped her attract over 1.1M Instagram followers who engage regularly with her posts.

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Tiahra is also active on YouTube, where she shares longer content like vlogs, reaction videos, and deeper takes on her life. Despite having a smaller audience on the platform, her high engagement rate shows her influence carries across formats. Her YouTube viewers average over 3.5K interactions per video, proving quality beats quantity in building fan loyalty. This channel offers more space for brand storytelling and product features.

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She’s collaborated with beauty and entertainment brands like As I Am, Hulu, and Betr, focusing on partnerships that align with her tone and audience. Her network includes other bold lifestyle creators like Patrick Starrr and links with labels such as Forever 21 and ONE/SIZE. These partnerships reflect her strength in connecting brands with Gen Z and millennial viewers through casual but polished storytelling. With an Influence Score of 8,907, Tiahra continues to grow her impact across platforms.

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An Influencer Active on Social Media

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Tiahra Nelson is active on TikTok, Instagram, and YouTube, with her largest following on TikTok, where she has cultivated a highly engaged Gen Z and millennial audience in the U.S.

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Tiahra’s Social Media Strategy Analysis

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TikTok: The Core of Tiahra’s Influence

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Tiahra Nelson’s TikTok presence is built on sharp humor, beauty content, and bold storytelling rooted in her Caribbean identity. She uses everyday topics like dating, confidence, and family moments to create viral-style videos. Her strong voice and comedic timing set her apart from other beauty influencers. With 4.7M followers and an average of 1M views per video, TikTok remains her most influential channel.

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She keeps her tone casual and expressive, often mixing makeup tutorials with cultural commentary or trending challenges. This blend allows her to connect with viewers while showcasing beauty routines that feel fun and unfiltered. Her relatable energy makes her videos shareable and memorable. Despite lower activity recently, her content still pulls strong engagement, averaging 4.6K interactions per post.

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Tiahra’s TikTok engagement rate sits at 0.1%, which is supported by consistently high viewership from loyal fans. Her use of niche sounds and trending formats shows she understands how to stay visible on the algorithm. She also plays with transitions, dramatic effects, and storytelling to build anticipation. Her style is instantly recognizable across her uploads.

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She usually posts once a week around 3 PM EST, which matches the habits of her U.S.-based followers. Her content calendar seems built around quality over quantity, with a focus on high-impact posts. Tiahra has partnered with brands like As I Am multiple times on TikTok, making it a key platform for sponsored content. Each video aligns with her bold, expressive identity.

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• Username: @tiahranelson
• Influence Score: 85.4/100
• Followers: 4.7M
• Activity: 1.2 videos/week
• Engagement Rate: 0.1%
• Growth: 0%
• Average Engagement: 4.6K
• Posting Habits: Once a week at 3 PM EST

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Instagram: Glam, Style, and Regular Updates

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On Instagram, Tiahra focuses more on fashion, beauty, and aesthetic presentation while keeping her playful personality intact. Her feed includes selfies, outfit breakdowns, and behind-the-scenes moments that highlight her everyday routine. She actively uses Instagram Stories to give quick updates and amplify brand collaborations. With 1.1M followers, her visuals keep a strong impact.

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Her average Instagram post brings in around 4.6K engagements, and her video content averages 188.4K views. Tiahra leans into natural lighting, vibrant colors, and curated styling that aligns with her bold beauty looks. She uses humor in captions or reels but keeps her aesthetic polished. These visual choices give her a defined presence that balances fun and glam.

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She posts around 9 times a month, usually twice a week in the early morning. This rhythm gives her time to focus on storytelling and consistent brand content, not just trending moments. Her collaborations, like the one with Hulu, show her ability to translate campaign messages into Instagram-friendly formats. This platform is key for visual-first campaigns that require strong imagery.

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Her engagement rate is 0.41%, slightly higher than on TikTok, and the platform’s slower pace works well for more thoughtful content. Tiahra uses her posts to reinforce community by sharing personal photos, milestone moments, or skincare tips. With regular Stories and high-quality visuals, Instagram supports her beauty and fashion influencer identity. It’s also where many fans follow her for brand updates.

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• Username: @tiahranelson
• Influence Score: 81.1/100
• Followers: 1.1M
• Activity: 9 posts/month
• Engagement Rate: 0.41%
• Growth: -0.01%
• Average Engagement: 4.6K
• Posting Habits: Twice a week at 4 PM EST

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YouTube: A Smaller But Loyal Audience

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Tiahra’s YouTube may be smaller in size, but it offers more personal, long-form content that strengthens her community. Her videos often include unfiltered conversations, Q&As, and lifestyle vlogs that feel more relaxed. These uploads give her space to talk through routines and opinions in a deeper way. With 109K subscribers, her channel remains a growing asset.

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Her audience here is highly engaged, with an average engagement rate of 3.25%—the highest across her platforms. Each video receives around 3.5K interactions and 62.1K views, proving strong interest in her long-form content. She doesn’t post as often, averaging 2.6 uploads per month, but she focuses on storytelling and real talk. This keeps her viewer base loyal and returning.

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YouTube helps her showcase brand partnerships in a natural way, often through tutorials or themed content. Unlike the faster tone of TikTok, this platform lets her share full makeup routines, personal reflections, or even shopping hauls. Her audience values the extra time spent with her, which helps grow trust. Even without flashy edits, the content stands out because it feels real.

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She posts twice a week at 7 PM EST, a routine her YouTube fans have come to expect. These posts often follow a structured format: intro, product feature, commentary, and wrap-up. Tiahra uses minimal production gear, leaning on charisma and clarity to carry each video. This shows her ability to adapt her message across different social channels while staying true to her voice.

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• Username: @tiahranelson
• Influence Score: 81/100
• Followers: 109K
• Activity: 2.6 videos/month
• Engagement Rate: 3.25%
• Growth: 0%
• Average Engagement: 3.5K
• Posting Habits: Twice a week at 7 PM EST

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Tiahra Nelson’s Social Media Influence Summary

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Tiahra Nelson holds an Influence Score of 8,907 and ranks in the top 1% globally for Lifestyle & Reality TV creators. She places in the top 7% of TikTok creators in the U.S., with a strong foothold in the beauty and lifestyle categories. These rankings highlight her value for American brands aiming to reach young, style-focused audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable, Caribbean-Rooted, and Beauty-Centric

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Tiahra’s content is fun, personable, and grounded in her identity. Her strategy combines humor, glam, and cultural representation, often blending day-in-the-life snippets with comedic edits or beauty challenges. She shows her audience that they can look good, feel confident, and enjoy the ride—without taking themselves too seriously. She has collaborated with brands like As I Am, Hulu, and Betr, and appears in network clusters alongside creators like Patrick Starrr and brands like Forever 21 and ONE/SIZE Beauty. Her content is cheerful, safe for brands, and non-political, which aligns with her commercial appeal and family-friendly vibe.

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Reachability and Partnerships

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Tiahra Nelson is highly open to brand deals, especially in the beauty, fashion, and entertainment space. She has already worked with brands like As I Am, Hulu, and Betr, showing a pattern of accepting sponsored posts that align with her tone. Her estimated rate ranges from $7.5K to $15K per post, depending on the platform and format. Most of her partnerships appear on TikTok and Instagram, where her audience engagement is strongest.

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Her content is labeled “safe” and “cheerful,” making her suitable for a wide range of product categories. She avoids political topics and leans into uplifting and humorous storytelling. Her high visibility in the U.S. market, especially among English-speaking young adults, increases her campaign value. With an Influence Score of 8,907, Tiahra is a reliable pick for brands seeking both personality and reach.

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Conclusion: Blending Caribbean Pride, Beauty, and Humor into a Standout Digital Voice

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Tiahra Nelson blends Caribbean culture, American lifestyle, and Gen Z humor into an engaging and vibrant presence across TikTok, Instagram, and YouTube. With 4.7M TikTok followers and a top-tier ranking in lifestyle influencing, she brings strong appeal for beauty, fashion, and entertainment brands. Her content stands out because it’s real, fun, and culturally rooted—whether she’s testing a new beauty product, making her audience laugh, or reflecting on her heritage. Tiahra isn’t just a lifestyle creator—she’s building a lasting digital space that feels like both entertainment and community.

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View the AI-powered profile

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