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Who is Thanina Mahiou aka Nina Cherry?
Thanina Mahiou, widely known as Nina Cherry, is a dynamic multi-entrepreneur and social media personality based in Dubai. As a lifestyle and family content creator, Thanina blends her entrepreneurial spirit with relatable family-oriented content. With a strong social presence, she captivates audiences with her authentic portrayal of daily life, mixing humor, fashion, and family moments.

Thanina Mahiou: The Multi-Entrepreneur Redefining Family Content from Dubai
Thanina Mahiou, widely known as Nina Cherry, is a dynamic content creator and multi-entrepreneur based in Dubai. As a lifestyle influencer, she seamlessly blends her entrepreneurial journey with engaging family content. Thanina’s rise to social media prominence was fueled by her authentic portrayal of life as a business mom, resonating with many followers who balance personal and professional roles. Her upbeat personality and commitment to fitness add a motivational touch to her content.
As a boxing champion and fashion enthusiast, Thanina regularly shares insights into her training routines and stylish looks. Whether she’s showing off her skills in the boxing ring or embracing her love for high fashion, Thanina never shies away from highlighting her passions. Her videos often feature her unique challenges, including wakesurfing and high-heel walks, blending fitness with fun. This distinctive combination keeps her audience both entertained and inspired.

Thanina’s content primarily revolves around her family, showcasing candid moments with her spouse and children. She addresses common parenting challenges while incorporating humor, making her content both relatable and uplifting. Through lighthearted couple skits and playful challenges, she brings a positive perspective to daily life. Her posts often include thoughtful reflections on balancing family, business, and self-care.
Beyond her family-oriented content, Thanina actively collaborates with renowned brands such as Spartoo, PrettyLittleThing, and Ralph Lauren. Her professional approach to partnerships reflects her dedication to building long-term relationships with brands that align with her values. Thanina’s ability to creatively integrate products into her lifestyle content makes her a reliable and influential partner for various campaigns.
An Influencer Active on Social Media

Thanina Mahiou’s primary platforms are TikTok and Instagram, where she shares engaging family content, lifestyle tips, and humorous challenges. She has amassed a significant following, particularly among French-speaking audiences in Dubai and France.
Thanina Mahiou’s Social Media Strategy Analysis
TikTok: Family Adventures and Lifestyle Vibes with Thanina Mahiou

Thanina Mahiou’s TikTok presence under the username NINA 🍒 is marked by a vibrant blend of family content, fitness challenges, and comedic skits. With over 1.5 million followers, her account stands out for its mix of authenticity and creativity. Thanina’s content strategy is rooted in sharing relatable family dynamics, lighthearted challenges, and everyday parenting moments. Her natural ability to incorporate humor into her lifestyle content has helped her build a strong and loyal following. She regularly engages with her audience through interactive videos, encouraging comments, shares, and direct responses, fostering a genuine community connection.
One of the standout features of Thanina’s TikTok content is her ability to combine fitness routines with playful, family-oriented themes. For instance, her high-heel walking challenges or boxing routines often include a comedic twist, making fitness both entertaining and motivating. Thanina’s multi-faceted lifestyle, encompassing her roles as a businesswoman, mother, and athlete, is reflected in her content diversity. By incorporating trending audio clips and relatable situations, she manages to keep her content dynamic and appealing. This creative integration ensures that her videos feel fresh and relevant while maintaining her personal touch.

Thanina’s TikTok content also frequently showcases her family life, blending real-life parenting moments with humor and creativity. Whether she’s sharing a lighthearted couple skit or capturing a spontaneous family moment, Thanina’s authenticity shines through. Her followers appreciate this candid approach, as it highlights both the challenges and joys of balancing a career with family responsibilities. The consistent theme of positivity and resilience resonates well with her audience, making her content not just entertaining but also inspiring.
Maintaining a consistent posting schedule, Thanina averages around 1.6 videos per week, typically uploaded in the early morning hours to maximize reach. This strategic timing aligns with her audience’s viewing habits, helping her maintain consistent engagement. Thanina’s content strategy focuses on producing short, visually appealing videos that are both engaging and easily digestible. Regular collaborations with brands like Spartoo and PrettyLittleThing also add diversity to her feed, increasing her content’s appeal and reach. By incorporating branded content in a natural, relatable way, she ensures that sponsored posts feel genuine and aligned with her lifestyle.
- Username: @ninacherryoff
- Influence Score: 86.1/100
- Followers: 1.5M
- Activity: 1.6 videos per week
- Engagement Rate: 1.39%
- Growth: 0%
- Average Engagement: 20.9K
- Posting Habits: Twice a week at 12 PM EST
Instagram: Stylish Snapshots and Relatable Family Moments

Thanina’s Instagram strategy is centered around capturing the aesthetic aspects of her vibrant Dubai lifestyle while offering a candid look into her family life. Her profile, @ninacherryoff, serves as a carefully curated space where fashion inspiration, motivational messages, and family moments coexist. With 171.4K followers, her content reflects a balance of personal and professional life, showcasing how she navigates her roles as a mother, entrepreneur, and fitness enthusiast. By combining high-quality visuals with thoughtful captions, Thanina ensures that her content remains both visually appealing and emotionally relatable.
One of the standout features of Thanina’s Instagram content is her emphasis on visual storytelling. She frequently shares stunning photos from her wakesurfing sessions, capturing the adventurous side of her personality. These images are interspersed with fashion-forward posts, featuring outfits from collaborations with brands like Ralph Lauren and PrettyLittleThing. This combination of active lifestyle shots and fashion-centric content keeps her feed diverse and dynamic. Thanina also shares personal reflections and motivational quotes, reinforcing her message of positivity and resilience. This mix helps her audience connect with her on multiple levels, appreciating both her active lifestyle and her personal growth journey.

Thanina maintains a consistent posting schedule, averaging around 12 posts per month, usually uploaded during the early hours to maximize engagement. She strategically uses Instagram reels and stories to maintain a dynamic presence, often engaging with her audience through polls, Q&As, and interactive challenges. By regularly replying to comments and acknowledging her followers’ feedback, Thanina fosters a strong sense of community. This interaction shows her commitment to building meaningful relationships with her audience, rather than just posting content for the sake of visibility.
Her collaborations with premium fashion brands not only showcase her stylish side but also reinforce her status as a lifestyle influencer. Brands like Ralph Lauren and PrettyLittleThing are featured organically, with Thanina incorporating their pieces into her everyday wardrobe rather than staging overly promotional content. This authentic approach makes her sponsored posts feel genuine and relatable, which resonates well with her audience. Her engagement rate of 1.27% reflects her ability to create impactful content that sparks interest and interaction. Thanina’s strategic balance of fashion, family, and motivation ensures that her Instagram remains a vibrant and engaging platform.
- Username: @ninacherryoff
- Influence Score: 83.1/100
- Followers: 171.4K
- Activity: 12 posts per month
- Engagement Rate: 1.27%
- Growth: +0.04%
- Average Engagement: 2.2K
- Posting Habits: 3 times a week at 12 PM EST
YouTube: Lifestyle Chronicles and Fitness Challenges

Thanina’s YouTube channel, Ninacherryoff2644, serves as an archive of older content, mainly focusing on lifestyle and fitness. Despite having 8.7K subscribers, the platform lacks recent updates, with the last activity dating back 2 years. This inactivity reflects her shift in focus towards more dynamic and interactive platforms like TikTok and Instagram.
Her YouTube videos mostly feature family vlogs, fitness challenges, and travel diaries from her earlier content creation days. While the channel’s engagement rate is currently 0%, it previously served as a platform for more detailed storytelling. Thanina’s content on YouTube mainly attracted viewers interested in her fitness journey and life in Dubai.
- Username: @Ninacherryoff2644
- Influence Score: 14.4/100
- Followers: 8.7K
- Activity: 0 videos per month
- Engagement Rate: 0%
- Growth: -0.14%
- Average Engagement: 0
- Posting Habits: Once a year at 7 PM EST
Nina Cherry’s Social Media Influence Summary

Thanina Mahiou’s influence is primarily driven by her TikTok presence, where she ranks among the top 5% in France. Her focus on family content and couple comedy makes her relatable, while her collaborations with brands solidify her status as a lifestyle and parenting influencer.
Learn more about the Favikon Methodology here
Content Strategy: Balancing Family, Fitness, and Fashion with Authenticity
Thanina’s content strategy centers on authenticity, humor, and relatability. She balances sponsored content with personal updates, keeping her audience engaged without feeling overwhelmed by promotions. By sharing both everyday struggles and joyful moments, she maintains a trustworthy and relatable presence. Her ability to blend family life with professional ambitions sets her apart from other creators. Whether it’s showing off her boxing skills or sharing parenting tips, Thanina ensures her content remains diverse while staying true to her brand identity.
Reachability and Partnerships

Thanina Mahiou’s reachability is characterized by her strong presence on TikTok and Instagram, where she maintains active communication with her audience. Her followers appreciate her authenticity, especially in content that features her family dynamics and fitness challenges. Thanina regularly engages with her community by responding to comments, sharing viewer reactions, and reposting fan content. This approach fosters a deeper connection, making her highly approachable to her audience.
Thanina’s collaborations with prominent brands such as Spartoo, PrettyLittleThing, and Ralph Lauren reflect her influence in both the fashion and lifestyle sectors. Her partnerships often feature product integrations that feel natural within her content, maintaining a sense of authenticity. She carefully selects brands that align with her personal style and values, ensuring her audience sees her collaborations as credible. This strategic approach enhances her partnership appeal.

Her audience primarily consists of French-speaking families and parents residing in Dubai and France, which makes her an ideal candidate for brands targeting these demographics. Thanina’s ability to convey relatable stories while incorporating brand messaging helps increase campaign effectiveness. By aligning her content with family-oriented themes, she ensures that brand messages resonate well with her followers. This targeted reach makes her partnerships highly effective.
Thanina’s professionalism in handling brand deals and maintaining consistent content quality further solidifies her reputation as a reliable partner. She demonstrates a commitment to showcasing products in an engaging and creative manner, whether through TikTok videos or Instagram posts. Her clear communication and transparency during collaborations build long-term relationships with brands. As a result, brands continue to see value in partnering with her for product placements and promotional campaigns.
Conclusion: Bridging Business, Family, and Lifestyle with Humor
Thanina Mahiou successfully merges her roles as a businesswoman, mother, and content creator, captivating her audience with authentic and lighthearted posts. Her ability to connect with families while promoting a positive lifestyle makes her a unique figure in the influencer space. Through humor and transparency, Thanina continues to build a loyal community that values both her entrepreneurial spirit and family values.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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