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Who is Tamanna Roashan?
Tamanna Roashan, better known by her platform name DressYourFace, is not just a beauty creator—she’s a beauty educator, entrepreneur, and a source of inspiration for thousands. With her roots in professional makeup and her reach in digital content, Tamanna has built a loyal community on Instagram while shaping the next generation of beauty enthusiasts through her brand DYF Beauty.

Tamanna Roashan: Empowering Beauty Through Education, Faith, and Realness
Tamanna Roashan is a Los Angeles-based global beauty educator, entrepreneur, and founder of DYF Beauty. A powerhouse in makeup education, Tamanna has revolutionized how beauty is taught online—especially among South Asian and Middle Eastern audiences—by bringing a masterclass-level approach to Instagram. Her journey, however, is more than just contouring and lashes.
Tamanna’s content uniquely blends tutorials, motivational messages, and lifestyle transparency. From sharing her cosmetic surgery recovery to moments of motherhood and spiritual reflections, she creates space for both glam and growth. Her “Boss Mom” identity resonates deeply with women balancing ambition, beauty, and family.

She is also a committed philanthropist, using her platform to raise awareness and support causes like children’s welfare and women in STEM. Her story is layered with real-life challenges, making her a compelling figure beyond beauty. Every post echoes a clear message: confidence, authenticity, and purpose can coexist beautifully.
Through DYF Beauty, she has gone from artist to brand founder. She’s brought together education, product innovation, and storytelling in a way that’s meaningful and relatable—cementing her as a trusted voice in the beauty industry worldwide.
An Influencer Active on Social Media

Tamanna Roashan is primarily active on Instagram, where she connects with nearly 3 million followers, while her presence on YouTube and X (formerly Twitter) remains minimal and inactive.
Tamanna Roashan's Social Media Strategy Analysis
Instagram: Where Beauty Education Meets Real-Life Growth

Tamanna’s primary platform is Instagram, where she has built a vibrant hub combining beauty education with heartfelt life updates. Through her handle @dressyourface, she curates a space filled with makeup tutorials, skincare advice, and transformative glam moments. Her content often includes professional-grade visuals that showcase both artistry and authenticity. Whether she’s applying eyeliner or reflecting on motherhood, every post feels intentional and deeply personal.
One of the standout features of her Instagram strategy is her balance of technique and emotion. Carousel posts highlight product breakdowns, while Reels dive into more intimate narratives—such as her journey through cosmetic surgery or parenting experiences. This dual approach connects her with both aspiring beauty professionals and everyday women seeking realness. It’s this relatability that distinguishes her from more surface-level beauty influencers.

Despite a relatively low engagement rate of 0.04%, Tamanna's influence runs deeper than the numbers suggest. Her nearly 3 million followers are highly loyal, often rallying around posts that feature her brand DYF Beauty or touch on vulnerable themes. The comments reflect gratitude, admiration, and trust, which are key indicators of long-term community value. In her world, meaningful interactions trump metrics.
Her tone on Instagram is warm, accessible, and empowering. She crafts content that is visually stunning yet emotionally grounding, creating a safe and positive space online. Her slightly opinionated yet respectful voice invites thoughtful engagement, especially around beauty norms and personal growth. Ultimately, Tamanna uses Instagram not only as a beauty platform, but as a digital diary of transformation—both hers and her audience’s.
- Username: @dressyourface
- Influence Score: 76.1/100
- Followers: 2.9M
- Activity: 7 posts/month
- Engagement Rate: 0.04%
- Growth (30 days): -0.12%
- Average Engagement: 1.2K
- Posting Habits: Twice a week at 4 PM EST
YouTube: A Dormant Yet Branded Space

Tamanna’s YouTube channel, DressYourFace, previously served as a hub for beauty tutorials and personal life updates. With 55.8K subscribers, it holds potential, but her posting activity has halted—she hasn’t uploaded in over a year. While the account showcases high-quality banner design and consistent branding, the lack of recent content indicates her strategic pivot to other platforms, especially Instagram.
This dormant presence still reflects her legacy as a beauty educator, especially in the days when long-form content reigned supreme. Today, though, she’s invested in shorter, more intimate formats that are easier to share and consume—ideal for her current lifestyle and business goals.
- Username: @DressYourFace
- Influence Score: 19.3/100
- Followers: 55.8K
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth (30 days): 0%
- Average Engagement: 0
- Posting Habits: Once a year at 8 PM EST
X (Twitter): Quiet but Branded

Tamanna’s X account, while inactive, still reflects the cohesive visual identity she has built. With 5.1K followers, her presence here is minimal—last active a year ago—but the branding aligns with her core message of beauty, growth, and realness. The bio “Badass Boss Mom” speaks volumes, reinforcing her bold yet nurturing persona.
Although she doesn’t actively post on X, her digital footprint is clean, consistent, and brand-safe. This dormant platform may still function as a touchpoint for discovery, especially for past fans and search-driven queries.
- Username: @dressyourface
- Influence Score: 8.2/100
- Followers: 5.1K
- Activity: 0 tweets/week
- Engagement Rate: 0%
- Growth (30 days): 0%
- Average Engagement: 0
- Posting Habits: Once a year at 4 PM EST
Tamanna Roashan's Social Media Influence Summary

Tamanna ranks in the Top 1% for Instagram in the U.S., and Top 8% in the U.S. Makeup category, indicating her strong standing as a beauty educator rather than just a lifestyle content creator. Her global makeup ranking places her in the Top 7%, showcasing her international appeal and reputation, particularly in South Asian communities.
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Content Strategy: Blending Glam with Grit
Tamanna’s content is defined by transparency, glamor, and purpose. She balances motherhood and beauty without filters—often discussing deeply personal topics like post-surgery healing or parenting milestones. At the same time, she maintains high production quality, offering tutorials and DYF Beauty spotlights that serve both educational and promotional goals.
Reachability and Partnerships

Tamanna Roashan is open to partnerships, especially those aligned with her brand values—think beauty education, family-friendly products, and female empowerment. Her past collaborations with brands like Athenix show her ability to integrate promotions into vulnerable narratives without sacrificing authenticity.

She is most reachable via Instagram and her website, where she also promotes her email contact for business inquiries. Unlike creators who focus solely on product placement, Tamanna frames brand work within stories—her cosmetic surgery journey, for example, was paired with educational and sponsored content in a way that felt natural.
Conclusion: Blending Beauty, Impact, and Authenticity in Every Post
Tamanna Roashan isn’t just sharing makeup tips—she’s shaping mindsets. As a global beauty educator and founder, she’s made space for deeper conversations in the beauty world while staying rooted in glam, motherhood, and purpose. Her audience isn’t just watching—they’re growing with her.
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Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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