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Who is Susana Arcocha?
Susana Arcocha is a Spanish empowerment and dating coach who dedicates her content to helping women build confidence and self-worth. Known for her practical advice on relationships and personal development, Susana’s approach combines style with motivational insights.

Susana Arcocha: Empowering Women with Style and Self-Worth
Susana Arcocha is a Spanish empowerment and dating coach known for her practical approach to building confidence and self-worth. She creates content aimed at helping women improve their personal lives through dating advice and self-development tips. Susana’s journey from San Sebastián to Madrid reflects her commitment to personal growth and inspiring others. Her dedication to motivating women has made her a prominent figure in the lifestyle and empowerment community.
Her passion for coaching started with a desire to support women struggling with self-esteem and relationship challenges. Susana began sharing motivational videos and practical tips on social media, quickly attracting a dedicated following. By combining lifestyle advice with confidence-building techniques, she established a unique presence online. Her straightforward, relatable content helped her connect with women looking for guidance in their personal lives.

Susana’s content strategy is rooted in providing valuable advice while showcasing a stylish and modern aesthetic. She regularly discusses topics like setting healthy boundaries, boosting self-confidence, and maintaining positive relationships. Susana’s ability to integrate fashion and lifestyle tips with empowerment messages makes her content both practical and uplifting. Her collaborations with brands like Furla and ZARA further enhance her credibility.
Beyond social media, Susana's influence extends into the fitness community, where she promotes physical well-being as a key aspect of self-confidence. Her fitness routines and wellness tips encourage women to feel strong and empowered in their own bodies. By addressing both mental and physical aspects of personal growth, Susana offers a holistic approach to self-improvement. Her genuine passion for helping others continues to inspire her growing audience.
An Influencer Active on Social Media

Susana Arcocha engages her audience through lifestyle content focusing on women’s empowerment, dating advice, and self-confidence, mainly across Instagram, YouTube, and TikTok.
Susana’s Social Media Strategy Analysis
Instagram: The Hub of Women’s Empowerment

Susana’s Instagram presence is the foundation of her content strategy, where she captivates her 568.6K followers with motivational messages and practical tips on personal growth. Her feed is a blend of fashion inspiration, dating advice, and lifestyle updates, creating a holistic approach to women’s empowerment. Susana’s relatable captions encourage her audience to reflect on self-worth and make positive changes. This balance between style and guidance has made her a trusted figure among women seeking confidence.
Her content on Instagram features a mix of personal reflections, dating tips, and stylish outfit posts. Susana typically posts around 5 times per month, often early in the morning at 2 PM EST, ensuring her content is visible during peak engagement hours. Her consistent aesthetic, marked by bright colors and confident poses, reinforces her message of self-empowerment. By sharing real-life experiences, she maintains an authentic connection with her followers.

Engagement on Instagram is strong, with a rate of 0.55% reflecting the positive reception of her content. Despite a slight dip in growth of -0.12%, her average engagement per post is 3.1K, highlighting the consistent interaction from her community. Each month, her posts attract around 131.2K views, proving her ability to keep followers engaged. This sustained interest reflects how well her content resonates with women looking for practical advice and inspiration.
Susana’s Instagram strategy focuses on building a supportive and encouraging community. By posting thoughtful captions and relatable stories, she fosters a sense of belonging among her followers. Her partnerships with brands like Furla and Zara further enhance her credibility, as they align with her message of sophistication and self-worth. Through thoughtful content and brand collaborations, Susana maintains a loyal and motivated audience.
- Username: @susanaarcocha
- Influence Score: 78.1/100
- Followers: 568.6K
- Activity: 5 posts per month
- Engagement Rate: 0.55%
- Growth: -0.12%
- Average Engagement: 3.1K
- Posting Habits: Twice a week at 2 PM EST
YouTube: A Space for Deeper Insights

Susana’s YouTube channel is where she dives deeper into topics like dating, personal development, and fitness routines. With 397K subscribers, her videos offer practical guides, motivational talks, and step-by-step routines aimed at empowering women. Unlike her more visual content on Instagram, YouTube allows her to explore topics in detail. This platform serves as a place for thoughtful discussions and in-depth advice, making it a valuable resource for her community.
Her videos cover a wide range of subjects, from relationship tips to self-improvement challenges. Susana uploads approximately 4.4 videos per month, primarily at 7 PM EST, which aligns with the morning routine of many of her viewers. This consistency helps her audience know when to expect new content. Her video format often includes personal stories and real-life examples, making the advice feel practical and relatable.

The engagement rate on YouTube is 0.53%, reflecting a dedicated group of followers who value her insights. Despite a modest growth rate of +0.27%, each video garners around 2.1K engagements, indicating strong viewer interest. Her content also averages about 24.6K views per month, showing that her long-format videos maintain a consistent audience. This sustained interaction demonstrates how well her in-depth guidance resonates with viewers.
Susana’s YouTube strategy centers around fostering connection through storytelling and real-life advice. By sharing her own experiences, she breaks down complex topics into manageable steps. This approach makes her content more accessible and impactful. Her commitment to sharing valuable insights without losing authenticity keeps her audience invested, even as her channel gradually grows.
- Username: @susanaarcocha
- Influence Score: 77.7/100
- Followers: 397K
- Activity: 4.4 videos per month
- Engagement Rate: 0.53%
- Growth: +0.27%
- Average Engagement: 2.1K
- Posting Habits: Once a week at 7 PM EST
TikTok: Bite-Sized Motivation

Susana’s TikTok strategy focuses on delivering concise, motivational content that resonates with her 389.9K followers. Her videos are short yet impactful, addressing topics like confidence, dating dynamics, and personal growth. The platform’s format suits her energetic and conversational style, allowing her to connect quickly with viewers. By mixing lighthearted fashion clips with deeper messages, Susana keeps her content varied and engaging.
Her content on TikTok is characterized by snappy advice and relatable situations. She posts around 2.6 videos per week, usually early in the morning at 2 PM EST, optimizing her reach. Her videos often include positive affirmations and practical dating tips, making them easy to digest and share. This combination of style and empowerment attracts a young, motivated audience looking for quick inspiration.

Engagement on TikTok remains strong, with a rate of 0.58% indicating consistent interaction. Her growth rate of +0.38% over the past month shows a steady increase in followers, driven by her relevant and uplifting content. On average, each video attracts about 2.3K engagements, with 39.2K views per month, proving that her concise, impactful content resonates well with her community.
Susana’s strategy on TikTok emphasizes reachability through positive messaging and relatable scenarios. Her straightforward advice is delivered with enthusiasm, making it easy for followers to apply in their own lives. By consistently addressing common struggles with a confident tone, Susana maintains a supportive space on TikTok, where followers feel motivated to embrace their self-worth.
- Username: @susanaarcocha
- Influence Score: 83.5/100
- Followers: 389.9K
- Activity: 2.6 videos per week
- Engagement Rate: 0.58%
- Growth: +0.38%
- Average Engagement: 2.3K
- Posting Habits: Three times a week at 2 PM EST
Susana Arcocha’s Social Media Influence Summary

Susana’s influence in the personal development and lifestyle community is evident through her strong presence on social media. With an overall influence score of 8,542 points, she ranks within the top 14% on TikTok in Spain and top 7% worldwide. In the lifestyle niche, she is positioned within the top 4% in Spain, showcasing her credibility and impact. Her ability to balance style, self-worth, and motivation makes her content highly relatable and empowering.
Learn more about the Favikon Methodology here
Content Strategy: Blending Style with Empowerment
Susana’s content strategy revolves around three main pillars: personal development, dating advice, and empowerment. She shares practical tips on building self-confidence, managing relationships, and staying fit, all while maintaining a fashionable and elegant style. Her content appeals to women seeking both inspiration and practical advice, which sets her apart from more style-centric influencers.
Reachability and Partnerships

Susana Arcocha is highly reachable for brand partnerships, especially those focused on women’s empowerment, wellness, and lifestyle. Her consistent presence on Instagram, YouTube, and TikTok makes her an attractive option for brands aiming to connect with a young, motivated audience. Susana’s positive messaging and relatable content make her a natural fit for collaborations. Her influence in the personal growth and lifestyle niche adds value to sponsored content.
Her content strategy is brand-safe and uplifting, with a strong emphasis on positivity and self-worth. This makes her particularly appealing to fashion, beauty, and wellness brands seeking a relatable ambassador. Susana’s ability to maintain a professional yet approachable tone ensures that collaborations feel authentic rather than overly promotional. By partnering with brands like Furla and Zara, she demonstrates her ability to align her message with quality products.

Susana’s audience consists primarily of Spanish-speaking women who are interested in personal development and lifestyle improvement. This demographic aligns well with brands focusing on self-care, dating advice, and stylish living. Her community appreciates her honest approach and practical advice, which makes sponsored posts feel more like genuine recommendations. This organic integration builds trust, increasing the effectiveness of brand collaborations.
Her network includes well-known brands like Furla, ZARA, and POLÈNE, highlighting her credibility in the fashion and lifestyle space. These partnerships not only enhance her profile but also attract other brands looking for a reputable influencer. By maintaining consistency in her content and collaborating with established names, Susana continues to expand her reach. This network effect enhances her visibility and partnership potential, making her a reliable choice for campaigns.
Conclusion: Inspiring Women to Embrace Confidence and Self-Worth
Susana Arcocha continues to inspire and empower women through her practical advice and stylish presence. Her dedication to promoting self-worth and personal growth while maintaining a fashion-forward approach makes her a unique voice in the lifestyle space. As she continues to build on her successful content strategy, Susana’s positive impact and relatable guidance will undoubtedly keep resonating with her growing community.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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