Who's Who on Social Media
5 min to read

Who is Sunday Kalogeras?

Sunday has emerged as a prominent fashion influencer on social media, capturing attention with her unique style tips and vibrant presence on platforms like TikTok and Instagram. Known for her engaging style showcases, makeup tutorials, and collaborations with major brands, Sunday stands out with her visually appealing content that resonates with a large, growing audience.

November 5, 2024
Capucine Munuera

Sunday has emerged as a prominent fashion influencer on social media, capturing attention with her unique style tips and vibrant presence on platforms like TikTok and Instagram. Known for her engaging style showcases, makeup tutorials, and collaborations with major brands, Sunday stands out with her visually appealing content that resonates with a large, growing audience. This analysis delves into her social media strategy, influence, partnerships, and overall impact in the fashion world.

Sunday: A Fashion Enthusiast Influencing Style and Trends

Sunday is a rising fashion influencer known for her distinctive style and vibrant personality. Based in North America, she uses platforms like TikTok and Instagram to share her fashion insights, beauty routines, and personal style tips with a growing, engaged audience. Her content revolves around outfit ideas, makeup tutorials, and day-to-day style inspiration, making her relatable to fans who look to her for both fashion advice and lifestyle content. Sunday’s approachable style, characterized by a mix of glam and casual looks, resonates particularly well with younger followers interested in trendy yet accessible fashion choices.

Beyond simply sharing outfits, Sunday has cultivated a community where she actively engages with her followers. Her interactive approach includes responding to comments, sharing discount codes, and collaborating with her audience on styling ideas, making her a popular and trusted figure among her fans. Her collaborations with well-known brands like SHEIN, Bella Barnett, and MOZACA.CLO have not only boosted her profile but also allowed her to offer exclusive deals and products to her audience. These partnerships reflect her status as a fashion authority and emphasize her influence within the industry.

Sunday’s influence extends beyond her personal style; she has created a space where followers feel part of her fashion journey. Her consistent posting, coupled with an enthusiastic approach to trying new trends, keeps her content fresh and engaging. By showcasing a love for sparkly dresses, cozy hoodies, and versatile looks, she captures a wide range of fashion tastes, making her a versatile influencer in the style and beauty space. Her success lies in her ability to balance aspirational fashion content with everyday accessibility, making her a standout figure in the social media fashion community.

An Influencer active on social media

Sunday has a robust presence on TikTok and Instagram, where her fashion tips and style content reach millions of followers, driving high engagement and consistent growth.

TikTok: A Hub of Style Inspiration and Engagement

TikTok is Sunday's primary platform, where she has cultivated an audience of 8.4 million followers with her energetic and stylish videos. Her content on TikTok focuses on outfit ideas, collaborations, and fun challenges, capturing the attention of a fashion-savvy audience. Each post is carefully curated, showcasing her creativity and styling abilities, with a particular emphasis on sparkly, glamorous looks mixed with casual, relatable attire. Sunday posts approximately 8.5 times a week, keeping her content fresh and engaging for her followers, who eagerly await her latest styling tips.

  • Username: @sundaykalogeras
  • Influence Score: 97.8/100
  • Followers: 8.4M
  • Activity: 8.5 videos/week
  • Engagement Rate: 14.81%
  • Growth: +5.16% (+412.2K)
  • Average Engagement: 478.4K
  • Posting Habits: Every day at 1 AM

Instagram: A Polished Feed for Fashion-Forward Content

Sunday’s Instagram presence, with 1.6 million followers, serves as a polished portfolio of her style. Here, she shares high-quality images and videos that highlight her fashion choices, makeup looks, and glimpses into her life. Her Instagram feed offers a more curated view of her content, featuring collaborations with well-known brands, sponsored posts, and personal moments. She posts about three times a week, each post driving significant engagement and reflecting her keen sense of style that resonates with her audience.

  • Username: @sundaykalogeras
  • Influence Score: 96/100
  • Followers: 1.6M
  • Activity: 9 posts last month
  • Engagement Rate: 13.74%
  • Growth: +8.14% (+121K)
  • Average Engagement: 220.3K
  • Posting Habits: Three times a week at 5 AM

Sunday's Social Media Influence and Authority Score Summary

Sunday ranks prominently in the fashion niche on Favikon, scoring an impressive 9,562 authority points, which places her among the social media elite. Her influence extends primarily across TikTok and Instagram, where she is ranked as the top influencer in "Outfits & Styling" within Canada. With a very difficult reachability level and an estimated sponsored post cost of $25K, Sunday has established herself as a premium influencer, making her a highly valuable partner for fashion brands aiming to connect with a dedicated, fashion-forward audience.

Content Strategy: Curating Trends and Engaging Fans with Everyday Fashion

Sunday’s content strategy is rooted in authenticity, style, and engagement. She masterfully combines high-quality images and videos that showcase her sense of style with interactive content that encourages audience participation. Her posts are often centered around current trends, offering outfit inspiration, and sharing discounts, which drives significant engagement and positions her as a trendsetter in the fashion industry. By collaborating with well-known brands, Sunday adds value to her content while providing her audience with fresh fashion ideas.

Reachability and Partnerships

Sunday’s "Very Difficult" reachability rating underscores her high demand as an influencer, with brands vying to partner with her. Collaborating with major names in fashion, including SHEIN, Bella Barnett, and MOZACA.CLO, has enhanced her brand image and provided her audience with access to sought-after products. Her partnerships are carefully selected to align with her brand, reinforcing her influence as a fashion expert and further solidifying her role as a trusted style resource.

Sunday has become a standout figure in the fashion influencer space, offering her followers a vibrant blend of style inspiration, brand collaborations, and interactive content. Her high engagement rates on TikTok and Instagram reflect a loyal audience eager to follow her fashion journey. With her authority score placing her among the top influencers, Sunday is well-positioned to continue influencing fashion trends and expanding her reach. A potential newsletter addition could further enhance her connection with followers, creating a more personalized experience and offering exclusive content. As she continues to grow, Sunday remains a powerful voice in fashion, setting trends and inspiring followers worldwide.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.