Who's Who on Social Media
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Who is Sulivan Gwed?

Sulivan Gwed, a French social media influencer, has become a prominent figure in the world of fashion and lifestyle. Known for his engaging content across multiple platforms, his influence spans Instagram, TikTok, and YouTube, where he connects with millions.

January 6, 2025
Jeremy Boissinot
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Sulivan Gwed: A Rising Star in Men's Fashion and Lifestyle Influence

Sulivan Gwed is a French social media influencer renowned for his impact on men’s fashion and lifestyle content creation. With a fan base of over 2 million followers on Instagram and 1.5 million subscribers on YouTube, he has established himself as a trusted voice in fashion. His content ranges from luxury collaborations to candid snapshots of his personal life, making him a relatable and influential figure. Sulivan’s ability to seamlessly blend authenticity with trendsetting style has earned him a unique position in the digital world.

Growing up in France, Sulivan was surrounded by inspiration from high fashion and pop culture, which fueled his passion for creativity. His journey began with experimenting with fashion and beauty tips, eventually transitioning into full-fledged content creation. Known for his engaging personality and storytelling, Sulivan captivates audiences with his takes on fashion weeks, beauty routines, and everyday life. His rise to fame showcases his determination to carve a niche in the competitive world of online influence.

Sulivan Gwed: A Fashion Icon Shining at Acne Studios Event (Source: @sulivangwed, Instagram, March 2024)

Apart from being a content creator, Sulivan is the president of a Hello Kitty fan club, an unexpected yet endearing facet of his personality. This quirky aspect adds a layer of lighthearted fun and relatability, distinguishing him from other influencers. His vibrant persona is reflected in his collaborations with high-profile brands such as Miu Miu, Givenchy, and Celine, where his creative input often drives campaigns. These partnerships demonstrate Sulivan’s influence and his ability to seamlessly integrate luxury fashion into his content.

What sets Sulivan apart is his commitment to authentic connections with his audience. While his content showcases a polished lifestyle, it also offers glimpses of his personal life, family, and friends, making him highly relatable. This balance of luxury and everyday moments resonates deeply with his followers, contributing to his sustained success. By continuously evolving his content and staying relevant, Sulivan has solidified his place as a leading voice in men’s fashion and lifestyle influence.

An Influencer Active on Social Media

Sulivan Gwed’s online presence spans three major platforms: TikTok, Instagram, and YouTube, with each playing a pivotal role in shaping his influence. His ability to adapt content to different platforms highlights his strategic brilliance.

Sulivan's Social Media Strategy Analysis

TikTok: The Energy Hub

Sulivan Gwed’s TikTok account is the epitome of high-energy, creative content. With 1.4 million followers, this platform serves as a playground for his quirky, short videos that capture attention within seconds. His content ranges from fashion styling tips to humorous skits, perfectly aligning with TikTok’s youthful, trend-driven audience. Each video is crafted to deliver a burst of entertainment while subtly showcasing his fashion expertise.

One of Sulivan’s key strengths on TikTok is his ability to tap into viral trends while maintaining originality. From participating in challenges to creating engaging storylines, he ensures that his content is always current and relevant. His videos often incorporate catchy music, dynamic transitions, and relatable humor, keeping viewers coming back for more. This strategy ensures he remains at the forefront of TikTok’s ever-evolving landscape.

Despite posting only twice a month, Sulivan’s TikTok videos garner an average of 101.5K views, demonstrating the impact of his high-quality content. His engagement rate of 0.52% reflects his ability to connect with followers and spark conversations. By prioritizing creativity and visual appeal over frequency, Sulivan strikes the perfect balance between consistency and impact.

Sulivan’s posting habits on TikTok are strategic, targeting late-night engagement with uploads scheduled around 1 PM EST. This timing taps into a global audience and maximizes reach, particularly among young, active users. With an influence score of 82/100, Sulivan has cemented his presence on TikTok as a creator who understands and adapts to the platform’s unique demands.

  • Username: @sulivangwed
  • Influence Score: 82/100
  • Followers: 1.4M
  • Activity: 0.5 videos/week
  • Engagement Rate: 0.52%
  • Growth: 0%
  • Average Engagement: 7.2K
  • Posting Habits: Twice a month at 1 PM EST

Instagram: A Window to His World

Sulivan’s Instagram account is his most visually compelling platform, boasting 1.2 million followers. Here, he curates a mix of high-fashion photoshoots, sponsored collaborations, and personal snapshots, offering followers a glimpse into his fashion-forward lifestyle. Instagram serves as a platform where he can showcase his creativity and aesthetic sensibilities, creating a visual diary that resonates with his audience.

What sets Sulivan apart on Instagram is his ability to blend luxury and relatability. While he partners with brands like Givenchy and Celine, he also shares authentic moments with family and friends. This duality makes his profile not just aspirational but also approachable, fostering a deeper connection with his followers. His engagement rate of 1.09% is a testament to the resonance of his content.

Sulivan maintains an active presence on Instagram, posting around twice a week, with eight posts per month on average. Each post is meticulously crafted, from the visuals to the captions, ensuring it aligns with his personal brand. His stories and reels often supplement his posts, offering a more immediate and interactive experience. This multi-layered approach keeps his audience engaged and entertained.

To maximize his reach, Sulivan schedules his posts around 12 PM EST, targeting global time zones. Despite a slight decline in growth (-0.15%), his ability to maintain relevance in a crowded space is remarkable. With an influence score of 81.3/100, Instagram remains a cornerstone of his digital strategy, solidifying his role as a prominent fashion and lifestyle influencer.

  • Username: @sulivangwed
  • Influence Score: 81.3/100
  • Followers: 1.2M
  • Activity: 8 posts/month
  • Engagement Rate: 1.09%
  • Growth: -0.15%
  • Average Engagement: 12.6K
  • Posting Habits: Twice a week at 12 PM EST

YouTube: The Storyteller’s Platform

Sulivan’s YouTube channel is where he explores longer-form content, connecting with his 1.6 million subscribers on a deeper level. Known for his fashion hauls, travel vlogs, and personal reflections, YouTube allows Sulivan to showcase his storytelling abilities. Each video provides an immersive experience, blending aesthetic visuals and engaging narratives that keep his audience captivated.

His YouTube content strikes a balance between informative and entertaining, making it a platform where his followers can learn more about his life and style. Videos often include behind-the-scenes moments, offering an authentic look into Sulivan’s world. This transparency strengthens the bond with his audience, making his channel a trusted space for fashion inspiration and lifestyle tips.

While Sulivan’s posting frequency on YouTube is once a week, the quality of his content makes up for the lower volume. His videos average 80.5K views, reflecting a dedicated subscriber base that values his work. From detailed reviews of luxury fashion to candid travel diaries, his channel showcases the versatility of his content strategy.

Sulivan’s influence score of 77.5/100 on YouTube highlights his strong presence in the platform’s fashion and lifestyle niche. His posting habits, which involve uploading videos around 7 PM EST, ensure his content reaches a global audience at optimal times. YouTube continues to be a critical platform for building deeper connections and delivering high-value content to his followers.

  • Username: @sulivangwed
  • Influence Score: 77.5/100
  • Followers: 1.6M
  • Activity: 1.3 videos/month
  • Engagement Rate: 0.25%
  • Growth: 0%
  • Average Engagement: 4K
  • Posting Habits: Once a week at 7 PM EST

Sulivan Gwed's Social Media Influence Summary

Sulivan ranks among the top 4 influencers in men’s fashion in France, with an authority score of 8,874 points. His consistency across platforms, combined with strategic partnerships, cements his position as a leading figure in fashion influence.

Content Strategy: Mastering the Art of Fashionable Storytelling

Sulivan’s content strikes a perfect balance between professional and personal. His ability to adapt to trends ensures relevance while his authentic personality fosters trust. From luxury collaborations to everyday moments, his content remains diverse yet cohesive.

Reachability and Partnerships

Sulivan Gwed’s reachability strategy is both strategic and selective, making him a sought-after partner for premium brands. With an estimated cost of $6.8K per sponsored post, he is positioned as a high-value influencer in the fashion and lifestyle space. His ability to deliver authentic campaigns ensures that his partnerships resonate with both brands and his audience. This strategic alignment of content and collaborations amplifies his influence across platforms.

Despite being in high demand, Sulivan’s dedication to transparency and authenticity ensures his partnerships feel genuine. He works closely with brands like Givenchy, Celine, and Miu Miu, incorporating their products seamlessly into his content. These collaborations go beyond traditional sponsorships, often involving creative input from Sulivan to tailor campaigns that fit his aesthetic. This approach not only enhances brand visibility but also strengthens his credibility among followers.

An overview of Sulivan’s top influential connections across key industries. (Source: Favikon)

Sulivan’s reach extends across multiple platforms, each offering unique opportunities for brands to connect with his audience. On TikTok, he engages with a younger demographic through trend-driven content, while Instagram allows for visually striking brand collaborations. YouTube, with its long-form storytelling, offers a platform for in-depth product reviews and lifestyle content. This diversified presence ensures brands can tap into various audience segments through his influence.

The difficulty of reachability, indicated by his selective approach to partnerships, further elevates his perceived value. By collaborating only with brands that align with his personal brand, Sulivan maintains consistency and trust with his audience. His partnerships are carefully chosen to reflect his values and interests, creating campaigns that feel authentic and impactful. This balance of exclusivity and authenticity makes him a trusted partner for luxury and high-end brands.

Conclusion: The Dynamic Voice of Fashion

Sulivan Gwed is more than a social media influencer—he’s a trailblazer in men’s fashion and lifestyle. Through authentic storytelling and strategic collaborations, he has built a powerful digital footprint that inspires followers and brands alike. His journey is a testament to the endless possibilities of influence in the modern age.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.