Who is Steven Bartlett? | Business Influencer

Everyone recognizes Steven Bartlett as the founder of Flight Group and co-founder of Thirdweb, but have you considered how he uses social media to expand his influence? Beyond his high-profile ventures, Steven strategically leverages platforms like LinkedIn, Instagram, TikTok, and YouTube to share his insights on entrepreneurship, investments, and scaling businesses. Read on to know more on his Social Media strategy and rise to global influence.

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Steven Bartlett: A Leading Voice in Entrepreneurship and Business Growth

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Through his engaging content, Bartlett connects with a global audience of entrepreneurs and investors, offering a mix of inspirational stories and practical business advice. Here’s a comprehensive analysis of how Steven Bartlett effectively uses social media to build his brand and cement his place as one of the leading voices in the world of startups and entrepreneurship.

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Steven Bartlett’s Journey to Influence

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At just 30 years old, Steven Bartlett has carved out a name for himself as a serial entrepreneur, investor, and media personality. He gained widespread recognition as the founder of Social Chain, and has since expanded his portfolio, investing in major companies like SpaceX, Whoop, Zoe, and Huel. In addition to his ventures, Bartlett hosts the popular The Diary of a CEO podcast, where he interviews world-class business leaders and dives deep into topics like scaling businesses, personal development, and innovation.

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Bartlett's candidness about his entrepreneurial journey, paired with his success in building multiple businesses, has made him a go-to figure for anyone looking to start or scale a business. His direct, no-nonsense approach resonates with aspiring and established entrepreneurs alike, and his content often emphasizes resilience, adaptability, and innovative thinking as key components of long-term success.

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Steven Bartlett’s Social Media Strategy

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Steven Bartlett’s social media presence spans LinkedIn, Instagram, TikTok, YouTube, and X. His omnichannel approach allows him to connect with different segments of his audience while maintaining a consistent brand voice across all platforms.

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LinkedIn: Thought Leadership

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With over 2.6 million followers, LinkedIn is one of Steven Bartlett’s most effective platforms. His influence score of 98.9/100 highlights his authority in the business and entrepreneurship space. Bartlett uses LinkedIn to share thought leadership content, including his own entrepreneurial insights, lessons from building businesses, and practical advice for scaling ventures.

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Bartlett’s presence on LinkedIn is highly active, with 96 posts last month. His posts are often reflective and draw from his personal experiences in business. His authentic and motivational tone has earned him the #1 ranking in LinkedIn UK’s Startups & Entrepreneurship category.

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• Username: @stevenbartlett-123
• Followers: 2.6M
• Activity: 96 posts last month
• Engagement Rate: 0.25%
• Growth: +2.1% (+52.7K followers)
• Posting Habits: Three times a day at 7 PM
• Cost Estimation/Post: $3.5K - $10K

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Instagram: Entrepreneurial Insights and Personal Reflections

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Instagram is where Steven Bartlett reaches his largest audience, with 3.9 million followers. His influence score of 93.8/100 on Instagram is a testament to his ability to engage followers through personal reflections, behind-the-scenes content, and advice on entrepreneurship and personal growth. Bartlett’s content on Instagram is a mix of video clips, quotes, and images, with a focus on motivation and business tips.

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With an engagement rate of 1.77%, his Instagram followers are highly engaged, frequently interacting with his posts about personal development, entrepreneurship, and the challenges of running a business.

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• Username: @steven
• Followers: 3.9M
• Activity: 16 posts last month
• Engagement Rate: 1.77%
• Growth: +1.17% (+47.3K followers)
• Posting Habits: Every day at 9 AM
• Cost Estimation/Post: $10K - $20K

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TikTok: Fast-Paced, Engaging Business Advice

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TikTok allows Steven Bartlett to reach a younger, fast-paced audience through engaging, short-form content. With 2.3 million followers, his influence score of 92.4/100 showcases his ability to adapt his content to TikTok’s unique platform. Bartlett shares quick business advice, motivational snippets, and insights into his daily routines, resonating with entrepreneurs and creators alike.

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His TikTok posts have an impressive engagement rate of 7.28%, driven by the authenticity and relatability of his content. His ability to break down complex business topics into bite-sized, digestible pieces is key to his success on this platform.

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• Username: @steven
• Followers: 2.3M
• Activity: 15.5 videos per week
• Engagement Rate: 7.28%
• Growth: +4.75% (+104.4K followers)
• Posting Habits: Twice a day at 9 AM
• Cost Estimation/Post: $6K - $15K

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YouTube: Long-Form Conversations and In-Depth Insights

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Steven Bartlett’s 7.7 million YouTube subscribers tune in for long-form content through his podcast, The Diary of a CEO. His influence score of 92.4/100 on YouTube reflects his ability to create engaging and thought-provoking discussions. Bartlett shares videos that feature interviews with high-profile guests, business leaders, and entrepreneurs, diving deep into their personal and professional lives.

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With an engagement rate of 2.61% and 8.1 videos posted monthly, his content is highly anticipated by a loyal audience seeking in-depth knowledge and business insights. The podcast format allows Bartlett to showcase his expertise while engaging with other thought leaders.

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• Username: @TheDiaryOfACEO
• Followers: 7.7M
• Activity: 8.1 videos per month
• Engagement Rate: 2.61%
• Growth: +3.94% (+292.8K followers)
• Posting Habits: Twice a week at 2 AM
• Cost Estimation/Post: $20K - $40K

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X (formerly Twitter): Direct and Impactful Commentary

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On X, Bartlett connects with over 297.6K followers, using the platform to share concise, impactful thoughts on entrepreneurship, investments, and trending topics. His influence score of 89.5/100 reflects his presence in the entrepreneurial space, though his activity on X is more sporadic compared to other platforms.

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Bartlett’s posts on X are direct and to the point, with an engagement rate of 0.71%. His followers on X appreciate his candid thoughts and quick reflections on business and life.

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• Username: @stevenbartlett
• Followers: 297.6K
• Activity: 2.6 tweets per week
• Engagement Rate: 0.71%
• Growth: +1.23% (+3.6K followers)
• Posting Habits: Three times a week at 9 AM
• Cost Estimation/Post: $150 - $250

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Brand Partnerships and Reachability

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As one of the most sought-after entrepreneurs and business voices in the UK, Steven Bartlett is a valuable partner for brands looking to reach a highly engaged audience of professionals, entrepreneurs, and investors. With a reachability score marked as "Very Difficult" and an estimated sponsored post cost of $30K, partnering with Bartlett offers significant exposure, particularly in the entrepreneurship and business spaces.

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Steven Bartlett’s Social Media Influence

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Steven Bartlett’s overall Favikon Authority Score of 9,581 points demonstrates his influence across multiple platforms. Ranked in the top 1% on LinkedIn and Instagram for entrepreneurship and startups, Bartlett has solidified his position as a trusted voice in the business world. His diverse content strategy, spanning short-form TikTok videos to long-form YouTube interviews, allows him to engage with various segments of his audience, from young aspiring entrepreneurs to seasoned professionals.

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Content Strategy

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Bartlett’s content strategy revolves around offering value to his audience by providing actionable business advice, sharing insights from his entrepreneurial journey, and interviewing high-profile business leaders. His authenticity, combined with his ability to adapt his message to each platform, ensures high engagement and continued growth across all his social channels.

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On LinkedIn and Instagram, Bartlett emphasizes business insights and personal reflections, while on TikTok, he delivers quick, punchy advice tailored for younger audiences. YouTube allows him to explore deeper conversations with industry leaders, offering a more comprehensive view of entrepreneurship and business growth.

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Steven Bartlett has expertly leveraged his social media platforms to build a robust personal brand centered on entrepreneurship, leadership, and business growth. His mix of personal reflections, business advice, and engaging interviews has helped him cultivate a dedicated following across LinkedIn, Instagram, TikTok, YouTube, and X. Through his strategic use of these platforms, Bartlett continues to inspire and educate a global audience of entrepreneurs and professionals, solidifying his place as one of the most influential figures in the world of startups and business.

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